The album cover features a long shot of Ariana Grande that portrays her as innocent yet mysterious. She is wearing revealing black clothing that contrasts with her public image but draws in both her core female audience and a secondary male audience. The cover overall presents Grande as a successful pop star through its professional black and white studio photography, subtle makeup and elegantly styled hair that highlight her natural beauty and inspire fans.

2. This album cover features a long shot of the protagonist which
reveals her body and image. She is portrayed in a mysterious
way through her physicality which looks to be ‘petite’ and
‘controlled’ by holding her foot and her cheek perhaps as
support. This creates the impression that the artist is
innocent, and reinforces her ‘sweet’ nature. Ariana is not
looking towards the camera as her eyes are closed which
creates a peaceful and thoughtful image, but could also reflect
the idea of ‘dreams’ and ‘emotions’ which may suggest that
her album is perhaps meaningful through the lyrics. By not
giving eye contact through a eye line match, it creates a
sense of secrecy, suggesting that the album is personal, and
the audience are able to listen, however possibly not relate.
Her expression is emotionless which may reveal deep thought
and adds a sense of sadness to the cover. This goes against
typical conventions of pop music as Digi-packs usually look
The protagonist is wearing clothing in which may appear ‘raunchy’ and
‘provocative’ to the secondary target audience of men, because it
contributes to a male gaze as it reveals her legs and neck in a sexualized
way, due to revealing parts of the artists body that are delicate. This
brings the audience closer to the artist as they are able to see the artist in
a more personal way through her sex appeal. Her clothing however,
creates a fashionable and quirky look, as the two-piece is opposing to
what the mass audience would usually wear. This contributes to the pop
genre, as the artist is wearing unique and unusual clothing, which may
inspire her female primary audience to be individual in their style.
Although her clothing is revealing, Ariana has stated that she is not all
about ‘image’ , which suggests that she is wearing the frilly outfit to appear
‘sweet’ or different to other artists within the industry. The clothing is black,
connoting power and domination, which is opposing to her motif and
personality, but this may motivate the audience to listen to her album as it
may suggest a change/alteration in her music. The white shoes she is
wearing makes reference to her music video to ‘Problem’ which is a single
included in the album, to create an association between her synergistic

3. The front cover image is taken in a studio, with a black background.
This creates a professional image which suggests that Ariana is
focused on her music being the main thing that she does, and she
wants her passion to rub off onto the audience. Because of the
black background, the black and white image makes Ariana stand
out more, and creates the look that she has spotlights on her. This
highlights her impact on the music genre, suggesting that she
stands out and is recognizable in the industry. The lighting gives her
a glow, creating a goddess-like appearance. This contributes to the
idea that the artist is seen as an idol, especially to teenaged girls as
they find her attractive and ‘perfect’. Her makeup appears to be
subtle, creating a sense of innocence and natural beauty, which
may inspire teenaged girls to feel self actualized about their own
appearance. Ariana’s hair follows a typical style that she is known
for. Her hair appears elegant and glistening, and having it tied back,
The text, centrally aligned on the front cover of the digi-pack,
appears to be handwritten in a baby pink font. This creates a
personal touch to the album, and suggests that Ariana has
written it on herself. This may reinforce the idea that the
songs on the album are personal, which brings the audience
in closer to the artist as her personal life and identity is
revealed. The colour highlights her typical ‘girly’ image and
reinforces the femininity that Ariana brings to the pop genre.
The name ‘Ariana Grande’ is presented in a white, capitalized
font which is used as a logo for the artist across different
media sectors. All of the artists products have the same font,
which links all of her synergistic products and creates a ‘world’
of the artist. The capitalized font also highlights the
importance and popularity of the artist, which makes it more
locatable for the audience to recognize. To contribute to this

4. The main colour on the back of the
digi-pack is a light purple/lilac which
has connotations of elegance, beauty
and the emotion of love, which
reflects Ariana’s character as being
symbolic. It creates a ‘sweet’ look to
the CD and suggests that her music
is opposing to other artists within the
genre. The bar code for the album is
presented at the bottom of the album
which makes it easy for the audience
to find the album online, or to
purchase.
Also on the back of the digi-pack, information
about the record label is located left aligned at
the bottom. This may broaden the audience for
the album because people may like other artists
of the same record label, and may be influenced
to buy the album to fulfill their interest. The logo
for Ariana’s ‘Republic’ record label is presented,
which reinforces the large institution that she
belongs to, and reinforces her fame and
success.

5. Inside the Digipack, there is a sleeve
note which incudes exclusive
information about the album. For
example, it includes publication,
production, management, engineering
and vocal information for the album.
This information would be hard to find
in other paces, which is therefore an
advantage of getting the album
because it gives the audience more
knowledge on the artist. A personal
touch is included within the sleeve
note, which creates a close relationship
between Ariana and the audience, as it
makes the audience feel like they are
The disk follows the same colour scheme that is
carried out through the whole digi-pack. The image
presented on the disk is an extreme close up of
Ariana Grande through a eyeline match. The image
creates a reference to the music video for the hit
single ‘Problem’ which reinforces the most popular
single on the album. The shadows used in the
image creates a sense of secrecy, that is perhaps
waiting to be reveled by listening to the album. Also
on the disk, there is information about ‘Republic
records’ in a pink font to maintain the girly image
created and to reinforce the artists background and
label. The disk appears to follow a similar styled
conventions of films by looking cinematic, which
reflects Ariana’s previous career as an actress, and