Marketing Plan Assignment for the Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx
This report is prepared in order to assess a customer journey map is merely an illustration of all the touch-points when customers come into contact with Keells Super online or offline platforms. And using the surveys to gather voice of customer insights about the Keells Super experience is a great way to understand how our customers and the company are performing in the eyes of consumers.
BBA Internship Report on Brand Building & Sustainable Development of Unilever...Md. Abdur Rakib
Unilever works both on domestic & international bases & has a great impact on the global economy. It is the world’s 3rd largest consumer goods company on the basis of revenue. It is a British FMCG (Fast Moving Consumer Goods Company) that manufactures personal care, home care, beverage and food items for the consumers. Followings are some recommendations:
• The sustainable development factors and issues like CSR are given too much priority to leverage the brand.
• Unilever’s U has been a great strength for its individual brands.
• Home care and food products brands are very few in numbers.
• Unilever has contributed a lot on sustainability issues than any other FMCG manufacturers.
• The share prices and the turnover have increased over the past few years in significant figures.
• There are no R&D centers in BD.
• Sustainable development program has not been taken effectively in BD as taken globally.
• 5 levers of changing behavior and sustainable living plan are not familiar to the people.
• The corporate culture and CSR has been a great success for them.
• As a customer I have found I including my family are purchasing and consuming about 40% of our weekly purchases.
Although UBL has been successful they must look over the following matters very carefully:
• Unilever should work on their visibility and relevance to their offer.
• The must look even for closer to make the customer feel like buying not only the physical product but also a trust with it.
• By joining “Poribesh Bandhob” (a social community) UBL can reduce its environmental impact as well as create awareness among people in a large scale.
• Create new sustainable agricultural sources from Bangladesh.
• Creating awareness regarding saving the utilities (water & electricity) and reducing the waste.
• Introduce more brands in Bangladesh.
• Making people aware of the environmental impacts caused by the consumption process & inform how they can help it by taking Unilever products and behaving in a sustainable way.
• Packaging of a few brands must be changed to lift up its vitality & position UBL brands.
Branding strategies, Sustainability and a lot about UBL has been the important discussion. Besides, there is relative impact of sustainability on the brand building of Unilever. There is a huge impact of Unilever on the globe as well as on Bangladesh. As 1 billion people use its products daily it is obvious that their brand building & its key factors are well organized and effective in a country like BD having a consumer groups with reasonable price and less concerned with brand performance and its core values. To sustain their growth and gain success in the new markets & cope with the upcoming futures, the above findings and recommendations will be a significant concern to them
This report is prepared in order to assess a customer journey map is merely an illustration of all the touch-points when customers come into contact with Keells Super online or offline platforms. And using the surveys to gather voice of customer insights about the Keells Super experience is a great way to understand how our customers and the company are performing in the eyes of consumers.
BBA Internship Report on Brand Building & Sustainable Development of Unilever...Md. Abdur Rakib
Unilever works both on domestic & international bases & has a great impact on the global economy. It is the world’s 3rd largest consumer goods company on the basis of revenue. It is a British FMCG (Fast Moving Consumer Goods Company) that manufactures personal care, home care, beverage and food items for the consumers. Followings are some recommendations:
• The sustainable development factors and issues like CSR are given too much priority to leverage the brand.
• Unilever’s U has been a great strength for its individual brands.
• Home care and food products brands are very few in numbers.
• Unilever has contributed a lot on sustainability issues than any other FMCG manufacturers.
• The share prices and the turnover have increased over the past few years in significant figures.
• There are no R&D centers in BD.
• Sustainable development program has not been taken effectively in BD as taken globally.
• 5 levers of changing behavior and sustainable living plan are not familiar to the people.
• The corporate culture and CSR has been a great success for them.
• As a customer I have found I including my family are purchasing and consuming about 40% of our weekly purchases.
Although UBL has been successful they must look over the following matters very carefully:
• Unilever should work on their visibility and relevance to their offer.
• The must look even for closer to make the customer feel like buying not only the physical product but also a trust with it.
• By joining “Poribesh Bandhob” (a social community) UBL can reduce its environmental impact as well as create awareness among people in a large scale.
• Create new sustainable agricultural sources from Bangladesh.
• Creating awareness regarding saving the utilities (water & electricity) and reducing the waste.
• Introduce more brands in Bangladesh.
• Making people aware of the environmental impacts caused by the consumption process & inform how they can help it by taking Unilever products and behaving in a sustainable way.
• Packaging of a few brands must be changed to lift up its vitality & position UBL brands.
Branding strategies, Sustainability and a lot about UBL has been the important discussion. Besides, there is relative impact of sustainability on the brand building of Unilever. There is a huge impact of Unilever on the globe as well as on Bangladesh. As 1 billion people use its products daily it is obvious that their brand building & its key factors are well organized and effective in a country like BD having a consumer groups with reasonable price and less concerned with brand performance and its core values. To sustain their growth and gain success in the new markets & cope with the upcoming futures, the above findings and recommendations will be a significant concern to them
Recruiting is the process of finding & attracting capable applicants for employment. The process begins when new recruits are required & ends when their applications are submitted.The result is a pool of applicants from which new employees are selected.
Unit 1:
Role of IMC in marketing process, IMC planning model, Marketing and promotion
Process model. Communication process, steps involved in developing IMC programme, Effectiveness of marketing communications Purpose, Role, Functions, Types, Advertising Vs Marketing mix, Advertising appeal in various stages of PLC
Operations management in business assignment sampleElite Assignment
Here is the an assignment writing help sample on operations management, this should help writing an assignment and learning to write an assignment on this topic.
Intro to User Journey Mapping for Building Better Websites - WordCamp Ottawa...Anthony D. Paul
You’ve asked the right questions and maybe you have some personas. There’s a heap of feature requests from your client and a whole lot of content to organize into a sitemap (IA) document and wireframes. However, something’s not sitting right and you wonder how your WordPress site fits into the bigger customer journey with the client’s brand, business, and products. In this talk, I’ll show you how to get started with taking all of that subject matter expertise you’ve been collecting in your mind, and to convert it into one of several useful types of journey maps. I’ll share process, examples, context on how they fit into a larger project, and share how they help bring agreement among your client decision-makers.
Step 2: Preliminary Market Mapping and AnalysisPMSD Roadmap
Preliminary Market Mapping and Analysis is about building up a picture of the market system with enough knowledge to be able to facilitate a participatory process of change.
It involves creating a first sketch of the market map, and identifying the key market actors and critical issues within the system.
Recruiting is the process of finding & attracting capable applicants for employment. The process begins when new recruits are required & ends when their applications are submitted.The result is a pool of applicants from which new employees are selected.
Unit 1:
Role of IMC in marketing process, IMC planning model, Marketing and promotion
Process model. Communication process, steps involved in developing IMC programme, Effectiveness of marketing communications Purpose, Role, Functions, Types, Advertising Vs Marketing mix, Advertising appeal in various stages of PLC
Operations management in business assignment sampleElite Assignment
Here is the an assignment writing help sample on operations management, this should help writing an assignment and learning to write an assignment on this topic.
Intro to User Journey Mapping for Building Better Websites - WordCamp Ottawa...Anthony D. Paul
You’ve asked the right questions and maybe you have some personas. There’s a heap of feature requests from your client and a whole lot of content to organize into a sitemap (IA) document and wireframes. However, something’s not sitting right and you wonder how your WordPress site fits into the bigger customer journey with the client’s brand, business, and products. In this talk, I’ll show you how to get started with taking all of that subject matter expertise you’ve been collecting in your mind, and to convert it into one of several useful types of journey maps. I’ll share process, examples, context on how they fit into a larger project, and share how they help bring agreement among your client decision-makers.
Step 2: Preliminary Market Mapping and AnalysisPMSD Roadmap
Preliminary Market Mapping and Analysis is about building up a picture of the market system with enough knowledge to be able to facilitate a participatory process of change.
It involves creating a first sketch of the market map, and identifying the key market actors and critical issues within the system.
Value Stream Mapping in Office and ServiceTKMG, Inc.
Recorded webinar: http://slidesha.re/1bvM6J6
Subscribe: http://www.ksmartin.com/subscribe
To purchase the book: http://bit.ly/VSMbk
Being lean isn’t just reserved for Manufacturing processes - information-intensive operations such as Service and Knowledge processes have the ability to be lean too – let us show you how! Get the scoop on applying Value Stream Mapping, a critical tool in Lean transformation, in Office and Service environments.
What's covered:
- The key differences between Manufacturing and Office/Service Value Stream Maps
- The process of Value Stream Mapping in Office and Service environments
- Common wastes in Office and Service environments and goals for future state planning
- Digitally capturing, sharing, and storing Value Stream Maps
Karen Martin, recognized expert on lean in office and administrative processes, shares instruction on applying value stream mapping to non-manufacturing organizations.
Recorded webinar: http://slidesha.re/1iJ2ZWu
Subscribe: http://ksmartin.com/subscribe
Purchase the book: http://bit.ly/VSMbk
This webinar presents case studies for several client engagements that involved value stream mapping. For each case, you'll learn:
• What the driver was for value stream improvement.
• What the planning process consisted of.
• The discoveries and challenges that surfaced—and the shifts that occurred—during the 3-day activity.
• Transformation results.
During the webinar, Karen also answers participant questions about facilitation, transformation plan ownership, team composition, going to the Gemba, and collecting data that's not easily measured.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
Its a perfect little presentation on the precise steps followed under value stream mapping(VSM) done to apply and implement LEAN system in an organization in the most effective and efficient manner
Value stream mapping is a practical and highly effective way to learn to see and resolve disconnects, redundancies, and gaps in how work gets done.
This VSM project template helps you and your project team to put together a "storyboard" for effective presentation to your key stakeholders. It includes four key phases:
1) Define and pick product/service family
2) Create a current state map
3) Develop a future state map
4) Develop an implementation plan
This document consists of a VSM project template in Powerpoint format and a set of Excel templates comprising VSM charter, Results table, Implementation Plan and common VSM icons.
This says about the basic concepts pertaining to Process Mapping and Value Stream Mapping , as an initiative towards Lean implemntation in Industrial environment.
Value Stream Mapping in Office & Service SetttingsTKMG, Inc.
Recorded webinar: http://bit.ly/1l6zLVy
Subscribe: http://www.ksmartin.com/subscribe
To purchase the book: http://bit.ly/VSMbk
This webinar covers the subtle differences between manufacturing-style value stream maps and those in office and service settings.
Contact us if you'd like an in-house workshop or external facilitation for a real-time mapping session. http://www.ksmartin.com
Value stream mapping is use full in all production and manufacturing lines. It really minimize the waste in the system and helps to deliver finish product in time.
Course Comprehensive ProjectCollaboration in a business environmen.docxbuffydtesurina
Course Comprehensive Project
Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you intend to organize the project deliverable.
Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
Grading Rubric:
Grading Criteria
Percentage
Post explains issues, elaborates on all parts of the topic, and contributes to group understanding of topic
40%
Multiple substantive responses reflecting participation are evenly spread throughout the discussion period - 2 or more per week - sharing opinions, observations, and experiences, asking questions and making suggestions
40%
Comments are appropriately addressed, well written, timely, relevant and coherent displaying accurate spelling, grammar, and punctuation
20%
Reading Assignment
Editorial Board, Chap. 7-9
Assignment Objectives
Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.
Assess the major influences in current consumer and organizational buying decisions.
Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.
Construct a strategic marketing plan.
Other Information
This is the comprehensive Projrct that is due in Unit 5
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If .
.The Outline is due Sunday Night…..Submit an outline of yo.docxmercysuttle
.
Solve each equation.
1) -7(3n - 7) = -8(2n - 6) + 6
2) -2n +
5 n = -
3
5
18
Solve each inequality, write its solution set in interval notation, and graph the solution set on a number line.
3) 3(1 + 5m) > -(5 - 7m) - 8
4) -
1 x -
3
3 > - 65
2 24
Solve each compound inequality, write its solution set in interval notation, and graph the solution set on a number line.
5) -17 £ 4m + 7 £ -9 6) -3 < - 5 x £ 7
6 6
Write the standard form of the equation of the line described.
7) through: (-3, 2), perpendicular to y = 6 x + 4
5
Rewrite the equation in slope-intercept form and then use the slope and y-intercept to sketch a graph of the line with the given equation.
8) 5x - 2 y = -6
Worksheet by Kuta Software LLC
Show all work as you solve the linear modeling problem below.
9) There were 6205 CVS stores in the US in 2006 and 7380 CVS stores in the US in 2011. Write a linear equation in slope-intercept form that models this growth. Let x stand for the number of years after 2006 and let y = the number of CVS stores in the US.
Simplify. Your answer should contain only positive exponents.
10) 3x4 × 4 y3 × 3 y4
11) -
4 x 4 y 0 × 2 x 3 y -4
3x-1 y3
12) (3x2 y-1)3 13) (-2b4)2 × -2a-3b5
Perform the indicated operation and simplify.
14) (2x2 - 5x3 - 7x) - (x2 + 4x3 - 3x)
Multiply as indicated and simplify.
15) (3x - 7)(3x2 - 5x - 4)
Solve the equation by factoring.
16) 4v2 + 35 = 33v
Solve the equation by completing the square.
17) k2 + 4k - 62 = -6
Kuta Software LLC
Solve the equation by use of the quadratic formula.
18) 5m2 - 2m = 9
State the excluded values for the following expression. Then simplify the expression.
(
2
)19) x - 12 x + 35
x2 - 3x - 28
Solve the equation and show the check of the potential answer(s). If any answers are excluded values, state this on your answer sheet.
20) 1 = 6 - 1
b - 2
b2 - 8b + 12
Simplify the radical expressions.
21) 150x4 y2 z3 22) ( 3 + 2 2 )(2 3 - 3 2 )
Solve the equation and show the check of the potential answer(s). If any answers are extraneous solutions, state this on your answer sheet.
23) n = 3 + 25 - 6n
Show all work as you solve the following problems and write complete answers, including appropriate units.
24) A diesel train left Seoul and traveled toward the outer-most station at an average speed of 30 km/h. A freight train left four hours later and traveled in the same direction but with an average speed of 40 km/h. Find the number of hours the diesel train traveled before the freight train caught up.
25) Rebecca put $39,000 in an education account ...
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MKT4A2 -Assessment DetailsThe assessment requires that you engag.docxaltheaboyer
MKT4A2 -Assessment Details
The assessment requires that you engage fully with course material from both a theoretical and practical viewpoint. You will need to demonstrate the ability to synthesise ideas and consider the impacts of various strategies on businesses. Your competencies in the subject will be tested through summative assessments. These assessments will help you to understand the current trends in the marketing world namely organisations shifting from using traditional marketing DNA (marketing tools) to new marketing DNA (marketing tools). You will apply both strands of DNA to an organisation and comment on application and marketing opportunities.
Formative assessments
Debriefing 1 - weeks 7 or 8 (or ongoing)
You will prepare a draft of your first assignment identifying an organisation which is using old marketing DNA and justify the suitability of the chosen company in preparation for summative assessment 1.
Group Debriefing Activity
You will work in groups to peer assess each other’s debriefs and offer critical input and feedback.
Debriefing 2 - weeks 20 or 21 (or ongoing)
You will prepare a presentation draft identifying an organisation which is using new marketing DNA and justify the suitability of the chosen company in preparation for summative assessment 2. Monitor progress and form strategies in preparation for the group presentation solution campaign.
Summative assessments
Assessment 1: Report 75% TMM (individual submission) 3,000 words maximum-Friday of week 9 (29/11/2019)
You will submit an individual report identifying an organisation that is incorporating old marketing DNA into their marketing operations. The report will identify key traditional marketing tools being used by the company, and assess their usefulness and effectiveness. You will also argue the case for the company applying new marketing DNA and offer practical recommendations.
As this is a small and probably quitter an unknown business, you are expected to conduct relevant primary research with management and customers particularly with regards to segmentation, targeting and positioning (STP) and the marketing mix.
Assessment 2: Presentation 25%TMM (group work)–submission to blackboard one day before presenting in week 22 or in week 23. Presentations- 10-15 minutes
You will deliver a group presentation solution campaign identifying an organisation which successfully incorporates new marketing DNA into its operations. You will build on issues which have been identified through summative assessment 1. You will also highlight the key benefits to the company and identify future marketing opportunities by introducing and discussing their own interpretations of new DNA and their effectiveness for the company.
You’re expected to conduct relevant secondary research.
MKT4A2- Assessment 1- Individual report details
Assessment 1: Report 75% TMM (individual submission) 3,000 words maximum- (10% leeway) Turnitin submission by Friday of week 9, 29th Nove ...
Unit 1 Module 1 - Overview of LASAsOverview of LASAsT.docxwillcoxjanay
Unit 1: Module 1 - Overview of LASAs
Overview of LASAs
The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis. It involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company's actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to external market, competitor, and financial realities. These two categories—the internal assessment and the external or environmental assessment—make up the major elements of a strategy audit.
Throughout this capstone course, you will work on a strategy audit for a selected organization. This will provide a summative learning experience that allows you to demonstrate your understanding of most of the MBA program learning outcomes and concepts in the various courses within the program. You will write this report as though you are a consultant to your selected company and are addressing the executive officers of this company. In each module, you will collect and analyze data in producing your report, but your final product will be condensed and focus on presenting your analysis findings and conclusions. You will submit two parts of a course project related to the strategy audit. You will submit these two parts in Modules 3 and 5.
Here is a list of tasks you will complete for your course project.
M1: Assignment 3—Market Position Analysis: You will assess the product portfolio of your selected organization by analyzing its value proposition, market position, and competitive advantage. You will identify the business unit of your company and the product(s) and service(s) you will focus on in this report. To gain a better understanding of these factors you will conduct at least one interview with a mid-level or senior manager.
M2: Assignment 2—External Environmental Scan: You will conduct a comprehensive external environment scan of your business unit along with a five forces analysis. Your analysis will incorporate any key customer-related factors and trends. You will use this information for a strengths, weaknesses, opportunities, and threats (SWOT) analysis in Module 4.
M3: Assignment 2—LASA 1: Preliminary Strategy Audit: This is where you submit the first part of your course project assignment. You will develop a preliminary strategy audit, in which you will include an analysis of the company’s value proposition, market position, competitive advantage, and an external environmental scan/five forces analysis. You will also identify the 5–7 most important strategic issues facing the organization or business unit and include a preliminary set of recommended tactics for improving your company’s strategic align ...
Unit 1 Module 1 - Overview of LASAsOverview of LASAsT.docxmarilucorr
Unit 1: Module 1 - Overview of LASAs
Overview of LASAs
The strategy audit is a comprehensive analysis of the company’s business strategy and operating performance, and culminates in a series of recommendations for improving your company’s performance based on the findings and conclusions of your analysis. It involves assessing the actual direction of a business and comparing that course to the direction required to succeed in a changing environment. A company's actual direction is the sum of what it does and does not do, how well the organization is internally aligned to support the strategy, and how viable the strategy is when compared to external market, competitor, and financial realities. These two categories—the internal assessment and the external or environmental assessment—make up the major elements of a strategy audit.
Throughout this capstone course, you will work on a strategy audit for a selected organization. This will provide a summative learning experience that allows you to demonstrate your understanding of most of the MBA program learning outcomes and concepts in the various courses within the program. You will write this report as though you are a consultant to your selected company and are addressing the executive officers of this company. In each module, you will collect and analyze data in producing your report, but your final product will be condensed and focus on presenting your analysis findings and conclusions. You will submit two parts of a course project related to the strategy audit. You will submit these two parts in Modules 3 and 5.
Here is a list of tasks you will complete for your course project.
M1: Assignment 3—Market Position Analysis: You will assess the product portfolio of your selected organization by analyzing its value proposition, market position, and competitive advantage. You will identify the business unit of your company and the product(s) and service(s) you will focus on in this report. To gain a better understanding of these factors you will conduct at least one interview with a mid-level or senior manager.
M2: Assignment 2—External Environmental Scan: You will conduct a comprehensive external environment scan of your business unit along with a five forces analysis. Your analysis will incorporate any key customer-related factors and trends. You will use this information for a strengths, weaknesses, opportunities, and threats (SWOT) analysis in Module 4.
M3: Assignment 2—LASA 1: Preliminary Strategy Audit: This is where you submit the first part of your course project assignment. You will develop a preliminary strategy audit, in which you will include an analysis of the company’s value proposition, market position, competitive advantage, and an external environmental scan/five forces analysis. You will also identify the 5–7 most important strategic issues facing the organization or business unit and include a preliminary set of recommended tactics for improving your company’s strategic align ...
Marketing Plan
[Product Name] Marketing Plan[Product Name]Marketing Plan
BU 220: Principles of Marketing
Herzing University
Professor Name
Your Name
Date
Executive Summary
Provides an overview of the entire Marketing Plan
Part I: Situational Analysis
Internal Analysis
-Company History
-Market Data from your research about the company
· Other pertinent information
Market Description
-Competitor’s Analysis:
Provide an overview of product competitors such as-Competitor A
Competitors’ strengths
Competitors’ weaknesses’
Market Share
Current Marketing StrategyCompetitor B
Competitors’ strengths
Competitors’ weaknesses
Market Share
Current Marketing Strategy
Current Marketing Mix
-Description/Situation for the Existing Mix
-Review the current market mix, which can include:
Product- Describe the product or service being marketed.
Place (Distribution)
Pricing (Costs to the Company to Produce as well)
Promotions
The Organization’s SWOTT Analysis
Internal:
Strengths
Weaknesses
External:
Opportunities
Threats
Trends
Part II: Market Analysis
Objectives and Issues
Provide at least 2 objectives that are specific as well as measurable.
Marketing Strategy
Branding
Explain how the product will be branded, what branding strategy will be used?
Positioning
Distinctly define the product in its market and against its competition over time.
Position each competitor’s product against the new product.
Consumer Promise-Summarize the benefit of the product or service to the consumer.
Target Market ( Market Segmentation).Messaging by Audience-
List marketing messages for different audiences.Targeted Consumer Demographics-
List the demographics for the targeted consumer groups.
Part III: NEW Proposed Marketing Mix for your New Shoes Company
This should be based on the decisions that you have made throughout the New Shoes simulation. Provide a description and explain the situation based on the New Shoes simulation
Product
-Describe the product -Product Packaging
Discuss:
Form-factor, pricing, look, and strategy.
Fulfillment issues for items not shipped directly with the product.
Please explain what changes you would like to make to the current product and/or the product line. Will a new product be added? If not, will you change any features/benefits/packaging/labeling? What other changes will be made to differentiate from competitors?
Price
Please explain the NEW pricing strategy (if any) and justify why the pricing strategy changed. Be specific on what the new prices are going to be. Summarize specific pricing or pricing strategies, and compare to similar products. Summarize policies relevant to understanding key pricing issues.
Place
Please describe the new distribution strategy and explain the rationale. (ie- planning to sell online because you do not currently have online presence and the biggest competitor does, opening in more retail locations, etc.) You do not need to change the distribution strategy if it is currently working. D.
Human Services
Grading guidelines: Compose a journal assignment of at least two paragraphs as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Your journal assignments must follow APA formatting guidelines.
Visit the U.S. Bureau of Labor Statistics' website, specifically the pages on Social and Human Service Assistants and Community and Social Service Occupations. Also visit the What Is Human Services? page of the National Organization for Human Services.
· In a journal posting, share what type of agency you might be interested in working for and what type of human services network (e.g., community resources) you would need to familiarize yourself with in order to address the needs of your clients.
· How would you develop this network? For example, if you wanted to work in a Head Start program for children ages 3–4, parents would probably ask you for resources that cover medical care, food, housing, and clothing.
MBA 705 Final Project Guidelines and Rubric
Overview
For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have been
developing throughout your MBA coursework. You will be assessed through two artifacts. The first will be a business implementation plan, detailing the concept
and proposed implementation for potential investors or senior managers. The second artifact will be an audiovisual presentation designed to pitch the concept
(including implementation) to the same audience.
To effectively respond to the demands of a rapidly evolving business environment, today’s business managers need to possess a solid grounding in the theory,
best practices, and approaches that drive internal decision-making as well as the various external factors that can impact business choices. Perhaps no function
encompasses as many of these critical skills as ushering a new business idea, product, or service from initial conception to implementation. Throughout your
MBA coursework, you have been working to develop a business concept (product, service, or idea), considering the different elements that impact decision
making and creating a business plan for moving the concept forward successfully. As the final step in your journey toward your Master of Business Administration
degree, your capstone will bring all that work to the doorstep of implementation through the creation of a business implementation plan and an audiovisual
presentation designed to present the idea to potential investors or senior managers. You will integrate the knowledge and skills you have developed in previous
coursework and over the duration of the term with the goal of having a “ready to launch” project that you can present to an employer or potential financial
backer moving forward.
The capstone project is composed of two components. The first is a business implementation plan detailing your concept and its proposed imp ...
#1This assignment is designed to help students analyze and i.docxpoulterbarbara
#1
This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights.
Assignment Steps
Part 1:
Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.
Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:
Major areas of increase and decrease in revenue or type and/or category of business
Trends that are evident in terms of revenue or type and/or category of business
Insights that would help formulate marketing strategies to either continue growth or reverse decline
Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)
Part 2:
Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.
Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.
Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:
Name of Company
Location of Company Headquarters
Name of Product or Service selected
General description of company (number of employees, revenue, type of ownership, web page, etc.)
General description of product or service
Format your assignment according to APA guidelines.
Submit your assignment.
#2
To develop effective relationship marketing, a company must first understand it.
Session Long ProjectHere is the brief overview of this cum.docxbagotjesusa
Session Long Project
Here is the brief overview of this cumulative Session Long Project (SLP). In this
research project, you would work as a marketing consultant to develop a feasible
marketing plan for your client. You would conduct both secondary research in
SLP1 and SLP2 to glean the necessary information for your marketing plan in
SLP3 and SLP4.
It is important to conduct quality market research on your focal product/company
in order to develop realistic and workable marketing plans. Generally speaking,
there are two types of research. One is secondary research, which refers to data
collection using existing sources, and the other is primary research, which is your
own data collection for the specific study at hand. The purpose of market
research is to collect usable information to make more informed decisions on the
business problem, thus increasing the chance of business success in the
marketplace.
Please check the outline of the marketing plan, which provides information on:
The final format for this cumulative session long project;1.
A list of topics for the whole project;2.
The continuity and connections among SLPs 1-4.3.
In this module SLP4, first develop action plans based on the marketing
strategies developed in SLP3 and then evaluate marketing budget for the
plans. This is the final step of this cumulative research project. Be sure to
incorporate all the work for this Session Long Project (SLPs 1-4) into a
complete marketing plan following the marketing plan outline provided
above.
Marketing Implementation: Action Plans and Marketing Mix
The action plans and marketing mix are related. That is, the action plans contain
a complete description of a marketing program, including its goals and objectives
(as previously outlined in the section on Goals and Objectives), marketing mix
activities, program evaluation mechanisms and measurements, budget and timing
considerations, and quantitative assessments. (A complete description of these
Listen
https://tlc.trident.edu/content/enforced/89898-MKT501-DEC2016FT-2...
1 of 6 12/17/2016 2:43 PM
final dimensions follows. Follow the format below for action plan outlines.)
Before you begin working on the action plans, consider the total budget amount
for your charge. Make a realistic budget estimate for your marketing plan based
on the financial situation of the company and its past spending on marketing.
State for each action plan:
The goal(s) and objective(s) for the action plan.1.
The target market at which this action plan is aimed.2.
The marketing mix activities needed to implement the action plan.3.
Product strategy and programs require consideration of things such as brand
name, product features/benefits, differentiation from competition, relationship
to delivering value, logo, package design/labeling, complementary
products/services, elements of customer service strategy, and programs. Also,
this is where the service concept, tangibles, customer-contact employee.
MKTG522 Marketing Plan Guide MKTG522 MARKETING PLAN GUIDE .docxannandleola
MKTG522 Marketing Plan Guide
MKTG522 MARKETING PLAN GUIDE
Objective
This Marketing Plan assignment gives you the opportunity to practice develop an integrated
business and marketing strategy for a product or service of your choice. This activity will make
the course "come alive" through application of the principles from the textbook, course materials
and threaded discussions. Assignments such as this also help you develop business-oriented
communication skills.
The development of this Marketing Plan is an integral part of the course, and will require several
weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to
do well on this project is to begin early and work on it consistently throughout the entire course.
You have several options when choosing a product or service for your marketing plan. Consider
choosing a new product for a new company (your own) or creating a new product for an existing
company. Perhaps you would want to do a product extension of an existing product. You might
consider a different approach to marketing an existing service. You can target consumers or
businesses. You may choose a product or service offered by your employer or your own
business, or one from another organization. Ultimately, to maximize your learning experience,
choose a product or service in which you have an interest and about which you would like to see
your product or service come to the marketplace. Make sure there is information available about
the industry and target market of the product or service you choose.
Remember that this is a Marketing Plan and not a Business Plan. You are not creating a
business, but creating the Marketing Plan for an existing product or service. Thus, your focus
should not be on the company or its products, but on how to market the product or service that
you have chosen. Provide enough background and history to put the marketing plan in
perspective. Do a comprehensive SWOT analysis with an in-depth and candid look at your
internal and external environment. Establish your goals and objectives. Analyze the information
developed, and only then begin defining your target market, and specifying the specific marketing
strategies." Do not simply report on how a company markets its goods or services. You should
instead say what type of marketing you would propose.
Your instructor will look at your Marketing Plan from the point of view of a business proposal.
Have you thought through and considered your options? Have you provided details of your
proposal? Have you looked at the entire strategy - the “big picture” - while still considering the
more operational elements that make for successful implementation? How well written and
persuasive is the plan?
Guidelines
In developing your content, try to demonstrate clarity of thinking, understanding, and application
of basic marketing principles, and creative --- but realistic -- use of mar ...
Strategic PlanStrategic Plan AssignmentThe ability.docxcpatriciarpatricia
Strategic Plan
Strategic Plan Assignment
The ability to think strategically and make choices based on solid analysis and evaluation, in order to capitalize on achieving optimal results when applying limited resources of the firm, are at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish strategic goals. Strategic initiatives translate vision into reality. The strategic management process enables organizations to achieve objectives through three stages: strategy formulation, strategy implementation, and strategy evaluation.
For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout the development of your strategic plan consider your organization’s responsibility in the greater social good from a Christian perspective and how your plan address ethics, cooperate social responsibly and sustainability. Globalization brings both benefits and challenges in the business sphere. Be sure to consider how globalization impacts your strategic plan and address any international considerations if needed. Your strategic plan will be completed throughout the course in Topic 1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be sure to address instructor feedback when possible.
Part 1: Overview (Topic 1)
Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders.
In your presentation, address the following:
1. Identify the type (market entry, market expansion, merger, and acquisition) of Strategic Plan that you will be creating.
2. Provide the vision, mission, and values of the organization.
3. How do organization values drive the culture?
4. What is the culture you intend to build, or exists, today?
5. What is your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
Part 2: External and Internal Assessment (Topic 3)
An environmental scan seeks to ensure your original pitch is viable (Part 1: Overview). External and internal assessment tools are utilized your to ensure strategic initiative is viable. You may find after completing your environmental scan your strategic initiative idea will chang.
Strategic Plan
Strategic Plan Assignment
The ability to think strategically and make choices based on solid analysis and evaluation, in order to capitalize on achieving optimal results when applying limited resources of the firm, are at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish strategic goals. Strategic initiatives translate vision into reality. The strategic management process enables organizations to achieve objectives through three stages: strategy formulation, strategy implementation, and strategy evaluation.
For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout the development of your strategic plan consider your organization’s responsibility in the greater social good from a Christian perspective and how your plan address ethics, cooperate social responsibly and sustainability. Globalization brings both benefits and challenges in the business sphere. Be sure to consider how globalization impacts your strategic plan and address any international considerations if needed. Your strategic plan will be completed throughout the course in Topic 1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be sure to address instructor feedback when possible.
Part 1: Overview (Topic 1)
Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders.
In your presentation, address the following:
1. Identify the type (market entry, market expansion, merger, and acquisition) of Strategic Plan that you will be creating.
2. Provide the vision, mission, and values of the organization.
3. How do organization values drive the culture?
4. What is the culture you intend to build, or exists, today?
5. What is your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
Part 2: External and Internal Assessment (Topic 3)
An environmental scan seeks to ensure your original pitch is viable (Part 1: Overview). External and internal assessment tools are utilized your to ensure strategic initiative is viable. You may find after completing your environmental scan your strategic initiative idea will chang.
Fourth seminar for my Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx
MKT 500 MARKETING MANEGEMENT· Assignment 1 Part A Your Marketi.docxannandleola
MKT 500 MARKETING MANEGEMENT
· Assignment 1: Part A: Your Marketing Plan
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical company. Your plan must include the company’s background information, as well as information collected from Steps 1- 4 of the Interactive Marketing Plan, located in the course shell.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.
Write 9-10 page paper in which you:
1. Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment.
2. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
3. Specify the primary and secondary target markets for your company.
4. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one (1) brand extension.
5. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of website content, Web site visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.
6. Conduct both a SWOT analysis and needs analysis for your product/service. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.
7. Develop a marketing strategy for your product / service and determine an appropriate timeframe for execution of the plan, i.e. 5, 10, 15 years. Provide a rationale for your timeframe for execution.
8. Develop a positioning statement which should include, at a minimum, i.e., a benefit, user, competitive, or innovative statement about your product / service. Provide a rationale for your timeframe for execution of your positioning statement.
9. Examine the relevant marketing science of customer behavior for your product / service.
10. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product/service. These resources should be industry specific and relate to your chosen product/service. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
. Include a cover page containing the ...
Mktg 1001 research factual information/tutorialoutletPlunkettz
FOR MORE CLASSES VISIT
tutorialoutletdotcom
• This assignment has several purposes. It requires you to:
1. Research factual information to collect data
2. apply marketing theories to the activities of a specific organization identified through the collected data;
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Managing Marketing Processes_Marketing Plan Assignment
1. 1
MANAGING MARKETING PROCESSES
Marketing Plan Group Assignment (40%)
Introduction
In your teams, you will assume the role of a “marketing manager” and select an
existing Swedish company within a specified industry and develop a marketing plan
for a product or service not currently offered by your company to be launched on the
Swedish market. The product or service can be completely new-to-the-world or can
be new just to your company. You are to write a comprehensive marketing plan
profiling the competitive strategy to bring that product or service to the Swedish
market.
Choosing your company and product/service
In this class, we will work with a variety of industries, companies, and offerings. Send
me by email (robin.teigland@hhs.se) your first and second choices of the industry,
company, offering combination. I will assign teams on a “first come, first served
basis”.
Industry Company Offering Team
Business-to-Business Fortune 500
Multinational
Product
Business-to-Business Fortune 500
Multinational
Service
Business-to-Business SME (<250 employees) Product
Business-to-Business SME (<250 employees) Service
Business-to-Consumer Fortune 500
Multinational
Product
Business-to-Consumer Fortune 500
Multinational
Service
Business-to-Consumer SME (<250 employees) Product
Business-to-Consumer SME (<250 employees) Service
2. 2
You may choose any company (either a publicly-held or private company) within
your chosen industry, company, offering category. However, you must make sure
you can get access to the company’s financial data since this is necessary to fulfill
the integration requirements for the “Using Accounting Reports” course.
As for the offering, it may already exist in another market than Sweden or you may
invent it.
Your company can be a company that has employed or employs a team member, a
friend, a family member, etc. or a company that you would like to learn more about.
You are welcome to contact company representatives to gain more information, but
please respect their time. You may even work with a company on a “live” marketing
plan, e.g., Company X would like to launch product A in Sweden and needs your
help. Please keep in mind, however, that you will need to disclose information in your
report. In general, I assume submissions are not confidential.
A sufficient amount of secondary research is generally available on the internet and
through the library to complete the project. As part of the course, you will learn how
to use the library’s resources. Your choice of industry, company, and offering should
be based on being able to locate the relevant information to complete the Marketing
Plan.
Marketing plans often cover a full year, although some may cover a longer period,
e.g., when covering new-product introductions. The planning process usually starts
many months before the marketing plan is scheduled to go into operation.
3. 3
The Marketing Planning Process
Marketing Planning is a systematic, structured process. It includes the following:
1. Researching and analyzing the current situation
2. Developing and documenting the firm’s objectives, strategies, and programs
3. Implementing, evaluating and controlling marketing activities
“The Marketing Planning Process” adopted from The Marketing Plan Handbook
(Wood, 2008) by C. Melian (2009)
Marketing Plan Format
Although the exact contents, length, and format may vary, most marketing plans do
contain the following sections, not necessarily in this exact order:1
1. Executive Summary and Table of Contents – a condensed overview of the
marketing plan briefly reviewing highlights and objectives of the plan, linking
the marketing effort to higher-lever strategies and goals, then followed by a
table of contents.
2. Summary of Current Situation - Provides a description of the business;
product/service analysis. The situational analysis encompasses internal and
external factors, e.g., mission, offerings, the economic climate, financial status
of the organization, demand trend, political environment, and competitors.
Discuss Strengths, Weaknesses, Opportunities, and Threats, i.e., SWOT and
1
Adapted
from
Creating a Marketing Plan: An Overview (2006), Harvard
Business School Press
4. 4
PESTEL.
3. Focused Assessment of the Market Opportunity - Explains the
segmentation, targeting, and positioning decisions. Discusses which segments
are to be targeted, with an overview of customer and prospect needs, wants,
behaviors, attitudes, loyalty, and purchasing patterns as well as the
competitive challenges faced by the company and its offerings.
4. Financial and Marketing Goals and Budgets - Details on expected revenues,
budgets, and profits based on the marketing programs in the plan as well as
marketing goals in unit sales or market shares. Forecast month-to-month
marketing budget and unit sales and revenues.
5. Marketing Strategy - Shows the overall strategy to be used in achieving the
marketing plan objectives by creating, communicating, and delivering value to
the target market through positioning, distribution, and pricing. Lays out the
programs supporting the marketing strategy including specific activities,
schedules, and responsibilities related to product, price, place, and promotion.
6. Implementation and Controls – Indicates how the plan will be implemented,
monitored, and evaluated and shows how adjustments will be made to keep
programs on track toward objectives, and includes contingency plans as
needed.
In addition, I suggest that you take look at a number of external sources to help you
develop your marketing plan. There are a considerable number of guides and
templates online as well as reference books and software:
1. Creating a Marketing Plan: An Overview (2006), Harvard Business School
Press (on Courseweb).
2. Marketing Planning: Principles into Practice (2004) by Marian Burk Wood,
Pearson Education/Prentice Hall.
3. The Marketing Plan Handbook (2008) by Marian Burk Wood, Pearson
Education/Prentice Hall.
Data Collection
A working understanding of the electronic databases available at SSE Library is
required to successfully complete the project. Part of the project also involves reading
and interpreting current business events.
All data sources, including interviews, websites, company reports, magazine articles,
and others, must be referenced in the written report. Any material taken directly from
another source must be placed in “quotes” or properly reworded and sourced. The
failure to give full credit can be grounds for plagiarism. In addition, you are expected
to share resources and links found outside of class with each other.
SSE also offers the free use of an online survey tool, Qualtrics. For more information,
please see the information at the end of the Managing Marketing Processes course
description.
5. 5
Due Dates and Submissions
1. September 5, 12:00 – Choice of industry, company, offering for Marketing
Plan: “First come, first served”.
2. September 12, 17:00 - Initial Presentation: See “Group Assignment for
Seminar 5” for information.
3. September 13, 17:00 - Feedback on Another Team’s Initial Presentation - See
“Group Assignment for Seminar 5” for information. Submit Feedback on
another team’s Initial Presentation. The Feedback should add value to the
other Team’s presentation content and the communication of the Team’s
message. Your Feedback is also to include a summary of the main points
made by the other students during the presentation on September 13. Your
Feedback is to be in MS Word Doc (max 2 pages) format and have points on
both strengths and weaknesses regarding content and communication style.
Feedback teams will be assigned in class.
4. September 26, 8:00 am - Final Presentation: Prepare a 10 min max Final PPT
Presentation on your marketing plan.
5. September 27, 17:00 – Submit Feedback on another team’s Final
Presentation. The Feedback should add value to the other Team’s presentation
content and the communication of the Team’s message to help them finalize
their Final Report. Your Feedback is also to include a summary of the main
points made by the other students during the presentation on September 26.
Your Feedback is to be in MS Word Doc (max 3 pages) format and have
points on both strengths and weaknesses regarding content and
communication style. Feedback teams will be assigned later in the course.
6. October 4, 17:00 - Submit the Marketing Plan of maximum 15 pages (MS
Word Doc not including title page, executive summary, table of contents,
references or appendices). As part of the integration component, the plan
should also include a separate 3-page appendix discussing how the financial
consequences of your proposed marketing plan will affect the company’s
financial statements and evaluating the proposed investment using capital
budgeting techniques covered in “Using Accounting Reports”.
Assessment Criteria
Below are the criteria I will use to assess both your written and oral communications.
Professional Written and Oral Communications
• Professional presentation (in MS Word or MS PPT only when applicable) and
when applicable, with title page, executive summary, introduction, layout,
figures, tables.
• Easy to follow, well written, and logical storyline that keeps the reader’s or
listener’s attention. Make your deliverables eye-catching by using headings,
bullet points, figures, photos, videos, etc. Make PPT slides well structured and
provide a clear, logical storyline. Make sure each slide has a concise,
convincing key message that is supported through data or detail. Make the
slides well designed and clearly visualized.
• Stand-alone, self-explanatory document, i.e., if anyone looks at the presentation
6. 6
or final report, he or she can understand what it is about without having it
explained or presented. For presentations, more information can be provided
in the speaker notes of each ppt slide but no more than can fit on the page
when printed (12 pt Times New Roman minimum size in notes).
• Strict adherence to the assignment format guidelines
o Include title page with SSE logo, name of program and course, names
of group members and emails.
o Include 1-2 page executive summary on MS Word report.
o Include page numbers.
o Include sources and bibliography.
o Use minimum 18 point Times New Roman (or the equivalent of
another font) on the ppt slides and minimum 12 point Times New
Roman (or equivalent) in the slide notes.
o Use single-spaced, 12 point Times New Roman for MS Word
documents, margins minimum 2.54 on all sides.
o Submit only one document for each assignment and in its original
program format, i.e., ppt - No PDFs.
• Any props/other media appropriate and integrated in presentations.
• Well-delivered presentation and strict adherence to time requirements when
presenting.
• All sources documented in proper manner - see www.plagiarism.org for more
information on how to cite and document sources.
Critical Thinking Involving Analysis and Understanding of Theoretical Concepts and
Frameworks that Build Your Argument
• Understanding of relevant concepts from readings and class discussions,
providing definitions when applicable.
• Ability to incorporate various concepts in an integrated, comprehensive
approach.
• Analysis clearly related to the assignment.
• Ability to critically conduct consistent and logical analysis - supporting
assumptions with sound argumentation/rationalization. For example, does
your plan clearly show how goals are linked to situation analysis factors, and
how action plans are linked to goals? Perhaps tables or diagrams will
occasionally help convey your ideas.
• Specific facts from the company, external sources, readings, and/or from
personal experience analyzed and used to support your assertions and
statements.
• Provide convincing evidence that you understand the dynamics of the company
and its market relationships.
Creative and Original Content Yet Feasible Plan
• Originality and creativity in your analysis and plan, bringing fresh perspectives.
But creative does not mean style-artistic creative. Rather, creative refers to
whether you drew interesting and non-obvious conclusions, or perhaps
whether you analyzed something in multiple ways that was clever and added
value to your plan (as opposed to clever but so what). Being clever and
creative is essentially the art of making insightful observations and then using
these observations meaningfully.
7. 7
• A plan that is sound and feasible and that flows from the analysis.
• Assumptions used in analysis presented.
• Limitations that could impact the plan incorporated in presentation.
• Answer questions during oral presentations (again using all the data you have
presented from the case study and other sources).
Teamwork
The success of your team will greatly depend on the ability of the team members to
work together. Working well as a team requires that each member learn to cope with
different personalities of the other team members. A strong team does not let
differences in schedules, age, gender, or experiences interfere with their performance.
If a team member does not carry his or her share of the work, that individual should
be warned of the need for improvement. I should be considered an ex officio member
of each group and kept apprised of developments, especially when the team is
considering removing a team member for non-performance.