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Step 2: Preliminary Market Mapping and Analysis

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Preliminary Market Mapping and Analysis is about building up a picture of the market system with enough knowledge to be able to facilitate a participatory process of change.
It involves creating a first sketch of the market map, and identifying the key market actors and critical issues within the system.

Published in: Business, Economy & Finance

Step 2: Preliminary Market Mapping and Analysis

  1. 1. Step 2: PreliminaryMapping and Analysis BACK TO MAP
  2. 2. 2 Preliminary Mapping and Analysis Summary Preliminary Market Mapping and Analysis is about building up a picture of the market system with enough knowledge to be able to facilitate a participatory process of change. It involves creating a first sketch of the market map, and identifying the key market actors and critical issues within the system.
  3. 3. 2 Preliminary Mapping and Analysis Rationale The Preliminary Market Mapping and Analysis step will allow you to: • Make a first attempt at mapping the market system • Identify key market actors to engage with based on their power, influence and relevance • Begin to explore constraints, opportunities and risks in the system • Use iterative investigation to continue learning about the market system
  4. 4. 2 Preliminary Mapping and Analysis Top Tips • Let the first attempt at creating a Market Map be a brainstorm: keep it informal, fluid and energetic • Identify the market actors in the system that you will need to engage in the subsequent participatory process • Use the Core Guidance Note: The Market Map to help you steer the market mapping process • Be as specific as possible to capture the unique context of the market system • Identify your knowledge gaps and plan further investigation to build your understanding of the market system on an ongoing basis
  5. 5. 2 Preliminary Mapping and Analysis Guidelines Download a detailed set of notes describing our past experiences, recommendations and action points on how to organise your knowledge of the market system, and plan how you will facilitate PMSD. • Step 2 Guidelines – Preliminary Mapping and Analysis • Core Guidance Note: The Market Map
  6. 6. 2 Preliminary Mapping and Analysis Training Download training materials that can be used in workshops to train practitioners in how to conduct preliminary market mapping and analysis, through games, exercises and discussions. • Step 2 Training Materials – Facilitator Guide • Step 2 Training Materials – Slides
  7. 7. 2 Preliminary Mapping and Analysis Templates Download the templates from the preliminary market mapping and analysis guidelines: • Step 2 Template – Preliminary Market Mapping and Analysis
  8. 8. 2 Preliminary Mapping and Analysis Case Studies Read case studies about our own experience of conducting preliminary mapping and analysis: • Agro-Dealership Voucher Scheme in Zimbabwe • Young Rural Entrepreneurs in Peru
  9. 9. 2 Preliminary Mapping and Analysis • Coming soon! Further Resources
  10. 10. 2 Preliminary Mapping and Analysis The Roadmap 1 Market System Selection 2 Preliminary Mapping and Analysis 3 Strategic Design and Planning 4 Empowering Marginalised Actors 5 Engaging Key Actors 6 Participatory Market Mapping 7 Participatory Planning 8 Facilitating Change 9 Monitoring, Evaluation and Learning 10 Communicating Evidence for Uptake

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