1. Clare Darling
Kate Molloy
Laura Metellus

2. Background
 Co-founder and chief executive officer of
Apple
 Born on February 24th, 1955 in San
Francisco, California
 Was adopted to Paul and Clara Jobs after
he was born
 He is a very brilliant man and when he was
in elementary school he skipped a grade.
 Jobs attended Reed college in Oregon for
a few months and then decided college
wasn’t for him and he dropped out

3. Mission Statement
 “ We believe that we’re on the face of the Earth to
make great products. We believe in the simple, not
the complex. We believe that we need to own and
control the primary technologies behind the products
we make. We participate only in markets where we
can make a significant contribution. We believe in
saying no to thousands of projects so that we can
really focus on the few that are truly important and
meaningful to us. We believe in deep collaboration
and cross-pollination of our groups, which allows us
to innovate in a way that others cannot. We don’t
settle for anything less than excellence in every
group in the company, and we have the self-honesty
to admit when we’re wrong and the courage to
change.”

4. Vision Statement
 “Apple is committed to bringing the best
personal computing experience to
students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and internet
offerings.”

5. Apple’s Marketing
 Directly geared toward college
students, present or future
 To have the latest and the greatest
 Offering sales and incentives to specific
demographics
 Apples new strategy-think like their
customers

6. Strengths
 Very successful company
 Product development
 Positive feedback from customers
 Sales of its IPod music player had
increased its second quarter profits to
$3200 as of June 2005
 Apple computers have become one of the
most popular brands of computers sold
across the world
 Does a good job at recruiting costumers as
well as keeping customers

7. Weaknesses
 There is a pressure on Apple to increase the
price of its music download file, from the music
industry itself.
 Steve Jobs can be a control freak and
demanding
 Company won’t open the operating sytem to
outsiders
 Apple IPod Nano’s may have a faulty screen.
 In 2005 Apple decided that they were going to
switch chip suppliers from IBM to Intel, some
people believed that this could confuse Apple’s
consumers.

8. Opportunities
 Have the chance to develop it ITunes
and music player technology into a
mobile phone format.
 Well-deserved reputation for high-quality
products that work smoothly.
 Pod casts, which are radio shows, are
now capable of being downloaded onto
an IPod, at the convenience of the
listener.

9. Threats
 The high level of competition in the
technology market
 There is a high product
substitution, which can affect Apple’s
success
Example: MP3 players, and CD’s, are
considered to be competition for Apple.
 The products can be expensive

10. Apple’s Products
 iPad
 iPhone
 iPod Shuffle
 iPod Nano
 iPod Touch
 iMac
 Macbook

11. Hierarchy of Needs
 Follows Maslow’s Hierarchy of Needs
 He wants to treat his employees how he
is treated
 Inspires Employees

12. Empowerment
 Making his employees feel needed and
just important as any other individual
 Attends to ever product and detail with
the company
 Commitment-employees are committed
to their work and the company

13. Problem-Solving
 Compromising- Hiring can be a difficult
process when deciding after an hour.
 Collaborating-Solving problems with
other company’s

14. Coaching and Counseling
 Job’s uses his interpersonal
communication with his employees to
solve problems that can occur.
 Passes along advice to employees for
better results of the company

15. Facts
 Job’s was voted Entrepreneur of the
Decade while at Apple
 He is one of the richest man in the world
 Job’s battled a rare form of pancreatic
cancer in 2004-which affected the
company