Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Business Model Generation Value Proposition PowerPoint Presentation SlidesSlideTeam
If cracking the business deal with your best shot is on your mind, then go forward with this amazing PowerPoint presentation that not only offers the best graphics but also compiles information in a presentable manner. The one stop solution, when it comes to compiling of text and graphic is Business Model Generation Value Proposition PowerPoint Presentation Slides. Presentation layout can be customized as per the topic you need to address in the meeting. The business model generation PPT slide helps deliver the content and maintain a record of the same in the best possible manner. To the point and crisp information is conveyed which a perfect roadmap for the financial years by business model PowerPoint PPT. May it be revenue model, swot analysis or business model, planning or comparison, every core issue is addressed by wonderful mix of colored graphs and graphics in presentation slides. For business model visionaries, the PPT are a game changer and strive to map, design and test different strategies. Delve into all the facts involved with our Business Model Generation Value Proposition PowerPoint Presentation Slides. It helps investigate the issue.
Some years ago, Eric Ries, Steve Blank and others initiated The Lean Startup movement. The Lean Startup is a movement, an inspiration, a set of principles and practices that any entrepreneur initiating a startup would be well advised to follow.
Projecting myself into it, I think that if I had read Ries' book before, or even better Blank's book, I would maybe own my own company today, around AirXCell or another product, instead of being disgusted and honestly not considering it for the near future.
In addition to giving a pretty important set of principles when it comes to creating and running a startup, The Lean Startup also implies an extended set of Engineering practices, especially software engineering practices.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Business Model Generation Value Proposition PowerPoint Presentation SlidesSlideTeam
If cracking the business deal with your best shot is on your mind, then go forward with this amazing PowerPoint presentation that not only offers the best graphics but also compiles information in a presentable manner. The one stop solution, when it comes to compiling of text and graphic is Business Model Generation Value Proposition PowerPoint Presentation Slides. Presentation layout can be customized as per the topic you need to address in the meeting. The business model generation PPT slide helps deliver the content and maintain a record of the same in the best possible manner. To the point and crisp information is conveyed which a perfect roadmap for the financial years by business model PowerPoint PPT. May it be revenue model, swot analysis or business model, planning or comparison, every core issue is addressed by wonderful mix of colored graphs and graphics in presentation slides. For business model visionaries, the PPT are a game changer and strive to map, design and test different strategies. Delve into all the facts involved with our Business Model Generation Value Proposition PowerPoint Presentation Slides. It helps investigate the issue.
Some years ago, Eric Ries, Steve Blank and others initiated The Lean Startup movement. The Lean Startup is a movement, an inspiration, a set of principles and practices that any entrepreneur initiating a startup would be well advised to follow.
Projecting myself into it, I think that if I had read Ries' book before, or even better Blank's book, I would maybe own my own company today, around AirXCell or another product, instead of being disgusted and honestly not considering it for the near future.
In addition to giving a pretty important set of principles when it comes to creating and running a startup, The Lean Startup also implies an extended set of Engineering practices, especially software engineering practices.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Business plans take too long to write, are seldom updated, and almost never read by others but documenting your hypotheses is key.
Lean Canvas solves this problem using a 1-page business model that takes under 20 minutes to create, will be read by more people, and lets you focus on building your business - faster.
An investor focussed deck that covers:
- What is a Lean Startup?
- The key behaviors of being lean
- Using lean to define and measure progress in a startup
STATIK (Systems Thinking Approach to Introduce Kanban) es un enfoque exploratorio y colaborativo para implementar Kanban. Ayuda a entender la demanda y las dinámicas actuales, para diseñar y poner en marcha un modelo Kanban de trabajo que permita elevar la eficiencia y calidad en el servicio a través de la cultura y las técnicas de la mejora continua.
También es una buena herramienta para descubrir todos los servicios que proporciona un equipo, sus flujos de trabajo y su alineación con el propósito y las expectativas del cliente.
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
An Introduction into the design of business using business architectureCraig Martin
Business Architecture is gaining interest from many non-traditional architecture stakeholders across the enterprise however most remain unclear of its scope and application. This webinar was presented through the Open Group as lead up to the London 2013 Conference on business transformation. It provides an overview of the language, methods and techniques of developing a business architecture and assist architects to demonstrate its relevance to business leaders. It also provides an insight into the method and techniques taught in the "Discovering Business Architecture" course run by Enterprise Architects.
Managing Marketing Processes_Marketing Plan AssignmentRobin Teigland
Marketing Plan Assignment for the Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx
Business plans take too long to write, are seldom updated, and almost never read by others but documenting your hypotheses is key.
Lean Canvas solves this problem using a 1-page business model that takes under 20 minutes to create, will be read by more people, and lets you focus on building your business - faster.
An investor focussed deck that covers:
- What is a Lean Startup?
- The key behaviors of being lean
- Using lean to define and measure progress in a startup
STATIK (Systems Thinking Approach to Introduce Kanban) es un enfoque exploratorio y colaborativo para implementar Kanban. Ayuda a entender la demanda y las dinámicas actuales, para diseñar y poner en marcha un modelo Kanban de trabajo que permita elevar la eficiencia y calidad en el servicio a través de la cultura y las técnicas de la mejora continua.
También es una buena herramienta para descubrir todos los servicios que proporciona un equipo, sus flujos de trabajo y su alineación con el propósito y las expectativas del cliente.
How to re-frame business problems to customer-centric opportunity spaces that drive value. Design thinking is your shortcut to customer empathy. A good understanding on how this method could help you identify real customer problems and unmet needs is essential. Moreover we will share techniques and tools that you can implement directly after this crash course. Start inventing the future.
An Introduction into the design of business using business architectureCraig Martin
Business Architecture is gaining interest from many non-traditional architecture stakeholders across the enterprise however most remain unclear of its scope and application. This webinar was presented through the Open Group as lead up to the London 2013 Conference on business transformation. It provides an overview of the language, methods and techniques of developing a business architecture and assist architects to demonstrate its relevance to business leaders. It also provides an insight into the method and techniques taught in the "Discovering Business Architecture" course run by Enterprise Architects.
Managing Marketing Processes_Marketing Plan AssignmentRobin Teigland
Marketing Plan Assignment for the Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx
Step 2: Preliminary Market Mapping and AnalysisPMSD Roadmap
Preliminary Market Mapping and Analysis is about building up a picture of the market system with enough knowledge to be able to facilitate a participatory process of change.
It involves creating a first sketch of the market map, and identifying the key market actors and critical issues within the system.
Intro to User Journey Mapping for Building Better Websites - WordCamp Ottawa...Anthony D. Paul
You’ve asked the right questions and maybe you have some personas. There’s a heap of feature requests from your client and a whole lot of content to organize into a sitemap (IA) document and wireframes. However, something’s not sitting right and you wonder how your WordPress site fits into the bigger customer journey with the client’s brand, business, and products. In this talk, I’ll show you how to get started with taking all of that subject matter expertise you’ve been collecting in your mind, and to convert it into one of several useful types of journey maps. I’ll share process, examples, context on how they fit into a larger project, and share how they help bring agreement among your client decision-makers.
Value Stream Mapping in Office and ServiceTKMG, Inc.
Recorded webinar: http://slidesha.re/1bvM6J6
Subscribe: http://www.ksmartin.com/subscribe
To purchase the book: http://bit.ly/VSMbk
Being lean isn’t just reserved for Manufacturing processes - information-intensive operations such as Service and Knowledge processes have the ability to be lean too – let us show you how! Get the scoop on applying Value Stream Mapping, a critical tool in Lean transformation, in Office and Service environments.
What's covered:
- The key differences between Manufacturing and Office/Service Value Stream Maps
- The process of Value Stream Mapping in Office and Service environments
- Common wastes in Office and Service environments and goals for future state planning
- Digitally capturing, sharing, and storing Value Stream Maps
Karen Martin, recognized expert on lean in office and administrative processes, shares instruction on applying value stream mapping to non-manufacturing organizations.
Recorded webinar: http://slidesha.re/1iJ2ZWu
Subscribe: http://ksmartin.com/subscribe
Purchase the book: http://bit.ly/VSMbk
This webinar presents case studies for several client engagements that involved value stream mapping. For each case, you'll learn:
• What the driver was for value stream improvement.
• What the planning process consisted of.
• The discoveries and challenges that surfaced—and the shifts that occurred—during the 3-day activity.
• Transformation results.
During the webinar, Karen also answers participant questions about facilitation, transformation plan ownership, team composition, going to the Gemba, and collecting data that's not easily measured.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
Its a perfect little presentation on the precise steps followed under value stream mapping(VSM) done to apply and implement LEAN system in an organization in the most effective and efficient manner
Value stream mapping is a practical and highly effective way to learn to see and resolve disconnects, redundancies, and gaps in how work gets done.
This VSM project template helps you and your project team to put together a "storyboard" for effective presentation to your key stakeholders. It includes four key phases:
1) Define and pick product/service family
2) Create a current state map
3) Develop a future state map
4) Develop an implementation plan
This document consists of a VSM project template in Powerpoint format and a set of Excel templates comprising VSM charter, Results table, Implementation Plan and common VSM icons.
This says about the basic concepts pertaining to Process Mapping and Value Stream Mapping , as an initiative towards Lean implemntation in Industrial environment.
Value Stream Mapping in Office & Service SetttingsTKMG, Inc.
Recorded webinar: http://bit.ly/1l6zLVy
Subscribe: http://www.ksmartin.com/subscribe
To purchase the book: http://bit.ly/VSMbk
This webinar covers the subtle differences between manufacturing-style value stream maps and those in office and service settings.
Contact us if you'd like an in-house workshop or external facilitation for a real-time mapping session. http://www.ksmartin.com
Value stream mapping is use full in all production and manufacturing lines. It really minimize the waste in the system and helps to deliver finish product in time.
El passat 20 d'octubre Alfons Cornella, president i fundador d'Infonomia, va realitzar una conferència sobre innovació en l'acció social a la Fundació Pere Tarrés.
Stakeholder Persuasion - How to quantify your gut feelingUser Intelligence
Using User Research to Convince Stakeholders
Everyone who has worked with large corporate clients knows how hard it can be to align a group of stakeholders and get them all to agree. They’re often hardly engaged in the project itself, and they are hard to convince when it comes to design decisions. In the past, we’ve worked with a number of these types of clients, and we have found a few ways to get the stakeholders more engaged. Next to that, we have learned to speak their language (sort of), which helps tremendously when you need to convince them that your solution is actually better.
In this presentation Jacco and Martijn will tell you how they have used different forms of user research to address these issues and use examples from recent project to illustrate their way of working.
During last few years, role of Enterprise Architecture has expanded from technical to strategic in an Organization. This slide deck presents: Using Enterprise Architecture in your Organization.
This presentation shows how Value Engineering can reduce waste in the product development and design process by eliminating the waste of false starts and insuring functions and requirements are understood upfront in the design process.
SVPMA Dec 2014 Event
“Shifting to an Experimental Mindset: The Dos and Don’ts of Hypothesis Testing” with Teresa Torres, Product Consultant & Coach, former CEO
http://svpma.org/2014/12/december-2014-event/
SVPMA: 3 Tools to Increase Your Productivity ImmediatelySVPMA
SVPMA April 2014 event
“3 Tools to Increase Your Productivity Immediately” with Senia Maymin, Ph.D, Profit from the Positive, LLC
Read more: http://svpma.org/2014/04/april-2014-event/
SVPMA: Elevating from Consumer to Mission Critical ValueSVPMA
SVPMA March 2014 Monthly event:
“Elevating from Consumer to Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk
Read more: http://svpma.org/2014/03/march-2014-event-2/
SVPMA: Charting a Career Path to Dream Product Management JobSVPMA
SVPMA Jan 2014 monthly event
“Charting a Career Path to Your Dream Product Management Job” with Muffi Ghadiali, VP Product Management, OUYA Inc., Advisor and Lecturer at Stanford CSP
Read more: http://svpma.org/2014/01/january-2014/
Connecting the Dots: Decision Making for Next-Generation ProductsSVPMA
Connecting the Dots: Decision Making for Next-Generation Products : Vanee Pho, Senior Product Manager, Life Technologies at SVPMA Monthly Event August 2013
Successful Brand Management: Moving from a Product-Centric Focus
to a Customer-Centric Business Model by Susanne Kushner at SVPMA Monthly Event May 2002
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3. Evidence from the Corporate Design
Foundation
US Design Index vs Key Stock Market Indices
9.00
8.00
7.00
6.00
5.00
US Standard Design Index
Dow Jones
Nasdaq
4.00 S&P 500
3.00
2.00
1.00
0.00
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
BusinessWeek IDEA Design Award winners outperform those who didn’t win in stock performance
4. Evidence from Academic Studies
“High design” companies outperformed “low design”
companies over seven years in:
Earnings (EBIDTA)
Net income
Cash flow
Stock market return
But, growth rates were the same between the two groups
Percent change in net sales
Percent change in net income
Percent change in net cash flow
Hertenstein et al., “The Impact of Industrial Design Effectiveness on Corporate Financial Performance”, The Journal of Product Innovation Management, Vol. 22, No. 1 January 2005.
Note: This was one of two special issues focused on the topic of design and business.
The data doesn’t ALWAYS go our way!
5. Evidence from the UK Design Council
Design Index: The Impact of Design on Stock Market Performance, July 2005’
Available at http://www.designcouncil.org.uk/en/Design-Council/3/Publications/
Firms with “design portfolios” outperform those without them in the stock market
6. Other Interesting Data from UK Design
Council
Design-led Average UK
Companies Companies
Percentage that has introduced
new products or services in
the past three years 80% 40%
Percentage that has seen
market share increases 83% 46%
Percentage that has opened
new markets 80% 42%
It is likely you can find general research data to support whatever goal you wish to support.
7. But, what is design?
At a high level, design focuses on creating customer experiences
9. Design Thinking Looks Across the Value
Chain to Create New User Experiences
Channel: how you
Enabling process: connect your offerings to
assembled capabilities your customer (e.g.,
you typically buy from NikeTown)
others (e.g., Cisco)
Brand: how you express
Core process: proprietary your offering’s benefits
processes that add value and values to customers
(e.g., GE Capital) (e.g., Virgin)
Finance Process Offering Delivery
Business Enabling Core
Model
Networking
Process Process
Product
Performance
Product
system
Service Channel Brand
Service: how you serve
your customers (e.g.,
Product UPS)
Networking: enterprise, performance:
value chain & partner basic features,
structure (e.g., Target) performance, Product system:
functionality extended system that
Business Model: how (e.g., Intel surrounds an offering
the enterprise makes Pentium 4) (e.g., Microsoft Office)
money (e.g., Dell)
11. But, does customer experience really matter
during a recession?
In a survey of 90 customer experience decision-makers from
large North American firms:
89% felt that customer experience as either very important or
critical to their firm’s strategy in 2009.
80% said that their executive teams aimed to differentiate their firm’s
customer experience.
65% described their approach to customer experience as either
disciplined or very disciplined (up from 58% last year).
57% have a senior executive in charge on improving customer
experience across products and channels (up from 45% last year).
More than half picked lack of budget and lack of cooperation across
organizations as major obstacles to their customer experience
efforts.
What do they expect from a continued recession? 48% expect
spending on customer experience to get cut less than in other
places, while only 12% expect it to get cut at a higher rate.
12. Nice big picture, but what can we
Product Managers do…
Core principles of customer-focused design
14. Remain focused on your customers needs, deeply
understanding them
Abstract
You have to forget
about your problems
and worry about
their lives
Analysis Synthesis
Observations
(Context)
Concrete
18. What went wrong?
Meaning …but something goes
amiss with the
understanding of Meaning
Usability
Use Everything seems
OK with the Use
and Usability
needs…
19. More than ever in these turbulent times,
“Pay attention to how your
customers might like to
interact with your products
or services, and a
remarkable change takes
place. You can do more than
simply satisfy their
immediate needs. You
might actually make your
customers feel like
heroes.”
The Art of Innovation
20. While tempted, you can’t afford to get caught in the
“express test cycle”
Abstract
Frameworks Imperatives
Analysis Synthesis
Observations Solutions
Concrete
21. Taking the time to frame and reframe may be particularly
difficult, but is really important
Abstract
Frameworks
(Insight)
Ask
WHY?
Analysis Synthesis
Observations
(Context)
Concrete
22. Framing is about decoding the stories you
hear
Story Decode Insight Needs Solutions
Common Making things
better
Aha! Why! Context
Discontinuity Make sense
of this
Activity
Contradiction
Hypothesis
Success
What’s
Failure missing? Interaction Making better
things
23. Framing is about understanding context
How can we sell more
aluminum?
How do customers manage their
beverages at home?
How can we help them better
manage their beverages at home?
Beverage Digest, March 28, 2003
24. Framing is about understanding all the customer
touchpoints 4. Confirmation
4 5. Transition bar
6. Retail Counter
1. Welcome area
2. What’s good
3. Connection
5
3
6
1
2
25. Framing considers broader market trends
Consumers want a balance
of both Emotional and
Rational foods. “Three
square meals” is virtuous but
increasingly difficult for
people to achieve.
EMOTIONAL
morning night
RATIONAL
26. Framing considers broader market trends
Traditional Meals are now
blurred, being replaced by
snack events (both
emotional and rational)
throughout the day.
EMOTIONAL
morning night
RATIONAL
27. Framing examines industry orthodoxies
Abstract
Frameworks Imperatives
(Insight) (Ideas)
Willingness to Ability to pay
pay Distribution
Prescribed by system
doctors
Analysis Synthesis
Low cost, high
Low cost
quality hearing
hearing aids
aids
Observations Solutions
(Context) Concrete (Artifacts)
28. Once you’ve figured out the old story, you have to
tell a compelling new one – through imperatives
Abstract
Frameworks Imperatives
(Insight) (Ideas)
Figure Tell a
Analysis
out the new Synthesis
story story
Observations Solutions
(Context) Concrete (Artifacts)
29. Stories drive change in organizations
Stories are powerful -- the most effective way to
convey complex, multi-dimensional ideas supporting
innovation and organizational change.*
Share norms and values deriving from an organization’s past but
potentially describing its future
Develop trust and commitment communicating the competencies
and commitments of oneself and others
Share tacit knowledge an efficient exchange “that detonates
understanding in the mind of the listener”
Facilitate unlearning reshape perspectives in order to rethink the
how and why of new opportunities
Generate emotional connection to make knowledge “sticky”
*Sole and Wilson, Harvard Graduate School Of Education, Storytelling in Organizations
30. So make your (imperatives) story compelling
Companies build features
Customers seek benefits
Your story clearly
describes the benefits and
allows them to be
connected to the features
31. Imperatives may be in the form of design
principles
A sustainable product works as an
integrated system, and tells a
convincing story about its life
cycle.
A sustainable product symbolizes
being “in” while still allowing for
individuality and personal
expression.
A sustainable product conveys the
sense of being part of a larger
movement.
A sustainable product competes
favorably with mainstream
products by being elegant and of
high quality.
32. In the form of metaphors…
Taking a shower … is like … hitting the reset button
33. Or as a simple story…
What is the story you are
telling now?
What story could you be
telling?
Does the story hang
together? Acela’s proposed story:
Reliability “It’s not about the time it
Validity takes you to get
somewhere; it’s all about
how you use your time.”
34. It has to inspire the design team…
Or a typical MRD?
Table of Contents
1.0 Strategy and Overview 3
1.1 Goals and Objectives. 3
1.2 Strategic Road Map 3
1.3 Customer Categories (User Profiles) 3
1.4 Competitive Strengths and Weaknesses 4
1.5 External Positioning 4
1.6 Microsoft 4
2.0 Business Model 4
2.1 Value Proposition 4
2.2 Market Segment 5
2.3 Value Chain Structure 5
2.4 Cost Structure 5
2.5 Position within the Value Network 5
2.6 Competitive Strategy 5
3.0 Affected Groups 6
3.1 Development 6
3.2 Marketing 6
3.3 Support 6
3.4 Operations 6
3.5 Sales 6
Share more chicken…
4.0 Bill of Materials 6
5.0 Internally Committed Requirements 7
5.1 Elimination of Top 5 High-Priority Bugs 7
5.2 Internal Performance Improvements 7
5.3 Backward Compatibility 7
5.4 Next-Generation Architectural Changes 8
5.5 Platforms and Protocols 8
5.6 End-of-Life for Older Versions 8
5.7 Uptime and Quality of Service. 8
6.0 Externally Committed Requirements 8
6.1 Molecular Transmittal 9
6.2 Voice-Activated Debug Mode 9
35. Design uses play – rapid and frequent prototyping – to learn
quickly about alternative concepts
Abstract
Frameworks Imperatives
(Insight) (Ideas)
Analysis Synthesis
Observations Solutions
(Context) Concrete (Artifacts)
36. Prototypes can be used throughout the
design process…
Prototype Early and Often
Inspire Evolve Validate (IDEO)
Successful innovation depends on testing
lots of ideas (both good and bad) but it
takes courage to risk putting a new idea
forward.
Lower the barrier to innovation by using
“low resolution” prototypes (crude,
inexpensive) to test concepts quickly,
safely and with less anxiety of failure.
Get in the habit of playing with ideas,
even in simple settings (Get up out of
your chair and draw!).
37. For different purposes
Learning
answering questions about
performance or feasibility
e.g., proof-of-concept model
Communication
demonstration of product for
feedback: visual, tactile, functional
e.g., 3D physical models of style or
function
Integration
combination of sub-systems into
system model
e.g., alpha or beta test models
Milestones
goal for development team’s schedule
e.g., first testable hardware
38. In short, design thinking is about…
Abstract
Frameworks Imperatives
(Insight) (Ideas)
Figure Tell a
Analysis out the new Synthesis
story story
Observations Solutions
(Context) Concrete (Artifacts)
39. Can I do it alone?
Types of people needs for a good design team experience
40. Innovation requires a diversity of (learning)
styles
Abstract
Frameworks Imperatives
(Insights) (Ideas)
Assimilating Converging
Good at understanding Good at finding
a wide range of practical uses for
Information and putting ideas and theories;
it in concise, logical form solving problems
Analysis
Synthesis
Diverging Accommodating
Good at seeing Good a learning
concrete situations from hands-on
from multiple viewpoints experience
Observations Solutions
(Contexts) (Experiences)
Concrete
42. It appears that styles vary by discipline…
Learning Styles by Discipline
45%
40%
35%
30%
25% MBA
Design
20% Engineering
15%
10%
5%
0%
Diverging Assimilating Converging Accommodating
43. Product Managers, even in these times,
must (continue to):
Deeply understand customer and user needs
Use
Usability
Meaning
Understand the “why” underneath those needs
Context
Full customer experience
Market trends and industry orthodoxies
Tell a new and compelling story that motivates
the design team as well as the customer
Experiment – play – with alternative solutions to
find the “right” ones
And convene the right people around the table
to do all of that