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In what ways does your media product use
- 1. 1. In whatways does your media product use, develop or challenge forms and conventions of real media products?
- 2. Before embarking onthe production process, it’s vital to identify the generic codes and conventions of real media products because this would allow me to adopt a familiar format to my products. I did this by analysing a variety of different media products – music videos, digipaks and magazine adverts all from the pop genre. MUSIC VIDEO ANALYSIS http://emilyilettadvancedportfolio2064.blogspot.co.uk/2016/10/music-video-analysis.html http://emilyilettadvancedportfolio2064.blogspot.co.uk/2016/10/research-music-video-analysis-4.html http://emilyilettadvancedportfolio2064.blogspot.co.uk/2016/10/analysis-of-music-video.html http://emilyilettadvancedportfolio2064.blogspot.co.uk/2016/09/music-video-analysis.html http://emilyilettadvancedportfolio2064.blogspot.co.uk/2016/07/music-video-analysis.html DIGIPAK ANALYSIS http://emilyilettadvancedportfolio2064.blogspot.co.uk/2016/12/research-analysis-of-album-cover-1.html http://emilyilettadvancedportfolio2064.blogspot.co.uk/2016/12/research-analysis-of-album-cover-2.html MAGAZINE ADVERT ANALYSIS http://emilyilettadvancedportfolio2064.blogspot.co.uk/2016/11/research-analysis-of-magazine-advert-2.html http://emilyilettadvancedportfolio2064.blogspot.co.uk/2016/11/research-analysis-of-magazine-advert.html
- 3. Codes and conventionsof magazine adverts… http://emilyilettadvancedportfolio2064.blogspot.co.uk/2016/11/research-codes-and-conventions-of.html
- 4. Codes and conventionsof digipaks http://emilyilettadvancedportfolio2064.blogspot.co.uk/2017/03/research-codes-and-conventions-of.html ‘Title’ by Meghan Trainor ‘Who You Are’ by Jessie J
- 5. Codes and conventionsof music videos… http://emilyilettadvancedportfolio2064.blogspot.co.uk/2016/11/after-analysing-variety-of-music-videos_25.html
- 6. My music videoand ancillary products… FINAL MUSIC VIDEO MAGAZINE COVER ANCILLARY PRODUCTS MIDDLE COVERS FRONT COVER BACK COVER
- 7. • Throughout theproduction of my music video and ancillary products, I have adopted a hegemonic framework by using many codes and conventions of real media products to produce my media products. • I have embraced Henry Jenkin’s theory of poaching to poach ideas from existing media texts and developing these in my products. I have adopted a similar structure, as stated in Henry Jenkins book titled ‘Textual Poachers’ to poach existing ideas. • I poached the idea of balloons from Meghan Trainor’s music video ‘All About That Bass’ and used this in my music video.
- 8. For example whenproducing the magazine advert, I poached the typography structure of the magazine advert from an existing magazine advert and changed the image to best fit my target audience.
- 9. When creating myDIGIPAK, I poached the simplistic style of Meghan Trainor’s CD, ‘Title’ because I thought the simple background was effective in making the main image of the artist stand out. I liked this simplistic design and decided to replicate the style in my own DIGIPAK.
- 10. MAGAZINE ADVERT • Mainimage of artist that takes up the whole page • Artists name and album name • Where the album is available to access – CD / download + ITunes • Date of album release • Website links to the artist • Record label • Iconic features + brand identity
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- 12. MAIN IMAGE • Mostof the magazine adverts that I looked at had a main image of the artist that dominated the page. • I found this convention to be the most important because it visually allows audiences to recognise who has produced the artist. • I have used direct mode of address to create a relationship with between the artist and the audience. The eye contact personally addresses the specific reader reading the magazine and forms a connection with them. • The image stands out amongst the writing because it gives the audience something to look at instead of reading.
- 13. NAME OF ARTISTAND ALBUM • Every single magazine advert that I looked at showed the name of the artist and the name of the album that the artist had produced. This is a very important convention because it tells audiences what the name of the artist is and the name of the new album. • The positioning of titles varied in different magazine adverts. However I saw that the artists name was more common where I had positioned the album name (towards the bottom of the page). I developed Jenkins theory of poaching so I positioned the name of the artist at the top because I replicated the codes and conventions of the format from an existing product. Artist names all at the top
- 14. • I thinkthe positioning that I have chosen is most effective because it places a larger emphasis on the name of the artist, rather than the name of the album. I poached the layout of the typography from Katy Perry’s PRISM CD cover. The bold font and plain pink background behind the artists name makes the artists name stand out the most amongst anything else. The use of iconic fonts was another code and convention that I adopted. I used these iconic fonts to uphold the artists star image and the bright colours to represent the pop genre.
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- 16. • In alot of the magazine adverts for an album that I looked at, dark colours were a common theme. • I have challenged this convention because I wanted my magazine cover to be different and to stand out by using bright colours to amplify the cover. • I used a bright colour pink because it constructs my brand identity, but also so that it would maximise the effect of appealing to teenage girls aged 14-17. Magazine advert for CD covers from artists that produce POP music I have challenged this convention by using bright colours – pinks / yellow to make it stand out which would maximise audience engagement. COLOURS
- 17. DIGIPAK FRONT COVER MIDDLECOVERS BACK COVERS • Artist name • Album name • Main image of the artist in the middle of the page • Simplistic design • Colour palette (yellows / pinks)– to fit the genre of the product – POP genre. • No writing editing onto pages • Bright colours – represent POP genre. • Shots from the music video • List of song titles • ‘FT’ – to promote other artists • Barcode in the bottom right hand corner • Image of the artist • Institutional information – record label, production company, copyright • Logos to illustrate institutional information. In iconic fonts http://emilyilettadvancedportfolio2064.blogspot.co.uk/2017/02/product-digipak.html Shot from music video Artist name Album name Image of artist in middle of page. Simple design with bright colour palette. Bright colours which represent the pop genre. SFX used to add more colour to page No writing edited onto pages only a song title from taking the shot. Song titles with ft. Image on back cover – similar to front cover – poached layout from Meghan Trainor's album Institutional information Logo’s – break writing up. Barcode .
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- 19. Front cover • Ifound that the CD covers have a variety of layouts but they all contained the same information: album / artist name and an image • The most important convention I recognised were the uses of the main image, album name and artist name. All of these 3 features makes it clear to audiences who produced the album and what the album is called. • I adopted this code and convention so that audiences would easily recognise who made the album and the album name. This information is a key feature to successfully promote the artist. • The image breaks the text up on the page and allows audiences to look at something else instead of just reading the text.
- 20. Middle covers • Aswith many digipaks that I looked at, the middle covers contained no text therefore I chose just to use pictures to show the middle covers. • I chose 1 image that appeared at the end of the music video • The second image I chose, I added special effects to with a variety of bright colours to further represent the pop genre. No text in the middle covers Image from the end of the music video Added special effects
- 21. Back cover • Thesong list is the most important convention that I identified because it informs people of what they will be listening to if they buy this album. I made a song list of 10 songs and for one of the songs I wrote ‘FT Lady Gaga’ showing that the song featured another artist. This was another convention that I identified within the song list section. This is an effective promotion technique both for my artist and Lady Gaga. This widens the audience of the album, because it attracts audiences of Lady Gaga and the artist which I have created. • Similarly another important code and convention I identified was the institutional information containing information about the record label and production company. All of digipaks that I looked at, had logos. Logos break the writing up on the page and give audiences something else to look at. Institutional information Institutional information ‘FEAT’
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- 23. Back covers tendednot to have an image of the artist on the back cover. However I have put an image of my artist on the back, challenging this code and convention because I poached the layout from Meghan Trainor’s CD ‘Title’ and because I thought it was effective in selling the artist.
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- 26. Andrew Goodwin –music video theory 1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band) 2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting) 3. There is a relationship between music and visuals 4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style) 5. There is frequently reference to notion of looking 6. There is often intertextual references (to films, TV programmes, other music videos)
- 27. 1. Music videosdemonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band) • Previously on my blog, I listed the codes and conventions of pop music after researching Andrew Goodwin’s music video theory. • http://emilyilettadvancedportfolio2064.blogspot.co.uk/2016/07/pop- music-conventions.html • Throughout the production of my music video, I kept this list in mind and adopted a number of codes and conventions.
- 28. Artist is portrayedas happy and enjoying life … Dancing around Messing about Smiling
- 29. Mise en scène– the artist is wearing fashionable, mainstream clothing throughout to anchor the basic nature of POP music. Plain white T-shirtStriped top Black parka jacket with red tartan scarf Yellow striped top
- 30. Bright bold coloursto signify pop genre Bold pink lips Purple / blue SFX Yellow / pink SFX Bright orange top Pink background, yellow striped top Pink, yellow, orange, green balloons
- 31. 2. There isa relationship between lyrics and visuals “Cos we want this night to last” “We’re ready for the afterglow” – the lips stand out and glow. “smoke and lasers” AMPLIFYING ILLUSTRATIVE
- 32. 3. There isa relationship between music and visuals Fast paced upbeat music – hand held camera – shaky, jumpy shot. Fast paced visuals goes with upbeat music. Slower paced music – artist is sitting down throwing balloons in slower motions compared to when the music is upbeat where the artist is dancing and throwing balloons quicker.
- 33. 4. The demandsof the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style)
- 34. 5. There isfrequently reference to notion of looking In all of these shots, the artist is looking at herself in a mirror.
- 35. 6. There isoften intertextual references (to films, TV programmes, other music videos) • I have made intertextual references to the beauty brand No.7 to promot • I have made intertextual references to my ancillary products to create a brand identity. • One of the middle covers in my digipak is the same image as the last shot on my music video right at the end. • Also the main images for my digipak and album appear multiple times in the music video when the artist sings ‘Afterglow’ – the artist is wearing the same clothing as has the artists iconic make up on the lips. Middle cover Music video
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- 37. NARRATIVE • I don’thave a straight forward story to my music video. • I have challenged the hegemonic framework of having a boy and a girl which most pop music videos have. This gave the music video a strong narrative in a lot of the videos that I analysed. • In a lot of the music videos that I looked at, their narrative often included a second person to be able to narrate and represent a theme, typically of love. • I challenged this convention because I aimed to create a music video that represented happiness instead of love. • I also chose to challenge this because my target audience of girls only, was different to many other pop videos which had an audience of boys and girls. therefore I didn’t feel the need to include a male and create a narrative about love.