Syed Babar Hussain has over 8 years of experience in marketing, business development, strategic planning, brand management, and channel management in Dubai, UAE. He is currently the Assistant Channel Marketing Manager at The New Store LLC, where he develops brand plans, manages supply chain and logistics, and supports boutique stores. Previously he held roles as Strategic Customer Executive and Key Accounts Executive, where he negotiated promotions, managed key retailer accounts, and expanded product listings. He holds an MBA in Marketing Management and a BBA in Marketing.

1. SSYYEEDD BBAABBAARR HHUUSSSSAAIINN  + 971 50 455 0754
 Dubai, UAE  syed.babar84@gmail.com
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// SSTTRRAATTEEGGIICC PPLLAANNNNIINNGG // BBRRAANNDD MMAANNAAGGEERR
Strong credentials in producing sustained business value and turnaround growth in dynamic and changing markets
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Dynamic and result - oriented professional with 8+ years of experience in driving sales, marketing, business development, client
relationship management, strategy planning, channel management, distribution, advertising, team management, brand promotion,
key account management, revenue generation and judicious utilization of resources within UAE with client base of diverse
nationalities. Currently spearheading functions as an Assistant Channel Marketing Manager with The New Store LLC, Dubai.
 An all rounder intellect blending leadership skills with sound business practices to achieve turn around growth and position
organization for long-term profitability; proven capabilities in anticipating & capitalizing on market trends, identifying profit
potential, creating value, and positioning the company’s products & services to maximize market share.
 Exposure of working with Governments Institutions and Ministry, Banking channel, Retail channel, Hypermarket channel,
Electro Retail channel, Supermarket channel, Pharmacy channel.
 Professional record demonstrates year-after-year success in achieving revenue, profit and business growth objectives within
start-up, turnaround and rapid change environments. Successfully created and implemented several marketing policies and
brand development strategies for Brands like Braun, Oral-B, Kaz Vicks, Soehnle, Leifheit, Lanaform, Ariete, Libratone, Yatooq.
 Driving new business though key accounts & establishing strategic partnerships to increase revenue. Mapping market dynamics
and contributing inputs to facilitate policy realignments to neutralize competition and stay afloat.
 Deft in devising creative brand communication strategies. Adept at capitalizing on market trends, identifying profit potential,
creating value, & positioning the company’s products & services to maximize market share.
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THE NEW STORE LLC, DUBAI since Aug’10
Assistant Channel Marketing Manager, since Jan’13
Strategic Customer Executive, Apr’12 – Dec’12
Key Accounts Executive, Aug’10 – Mar’12
 Providing strategic and operational drivers for integrated marketing and channel sales/ distribution for rapid impact. Facilitating
support for various functions - strategic planning, business development, key account management, product planning and
promotion, revenue and profit plans, manpower management, building prolific strategic alliances, and improved organizational
performance
 Possess strong business acumen along with relevant experience in managing sales and marketing operations with focus on top &
bottom line profitability by ensuring optimal utilization of resources.
 Leading efforts across retaining a reasonable market share across all potential market segments. Customizing marketing and
sales plan to the needs of the Market.
 Exploring business opportunities in untapped markets and closing deals through new corporate accounts.
 Building strategic alliances with channel partners through effective relationship management.
 Identifying/networking with reliable distributors/ channel partners; resulting in deeper market penetration and wider market
reach. Managing brand space in the retail channel to ensure high visibility
 Managing key accounts with focused approach and nurture relations with them for productive business relations.
 Ensuring wide distribution of products through effective market penetration and brand promotional activities
 Driving successful promotional campaigns to establish and penetrate new products successfully
 Strategy planning for enhancing brand image, acceptability and positioning, resulting in increased sales and consistent growth in
business opportunities. Develop locations for new profitable ventures for revenue generation
 Tracking market dynamics and draw inputs to realign tactics/strategies to counter competition
 Providing excellent client relationship management services to the customers to achieve customer satisfaction and credibility in
the market.

2. SSeelleecctteedd AAttttaaiinnmmeennttss
Assistant Channel Marketing Manager, since Jan’13
 Develop brand activity plans to deliver and increase the distribution of brands in the trade. (Braun, Oral-B, Kaz, Vicks, Lanaform,
Leifheit, Soehnle, Yonanas, Ariete, Libratone, Yatooq)
 Leading activities in Supply Chain Management, Logistics management, Inventory Management, Warehouse management and
Data Analytic’s.
 Apply, maintain and monitor new items and expired certificate items for ESMA Authority Certification.
 Developing the E-commerce channel through promotional plans, listing and distribution with new e-commerce customers and
managing the account and delivery process.
 Extending support to The New Store (TNS) boutiques through activation of promotion, price updating, POSM arrangement and
internal maintenance of stores.
 Support sales staff on B2B (Hotel Supplies) inquires and to close deals with B2B customers.
Strategic Customer Executive, Apr’12 – Dec’12
 Accountable for listing Braun, Oral-B POC Brushes, Soehnle Food and Non-Food Scales, Leifheit Household Items, Dr.Oetker
Baking Pans, Vicks KAZ, Lanaform products in all the leading hypermarkets such as (Carrefour, Geant, Lulu, Hyper Panda, Union
Cooperative Society, Sharaf DG, and Spinneys).
 Involved in negotiating the promotional activities with the strategic customers and renting the best display location at the lowest
spent.
 Signing the Annual Rebate agreements with mutual understand with all the strategic customers annually.
Key Accounts Executive, Aug’10 – Mar’12
 Accountable for Selling and Marketing Braun, Oral-B POC Brushes, Soehnle, Leifheit, Vicks KAZ, Lanaform products in the leading
hyper markets like Carrefour, Lulu, Union Co-op and Spinney’s.
 Managed the leading Electro retailer’s accounts like Sharaf DG and Jacky’s Electronics effectively.
 Promoted product developments and enhancements or newer upgraded products to the customers.
 Maintained good relationship with the outlet managers to improve the business throughout the year.
ILLUSIO DESIGN Sept’06 – Mar’10
Key Account Executive
 Managed sales opportunities jointly with on-field sales team by understanding business needs of prospective clients, advertising
budgets, developing proposals and closing sales.
 Expanded sales in existing accounts by introducing additional solutions and services.
 Mentored the sales team and the merchandising unit in a competitive manner to push the sales by giving them the incentives
and commissions.
 Maintained good relationship with the outlet managers to improve the business throughout the year.
AACCAADDEEMMIIAA
MBA-Marketing Management, 2011, Preston University, Ajman, UAE.
BBA-Marketing, 2006, Preston University, Ajman, UAE
O’ Levels, 2003, Arab Unity School, Dubai, UAE
Technical Skills - MS Office except MS Access, MAC OS and Windows
Professional Enhancement Trainings Attained
 Selling and Negotiation from P&G
 Customer Management Training from The New Store
 Braun Academy Training from P&G
 Regional Join Business Plan workshop from P&G
Date of Birth: 7
th
June 1984 (Born in Karachi City)
Driving License - Dubai International License (Since 2003)
Residence Status - Dubai Residence Employment Visa - Transferable
References: Available on Request