This document discusses conducting a feasibility study for a new product. It defines a feasibility study as looking at the viability of an idea by identifying potential problems and answering if the idea will work. It discusses generating ideas from sources like R&D, customers, suppliers, and competitors. The feasibility of a product is analyzed using a model that looks at the concept, specifications, suppliers, customers, competitors, and design. It also discusses value analysis to eliminate unnecessary features, and design for environment to use recyclable materials and minimize waste.

1. FEASIBILITY STUDY OF
PRODUCT
RAHUL KUMAR JHA
MBA (2011-2013)

2. ON TARGET
Summary Layout
Feasibility study of product
Discussion Item One – What Is Feasibility Study
Discussion Item Two – Why Feasibility study
Discussion Item Three – Feasibility Of Product
By the help of model
Discussion Item Four – Idea Generation Source
Discussion Item Five – Value Analysis
Discussion Item Six – Design For Environment

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What is feasibility study
Feasibility study is about understanding
WHERE WE WILL BE BEFORE WE HAVE EVEN STARTED.
A feasibility study looks at the viability of an idea with an emphasis
on identifying potential problems and attempts to answer one main
question: Will the idea work and should you proceed with it?

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Why feasibility study ?
Feasibility study is used to determine:
How much of a demand is there for What are the strengths and
the product or service you are weaknesses of your competitors
considering? from your potential customers'
perspective?
How can you
design your
What are your potential customers' product or service
needs and price expectations? most effectively,
given the needs of
your target
market and the
competitive
Who are your competitors? environment?

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FEASIBILITY OF PRODUCT
By the help of model:

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Idea Feasibility
generation study
Product or Performanc
service e
concept specificatio
ns
Suppliers Customers Form
R&D design
Revising and
Marketing Competitors
testing prototypes
Functional Producti
design on
design
Design Manufacturi
New product specificatio ng or
or service ns delivery
specificatio
launch
Picture Layout ns
Pilot run
Add your own picture above you can also use the above and final parts
image in other
Final design
of this PowerPoint template. Picture from PresenterMedia.com
& process tests
plans

7. Idea generation sources
ON TARGET
Following Sources For Idea generation
Company’s own R&D department Perceptual Maps
Customer complaints or suggestions Visual comparison of
customer perceptions
Marketing research
Benchmarking
Suppliers
Comparing product/service
Salespersons in the field
against best-in-class
Factory workers
Reverse engineering
New technological developments Dismantling competitor’s
product to improve your own
Competitors product

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Design Review
Failure mode and effects
analysis (FMEA)
a systematic method of
analyzing product
failures
Fault tree analysis (FTA)
a visual method for
analyzing
interrelationships
among failures
Value analysis (VA)
helps eliminate
unnecessary features
and functions

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Value analysis (VA)
Can we do without it?
Does it do more than is
required?
Does it cost more than it
is worth?
Can something else do a
better job?
Can it be made by
a less costly method?
with less costly tooling?
with less costly
material?
Can it be made cheaper,
better, or faster by
someone else?

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Design for Environment
Design for environment
designing a product
from material that can
be recycled
design from recycled
material
design for ease of
repair
minimize packaging
minimize material and
energy used during
manufacture, consumpt
ion and disposal

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THANK YOU
For your Time