Preliminary Market Mapping and Analysis is about building up a picture of the market system with enough knowledge to be able to facilitate a participatory process of change. It involves creating a first sketch of the market map, and identifying the key market actors and critical issues within the system.

1. Step 2: Preliminary
Mapping and Analysis
BACK TO MAP

2. 2 Preliminary Mapping and Analysis Summary
Preliminary Market Mapping and
Analysis is about building up a picture of
the market system with enough
knowledge to be able to facilitate a
participatory process of change.
It involves creating a first sketch of the
market map, and identifying the key
market actors and critical issues within
the system.

3. 2 Preliminary Mapping and Analysis Rationale
The Preliminary Market Mapping and
Analysis step will allow you to:
• Make a first attempt at mapping the
market system
• Identify key market actors to engage with
based on their power, influence and
relevance
• Begin to explore constraints,
opportunities and risks in the system
• Use iterative investigation to continue
learning about the market system

4. 2 Preliminary Mapping and Analysis Top Tips
• Let the first attempt at creating a Market Map be a
brainstorm: keep it informal, fluid and energetic
• Identify the market actors in the system that you
will need to engage in the subsequent participatory
process
• Use the Core Guidance Note: The Market Map to
help you steer the market mapping process
• Be as specific as possible to capture the unique
context of the market system
• Identify your knowledge gaps and plan further
investigation to build your understanding of the
market system on an ongoing basis

5. 2 Preliminary Mapping and Analysis Guidelines
Download a detailed set of notes describing
our past experiences, recommendations and
action points on how to organise your
knowledge of the market system, and plan how
you will facilitate PMSD.
• Step 2 Guidelines – Preliminary Mapping and Analysis
• Core Guidance Note: The Market Map

6. 2 Preliminary Mapping and Analysis Training
Download training materials that can be used
in workshops to train practitioners in how to
conduct preliminary market mapping and
analysis, through games, exercises and
discussions.
• Step 2 Training Materials – Facilitator Guide
• Step 2 Training Materials – Slides

7. 2 Preliminary Mapping and Analysis Templates
Download the templates from the preliminary
market mapping and analysis guidelines:
• Step 2 Template – Preliminary Market Mapping and
Analysis

8. 2 Preliminary Mapping and Analysis Case Studies
Read case studies about our own experience of
conducting preliminary mapping and analysis:
• Agro-Dealership Voucher Scheme in Zimbabwe
• Young Rural Entrepreneurs in Peru

9. 2 Preliminary Mapping and Analysis
• Coming soon!
Further Resources

10. 2 Preliminary Mapping and Analysis The Roadmap
1 Market System Selection
2 Preliminary Mapping and Analysis
3 Strategic Design and Planning
4 Empowering Marginalised Actors
5 Engaging Key Actors
6 Participatory Market Mapping
7 Participatory Planning
8 Facilitating Change
9 Monitoring, Evaluation and Learning
10 Communicating Evidence for Uptake