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Apple inc.
Agenda
What is it?
• Facts about today Apple
• Main target
Philosophy
Promotion
 Pricing
Titova Ekaterina, Daniil
Kholoptsev.Group 5202.
Apple Computer,
Inc.
- is an American multinational
corporation, that designs, develops, and
sells consumer electronics, computer
software and personal computers.
Titova Ekaterina, Daniil
Kholoptsev.Group 5202.
Some facts about today
Apple:
Titova Ekaterina, Daniil
Kholoptcev.Group 5202.
Today Apple has 36,800 employees as of 2009
Positive future financial
expectations
Apple is the world's 2 largest information technology
company, and the world's 3 largest mobile phone maker.
Net profit increased from
14.6% in 2007 to 15.6% in 2009
EPS (earnings per share) doubled
since 2007 to $6.29
Its worldwide annual revenue
in 2012 totaled $156 billion.
Main target:
“To bring the best personal
computing experience to
consumers around the world
through its innovative
hardware, software and internet
offerings.”
Titova Ekaterina, Daniil
Kholoptsev.Group 5202.
Philosophy
Titova Ekaterina, Daniil
Kholoptcev.Group 5202.
Promotion
Original but tasteful advertisements.
A massive TV campaign.
Celebrity involvement.
iPod as a contemporary art.
They spend 3,6 billion on promotion.
Titova Ekaterina, Daniil
Kholoptsev.Group 5202.
Pricing
The release of
product in US
at the certain
price
The Increase
of prices
After the 6
months the
prices will
fall down
Apple has:
•Value based pricing model
•Variable pricing for iTunes
•Fixed pricing over all
Pricing strategy
We don’t know how to
make a $500 computer
that’s not a piece of
junk”.
-Steve Jobs
Titova Ekaterina, Daniil
Kholoptcev.Group 5202.

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Apple

  • 2. Agenda What is it? • Facts about today Apple • Main target Philosophy Promotion  Pricing Titova Ekaterina, Daniil Kholoptsev.Group 5202.
  • 3. Apple Computer, Inc. - is an American multinational corporation, that designs, develops, and sells consumer electronics, computer software and personal computers. Titova Ekaterina, Daniil Kholoptsev.Group 5202.
  • 4. Some facts about today Apple: Titova Ekaterina, Daniil Kholoptcev.Group 5202. Today Apple has 36,800 employees as of 2009 Positive future financial expectations Apple is the world's 2 largest information technology company, and the world's 3 largest mobile phone maker. Net profit increased from 14.6% in 2007 to 15.6% in 2009 EPS (earnings per share) doubled since 2007 to $6.29 Its worldwide annual revenue in 2012 totaled $156 billion.
  • 5. Main target: “To bring the best personal computing experience to consumers around the world through its innovative hardware, software and internet offerings.” Titova Ekaterina, Daniil Kholoptsev.Group 5202.
  • 7. Promotion Original but tasteful advertisements. A massive TV campaign. Celebrity involvement. iPod as a contemporary art. They spend 3,6 billion on promotion. Titova Ekaterina, Daniil Kholoptsev.Group 5202.
  • 8. Pricing The release of product in US at the certain price The Increase of prices After the 6 months the prices will fall down Apple has: •Value based pricing model •Variable pricing for iTunes •Fixed pricing over all Pricing strategy We don’t know how to make a $500 computer that’s not a piece of junk”. -Steve Jobs