SlideShare a Scribd company logo
Diversity in the Apple
Workforce
(Apple, 2016)
Table of Contents
Introduction
Diversity Managment
Background on Apple
Apple Video Clip
Diversity Management characteristics from the clip
Ethnicity and Globalization
Race
Gender
Conclusion
Diversity Management
History of Diversity Management
“Recognition and valorization of individual differences”
Developing an inclusive culture
Acheiving unity through Diversity
Background on Apple Inc.
Founded by Steve Jobs and Steve Wozniak, incoporated in 1977
Multinaitonal company that creates consumer electronics, personal computers,
servers, and computer softwares
Apple’s product and services includes: iPad, iPhones, Mac, iPod, Apple Watch,
Apple TV, iPhone OS (iOS), iCloud, Apple Pay
According to Financial Times, as of June 2015, they were the largest publicly
From the Clip….
We have been collective of indiviuals
Diverse Background share a common goal: To
make a difference
Admire and Respect individuality
“Inclusion inspires Innovation” (Apple, 2016)
Ethnicity and Globalization
The workplace has changed
Apple is facing challenges from all over the world, therefore diversity
management is very important.
“We want Apple to be a reflection of the world around us” (Apple, 2016)
Ethnicity
Ethnicity means a group of people that share similar cultural pracitces,
perspectives, and backgrounds.
Ethnicity and Globalization (Cont)
Diversity Network Associations (DNAs) have existed in a long time. DNAs are
groups that allow employees to find connections, sense of belonging, and
supports.
African American Employee Association
Agnostic Community at Apple
Amigos@Apple
Apple Asian Association
Apple Christian Fellowship
Apple Indian Association
Ethnicity and Globalization
(Apple, 2016)
Race
2016 2015 2014
Gender
(Apple, 2016)
Gender (Cont.)
2014 2015
(Apple, 2016)
Conclusion
Apple is a company with different diversity from race, ethnicity, gender, and
sexual orientation. Apple values individualistic distinction and inclusion in
order to achieve greater goals.
“Diversity is more than any one gender, race, or ethnicity. It’s richly
representative of all people, all backgrounds, and all perspectives. It is the
entire human experience” - Denise Young Smith, Apple VP of World Wide
Human Resources
References
Apple. (2016). Inclusion & Diversity. [online] Available at:
http://www.apple.com/diversity/ [Accessed 29 Nov. 2016].
Campbell, C. and Collins, D. (2015). Diversity Management Skill. 1st ed. New
York: Delve Publishing LLC, p.14.
Forbes.com. (2013). Diversity Management - Forbes. [online] Available at:
http://www.forbes.com/sites/glennllopis/2011/06/13/diversity-management-is-the-
key-to-growth-make-it-authentic/#5b7f58aa6248 [Accessed 30 Nov. 2016].

More Related Content

What's hot

Starbucks corporate social responsibity
Starbucks   corporate social responsibityStarbucks   corporate social responsibity
Starbucks corporate social responsibityIGilmore
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
Yazan Nayrab
 
Apple CSR
Apple CSRApple CSR
Innovation at Apple
Innovation at AppleInnovation at Apple
Innovation at Apple
Shweta Singh
 
Performance management practices of Apple
 Performance management practices of Apple  Performance management practices of Apple
Performance management practices of Apple
Pallavi Priya
 
Apple Company Culture
Apple Company CultureApple Company Culture
Apple Company Culture
enterpriseleaders
 
Apple SWOT Analysis Presentation
Apple SWOT Analysis PresentationApple SWOT Analysis Presentation
Apple SWOT Analysis Presentation
patricksailsbury
 
Sustainable performance of apple
Sustainable performance of apple Sustainable performance of apple
Sustainable performance of apple
Sellam Brandon
 
Porter’s 5 forces model case apple inc
Porter’s 5 forces model  case apple incPorter’s 5 forces model  case apple inc
Porter’s 5 forces model case apple inc
Jonty Mohta
 
Apple inc strategic management
Apple inc strategic managementApple inc strategic management
Apple inc strategic management
aseel m
 
Swot Analysis of Apple
Swot Analysis of AppleSwot Analysis of Apple
Swot Analysis of Apple
Memuna Umber
 
starbucks organizational design
starbucks organizational designstarbucks organizational design
starbucks organizational designNourhan Aly
 
Apple inc
Apple incApple inc
Apple inc
Seva Prokopchik
 
Apple Innovation
Apple InnovationApple Innovation
Apple Innovation
Kumod Shirkande
 
Apple Inc. Organization Structure
Apple Inc. Organization StructureApple Inc. Organization Structure
Apple Inc. Organization Structure
AdityaPandharipande2
 
Apple Inc. presentation
Apple Inc. presentationApple Inc. presentation
Apple Inc. presentation
Yash Patel
 
Apple Strong Culture
Apple Strong CultureApple Strong Culture
Apple Strong Culture
Colin Benford
 

What's hot (20)

Starbucks corporate social responsibity
Starbucks   corporate social responsibityStarbucks   corporate social responsibity
Starbucks corporate social responsibity
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Apple CSR
Apple CSRApple CSR
Apple CSR
 
Innovation at Apple
Innovation at AppleInnovation at Apple
Innovation at Apple
 
Performance management practices of Apple
 Performance management practices of Apple  Performance management practices of Apple
Performance management practices of Apple
 
Apple Company Culture
Apple Company CultureApple Company Culture
Apple Company Culture
 
Apple SWOT Analysis Presentation
Apple SWOT Analysis PresentationApple SWOT Analysis Presentation
Apple SWOT Analysis Presentation
 
Apple inc
Apple incApple inc
Apple inc
 
Sustainable performance of apple
Sustainable performance of apple Sustainable performance of apple
Sustainable performance of apple
 
Apple ppt
Apple pptApple ppt
Apple ppt
 
Porter’s 5 forces model case apple inc
Porter’s 5 forces model  case apple incPorter’s 5 forces model  case apple inc
Porter’s 5 forces model case apple inc
 
Apple inc strategic management
Apple inc strategic managementApple inc strategic management
Apple inc strategic management
 
Swot Analysis of Apple
Swot Analysis of AppleSwot Analysis of Apple
Swot Analysis of Apple
 
starbucks organizational design
starbucks organizational designstarbucks organizational design
starbucks organizational design
 
Coca cola
Coca colaCoca cola
Coca cola
 
Apple inc
Apple incApple inc
Apple inc
 
Apple Innovation
Apple InnovationApple Innovation
Apple Innovation
 
Apple Inc. Organization Structure
Apple Inc. Organization StructureApple Inc. Organization Structure
Apple Inc. Organization Structure
 
Apple Inc. presentation
Apple Inc. presentationApple Inc. presentation
Apple Inc. presentation
 
Apple Strong Culture
Apple Strong CultureApple Strong Culture
Apple Strong Culture
 

Viewers also liked

proyecto de aula matriz de requisitos legales
proyecto de aula matriz de requisitos legales proyecto de aula matriz de requisitos legales
proyecto de aula matriz de requisitos legales
Aura Peñaranda segura
 
Giudizio universale delle scimmiette | Giuseppe Abate | Le Muse Factory
Giudizio universale delle scimmiette | Giuseppe Abate | Le Muse FactoryGiudizio universale delle scimmiette | Giuseppe Abate | Le Muse Factory
Giudizio universale delle scimmiette | Giuseppe Abate | Le Muse Factory
Daria Toriello
 
Autoestima personalidad
Autoestima personalidadAutoestima personalidad
Autoestima personalidad
Larry Leonardo Rojas Alvarez
 
Why you are interested in ict
Why you are interested in ictWhy you are interested in ict
Why you are interested in ict
Fuad Abishov
 
Micro projet RSN
Micro projet RSN Micro projet RSN
Micro projet RSN
Céline ESCALIER
 
Anexos a completar
Anexos   a completarAnexos   a completar
Anexos a completar
j_sdias
 
AnimaTe Creazioni Malta di Geris | Marcello Retinò e Maria Pierno | Le Muse G...
AnimaTe Creazioni Malta di Geris | Marcello Retinò e Maria Pierno | Le Muse G...AnimaTe Creazioni Malta di Geris | Marcello Retinò e Maria Pierno | Le Muse G...
AnimaTe Creazioni Malta di Geris | Marcello Retinò e Maria Pierno | Le Muse G...
Daria Toriello
 
Ata nº13
Ata nº13Ata nº13
Ata nº13
j_sdias
 
Research Article Draft Final
Research Article Draft FinalResearch Article Draft Final
Research Article Draft FinalSean Godfroy
 
Marcela eliette flores alvarado
Marcela eliette flores alvaradoMarcela eliette flores alvarado
Marcela eliette flores alvarado
Marcela Alvarado
 
Guadeloupe
GuadeloupeGuadeloupe
Guadeloupe
eloisavalentin
 
The Feasibility of a 2+1 Solution for the Bruce Highway: Curra to the Tinana ...
The Feasibility of a 2+1 Solution for the Bruce Highway: Curra to the Tinana ...The Feasibility of a 2+1 Solution for the Bruce Highway: Curra to the Tinana ...
The Feasibility of a 2+1 Solution for the Bruce Highway: Curra to the Tinana ...
James Wilkinson
 
Sentence starters 6
Sentence starters 6Sentence starters 6
Sentence starters 6
Valerie Bekker
 

Viewers also liked (14)

proyecto de aula matriz de requisitos legales
proyecto de aula matriz de requisitos legales proyecto de aula matriz de requisitos legales
proyecto de aula matriz de requisitos legales
 
Giudizio universale delle scimmiette | Giuseppe Abate | Le Muse Factory
Giudizio universale delle scimmiette | Giuseppe Abate | Le Muse FactoryGiudizio universale delle scimmiette | Giuseppe Abate | Le Muse Factory
Giudizio universale delle scimmiette | Giuseppe Abate | Le Muse Factory
 
Autoestima personalidad
Autoestima personalidadAutoestima personalidad
Autoestima personalidad
 
Why you are interested in ict
Why you are interested in ictWhy you are interested in ict
Why you are interested in ict
 
AmicusBrief
AmicusBriefAmicusBrief
AmicusBrief
 
Micro projet RSN
Micro projet RSN Micro projet RSN
Micro projet RSN
 
Anexos a completar
Anexos   a completarAnexos   a completar
Anexos a completar
 
AnimaTe Creazioni Malta di Geris | Marcello Retinò e Maria Pierno | Le Muse G...
AnimaTe Creazioni Malta di Geris | Marcello Retinò e Maria Pierno | Le Muse G...AnimaTe Creazioni Malta di Geris | Marcello Retinò e Maria Pierno | Le Muse G...
AnimaTe Creazioni Malta di Geris | Marcello Retinò e Maria Pierno | Le Muse G...
 
Ata nº13
Ata nº13Ata nº13
Ata nº13
 
Research Article Draft Final
Research Article Draft FinalResearch Article Draft Final
Research Article Draft Final
 
Marcela eliette flores alvarado
Marcela eliette flores alvaradoMarcela eliette flores alvarado
Marcela eliette flores alvarado
 
Guadeloupe
GuadeloupeGuadeloupe
Guadeloupe
 
The Feasibility of a 2+1 Solution for the Bruce Highway: Curra to the Tinana ...
The Feasibility of a 2+1 Solution for the Bruce Highway: Curra to the Tinana ...The Feasibility of a 2+1 Solution for the Bruce Highway: Curra to the Tinana ...
The Feasibility of a 2+1 Solution for the Bruce Highway: Curra to the Tinana ...
 
Sentence starters 6
Sentence starters 6Sentence starters 6
Sentence starters 6
 

Similar to Diversity in Apple

One brand workshop global brands local cultures
One brand workshop global brands   local culturesOne brand workshop global brands   local cultures
One brand workshop global brands local culturesRodney Tanner
 
Steve Jobs - Organizational Behaviour, Leadership theory
Steve Jobs - Organizational Behaviour, Leadership theorySteve Jobs - Organizational Behaviour, Leadership theory
Steve Jobs - Organizational Behaviour, Leadership theorySubhendusankar Kar
 
Apple marketing strategy
Apple marketing strategyApple marketing strategy
Apple marketing strategy
hamid obaidi
 
Entrepreneur: Steve Jobs
Entrepreneur: Steve JobsEntrepreneur: Steve Jobs
Entrepreneur: Steve Jobs
Sanjida Ashrafi Ananya
 
Apple ppt pom
Apple ppt pomApple ppt pom
Apple ppt pom
Sujal Raut
 
Management Presentation on Apple Incorporation and SWOT Analysis
Management Presentation on Apple Incorporation and SWOT AnalysisManagement Presentation on Apple Incorporation and SWOT Analysis
Management Presentation on Apple Incorporation and SWOT Analysis
Mirza Akbar Ali
 
What is enkel?
What is enkel?What is enkel?
What is enkel?
enkelcollective
 
Apple Inc Presentation Prnt Mgmt Matthew Scott
Apple Inc Presentation Prnt Mgmt Matthew ScottApple Inc Presentation Prnt Mgmt Matthew Scott
Apple Inc Presentation Prnt Mgmt Matthew ScottMatthew Scott
 
Apple Inc Presentation Prnt Mgmt Matthew Scott
Apple Inc Presentation Prnt Mgmt Matthew ScottApple Inc Presentation Prnt Mgmt Matthew Scott
Apple Inc Presentation Prnt Mgmt Matthew ScottMatthew Scott
 
Entrepreneur steve jobs (2nd aug 2014)
Entrepreneur steve jobs (2nd aug 2014)Entrepreneur steve jobs (2nd aug 2014)
Entrepreneur steve jobs (2nd aug 2014)
Thaung Htaik
 
SLP: History & Philosophy
SLP: History & PhilosophySLP: History & Philosophy
SLP: History & Philosophy
Startup Leadership Program
 
Final project_University_Doing Business in the Americas
Final project_University_Doing Business in the AmericasFinal project_University_Doing Business in the Americas
Final project_University_Doing Business in the Americas
FernandaMondragn2
 
Apple iPod Final
Apple iPod FinalApple iPod Final
Apple iPod Final
Associations Reserves, Inc.
 
IA is Elemental: People are Fundamental at World IA Day 2020 Pittsburgh
IA is Elemental: People are Fundamental at World IA Day 2020 PittsburghIA is Elemental: People are Fundamental at World IA Day 2020 Pittsburgh
IA is Elemental: People are Fundamental at World IA Day 2020 Pittsburgh
Carol Smith
 
IBM India Diversity
IBM India Diversity IBM India Diversity
IBM India Diversity
Ruchi Bhatia
 
Aflac diversity presentation 2013
Aflac diversity presentation 2013Aflac diversity presentation 2013
Aflac diversity presentation 2013
columbusgachamber
 
Arumentative Essay.pdf
Arumentative Essay.pdfArumentative Essay.pdf
Arumentative Essay.pdf
Katie Stewart
 
Apple's Brand and Identity
Apple's Brand and Identity  Apple's Brand and Identity
Apple's Brand and Identity
Yekaterina Odintsova
 
Generational Diversity (Canton Library Presentation)
Generational Diversity (Canton Library Presentation)Generational Diversity (Canton Library Presentation)
Generational Diversity (Canton Library Presentation)Sophia Guevara
 
LocaltoGlobal_ShareCopy_2016.compressed
LocaltoGlobal_ShareCopy_2016.compressedLocaltoGlobal_ShareCopy_2016.compressed
LocaltoGlobal_ShareCopy_2016.compressedJohn Arboleda
 

Similar to Diversity in Apple (20)

One brand workshop global brands local cultures
One brand workshop global brands   local culturesOne brand workshop global brands   local cultures
One brand workshop global brands local cultures
 
Steve Jobs - Organizational Behaviour, Leadership theory
Steve Jobs - Organizational Behaviour, Leadership theorySteve Jobs - Organizational Behaviour, Leadership theory
Steve Jobs - Organizational Behaviour, Leadership theory
 
Apple marketing strategy
Apple marketing strategyApple marketing strategy
Apple marketing strategy
 
Entrepreneur: Steve Jobs
Entrepreneur: Steve JobsEntrepreneur: Steve Jobs
Entrepreneur: Steve Jobs
 
Apple ppt pom
Apple ppt pomApple ppt pom
Apple ppt pom
 
Management Presentation on Apple Incorporation and SWOT Analysis
Management Presentation on Apple Incorporation and SWOT AnalysisManagement Presentation on Apple Incorporation and SWOT Analysis
Management Presentation on Apple Incorporation and SWOT Analysis
 
What is enkel?
What is enkel?What is enkel?
What is enkel?
 
Apple Inc Presentation Prnt Mgmt Matthew Scott
Apple Inc Presentation Prnt Mgmt Matthew ScottApple Inc Presentation Prnt Mgmt Matthew Scott
Apple Inc Presentation Prnt Mgmt Matthew Scott
 
Apple Inc Presentation Prnt Mgmt Matthew Scott
Apple Inc Presentation Prnt Mgmt Matthew ScottApple Inc Presentation Prnt Mgmt Matthew Scott
Apple Inc Presentation Prnt Mgmt Matthew Scott
 
Entrepreneur steve jobs (2nd aug 2014)
Entrepreneur steve jobs (2nd aug 2014)Entrepreneur steve jobs (2nd aug 2014)
Entrepreneur steve jobs (2nd aug 2014)
 
SLP: History & Philosophy
SLP: History & PhilosophySLP: History & Philosophy
SLP: History & Philosophy
 
Final project_University_Doing Business in the Americas
Final project_University_Doing Business in the AmericasFinal project_University_Doing Business in the Americas
Final project_University_Doing Business in the Americas
 
Apple iPod Final
Apple iPod FinalApple iPod Final
Apple iPod Final
 
IA is Elemental: People are Fundamental at World IA Day 2020 Pittsburgh
IA is Elemental: People are Fundamental at World IA Day 2020 PittsburghIA is Elemental: People are Fundamental at World IA Day 2020 Pittsburgh
IA is Elemental: People are Fundamental at World IA Day 2020 Pittsburgh
 
IBM India Diversity
IBM India Diversity IBM India Diversity
IBM India Diversity
 
Aflac diversity presentation 2013
Aflac diversity presentation 2013Aflac diversity presentation 2013
Aflac diversity presentation 2013
 
Arumentative Essay.pdf
Arumentative Essay.pdfArumentative Essay.pdf
Arumentative Essay.pdf
 
Apple's Brand and Identity
Apple's Brand and Identity  Apple's Brand and Identity
Apple's Brand and Identity
 
Generational Diversity (Canton Library Presentation)
Generational Diversity (Canton Library Presentation)Generational Diversity (Canton Library Presentation)
Generational Diversity (Canton Library Presentation)
 
LocaltoGlobal_ShareCopy_2016.compressed
LocaltoGlobal_ShareCopy_2016.compressedLocaltoGlobal_ShareCopy_2016.compressed
LocaltoGlobal_ShareCopy_2016.compressed
 

Diversity in Apple

  • 1. Diversity in the Apple Workforce (Apple, 2016)
  • 2. Table of Contents Introduction Diversity Managment Background on Apple Apple Video Clip Diversity Management characteristics from the clip Ethnicity and Globalization Race Gender Conclusion
  • 3. Diversity Management History of Diversity Management “Recognition and valorization of individual differences” Developing an inclusive culture Acheiving unity through Diversity
  • 4. Background on Apple Inc. Founded by Steve Jobs and Steve Wozniak, incoporated in 1977 Multinaitonal company that creates consumer electronics, personal computers, servers, and computer softwares Apple’s product and services includes: iPad, iPhones, Mac, iPod, Apple Watch, Apple TV, iPhone OS (iOS), iCloud, Apple Pay According to Financial Times, as of June 2015, they were the largest publicly
  • 5.
  • 6. From the Clip…. We have been collective of indiviuals Diverse Background share a common goal: To make a difference Admire and Respect individuality “Inclusion inspires Innovation” (Apple, 2016)
  • 7. Ethnicity and Globalization The workplace has changed Apple is facing challenges from all over the world, therefore diversity management is very important. “We want Apple to be a reflection of the world around us” (Apple, 2016) Ethnicity Ethnicity means a group of people that share similar cultural pracitces, perspectives, and backgrounds.
  • 8. Ethnicity and Globalization (Cont) Diversity Network Associations (DNAs) have existed in a long time. DNAs are groups that allow employees to find connections, sense of belonging, and supports. African American Employee Association Agnostic Community at Apple Amigos@Apple Apple Asian Association Apple Christian Fellowship Apple Indian Association
  • 13. Conclusion Apple is a company with different diversity from race, ethnicity, gender, and sexual orientation. Apple values individualistic distinction and inclusion in order to achieve greater goals. “Diversity is more than any one gender, race, or ethnicity. It’s richly representative of all people, all backgrounds, and all perspectives. It is the entire human experience” - Denise Young Smith, Apple VP of World Wide Human Resources
  • 14. References Apple. (2016). Inclusion & Diversity. [online] Available at: http://www.apple.com/diversity/ [Accessed 29 Nov. 2016]. Campbell, C. and Collins, D. (2015). Diversity Management Skill. 1st ed. New York: Delve Publishing LLC, p.14. Forbes.com. (2013). Diversity Management - Forbes. [online] Available at: http://www.forbes.com/sites/glennllopis/2011/06/13/diversity-management-is-the- key-to-growth-make-it-authentic/#5b7f58aa6248 [Accessed 30 Nov. 2016].

Editor's Notes

  1. Diversity management can be understood as a historically situated concept. As a concept, Diversity management appeared and gained momentum in the USA in the mid-1980s. Diversity management can be defined as “Recognition and valorization of individual differences”. It is referred to as the key to growth in today’s fiercely competitive global marketplace. Thus in order to develop an inclusive culture, organizations that wish to seek global market relevancy and influence must embrace diversity – in how they think, act and innovate. Another thing organizations must understand is that diversity isn’t just about “making the numbers”, but rather how an organization treats its people authentically down to the roots of its core business model and ethics. Once diversity is embraced and recognized, a sense og unity is formed, resulting in a more comfortable working environment, allowing all employees to put unique value into their work
  2. What do you think about the video? From the clip, we picked up something that stood out to us. First, the Apple recognize individulism Then it united different individual by sharing a common goal Then it mentions what individuality means to Apple Conclusion: Inclusion inspires innovation. It not only creates a postive company image, it also attacts talented individuals from all over the world to work for Apple
  3. The work place has changed, the world has changed. Now, we are working globally. Therefore, company such as Apple will face different challenges from all over the world. Apple realize that and focus a lot on diversity management. The first thing we are going to look at is the ehtnicity. Ethnicity means a group of people that share similar cultural pracitces, perspectives, and backgrounds. So it does not neccessary has to do with race, it can be religion, where are you from, who are you grow up with.
  4. DNAs have existed in a long time. Apple wants its employees to feel comfortable, supportive, and connected with others. The groups are very diverse from race (Asian, African American, Amigos) and religion ( Chrisitan, Muslims, Jewish) In addition, Apple also emphasize on LGBT’s right. The effort that Apple has put into Diversity Management would make every employees welcome and comfortable to work in the environment.
  5. This is the graph that shows the new hires minorities in United States. The greyish line represent the current employees in Apple and the orange line represents the incoming employees. From the graph, it clearly shows that Apple has progressively increase its diversity by hiring different minorites into the group. In fact 54% of new employees are minorities. This indicates that Apple has put in effort to try to make its company to be more diverse.
  6. Data from Apple (http://www.apple.com/diversity/) showing the percentage of different races employed overall in Apple. In 2014,
  7. Observation of female hirings Steady Increase of hiring women Low but increasing
  8. Male vs. Female Employees worldwide Criticism Although female employment has steadily increased, globally, Apple still have a lot of work to do, as Male employment still overwhelmingly outweighs female employment.