Apple Analysis

Apple Analysis
Apple Business Analysis
As a mutual fund manager, the decision to invest or not to invest in a company is one that entails
thorough research of a company's assets, business practices, and their way ahead. As a mutual fund
investor, I want to invest in a businesses with high return on investments and businesses that need
collateral but will not hinder my business. I will conduct a detailed analysis of their brand,
stakeholders, customers, products, business ownership, and a SWOT analysis.
Background Information
Apple was founded by Steven Jobs, Stephen Wozniak, and Ronald Wayne in 1976, they launched
their first computer in 1977 in which they earned over $100 million by 1980. In 1984, Apple
introduced the Macintosh, the first personal ... Show more content on Helpwriting.net ...
Both sides of their competition offer more affordable products and many times pick up the slack
where Apple failed at. An example of this is the Google TV and the Android by Motorola. Also,
many companies have latched out to businesses and become their primary source of equipment,
however because Apple products are not compatible with Microsoft office, it prevents them from
successfully entering this market.
The company's internal and external stakeholders
According to the U.S. Department of Interior, a stakeholder is any individual or group that has an
interest in a decision or actions of the company. The stakeholders can have authority or decision–
making power, affected by the decisions, and is a part of the implementation process.
The internal stakeholders are the employees and the company's owners. When Steve Jobs resigned,
Tim Cook became the new CEO of Apple. As the CEO you are responsible for making sound
decisions that do not hurt your company and its employees. In conjunction with the CEO, the
managers, researchers, developers, partners, and all other employees are internal stakeholders as
well. The employee's needs are that they have good working conditions and reasonable benefits
package to keep them employed. With the success of Apple over the last few years, it is safe to say
that Apple as a company is meeting the needs of their personnel.
The external stakeholders are the customers,
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How Does Apple Is A Benefit To Society
5 Reasons Why Apple is A Benefit To Society Apple has been a dominant company for many years
now, and Steve Jobs' company has made society a better place. They have introduced several
inspirational products, and have also made the lives of their users much easier. THE APPLE–1 Even
though this product did not sell very well, it was still the very first modern personal computer. The
Apple–1 required users to add their own bits, like a keyboard, power supply, and display, but they
promised that it would run with relative ease. THE IMAC When the iMac was released, it was a
computer that the world had never seen before. Apple had decided to due away with floppy disks,
and they integrated USB ports in the machine. The overall design was what

Apple's Swot Analysis
Company Overview Apple Inc. is an American multinational corporation which focuses on
designing and manufacturing technology products such as consumer electronics, personal computers
and software. Apple Computer, Inc. was established in Cupertino, California on April 1, 1976 and
incorporated on January 3, 1977 by Steve Jobs and Steve Wozniak. The company used this name for
the first 30 years until it removed the word "Computer" on January 9, 2007 to reflect its expansion
into the consumer electronics market in addition to its original computer market.
Apple designs, manufactures and markets personal computers, servers, network solutions,
peripherals, mobile communication devices, portable digital music players, and related accessories,
... Show more content on Helpwriting.net ...
The company's R&D expenditure was $1,782 million in 2010 and $1,333 million in 2009, an
average of 24% of its operating expenditure. This strong focus over the past few years has led to the
successful launch of innovative products such as iPod, iPhone and iPad. These successful launches,
in turn, enhance Apple's brand image and affirm its market position.
Robust financial performance Apple has grown sustainably from the day it was established,
supported by its competitive advantages of its brand, management and technology. Apple was
recorded on the "Fortune 500 list" after five years of its existence. This fact remarks its milestone of
becoming the fastest growing company in history. Some researchers believe that after the giant
Microsoft invested $150 million in Apple now it has to get inline with Google, Nokia, HTC and HP
as the companies that Apple seems bent on side–lining (Manjoo, 2010). Apple had to face a strong
competition during this time but it could manage to lead the Fortune list of the Most Admired
Companies in 2008. It is currently in the thirty–fifth rank of the Fortune 500 list with its $62,225
million revenue and a $272 billion enterprise value.
Apple reported a robust financial performance in the past few years. The company's total revenue
increased to $65,225 million in FY2010 from $42,905 million in FY2009 and $13,931 million in
FY2005. The company's revenue increased 52% over 2009 and its compounded annual growth rate
has been over

Research Paper On Sonic
Sonic has been a popular name in the music industry for over thirty plus years. This music company
has decided to shorten their brick and mortar approach and expand its into the online music field.
Entering into the online music scene, Sonic needs to have a well thought out strategic plan to
operate this new function of business. In today's world, having an online business is a plus. The plan
to add an online music business will help this organization increase its revenue. The need of
purchasing a compact disc from a Brick–and–Mortar store front is now considered obsolete. Sonic
will be entering the online music business much later than many other companies. The competition
at this moment for online music is challenging, but since Sonic does hold a name in the music
industry, many consumers will take a chance on Sonic even ... Show more content on
Helpwriting.net ...
There have been other companies that have tapped the online music business and became
successful. A great example would be Spotify or iTunes. Sonic did have a high music reputation in
the past, and by moving into the online world, may give the company an opportunity to go global
and compete with the many international companies in the same market. The past vision of Sonic's
music business will be tweaked completely as entering into a new market and industry would have
Sonic adapting to the new rules, laws and needs of today's consumers. E–Sonic is a great way for
the company to continue its brand as a subsidiary. E–Sonic will be a new company in an never
ending online music business. It will be interesting to see how this former music giant will adapt and
apply its old charm into the new online music revolution. For E–Sonic to have a chance to compete
in this business it will need to advertise not only by using Google ad–words, it will need to have an
attractive social media page and promote marketing spots of advertisement on its dashboard for an
affordable

Essay on Case Study #2
Case study # 2: The apple of your "I"
This case study will describe why Apple Inc. is a very successful company and has become the
second largest public company in the world. It all started in the 1980's when Apple started producing
home computers. This helped those who were full–time students and workers by also producing a
particular computer, the Macintosh computer. However, in 1985 Steve Jobs lost against the Apple
board, and because of the unfortunate negative outcome of the meeting, Steve found a positive
outlook from the situation. He then founded another PC company called NeXT while Apple took a
turn for the worst. In 1996 Apple reconnected with Steve and bought his NeXT Company and
gained the technology that would later help ... Show more content on Helpwriting.net ...
Steve Jobs played the founding role for Apple. The public liked these new gadgets because of their
"cool" accessories and sleekness. The iPod could hold thousands of songs and came in many
different colors and sizes, and the iPhone had a screen that would rotate when turned sideways and
also had a full touch screen keyboard. He set the foundation for Apple to continue to build off of,
with the IPhone, iPad and MacBook's. Apple can continue to improve those products for a good
long while. Steve Jobs made Apple a household name to where almost every person somehow uses
some form of an Apple product Apple could respond to Steve Jobs death by encouraging that Apple
will continue to remain the way Steve Jobs ran the company I have and will continue to Invest in
Apple even without Steve Jobs. I also feel like Apple will continue to successful without Steve Jobs
because Apple will still be using the same tactics as if Jobs was still alive, mainly because having an
unbeatable product is part of the culture Jobs created in Apple. Apple may change a bit but Apple
always seem to make every product almost irresistible, even if it really serves almost no purpose.
Their products that they offer are very well manufactured and their customer service is top–notch
too. Apple has amazing products and I believe they will continue to have them for a while.
Q4. Microsoft took an early lead in the development of slate devices (like the iPad), and it the
world's leading

History of Apple Inc
Apple Inc.,
Apple History
Steve Jobs and Steve Wozniak launched Apple on April 1, 1976 with the completion of their first
personal computer, the Apple I. The system was first introduced at the Homebrew Computer Club in
San Jose, CA. The two founders found initial success with hobbyist markets and education, and
chose to develop the Apple II for introduction in 1977 at the West Coast Computer Faire. By this
point the founders were beginning to attract attention from venture capitalists, many of which are
located throughout the Menlo Park, California area adjacent to Cupertino, the city Apple was
founded in. Mike Markkula, a venture capitalist at the time, invested $250,000 and the company
(Apple, Investor Relations, 2012). From that initial investment, Apple was able to quickly expand its
sales, marketing, supply chain strategies and production. Within six years Apple would revolutionize
personal computing with the introduction of the Apple Macintosh in 1984 (Apple, Investor
Relations, 2012). During this same time period Apple introduced a series of higher–end closed
architecture systems including the Lisa and a series of workstation–based products for graphical
analysis (Apple, Investor Relations, 2012)., Concurrent with this development were global
marketing efforts aimed at expanding global Macintosh sales which were stagnating at just 13% of
overall PC sales (Cuneo, 2003). Apple was beginning to lose the battle for the desktop to IBM and
their profitability was

Case Study : Apple Inc.
Apple Inc. is a gigantic company which focuses mainly on technological products, and it is
headquarters is located in California. The company is base out of California and it was established in
1976. The "founder of Apple is Steve Jobs, Steve Wozniak, and Ronald Wayne." "Apple design
develops, and sells consumer electronics, computer software, and online services." Some common
product of Apple includes "the iPhone smartphone, the iPad tablet computer, the Mac personal
computer, the iPod portable media player, the Apple Watch smartwatch, and the Apple TV digital
media player." Apple 's also make and sells products such as "the Mac OS and iOS operating
systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and
productivity suites." "Its online services include the iTunes Store, the iOS App Store and Mac App
Store, and iCloud." "Apple Macintosh" computer after its introduction in 1984, "was the first
primary company which sold personal computer with a graphical user interface (GUI)." "Apple"
created a name for itself for their innovations. In 1997, Steve Jobs returned to Apple because of loss
of sales, and he introduced colorful iMac, and because of this Apple was successful again. "In 2001,
Apple released the first generation of iPods and included media jukebox software called iTunes."
"Apple also launched an online media store as part of iTunes, which started off by selling music for
.99 cents per song." Over time, "the iTunes Store

“Apple Computer, Inc.: Think Different, Think Online Music”
1. 4 C's Stakeholder Analysis
Customers
Based on the background of "the era of the Digital lifestyle", iTunes 3 target customers are;
Stakeholder Stake in the project Potential impact on Project Growth percentage of online
distribution Perceived attitudes and/or risks
12 – 24 years Downloaded an average of 12 tunes per month, housing libraries between 25 to more
than 300,000 songs from the internet High 59% Unlimited library of songs and videos by genre,
artist and album
Software design is attractive and easy to use
Sound in industry standard Dolby Advanced Audio, allowing CD quality sound
Better data compression allowing users to store more files more quickly
There was no subscription fee but songs were not free
– The song list is limited to about 200,000.
– This service is exclusive to Mac users, thus other PC users cannot access it.
Buymusic.com – A range in cost for songs
– Users had to go through end–use agreements before owning a song
– One cannot navigate their downloads
– Songs were not compatible to the popular ipod player – One cost for all songs
– Site is consumer friendly
– Songs are searchable by title, artist, album and genre before downloading
– The ipod player is an Apple brand. – 300,000 song library
– Costs as little as $0.79
– Downloads available as individual songs or albums
– Downloads are not limited directly to the desktop, but other media
– Extensive peripheral memory devices store
– Different content and usage rules based on the number of computer transfers, CD burns and
portable music transfers
– Services offered to the larger PC users (Windows technology) – The song list is limited to about
200,000.
– Costs $ 0.99, Buymusic.com offers a lower rate. This can be more attractive to the (12 – 24 year
olds) customer target.
– Mass transfers of downloads are limited to ipods.
– Apple users are at 4% computer market, failing to convert Windows PC users. BuyMusic. Com
has a larger audience offering the same service.

Music Stores – A song/ album costs more
– Stores were located in specific areas
– The consumer does not have control of the playlist
– Tedious to look different at prices from one store to

Starbucks : An American Coffee Company Essay
SUMMARY
Starbucks is an American coffee company which is widely known as the representative of coffee and
other beverage distributors globally. Alongside many other coffee companies all around the world,
Starbucks has been able to distinguish itself from others by application of many customer friendly
factors such as quality, taste and as well as good customer experience. These factors have
successfully been able to raise it recognition in many parts of the world as well as popularizing
darkly roasted coffee.
Starbucks gain recognition back in the 1980s in Seattle, although experiencing a financial downturn
in its expansions in the British Columbia and the Mid–West, the company regained vitality with its
entry into California in the 1990s. Later on, the company started to grow internationally by initially
opening a branch in Tokyo back in the year 1996. This was their first oversees location outside
North America which paved way to its financial might as of today.
Currently, the Starbuck has been able to grow exponentially in many parts of the world, creating job
opportunities to thousands of people in these countries. Managing a large number of employees in
the company has been behemoth problem as the company focuses on gaining more profit and still
planning to expand their business to other countries. Management of such a large number of
employees as well as the business has been a problem as more and more employees are being hired.
To manage them, the company has been

Strategic Managemrent Apple Essay
Apple in case study
Question 1/ Analyze the microenvironment and drivers of changes of the PC industry. What are the
opportunities and threats facing Apple, Inc. (PESTEL analysis, "Uncertainty/Impact" drivers'
analysis and Scenario Planning)? 20% :
a) Opportunities and threats facing Apple, Inc.
Opportunities: * Entrance in new markets; * High levels of demand of Apple's products (IPhone,
IPad); * Damages from competitors who doesn't respect Apple's patent; * Exploitation of new
advertising methods.
Threats: * High levels of competitiveness; * Dependence on specific suppliers; * Android system
Vs. iOS; * Inflation; * Levels of taxes.
b) PESTEL analysis
Political factors: ... Show more content on Helpwriting.net ...
They need a computer for everything. Even a student could not go to school without a computer
because homework/tasks are given through the Internet. This improvement of Internet has a big
influence on Apple, Inc.. They always have to innovate and to invest a lot in their research and
product departments to stay on the top of the market.
Environmental factors:
New U.S. laws and regulations are making manufacturers responsible for recycling, and Apple Inc.
introduces domestic recycling facilities instead of shipping waste overseas. Moreover, Apple Inc.
has enhanced their expectation about green production. Furthermore, Apple operates in a way that
conserves the environment and protects the health and safety of their employees (Apple Annual
Report, 2011).
Legal factors:
When you want to launch a new product, you have to respect the legal regulations such as the
labeling, copyright, patents/intellectual property law, the consumer protection, etc. These regulations
influence the way Apple produce its products and sells them.

c) Scenario and uncertainty
The external influences can be more or less important. We don't know yet the new progress of
technology. Take the example Apple reaches a peak with technologies; maybe apple products will be
less interesting. Or about the competitors, some can occur as Apple did before. Apple doesn't know
if it will stay on the top of technologies. Apple is also highly

Essay about Apple Inc. Financial Analysis
APPLE Inc. (AAPL) Accounting and Financial Profile [pic] Name Sachitanand Karnakote Choong
Chee Lai Lei Qiu Alcides Santopietro Denisa Voicu September 2008 Contents Introduction 2 The
company and its activities 2 Industry & Competition 2 Recommendation 3 Accounting choices and
Quality of Earnings 4 Ratios analysis 6 Liquidity: 6 Solvency: 7 Profitability: 8 Market: 8 Relevant
Disclosures 9 Risks 9 Analysis of Apple Inc. corporate strategy 10 Introduction Our group decided
to analyse the company Apple Inc., listed on Nasdaq Market as AAPL. The analysis was mainly
based on the annual financial report of the company for the fiscal year ended on September 29th
2007. Apple Inc. is today one of the most ... Show more content on Helpwriting.net ...
| |Revenues |Gross Margin |Net Income |EBITDA |Total Assets | |Quick Ration (MRQ) |2.98 |1.02
|1.85 |2.12 |1.02 | |LT Dept to Equity (MRQ) |0.00 |17.22 |20.01 |16.87 |110.98 | Table 1.Apple;
Hewlett– Packard – FINANCIAL STRENGTH, source: Reuters Liquidity: |Table 2 |Quick |Current
Ratio|Accounts collection period of accounts |Average number of days inventory | | |Ratio |
|receivable(days) |on hand | |2006 |1.76 |2.25 |23.7 |7.18 | In 2007, total assets have increased
significantly by 48% from 2006. Current assets are 86.62% of total assets in 2007, up from 84.33%
in 2006. From the trend over the last 5 years (2003–2007), Cash and Cash Equivalents (CCE) have
grown strongly by 175% while total current assets have grown significantly by 273% in the same
period. This growth in current assets is also reflected in Apple's Quick Ratio and Current Ratio
which have improved marginally in 2007 to 1.83 and 2.36 respectively. Apple`s ratios are favorable
compared to its competitors, e.g.

Managerial Roles Of Steve Jobs In Apple Inc.
There are many roles a manager has within an organization. Henry Mintzberg explains ten specific
managerial roles most commonly seen within organizations. Performing this role is the basis of a
manager's job. The best manager is the one who perform his roles in a professional way and face the
complications and challenges in a huge market, where several competitors already exist, however
Steve Jobs in Apple Inc. proved himself and set an example in the world. Six managerial roles
performed by Steve Jobs while he was working for Apple Inc. includes figurehead ,negotiator,
leadership ,monitor, spokesperson, entrepreneur.
Figurehead refer to state the organization's ethical guidelines and the principles of behavior
employees are to approach ... Show more content on Helpwriting.net ...
One of the common way CEO's serve as a spokesperson for their company is at annual meeting with
company shareholder or boards of director. Steve Jobs became well–known because of his magnetic
charisma and incredible showmanship, which he demonstrated at every Apple event. Jobs was the
quintessential presenter as he handled the content, contrast and delivery all very well. Although they
seemed unrehearsed, these events were rehearsed and rehearsed several times over, and preparing
for them was a huge part of Jobs's

Strategic Analysis of Itunes Essay
Strategy Management Music Industry Plan Student course: Business Management Module: Strategic
Management Name of lecturer: Words: =3541 Submission date: 31/08/2012 Table Of Contents 1.
Introduction 2. Strategic Position 2.1 The Music Industry 2.2 SWOT 2.3 Apple vision and values 2.4
Business and Social Responsibility 2.5 Market Segmentation 3 Strategic Purpose 3.1 THREATS
AND BARGAING Powers 3.2 The Environment 3.3 iTunes Life Cycle 4. Strategic Choices 4.1.
Portfolio planning and analysis 4.2 Model Figure The Achilles ... Show more content on
Helpwriting.net ...
Digital music is not to everybody's taste. Exclusive consumer research for this report reveals that
four in ten consumers like having a permanent physical copy of their purchase. Despite this,
however, CD sales are slowing down year on year and revenue consistently fell between 2006 and
2011. It seems likely that as digital content becomes the norm, with connected devices spreading
throughout the various strata of consumer demographics, physical purchases may be reserved for
special favourite bands, where enjoyment of the music is secondary to engaging with the
merchandise and the more general 'fan experience'. Between 2007 and 2012, music retailers have
continued to invest in digital channels to market, introducing cloud storage access and streaming
retail models The lower cost of digital music and the increasing popularity of streaming services
mean that record labels may have to resign themselves to a future in which the inflated pre–digital
revenue streams they are trying to regain are firmly a thing of the past. A major problem in this
industry is the piracy war specially with illegal downloads.(See Appendix) . Go–Goble says that p2p
downloads are costing the music industry over 12.5 Bilion $ and the industry is trying its best to
promote

Steve Jobs Flaws
Today, more than 55 million households are owners of at least one iPhone, iPad, iPod or Mac
computer (Brashares). Steve Jobs was an American technology entrepreneur and inventor. He was
the co–founder, chairman, and chief executive officer of Apple Inc. and CEO and largest shareholder
of Pixar Animation Studios (Freidman). He made a remarkable difference in technology and should
be remembered as the man who shaped technology to was it has become today. To this day Apple is
by far the biggest competition to all other computer and technology companies out there and many
of these companies strive to be as popular and well known as Apple is. Steve Jobs revolutionized
technology because he was the CEO of Apple Inc., reshaped the smart phone ... Show more content
on Helpwriting.net ...
Many people had no idea that Jobs was even involved with the formation of Pixar but without his
help it may have gotten no where close to where it is today. The studio went on to produce very
popular movies such as Toy Story, Finding Nemo and The Incredibles; Pixar's films have overall
collected $4 billion (D'Onfro). The studio merged with Walt Disney in 2006, making Steve Jobs
Disney's largest shareholder. Jobs quotes about Pixar believing that "the Holy Grail for Pixar is
releasing one product, a movie–a–year, and as CEO I might make three really critical decisions a
year, and they are very hard to change." Without Jobs financial aid to the company, Pixar's first
movie would not have been able to be produced. Some say that Jobs should be credited to their
multi–billion–dollar

Research Assignment
History Apple Inc:
Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS
Systems and Operating System. Apples core product lines are the iPhone, iPod and Macintosh
System. Steve Jobs and Steve Wozaniak, The founder of Apple has created the Apple Computer on
1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California. It has
driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was
expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate
philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as
a Market leader in consumer electronics. Latest era of extraordinary success ... Show more content
Apple is committed to bringing the best personal computing experience to students, educators,
creative professionals and consumers around the world through its innovative hardware, software
and Internet offerings." http://www.corporate–ir.net/ireye/ir_site.zhtml?
ticker=aapl&script=1800&layout=7#corpinfo2 SWOT Analysis of Apple Inc:
Although participation in such activities may add value, they may not be a source of competitive
advantage. Ultimately, the value, rarity, inimitability, and/or organization (VRIO) of an activity or
resource determine its sustainability as a source of competitive advantage. Within this context, we
can identify a firm's strengths, weaknesses, opportunities, and threats (SWOT).
In SWOT analysis Strength and Weaknesses are depends on Internal factors and Opportunities and
Threats Depends on External Factors of and Organization. SWOT analysis is useful in decision
making about the organization going for any new or existing project.
Apple SWOT Analysis
Strength:
* iTunes Music Store is a excellent source of revenue, especially with the iPod and the accessibility
on Windows platform. * Apple Computer are expert in Developing own software and hardware. *
Apple's niche audience provides the company with some lagging from the direct price competition.
* Giving a face–lift to desktop and notebook lines. * Technology can be used to improve

The Technical Level Of Modern Technology
The technical level of modern technology went from nominal to sensational in a span of ten years
under the leadership of one man, Steve Paul Jobs. Without his innovations and creative ideas, the
invention of hundreds of contemporary electronic pieces would not have come about. Steve Jobs is
the creator of the Apple Company, a California–based electronics syndicate that began in his father,
Paul Jobs', garage. Growing up, Jobs has always been interested in industrial novelties and creating
robotic objects. When he was old enough, he got a job at Hewlett–Packard, and was given a bag of
machine parts, a membership in the explorer club, and the ability to use a computer. At the sight of
the computer, he was fascinated and wanted to create something in similarity to it. While attending
the Reed College in Oregon, he met Steve Wozniak, with whom he created Apple. Over time, the
company succeeded, and it expanded copiously. Jobs had been fired from Apple due to his passive
aggressive attitude. He was so supervisory, and was very concerned with everything being perfect,
that he was careless when interacting his peers. When the company was at a high point without him,
Jobs got quite jealous, and decided to get back at Apple by creating his own line of computers, and
alliancing himself with Windows and Disney. Apple saw the potential and drive in Jobs that they
were missing when he was with them, and asked for him to rejoin the staff. Jobs was reluctant to
accepting his position at

Swot Analysis Apple Inc.
SWOT Analysis: Apple Inc.
Management 303
Management 303 SWOT Analysis of Apple Inc
Section I – Organizational History and overview
In 2007, Jobs told a crowd at the Macworld Expo that Apple would now be known as Apple Inc.,
and not Apple Computer, Inc. The company had moved from producing only computers to offering
the iPod, iTunes and more. That year, Apple also debuted its widely successful touch screen
Smartphone and the less popular Apple TV. In early 2009, Jobs left Apple for a short time to
undergo a liver transplant. He returned later in the year. In 2010, Apple launched the iPad, a 10–inch
touch screen tablet. At the beginning of 2011, Jobs announced he would again be taking leave for
medical reasons. Chief Operating ... Show more content on Helpwriting.net ...
For years Apple trailed Microsoft, it is on top now only because it changed its focus in the last
decade from the pc market to the consumer electronics market, and now Microsoft is struggling to
keep up with them in this industry. Inevitably there will be another great shift in technology and a
real threat to Apple is that they are likely to lose out on it if they shelter themselves too much from
other companies in the technology sector.
Section IV Summary
Summary
Although Apple is a relative newcomer in the consumer electronics market through innovation and
fearless experimentation they have completely revolutionized the field. They still appear to be
somewhat entrenched in their older strategy as a pc hardware and software manufacturer and also
appear to be somewhat reluctant to change their business practices, this could be a potential
disadvantage. This strategy has so far been successful in the last decade as their consumer
electronics have developed, but as technology continues changing they could easily be left behind
by the next newest thing. Additionally they appear to be repeating their same mistakes with
compatibility in that they are trying to be one company that does everything and they are reluctant to
relinquish control. I recommend that a competitor try to avoid their mistakes by being more open to
collaboration by partnering with other high tech companies.

References
Bulik, B.S. (2010, October 18). Marketer of the year 2010,

Case Study of Apple
Apple Inc.
Case Study
By:
Executive Summary:
Apple Inc. is a great computer technology company with a wide range of products that serve to
every persons needs. Not only are their products great but so is their customer service as well. They
are very loyal to their customers needs and are very good about honoring their warranties which are
incredible deals. They are also steadily doing very well with their stocks and their net income over
the past years. With their income up 364% it's hard for them not to be successful. By taking all of
these pieces of information into account I would invest in their stocks. The demand for their product
is still high even in tough economic times, showing that they are a good, reliable ... Show more
content on Helpwriting.net ...
Another threat that is very apparent to Apple is the very high level of competition. The major
competitors with Apple are Dell, Microsoft, and Hewlett Packard.
Also another major threat is the industry itself. The technology industry is always rapidly changing,
while iPods are the thing of today, they may not be the thing of tomorrow and so on.
Financial Analysis:
Financially, Apple is a booming company in the computer technology realm, and is supported by
many people across the world. Since 2005 the net income has, as reported earlier in the SWOT
analysis, increased by 364% to a net income of 4, 834 million dollars.
This graph shows the relation between the number of iPods sold and the stock prices for Apple. The
stock prices are shown in blue while the number of iPods sold is in pink.
Historically you can see that during December each year the stocks are on the rise. From this you
can interpret that Christmas plays a huge role in Apple's stocks, showing that their product sales are
always up at this time.
Recommendation:
To improve Apple as a business I would change some of their marketing strategies and the way they
release new products. When they release the iPods they don't release all of the colors at once. I

would change that because when someone buys the latest and greatest iPod they want the
technology but it is in a bland color. So when the different colors

Swot Analysis: The SWOT Analysis Of Apple Company
Introduction
In today's competitive environment, companies are increasingly aware of potential threats that could
affect businesses. SWOT analysis is a tool to analyze strength, weaknesses, opportunities and threats
for the internal and external environment. The purpose of SWOT analysis is to develop a fuller
awareness of the situation that will help with strategic planning and decision making of companies.
Furthermore, the paper will critically assess the SWOT analysis of Apple company.
Apple background
Apple Inc is a multinational technological company based in America, headquartered in Cupertino,
California. The company was founded by Steve Jobs and Steve Wozniak in 1976 (Macworld, 2016).
Apple produces variety products such as consumer ... Show more content on Helpwriting.net ...
By 2017, it is expected there will be 2.6 billion smart–phone users in the world. Moreover, Apple
sold more than 230 million iPhones worldwide and shipped nearly 50 million iPads (Statista, 2016).
Therefore, Apple could benefit from this trend.
By expanding distribution network, Apple is expected to increase 11% to 13% of the market share in
3 years (Above Avalon, 2015). Thus, this can be advantage for Apple to maximize its sales and
profitability
Recently, Apple is developing product diversification such as Apple watch, Apple TV, MacIntosh,
Macbook air and others. Therefore, customers are able to have many options and will end up staying
loyal to Apple.
Recently, mobile advertising is the growing and fastest industry in the advertising sector. By 2018, it
is estimated to reach $42 billion (Mobyaffiliates, 2016). Through this, Apple is able to take a higher
level of marketing strategy.
Demand for smart–phones are increasingly growing, last year, the shipment amounted to 1.43
billion (Statista, 2016). Thus, this trend can boost Apple's

Apple Inc. Essay example
Executive Summary
................................................................................................................................ 2 The strategies,
corporate structure & culture of the firm ......................................................................... 3 Analysis of
the industry in which the firm operates ................................................................................. 4
Computers ........................................................................................................................................... 4
Consumer Electronics ......................................................................................................................... 5
Music ... Show more content on Helpwriting.net ...
Apple Inc.'s internal structure has become flexible as divisions are specifically established to
develop the latest product and maintain a competitive advantage. Apples industry segments were
than explored and it was noted that it was not possible to absolutely define a market which Apple
consistently performed in. Apple Inc.'s multi–functional product base gave a clearly indication of the
underlying strategic management at play. It was accepted that Apple has defined its own market
segment, that of 'mobile electronic devices'. The four main strategic management themes of M.E.
Porter (focus, differentiation and cost leadership), G. Hamel & C.K. Prahalad (structuralist), W.C.
Kim and R. Mauborgne (reconstructionist) and J. Ridderstråle and K. Nordström (intellect,
uniqueness and innovation) were examined in light of Apple Inc.'s most recent performance. The
Blue Ocean Strategy and the Funky Business Strategy models were found to be the most applicable
and helped explained Apple Inc.'s sustained and phenomenal rise in business performance. Finally,
strategy recommendations for the future direction of Apple Inc were explored by the use of a
Strategy Canvas. Possible pitfalls and hypothetical futuristic products were also explored. The single
most strategic liability identified was the departure of the CEO Steve Jobs from Apple which could
potentially be

Current Market Conditions Competitive Analysis
Current Market Conditions Competitive Analysis As a strategic planning group at Target, the group
decided to develop a new product; a device similar to the MP3 player. This paper will discuss the
results of the competitive market analysis and the products potential success after comparison to the
primary competitors in the products market; Apple, Inc. It will also discuss a short history on
Apple's MP3 player, the factors that affect demand, supply, equilibrium prices in the market, and
any issues or opportunities that would affect profitability.
A Short History Apple Computer Company got its start in the early seventies when the two
cofounders wanted to create a computer for every person. Steve Jobs and Steve Wozniak got
together and started creating one of the first personal computers. After CEO Steve Jobs was forced
to leave the company and then return after ten years of working with other technical companies. In
1996, he made his return and they began to look into the music industry as there next big idea.
In 2001, the IPod was born and it swept the music industry by storm. They had invented the new
way to buy store and play music. The new way to digitally create, share, store, and play music was
in the format of MP3. This format makes it very easy to store the music and play it back without any
loss of the musical content. MP3 stands for MP is short for the Motion Pictures Experts Group
(MPEG) and the 3 is for the layer that the music is written to.
The IPod has

Itunes Music ( Apple ) Store Entered Into The Music Market
ITunes music (Apple) store entered into the music market in 2003. However, prior to Apple 's entry
into the digital world of music, the industry was fighting this new wave of music getting released to
customers. However, with Apple 's release of its iPod digital–media player (2001) and adding the
iTunes Store in 2003, they became the gatekeeper of digital downloads. Consequently, they
promptly became supreme inside this new swim lane of the music industry. The key player that
allow this was the iPod, MP3 players, and Apple 's own iTunes software which all interfaced, thus
making them one of the industry most popular amongst technology favorites and consumers.
However, the music companies did not take too kindly to this, they were at odds ... Show more
Apple used the concept of variable pricing upon their entry into the world of digital music, in their
efforts to identify the structure of pricing and to implement pricing strategies which would promote
downloadable data. Variable pricing affects the different cost of a merchandise based on the
preferences of the manufacturers. While this varies from flat pricing model, where just one fixed
price is utilized for those items that are alike. Take the content of purchasing songs, all cost one
price and all movies will cost another. Apple captured the music industry with its entry of variable
pricing through the iTunes music store. Nevertheless, this pricing tool (variable) was not welcome
with open arms by music executives in the industry, but Apple demonstrated its pricing influence in
delivering a product and winning over executives as a result of this pricing strategy and that its
policy was here to stay.
Offering consumers more choices through the use of variable pricing is a great strategy model. Not
only can consumers purchase songs they have never purchased through the Apple's Music Store,
Apple also control how they increase the price, which can tremendously affect its revenue. There are
articles and reports that have been published on Apple and how they have over 70 percent control of
this market base in the United States when it comes to downloading music. Having such a large
market sector, as well as providing easy on the go music options to listen to,

Case Study : Apple Inc.
Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that
designs, develops, and sells consumer electronics, computer software, online services, and personal
computers combining technology and design, using an user friendly approach. Apple regarded
"switch" as its slogan and it valued innovation very much. The main features of the company can be
resumed in this tables:
Type
Public
Traded as
NASDAQ: AAPL
NASDAQ–100 component
S&P 500 component
Industry Computer hardware
Computer software
Consumer electronics
Digital distribution
Area served Worldwide
Founded Cupertino, California, U.S.
(April 1, 1976)
Founders Steve Jobs, Steve Wozniak, Ronald Wayne
Number of locations 425 retail stores (June 2014)
Products Mac, iPod, iPhone, iPad, iPad Mini, Apple TV, OS X, iLife, iWork, iOS
Services Apple Store, Apple Store online, Mac App Store, iOS App Store, iTunes Store, iBooks,
iCloud
Subsidiaries
FileMaker Inc. Anobit Braeburn Capital Beats Electronics
The mission of the company is: "We believe that we need to own and control the primary
technologies behind the products we make, and participate only in markets where we can make a
significant contribution." As can be seen, the company is sparing its efforts in developing
technologies and obtaining market position.
Market Extension. The main market of apple is located in the western countries. The main countries
are including: United States, United Kingdom, France, Canada, Germany,

iTunes And The Digital Music Industry Essay
iTunes and The Digital Music Industry
On April 28, 2003 Apple revolutionized the music industry by creating the iTunes Music Store. For
the first time consumers were able to purchase digital music that was immediately ready for
download onto their iPod mp3 players. However, since the start songs downloaded from iTunes
have protected by a digital rights management (DRM) scheme known as fair play. Soon after Apple
opened their store several other companies opened competing stores, each with their own unique
DRM scheme. Most DRM schemes automatically assume that the consumer will try to illegally
share music and enforce rules to prevent this. Apple restricts back up copies by only letting the song
be copied to seven computers. They ... Show more content on Helpwriting.net ...
This company goes against everything the record companies stand for and they have been trying to
shut it down. Ever since file sharing became commonplace, record companies have complained that
they have lost billions of dollars in revenue. Record companies have produced studies backing this
claim, while file sharing advocates have produced reports saying the effect is indistinguishable from
zero [2]. While the true impact probably lies somewhere in the middle, record companies have
insisted that DRM schemes can be used to prevent customers from sharing music online. Price point
has also become and issue for record companies. The standard price for online music is $0.99 per
track. Record companies have stated numerous times that they would like to increase this amount,
but music stores have resisted. Even though the costs associated with selling digital music
downloads are much lower than that of physical media, these cost savings aren't passed on to
consumers. DRM schemes also force customers to purchase the same song multiple times. For
example, suppose one downloaded a song from Yahoo! Music, to play on their Microsoft mp3
player. However, a year later they purchased an iPod. Since the music purchased from Yahoo! would
not be compatible with their iPod, they would have to purchase the song a second time from iTunes.
The iTunes music store has come under fire lately in several European countries. Germany, France,
Norway, Denmark, and

Apple Inc. Company Profile
1. Legal Name of the Company Per the 10–k filling of Apple, there legal name is Apple Inc.
However their name used to be Apple Computer Inc. Apple switched their name in 2007 because
Apple Inc. started to make more than just computer by adding phones, iPads, iPods and more to
their company for selling. () 2. Why Apple Interest Me? Apple is an interesting topic to talk about,
between how many different successful products they have to all the new inventions they make.
Apple Inc. Company interest me which is why I choose to write on this topic. Apple is a very
successful and popular company and it is no wonder why so many people are buying their products.
Not only do they have so many different products but they also have good quality. When customers
are looking to buy a new product they look to see what is popular in the market. Apple sells so many
different products, when customers look to by new products assume that Apple is a good product
since they heard good things about it and it is always advertised. Apple products are in demand and
it makes them attract a wide customer base. The company has over 400 retail store and is still
growing in almost 15 different countries. Apple even has an online store which is very affective for
some of its customer base. Apple used superior design techniques, correctly priced items, and the
hype to sell it products. () There superior hard drive and simple to use Apple products help everyone
with their daily needs. It always shocks me

What Are Steve Jobs Be Remembered
Steve Jobs Steve Jobs was amazing and he started one of the most successful companies ever. His
company was extremely successful from the beginning, and set the way for technology. Steve Jobs
was incredibly smart, achieved numerous accomplishments, and he will always be remembered for
his company. Steve Jobs had a very interesting childhood. On February 24, 1955, in San Francisco,
Steve was born to his biological parents Jamie Schieble and Jon Jandai, but was he was adopted by
Clara and Paul Jobs. Silicon Valley was where Steve and his adopted sister, Patty Jobs, grew up.
While Steve was growing up, he proved to be very smart, so he and his father would build trinkets
and tiny toys together and that's what got Steve into electronics. In fourth grade, he did so well in
school that the school administrators wanted to move him up to high school, but his parents declined
the offer to move up Steve all the way to high school. In school, he meets Steve "Woz" Wozniak.
They were friends from the beginning ... Show more content on Helpwriting.net ...
Steve Jobs will be remembered because he made the first touchscreen phone. This was amazing
because this meant you could be anywhere to surf the web and listen to music at any moment. This
also meant there was more screen space and no physical keyboard and it changed the way phones
look today! Steve Jobs will also be remembered by the way we used technology today. We wouldn't
have computer games, Instagram, texting, or anything like that if Steve Jobs didn't create Apple! He
made computers what they are today. Before Steve, computers were just giant calculators that took
up a whole room. Nothing would look the same if Steve Jobs didn't make the Apple Computer.
Steve Jobs will also be remembered because he started one of the most successful companies ever in
his parent's garage and he became a multimillionaire by the age 25! He had his family's whole house
turned into his workplace. He believed that he could do it and he

Leadership Style and Their Effects on Ceos
Leadership Styles and Their Effect on CEOs
Leadership Style and Their Effect on CEOs
LaKisha Feggins
November 21, 2012
Abstract
The purpose of this essay is to analyze, compare, and contrast the leadership styles of two influential
CEOs. I have collected information from many internet sources that elaborate on the life,
achievements, and misfortunes of Jack Welch and Steve Jobs, and how they overcame their
obstacles to become the best CEOs of all time.
Leadership is a process by which a person influences others to accomplish an objective and directs
the organization in a way that makes it more cohesive. Jack Welch and Steve Jobs ... Show more
He managed to make GE the world's second largest company with a market capitalization that was
only exceeded by Microsoft. Through hard work and perseverance Welch managed to attain
legendary status of being one of the greatest CEOs of all time.
Steve Jobs was an entrepreneur, co–founder, chairman, and CEO of Apple Inc. As the CEO of the
company, Jobs covered the development of the iMac, iPod, iPhone, and iPad, and on the services
side the company's Apple Retail Stores, iTunes store, and the App store. The success of these
products under Jobs provided stable years of financial return, and propelled Apple to become the
world's most valuable publically traded company. The reinvigoration of the company is regarded by
commentators as one of the greatest turnarounds in business history (Gallo, 2011).
Jobs was a "one–in–a–billion" innovator with a bulldog mentality. He created a vision and
relentlessly drove it into completion. Jobs was a demanding perfectionist who always aspired to
position his business and products at the forefront of the technology industry by understanding and

setting trends with innovation and style. His reputation was built on being a brutal force and often
destroyed staff for their "bozo" ideas and typically shrugged off his associates suggestions in favor
of his own gut instinct. Moreover, he only wanted what he called "A–players". Meaning that they
had to be

Apple Inc
Question 1:
Which of Porter's four competitive strategies does Apple engage in? Explain. Scope | Broad | Cost
Leadership | Differentiation | | Narrow | Cost Focus | Differentiation Focus | | | Cost | Differentiation |
| | Source of Competitive Advantage |
Figure 1.0: Porter's four competitive strategies
Porter's four competitive strategies does Apple engage in are cost–leadership strategy, differentiation
strategy, cost–focus strategy and focused– differentiation strategy. Explanation is as below. 1. Cost–
leadership Strategy
Apple used to identify customers' specific needs and designed to meet their needs. The cost strategy
here can be clearly shown when Apple design iMac computer and iBook ... Show more content on
Helpwriting.net ...
People like to feel that they are unique individuals with their own needs and desires. One of the best
strategies for dealing with competitors is to offer customers exactly what they want, when they want
it, and how they want it. The Internet provides a new outlet for mass customization by allowing
customers to order one–of–a–kind products. For example, Apple uses product differentiation to help
market its iPod and online music system to a broad swath of the population and create barriers that
its competitors are having difficulty overcoming. 3. Cost–focus strategy
This strategy is crafted to give customers by incorporating good–to–excellent product attributes. A
typical example is the incorporation of iPod digital music player, iTune website for the sale and
download of music in the computers provided users of Apple Computers Value for money. 4.
Focused– differentiation strategy
Apple has differentiated it products focusing on the professionals and producing computers tailored
to meet exact needs professionals. Computers designed for professionals have complex functions
that meet their today's requirements. Focus strategy based on cost. This strategy is concentrating on
narrow market segment by providing low cost products to the segment. Apple has achieved this
through the production of iBook computers to serve the customer section.
If an organization is in a fiercely competitive market, it can choose to focus on a very narrow
segment of

Apple's Current Mission Statement
Running head: IPHONE
–
SUPPLY, DEMAND AND FUTURE OUTLOOK
1
Managerial Economics MGT407
Apple iPhone
Patten University
IPHONE
–
SUPPLY, DEMAND AND FUTURE OUTLOOK
2
Company Name and Description
Apple is an innovative company and manu facturer of computer s, software, online services, and
electronic devices
. Beginning with its personal computers in the early
1970's to its iPods, iPhones, tablets and watches of today the company has always been on the verge
of cutting edge technology.
S
everal years ago
Apple
changed its name from Apple Computer to Apple Inc. This c hange echoed Apple 's shi ft from j ust
a computer company to consumer o riented company focusing on broader range of electronics and s
pecifically the all mighty iPhone which would become a cornerstone of the company.
Apple 's current mission statement is "Apple designs Macs, the best personal computers in the
world, along with OS X, iLife, iWork and professional software. Apple leads the digital music
revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its
revolutionary iPhone and
App store, and is defining the future of mobile media and computing devices with iPad."
(Investopedia,
2015) This has evolved from its early mission statement which stated, "To make a contribution to
the world by making tools for the mind that advance humankind." (Blodget, 2013)
W
ith the introduction of the iPod
/iPhone
and iTunes

,
Apple modernized the digital

Steve Jobs Research Paper
According to the Fortune 500 they are number one in innovation. They specialize in finding out
what people want in a computer and then give it to them. Apple Inc. is the name and would be a
great long term investment in the stock market because the company is really innovative with
products like the iPod, iMac, MACBOOK, iTunes, iPhone and their newest product the iPad. Apple
is number six in company financial soundness and will be around for years to come.
(money.cnn.com)
Steve Jobs was born on February 24, 1955, in the city of San Francisco, CA. As a baby he was put
up for adoption, and was adopted by a middle–class couple from the Bay Area, Paul and Clara Jobs.
He grew up in the valley and was surrounded by apricot orchards. At the age ... Show more content
They went out and found a guy by name of Ron Wayne. He was one of Steve's associates from
Atari. Ron was the guy who wrote the paperwork to start a corporation, and he also drew the first
Apple logo. Apple was born. Later they bought him out for only $800. Then found another investor
by the name of Mike Markkula in which he invested $250,000 for 1,000 computers. In which Steve
and Wozniak decided to put their boards into a plastic casing. At the age of 56, Steve Jobs is now the
Chief Executive Officer of Apple INC. (allaboutstevejobs.com) iMac was the first of its kind. These
little computers had it all for the times. The iMac was a real user friendly computer. It was delivered
to the public in a white plastic case and a GUI (Graphical User Interface) like no other computer has
ever done. The competition was nowhere to be found. That was the beginning of Apple being
publically traded at the stock market. Today the iMac is a state of the art computer. It has a flat
screen display screen and computer all in one. Very unlike the personal computer that has a separate
display monitor from the computer. "It put everything you need in a single device the display,
processor, graphics card, hard drive, optical drive, memory, and more – inside one simple
enclosure."(apple.com) The iMac comes with either a 21.5" or a 27" LED display with High
Definition powered by an AMD graphics

Financial Breakdown And Evaluation Of Apple Inc
This essay is intended to provide a financial breakdown and evaluation of Apple Inc. from the fiscal
year 2008 to 2009. The performance assessment is based on the ratio calculated by the data from
balance sheet, cash flow statement and income statement of Apple Inc. This essay contains three
parts. The first part is a historical record and position in the market of Apple Inc. The second part is
the assessment of Apple 's performance and the key drivers for Apple 's performance. Finally, a
conclusion and recommendation for Apple Inc. According to (2000), Apple was founded by Stephen
Gary Wozniak, Steven Paul Jobs and Ronald Gerald Wayne in California on April 1, 1976. At the
early years Apple released many products like personal ... Show more content on Helpwriting.net ...
Apple encounters many aggressive competitors in both hardware and software market. The key
features of these markets are high technology with rapid development and high competition. In the
hardware market, Apple focuses on personal computers, MP3's and mobile phones. Several PC
manufacturing and selling companies such as IBM, Dell, HP, Acer and Lenovo occupied more than
50% of the market share. Furthermore, there are many competitors like Sony and Samsung in the
MP3 market, even though the iPod occupied approximately 80% of the MP3 market share. In
addition, a serious threat for both iPod and iPhone is free download music and illegal cracked
software from the internet against the iTunes Store. According to (2000), the Apple annual report,
2009, shows total net sales increased 12% from $32.479 billion to $36.537 billion. There are two
key drivers that contribute to this phenomenon: firstly, the most noteworthy increase of the net sales
was recorded in the period between 2008 and 2009 where the numbers in net sales of iPhone and
relate products and services rose dramatically from approximately $1.844 billion to around $6.754
billion. The increase in net sales of iPhone is 266%. The release of iPhone 3GS is an important
factor for the increase. The iPhone 3GS was released on July 19, 2009, which is the third generation
of iPhone. Apple released support software iPhone 3.1 in September which enhances the
performance and the function of the

Video Analysis : Beyonce 's Music
Beyonce's Visual Album presents itself to viewers and music lovers as a statement in self–
determination. Sometimes that determination comes in different forms, like the determination to
broadcast a subject that should be given more attention but does not in our communities. After many
months of anticipation, Beyonce released her self titled album overnight two weeks before the
Christmas holiday on December 13th, 2013. After only three days on sale, Beyonce 's album broke
the U.S. iTunes Store 's record for the largest sales week for an album. Her influence on pop culture
and message through her music is undeniable.
The nature of distribution of this album is also fascinating. Beyoncé was released exclusively on
iTunes until December 20th, at which point physical copies were available in stores, and was sold
only as a complete album. However, there were no singles released prior to the album and therefore,
no audio marketing to anticipate the album release. No banners on city busses, no TV promo
performances. Sales of Beyoncé broke the iTunes Store record for the fastest–selling album ever on
iTunes and went to #1 in 104 countries.
The first two lines of the song is "Mama said, you're a pretty girl. What's in your head it doesn 't
matter". The mother is the first female figure in the life of a young girl and this is the first person
that leaves an impression on them. Mother Earth. Mother Nature. The woman is often seen as the
grounding member of a family. The female role in

Analysis Of Fix Cannot Connect To Itunes Store
Fix Cannot connect to iTunes store on Your iPhone/iPad
In this article, we are going to discuss how to fix cannot connect to iTunes store issue.
Apple is famous for making the most perfect apps and software. But, sometimes even apple fail to
keep the same standard. This same issue happened with the recent "Cannot connect to iTunes store"
error. Many apple users all the around the globe faced this issue. So, in this article we decided to
discuss the possible reasons behind this issue and suggest the ten best ways to fix can t connect to
iTunes store. In this article, we have also discussed about "we could not complete your iTunes store
request" error.
Main Reasons Behind cannot connect to iTunes store issue on your iPhone/iPad
Whenever you ... Show more content on Helpwriting.net ...
Follow the steps given below
If you are using a Wi–Fi connection then ensure that you are in the range of your Wi–Fi
Ensure that your Wi–Fi allows you to connect to the internet.
Try resetting your Wi–Fi. You can do this by simply turning it off and then turn it on all over again
3. Restart your Network
One of the simplest issues faced by any iOS user is usually related to their mobile data. So, if you
too use your mobile data to access the internet, then you should give this method a try. Follow the
steps given below:
Turn your mobile data off and then turn it on all over again
Ensure that your data plan is active
Try opening some other application/website just to ensure that it isn't a problem related to your data
carrier.
4. Switch from mobile Network to Wi–Fi
You can term this method to be primitive and may be childish. But, you must remember that
anything is acceptable, as long as it works. So, try to switch from your mobile data to your Wi–Fi,
and vice versa (if you are using Wi–Fi, in the first place). To check whether this method works for
you or not, follow the steps given below:
Change your internet connection source (Wi–Fi to mobile data or vice versa)
Quit the iTunes app (you have to close it from the Multi–Tasking switcher too)
Now you have to relaunch the iTunes store app on your Apple device.
Most probably, this should fix cannot connect to iTunes store error.
5. Modify the Date & Time of your Device
This

External and Internal Environmental Analysis
External and Internal Environmental Analysis
Richard Moody
STR/581
April 1, 2013
Ryan Derrickson
Introduction Apple, Inc. started as a computer company launched back in 1976 by Steve Jobs and
Steve Wozniak. The goal behind Apple Inc. was to create a computer that could be used by diverse
global communities. Apple has always been very savvy in their approach on releasing the advanced
technology that their company provides. Along with their innovative company computer products,
Apple Inc. has expanded into other avenues. In addition, to the computers Apple Inc. has found
themselves in the market of designing and manufacturing mobile and ... Show more content on
Helpwriting.net ...
Competition in the market is something Apple is going to continue to expect. Competition is
constantly growing especially since new competitors are always coming into the market. Companies
like Microsoft and IBM are Apple's direct competition in the computer market. This has in some
way affected Apple's profit margin, when computer companies such as Asus can sell a laptop at a
third of the price of an iMac laptop. But despite the increase in competition Apple, has created a cult
like atmosphere with their brand. Having worked in various studios, there are engineers around the
world who are die hard Apple computer lovers.
Important Internal Strengths and Weaknesses Internal environmental analysis is defined as factors
within the organization that influences their activities particularly the behavior of the employees.
The internal will help Apple to continue to grow and succeed. Steve Job's is and was one the best
innovative thinkers of the 20th century. He created and developed a strategic plan that allowed
continued success long after he was gone. Jobs started with the first home based computer then he
was the driving force behind products such as the iPod, iTunes and the Macintosh operating system.
He helped set a standard of excellence for Apple Inc. to continue building upon. Being innovative
has been Apple's claim to fame. Taking risk and giving consumers products that are not only cool
but meets a person's needs created instant success for

Itunes Analysis
––––––––––––––––––––––––––––––––––––––––––––––––– Case report
––––––––––––––––––––––––––––––––––––––––––––––––– ITunes By: Pentinga, Steg & de Vries
Case 1 Emergent strategy: who will stop Apple's dominance of the music delivery business?
Introduction In this report we "chessmind business" will tell you a bit more about iTunes a part of
Apple inc. in this rapport we will formulate a strategy iTunes can follow for the next three to five
years. In this report you will read parts about, the development of iTunes so far, internal and external
analysis of iTunes and the advised strategy for iTunes. By looking at the past, new strategies can be
formulated. And after evaluating the formulated strategies by looking at the pro's ... Show more
Now also the capacity and the speed of the portable devices will be increased. Because of these
changes, recorded music and delivery music companies all over the world need to rethink their
strategies. The three main areas they have to think of are; *Recorded music from the traditional
record companies *Mobile telephones (a new revolution music delivery) *Broadband and the web
(potential for new music delivery) In 2007 there were four major music producers who owned
together 75% of the entire market. And in spite of the amount they owned of the market, they still all
had trouble with their profitability. The fact that they had profit problems seemed really surprising.
But the reason was really clear. One of the main reasons the companies were losing money, was
because selling music via the Internet became more popular than buying CDs in a store.
Furthermore, the profit margins of cd sails were higher than those of the online sails. The four big
companies have three mayor competitive advantages. Those advantages are, recording contracts,
high promotional barriers and record sales through retail stores. To make more money, the record
companies needed to find other ways to add value. For example they start interfering with concerts
of their artists. They make money from promotion, concerts, merchandise and other forms of
branding. Basically; the music company starts to work on other parts of the industry and extends
their value chain. Moreover, one of

Essay on Apple Ipod Case
Marketing Management
2007
Apple iPod
Case Study
Table of contents
1 ANSWER TO QUESTION 1 1
1.1 HOW WOULD YOU DEFINE THE MARKET FOR THE APPLE IPOD? WHICH ARE THE
RELEVANT EXISTING AND FUTURE COMPETITORS? 1
2.1 HOW WOULD YOU DEFINE APPLE'S COMPETITIVE ADVANTAGE? 1
3.1 HOW IMPORTANT IS CUSTOMER LOYALTY FOR APPLE? 2
3.2 WOULD YOU RECOMMEND A STRICT EXIT STRATEGY FOR ITUNES, IF THE PROFIT
PER TRACK OF 10 CENTS WILL GO DOWN TO ZERO EVEN NEGATIVE? JUSTIFY. 2
4.1 DEVELOPMENT OF A PERCEPTUAL MAP 3
4.2 WOULD YOU LIKE ADDITIONAL DATA? 4
5 APPENDIX 6
6 REFERENCES 9
Table of Tables
Table 1 Marketing questionaire of portable Mp3 players ranked for ... Show more content on
Helpwriting.net ...
Windows and Apple Mac users found themselves together fighting for innovation and idealism.
Many outsiders were amazed at the speed and extent at which Apple was able to bring even non–
traditional users into the Apple community.
Should Apple invest into each customer to increase customer loyalty?
If this means whether Apple should invest at all, then our answer is a clear 'yes'. But it should be
clear from our last answer that brand loyalty is already strong, so we do not believe that Apple needs
to increase spending in this area.. Additionally, Apple has a history of good customer service. In the
2006 Customer Satisfaction Index, Apple placed top in customer satisfaction among PC
manufacturers . The report also stated that Apple's customer service agents at the call centers were
key for the high rating. Such call center agents are often the only face of the company, and

contribute significantly to customer loyalty. This has been a strong factor helping to transform the
customer into a brand champion – promoting Apple's cause by word–of–mouth.
3.2 Would you recommend a strict exit strategy for iTunes, if the profit per track of 10 cents will go
down to zero even negative? Justify.
We would not recommend a strict exit strategy for iTunes in this case. iTunes is an immensely
popular store for purchasing online music for the iPod. The argument against

Swot Analysis Final Project Essay
SWOT ANALYSIS APPLE INC.
FINANCIAL MANAGEMENT FINAL PRESENTATION
Business description
Started in 1977 and Headquartered in Cupertino, California, Apple (AAPL) Inc. designs,
manufactures, and markets mobile communication and media devices, personal computers, and
portable digital music players, and sells a variety of related software, services, peripherals,
networking solutions, and third–party digital content and applications.1 The company's products and
services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional
software applications, the iOS and OS X operation systems, iCloud, and a variety of accessory,
service and support offerings. The company also sells and delivers digital content and applications
Other strengths include but are not limited to, strategic agreements with well know mobile carriers
such as T–Mobile and AT&T, their utilization of user friendly design elements for both hardware
and software, incredible brand loyalty, universally accredited and world–wide acceptance, and it's
astonishing revenue $182.795 billion (2014) and profit $39.510 billion (2014).7
Weaknesses
Premium Pricing: Apple's computing devices are typically among the pricier ones in the market.
This luxury positioning has made it difficult for Apple to make big inroads overseas in countries
where the pressures on ordinary consumers are considerable. It also makes the company vulnerable
to price competition, not just from South Korea's Samsung but from up–and–coming company's like
China's Xiaomi, which has grown substantially over the past few years.4
Innovation decline and lack of leadership: Charisma was a part of the reason Apple was so
successful in the first part of the century. The leadership qualities that Steve Jobs possessed in his
time with apple worked as both a marketing and advertising tool in itself. Innovation appears to be
taking a backseat to business sense at Apple and the new CEO Tim Cook lacks many of those
cutting edge success orientated qualities of his predecessor.3 In the coming years, Apple must
address the fact that its best years

Case Analysis Of Apple Inc
INTRODUCTION
Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that
designs, develops, and sells consumer electronics, computer software, online services, and personal
computers(Wikipedia, 2014). It is best–known for its hardware products such as Mac line of
computers, iPod, iPhone, iPad. Its online services include iTunes Store, iCloud and App Store. The
consumer software by Apple include the OS X and iOS operating systems, the iTunes media
browser, Safari web browser and the iLife and iWork creativity and productivity suites. The
company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, to develop and
sell PCs (personal computers). It was renamed as Apple Inc. later on as it shifted ... Show more
The second phase, the interview, was conducted over a period of 3 days and via face–to–face
interaction and on call. The survey results were collected online via Qualitrics.
DATAANALYSIS & FINDINGS
 Phase One
A sample of 54 respondents was used to analyze the data which was gathered by consumer
interviews and surveys.
Survey Analysis
The gender (demographic factor) of 54 respondents who participated in the survey– 54% female
respondents and 46% male respondents, i.e. majority consisted of female respondents.
Majority 70 % of the respondents belonged to the age group (18–25), along with 24% belonging to
(26–40) and rest minority between 6% (Above 40). This proves that Apples customers mainly
consisted of young people.
Students comprise of 56% of the respondents followed by respondents working in Corporate
Services, Business, Service (Doctor, Teaching, etc) and Other having 22%, 13%, 6% and 4% share
respectively.
Majority (91%) of the respondents have used or would want to use an Apple's product, with only
minority (9%) of the respondents who haven't or don't want to. Therefore, this proves that Apple's
marketing and branding strategies are quite

Competitive Strategy Of Apple
The multinational technology company Apple Inc. is number three on the current Fortune 500 list
and a Dow Jones Industrials Company with a revenue of $215.6 million. Also, an S&P Global 100
company, Apple is a leader in the industry in profit, revenue, market capitalization and consumer
prestige. By creating alliances with IBM and Cisco Systems Apple has increased its penetration of
the enterprise market. Notably, around 60% of the revenue comes from outside the Americas. Apple
operates in the Americas, Europe, Greater China, Japan, and Rest of Asia Pacific (Apple Inc.
Company Information, 2017).
Founded in 1976 by two college dropouts, Steve Wozniak and Steve Jobs, Apple opened its first
retail store in 2001. Ron Wayne has also been given credit a third Apple founder. Apple's product
lineup has expanded beyond the Macintosh line of computers and iPod to include the iPhone, iPad,
Apple TV, Apple Watch, iTunes, App Store and other devices and accessories (Apple Inc. Company
Information, 2017).
A monopolistically competitive company, Apple's main rivals include: HP Inc., Samsung Electronics
Co. Ltd., and Google Inc. (Apple Inc. Company Information, 2017). Other competitors include
Adobe, Dell, HTC, Blackberry and Motorola (Apple, 2017). Apple is a vertically integrated
company and this has served to give Apple a competitive advantage. Apple controls manufacturing
by owning chip manufacturers and operates in a nearly closed environment of private retail stores.
These

Apple Analysis

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