This document compares McDonald's and Subway by outlining their strengths, weaknesses, opportunities, and threats. McDonald's strengths include its large market share and brand value, while its weaknesses are its unhealthy menu and high employee turnover. Subway's strengths are its "Eat Fresh" slogan, large number of stores, and low startup costs for franchises, though it struggles with franchisee control and employee retention. Both companies face opportunities in new products and delivery but threats from competition, trends toward healthy options, and saturated markets.

1. Comparison of McDonald’s and Subway
 STRENGTHS-
• Local based food menus
• Generation targetting.
• Largest market share in the world.
• Brand value $40 billion(approx).
• Most restaurants are owned by
independent franchisees.
 Weaknesses-
• Unhealthy food menu
• Negative publicity by others
• High employee turnover (1.9 million
employee)
 STRENGTHS-
• Eat fresh slogan.
• Number of stores(worldwide).
• Store startup cost are very low.
• Use of celebrities in commercials
advertisement .
• Transparency in food preparation.
 Weaknesses-
• Franchisees fighting over high control over
restaurant
• High employee turnover
• Unhappy franchisees
• Employees knowledge
SubwayMcDonald’s

2. McDonald’s
 OPPORTUNITIES-
• Concentrate to healthier food
• Home delivery
• New products
• Changing customer habits
• Focus on Child customers
 Threats-
• Competition with Burger king, Subway etc
• Trend towards healthy food
• Local restaurant chains
• Saturated fast food market
• Currency fluctuations
Subway
 OPPORTUNITIES-
• Employee training(knowledge)
• Encourage more dining
• Welcome of customers
• Improve employee satisfaction
 Threats-
• Less stores than other fast food chain
• Food contamination
• Unsatisfied customers
• Unhappy franchisers
Submitted By- Sourabh meena