SlideShare a Scribd company logo
How Apple Turns its
 Company Culture
      into Profit...
      ... and How You Can Profit From
     Your Own Company Culture Too!



                 Richard Parkes Cordock
               www.EnterpriseLeaders.com
iPad


                                    iPhone


                      iMac
                             iPod




$1,000,000,000,000
      One Trillion?
YOU     +
       Apple
        iPod . iPhone . iPad
iMac . MacBook . MacPro . Mac mini
           iTunes . Apps
RG = B + BA + TTF
Revenue Growth =
 Buy + Buy Again
+ Tell Their Friends
Buy
1999
2




2000       2003    2006




            2010   2011
2008




       Buy Again
2002 - 2012           2010 + 2012




2007 - To Date       2010 - To Date




    Buy Again ...and again...
Tell My Friends
WHY?
BUY, BUY AGAIN
& RECOMMEND
Insanely Great Products                                                   Interlinked Eco System
   (Simple, Easy to User, Design, Packaging, Up-Sell/Cross-Sell)                           (iTunes. iCloud, App Store, Lock Customer In)




 WOW Customer                                                                   Great Marketing
  Experience
                                                                   (Simple, Emotional, Sell Dreams - Not Products, Cause Based, Memorable, Repeatable)


       (Retail, Web, 5Star Experience, Genius Bar)
WHY?
1. Simplicity
2. Stylish Design
3. Cool Lifesytle
4. Feel Good
5. Feel Part of Something
6. Exciting Innovation
7. Aspirational Brand
8. Art + Science
9. It Just Works
10. Fan/Customer For Life!
HOW?
70,000
Employees
in Total
26,000
Employees
in Retail
HOW?
CULTURE
1. Entire company aligned behind common vision, values,
purpose and goals




                  Vision
                  Values
                  Purpose
                  Goals
2. Teams work together for the good of the customer
3. Employees take ownership and responsibility for
their actions - just like business owners
4. Motivation, morale and engagement is high
5. Strong communication and collaboration
6. Deliver a world class customer experience
7. Foster Innovation, creativity and entrepreneurialism
We believe that we’re on the face of the Earth to make great products, and that’s not
changing.
We’re constantly focusing on innovating.
We believe in the simple, not the complex.
We believe that we need to own and control the primary technologies behind the
products we make, and participate only in markets where we can make a significant
contribution.
We believe in saying no to thousands of projects so that we can really focus on the
few that are truly important and meaningful to us.
We believe in deep collaboration and cross-pollination of our groups, which allow us
to innovate in a way that others cannot.
And frankly, we don’t settle for anything less than excellence in every group in the
company, and we have the self-honesty to admit when we’re wrong and the courage
to change.
And I think, regardless of who is in what job, those values are so embedded in this
company that Apple will do extremely well.
                                                       - Tim Cook, Acting Apple CEO,
                                                January 2009 FQ1 2009 Earnings Call
Apple University:
  Teach Apple
  Case Studies

“significant decisions in Apple’s recent history”


 “Jobs is ensuring that his teachings are being
collected, curated, and preserved so that future
generations of Apple’s leaders can consult and
interpret them.”
One More
 Thing...
www.EnterpriseLeaders.com

More Related Content

What's hot

Creating a Purpose-Driven Organisation
Creating a Purpose-Driven Organisation Creating a Purpose-Driven Organisation
Creating a Purpose-Driven Organisation
Human Capital Leadership Institute
 
Business Ethics
Business Ethics Business Ethics
Business Ethics
Apurva Singh
 
Strategic Management Presentation - Apple Inc.
Strategic Management Presentation - Apple Inc.Strategic Management Presentation - Apple Inc.
Strategic Management Presentation - Apple Inc.
Colby Nelson
 
Steve jobs, Leadership model
Steve jobs, Leadership modelSteve jobs, Leadership model
Steve jobs, Leadership model
aymanhamza
 
Building a Mindful Culture: Org + Team + Individual Purpose
Building a Mindful Culture: Org + Team + Individual PurposeBuilding a Mindful Culture: Org + Team + Individual Purpose
Building a Mindful Culture: Org + Team + Individual Purpose
Delivering Happiness
 
EVP Presentation LeadershipHQ 2012
EVP Presentation LeadershipHQ 2012EVP Presentation LeadershipHQ 2012
EVP Presentation LeadershipHQ 2012Sonia1771
 
Presentation to Using the Employee Lifecycle as Your Roadmap to Employee Enga...
Presentation to Using the Employee Lifecycle as Your Roadmap to Employee Enga...Presentation to Using the Employee Lifecycle as Your Roadmap to Employee Enga...
Presentation to Using the Employee Lifecycle as Your Roadmap to Employee Enga...
Elizabeth Lupfer
 
Best Employers and their Work culture
Best Employers and their Work cultureBest Employers and their Work culture
Best Employers and their Work cultureAkul10
 
Apple inc. by shubham chaudhary
Apple inc. by shubham chaudharyApple inc. by shubham chaudhary
Apple inc. by shubham chaudhary
Shubham Chaudhary
 
6 Unexpected Strategies to Attract and Retain Top Talent
6 Unexpected Strategies to Attract and Retain Top Talent6 Unexpected Strategies to Attract and Retain Top Talent
6 Unexpected Strategies to Attract and Retain Top Talent
Focal Upright
 
Apple.inc strategic management caser
Apple.inc   strategic management caserApple.inc   strategic management caser
Apple.inc strategic management caser
Saad Munir
 
Leadership Qualities of Elon Musk and Learnings
Leadership Qualities of Elon Musk and LearningsLeadership Qualities of Elon Musk and Learnings
Leadership Qualities of Elon Musk and Learnings
Md. Adib Ibne Yousuf
 
Leadership style of Steve jobs
Leadership style of  Steve jobs Leadership style of  Steve jobs
Leadership style of Steve jobs
shrikant das
 
ATD Bridging the Skills Gap-2015
ATD Bridging the Skills Gap-2015ATD Bridging the Skills Gap-2015
ATD Bridging the Skills Gap-2015C. Michael Ferraro
 
Apple Inc. presentation
Apple Inc. presentationApple Inc. presentation
Apple Inc. presentation
Yash Patel
 
HRM process of coca cola beverages of pakistan ltd.
HRM process of coca cola beverages of pakistan ltd.HRM process of coca cola beverages of pakistan ltd.
HRM process of coca cola beverages of pakistan ltd.
Nasir Ali
 
Apple : STRATEGIES
Apple : STRATEGIESApple : STRATEGIES
Apple : STRATEGIES
aseel m
 
JACK WELCH -THE 4Es OF LEADERSHIP
JACK WELCH -THE 4Es OF LEADERSHIPJACK WELCH -THE 4Es OF LEADERSHIP
JACK WELCH -THE 4Es OF LEADERSHIP
ReethikaT
 
Marketing presentation for Apple inc.
Marketing presentation for Apple inc.Marketing presentation for Apple inc.
Marketing presentation for Apple inc.
Yazan Nayrab
 

What's hot (20)

Creating a Purpose-Driven Organisation
Creating a Purpose-Driven Organisation Creating a Purpose-Driven Organisation
Creating a Purpose-Driven Organisation
 
Business Ethics
Business Ethics Business Ethics
Business Ethics
 
Strategic Management Presentation - Apple Inc.
Strategic Management Presentation - Apple Inc.Strategic Management Presentation - Apple Inc.
Strategic Management Presentation - Apple Inc.
 
Steve jobs, Leadership model
Steve jobs, Leadership modelSteve jobs, Leadership model
Steve jobs, Leadership model
 
Building a Mindful Culture: Org + Team + Individual Purpose
Building a Mindful Culture: Org + Team + Individual PurposeBuilding a Mindful Culture: Org + Team + Individual Purpose
Building a Mindful Culture: Org + Team + Individual Purpose
 
EVP Presentation LeadershipHQ 2012
EVP Presentation LeadershipHQ 2012EVP Presentation LeadershipHQ 2012
EVP Presentation LeadershipHQ 2012
 
Presentation to Using the Employee Lifecycle as Your Roadmap to Employee Enga...
Presentation to Using the Employee Lifecycle as Your Roadmap to Employee Enga...Presentation to Using the Employee Lifecycle as Your Roadmap to Employee Enga...
Presentation to Using the Employee Lifecycle as Your Roadmap to Employee Enga...
 
Best Employers and their Work culture
Best Employers and their Work cultureBest Employers and their Work culture
Best Employers and their Work culture
 
Apple inc. by shubham chaudhary
Apple inc. by shubham chaudharyApple inc. by shubham chaudhary
Apple inc. by shubham chaudhary
 
6 Unexpected Strategies to Attract and Retain Top Talent
6 Unexpected Strategies to Attract and Retain Top Talent6 Unexpected Strategies to Attract and Retain Top Talent
6 Unexpected Strategies to Attract and Retain Top Talent
 
Apple.inc strategic management caser
Apple.inc   strategic management caserApple.inc   strategic management caser
Apple.inc strategic management caser
 
Leadership Qualities of Elon Musk and Learnings
Leadership Qualities of Elon Musk and LearningsLeadership Qualities of Elon Musk and Learnings
Leadership Qualities of Elon Musk and Learnings
 
Leadership style of Steve jobs
Leadership style of  Steve jobs Leadership style of  Steve jobs
Leadership style of Steve jobs
 
ATD Bridging the Skills Gap-2015
ATD Bridging the Skills Gap-2015ATD Bridging the Skills Gap-2015
ATD Bridging the Skills Gap-2015
 
Apple inc
Apple incApple inc
Apple inc
 
Apple Inc. presentation
Apple Inc. presentationApple Inc. presentation
Apple Inc. presentation
 
HRM process of coca cola beverages of pakistan ltd.
HRM process of coca cola beverages of pakistan ltd.HRM process of coca cola beverages of pakistan ltd.
HRM process of coca cola beverages of pakistan ltd.
 
Apple : STRATEGIES
Apple : STRATEGIESApple : STRATEGIES
Apple : STRATEGIES
 
JACK WELCH -THE 4Es OF LEADERSHIP
JACK WELCH -THE 4Es OF LEADERSHIPJACK WELCH -THE 4Es OF LEADERSHIP
JACK WELCH -THE 4Es OF LEADERSHIP
 
Marketing presentation for Apple inc.
Marketing presentation for Apple inc.Marketing presentation for Apple inc.
Marketing presentation for Apple inc.
 

Viewers also liked

The Importance of Company Work Culture by Michael A Duch
The Importance of Company Work Culture by Michael A  DuchThe Importance of Company Work Culture by Michael A  Duch
The Importance of Company Work Culture by Michael A Duch
Michael A. Duch
 
Proposal Bedah buku dan Seminar Studentpreneur Guidebook
Proposal Bedah buku dan Seminar Studentpreneur GuidebookProposal Bedah buku dan Seminar Studentpreneur Guidebook
Proposal Bedah buku dan Seminar Studentpreneur Guidebook
Arry Rahmawan
 
Tugas Besar Simulasi Industri - Studi Kasus Model Rantai Pasokan Ikan tangkap...
Tugas Besar Simulasi Industri - Studi Kasus Model Rantai Pasokan Ikan tangkap...Tugas Besar Simulasi Industri - Studi Kasus Model Rantai Pasokan Ikan tangkap...
Tugas Besar Simulasi Industri - Studi Kasus Model Rantai Pasokan Ikan tangkap...
Arry Rahmawan
 
How to be a YOUng Entrepreneur - CerdasMulia
How to be a YOUng Entrepreneur - CerdasMuliaHow to be a YOUng Entrepreneur - CerdasMulia
How to be a YOUng Entrepreneur - CerdasMulia
Arry Rahmawan
 
Leader in Me - CerdasMulia Inspirational Sharing
Leader in Me - CerdasMulia Inspirational SharingLeader in Me - CerdasMulia Inspirational Sharing
Leader in Me - CerdasMulia Inspirational Sharing
Arry Rahmawan
 
Let's Talk About SLIDE DESIGN
Let's Talk About SLIDE DESIGN Let's Talk About SLIDE DESIGN
Let's Talk About SLIDE DESIGN
Arry Rahmawan
 
Panduan Merancang Business Plan
Panduan Merancang Business PlanPanduan Merancang Business Plan
Panduan Merancang Business Plan
Arry Rahmawan
 
Young Trainer Circle Manual - Panduan Menggunakan CerdasMulia Young Trainer C...
Young Trainer Circle Manual - Panduan Menggunakan CerdasMulia Young Trainer C...Young Trainer Circle Manual - Panduan Menggunakan CerdasMulia Young Trainer C...
Young Trainer Circle Manual - Panduan Menggunakan CerdasMulia Young Trainer C...
Arry Rahmawan
 
Pentingnya Merencanakan Hidup - LifeGoals Planning
Pentingnya Merencanakan Hidup - LifeGoals PlanningPentingnya Merencanakan Hidup - LifeGoals Planning
Pentingnya Merencanakan Hidup - LifeGoals Planning
Arry Rahmawan
 
Slide Design Skill #2 - CerdasMulia TFT
Slide Design Skill #2 - CerdasMulia TFTSlide Design Skill #2 - CerdasMulia TFT
Slide Design Skill #2 - CerdasMulia TFT
Arry Rahmawan
 
Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #5
Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #5Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #5
Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #5
Arry Rahmawan
 
Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #4
Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #4Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #4
Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #4
Arry Rahmawan
 
Creating a company culture
Creating a company cultureCreating a company culture
Creating a company cultureTechTO
 
Jesse James Jamnik: Why Company Culture Is Important
Jesse James Jamnik: Why Company Culture Is ImportantJesse James Jamnik: Why Company Culture Is Important
Jesse James Jamnik: Why Company Culture Is Important
Jesse James Jamnik
 
Culture: Is it important? What is it? How to manage it.
Culture: Is it important? What is it? How to manage it.Culture: Is it important? What is it? How to manage it.
Culture: Is it important? What is it? How to manage it.
EYT Culture
 
Kurikulum pelatihan oleh Eli Rustinar, M.Hum
Kurikulum pelatihan oleh Eli Rustinar, M.HumKurikulum pelatihan oleh Eli Rustinar, M.Hum
Kurikulum pelatihan oleh Eli Rustinar, M.Hum
pagardewa
 
4. Abc Rugby Union Club Strategic Plan Template
4. Abc Rugby Union Club Strategic Plan Template4. Abc Rugby Union Club Strategic Plan Template
4. Abc Rugby Union Club Strategic Plan Template
Earl Stevens
 
Syumuliyatul Islam oleh Dra. Evriza, M.Pd
Syumuliyatul  Islam oleh Dra. Evriza, M.PdSyumuliyatul  Islam oleh Dra. Evriza, M.Pd
Syumuliyatul Islam oleh Dra. Evriza, M.Pd
pagardewa
 
Leadership new ppt dsi
Leadership new ppt dsiLeadership new ppt dsi
Leadership new ppt dsi
Pramod Kalkunte
 

Viewers also liked (20)

The Importance of Company Work Culture by Michael A Duch
The Importance of Company Work Culture by Michael A  DuchThe Importance of Company Work Culture by Michael A  Duch
The Importance of Company Work Culture by Michael A Duch
 
Proposal Bedah buku dan Seminar Studentpreneur Guidebook
Proposal Bedah buku dan Seminar Studentpreneur GuidebookProposal Bedah buku dan Seminar Studentpreneur Guidebook
Proposal Bedah buku dan Seminar Studentpreneur Guidebook
 
Tugas Besar Simulasi Industri - Studi Kasus Model Rantai Pasokan Ikan tangkap...
Tugas Besar Simulasi Industri - Studi Kasus Model Rantai Pasokan Ikan tangkap...Tugas Besar Simulasi Industri - Studi Kasus Model Rantai Pasokan Ikan tangkap...
Tugas Besar Simulasi Industri - Studi Kasus Model Rantai Pasokan Ikan tangkap...
 
How to be a YOUng Entrepreneur - CerdasMulia
How to be a YOUng Entrepreneur - CerdasMuliaHow to be a YOUng Entrepreneur - CerdasMulia
How to be a YOUng Entrepreneur - CerdasMulia
 
Leader in Me - CerdasMulia Inspirational Sharing
Leader in Me - CerdasMulia Inspirational SharingLeader in Me - CerdasMulia Inspirational Sharing
Leader in Me - CerdasMulia Inspirational Sharing
 
Let's Talk About SLIDE DESIGN
Let's Talk About SLIDE DESIGN Let's Talk About SLIDE DESIGN
Let's Talk About SLIDE DESIGN
 
Panduan Merancang Business Plan
Panduan Merancang Business PlanPanduan Merancang Business Plan
Panduan Merancang Business Plan
 
Young Trainer Circle Manual - Panduan Menggunakan CerdasMulia Young Trainer C...
Young Trainer Circle Manual - Panduan Menggunakan CerdasMulia Young Trainer C...Young Trainer Circle Manual - Panduan Menggunakan CerdasMulia Young Trainer C...
Young Trainer Circle Manual - Panduan Menggunakan CerdasMulia Young Trainer C...
 
Pentingnya Merencanakan Hidup - LifeGoals Planning
Pentingnya Merencanakan Hidup - LifeGoals PlanningPentingnya Merencanakan Hidup - LifeGoals Planning
Pentingnya Merencanakan Hidup - LifeGoals Planning
 
Slide Design Skill #2 - CerdasMulia TFT
Slide Design Skill #2 - CerdasMulia TFTSlide Design Skill #2 - CerdasMulia TFT
Slide Design Skill #2 - CerdasMulia TFT
 
Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #5
Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #5Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #5
Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #5
 
Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #4
Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #4Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #4
Contoh Desain Slide Presentasi Ilmiah Kreatif dan Menarik #4
 
Creating a company culture
Creating a company cultureCreating a company culture
Creating a company culture
 
Jesse James Jamnik: Why Company Culture Is Important
Jesse James Jamnik: Why Company Culture Is ImportantJesse James Jamnik: Why Company Culture Is Important
Jesse James Jamnik: Why Company Culture Is Important
 
Culture: Is it important? What is it? How to manage it.
Culture: Is it important? What is it? How to manage it.Culture: Is it important? What is it? How to manage it.
Culture: Is it important? What is it? How to manage it.
 
Kurikulum pelatihan oleh Eli Rustinar, M.Hum
Kurikulum pelatihan oleh Eli Rustinar, M.HumKurikulum pelatihan oleh Eli Rustinar, M.Hum
Kurikulum pelatihan oleh Eli Rustinar, M.Hum
 
4. Abc Rugby Union Club Strategic Plan Template
4. Abc Rugby Union Club Strategic Plan Template4. Abc Rugby Union Club Strategic Plan Template
4. Abc Rugby Union Club Strategic Plan Template
 
Syumuliyatul Islam oleh Dra. Evriza, M.Pd
Syumuliyatul  Islam oleh Dra. Evriza, M.PdSyumuliyatul  Islam oleh Dra. Evriza, M.Pd
Syumuliyatul Islam oleh Dra. Evriza, M.Pd
 
Leadership new ppt dsi
Leadership new ppt dsiLeadership new ppt dsi
Leadership new ppt dsi
 
Leadership
LeadershipLeadership
Leadership
 

Similar to Apple Company Culture

Apple inc.
Apple inc.Apple inc.
Apple inc.
AkramMad1
 
pple Inc: A Journey of Innovation and Influence" is a dynamic PowerPoint pres...
pple Inc: A Journey of Innovation and Influence" is a dynamic PowerPoint pres...pple Inc: A Journey of Innovation and Influence" is a dynamic PowerPoint pres...
pple Inc: A Journey of Innovation and Influence" is a dynamic PowerPoint pres...
shritiyadavmba2325
 
Apple marketing strategy
Apple marketing strategyApple marketing strategy
Apple marketing strategy
hamid obaidi
 
apple.pptx
apple.pptxapple.pptx
Apple inc final powerpoint
Apple inc final powerpointApple inc final powerpoint
Apple inc final powerpointmnora001
 
Marketing strategy of apple inc
Marketing strategy of apple incMarketing strategy of apple inc
Marketing strategy of apple inc
Akhil Vempali
 
Eventyret Apple Haugesund
Eventyret Apple HaugesundEventyret Apple Haugesund
Eventyret Apple Haugesund
Engage // Innovate
 
Apple Once the Worlds Most Valuable Company
Apple Once the Worlds Most Valuable CompanyApple Once the Worlds Most Valuable Company
Apple Once the Worlds Most Valuable Company
Mita Angela M. Dimalanta
 
Apple company slide show..
Apple company slide show..Apple company slide show..
Apple company slide show..MelissaM727
 
Apple presntation by MUHAMMAD ALI NAQVI
Apple presntation by MUHAMMAD ALI NAQVIApple presntation by MUHAMMAD ALI NAQVI
Apple presntation by MUHAMMAD ALI NAQVI
Muhammad Naqvi
 
Apple Inc. Strategic Management
Apple Inc. Strategic ManagementApple Inc. Strategic Management
Apple Inc. Strategic Management
Sandra Arveseth
 
Apple Case Study
Apple Case StudyApple Case Study
Apple Case Study
Beloved Brands Inc.
 
Apple - Tech Aquisitions
Apple   - Tech AquisitionsApple   - Tech Aquisitions
Apple - Tech Aquisitions
Onyekachukwu Chiedu
 
Apple case study - Khaled
Apple case study - KhaledApple case study - Khaled
Apple case study - Khaled
AhmedKhaled791685
 
A Taste of Apple
A Taste of AppleA Taste of Apple
A Taste of Apple
XPotential
 
marketing
marketingmarketing
marketing
Mehak Jain
 
Mission vision and logo
Mission vision and logoMission vision and logo
Mission vision and logoNikunj Vithani
 
Dissertaion on apple inc
Dissertaion on apple incDissertaion on apple inc
Dissertaion on apple inc
Dushmanta Pradhan
 
Apple And Their Innovations
Apple And Their InnovationsApple And Their Innovations
Apple And Their Innovations
Dana Boo
 

Similar to Apple Company Culture (20)

Apple inc.
Apple inc.Apple inc.
Apple inc.
 
pple Inc: A Journey of Innovation and Influence" is a dynamic PowerPoint pres...
pple Inc: A Journey of Innovation and Influence" is a dynamic PowerPoint pres...pple Inc: A Journey of Innovation and Influence" is a dynamic PowerPoint pres...
pple Inc: A Journey of Innovation and Influence" is a dynamic PowerPoint pres...
 
Apple marketing strategy
Apple marketing strategyApple marketing strategy
Apple marketing strategy
 
apple.pptx
apple.pptxapple.pptx
apple.pptx
 
Apple inc final powerpoint
Apple inc final powerpointApple inc final powerpoint
Apple inc final powerpoint
 
Apple
Apple Apple
Apple
 
Marketing strategy of apple inc
Marketing strategy of apple incMarketing strategy of apple inc
Marketing strategy of apple inc
 
Eventyret Apple Haugesund
Eventyret Apple HaugesundEventyret Apple Haugesund
Eventyret Apple Haugesund
 
Apple Once the Worlds Most Valuable Company
Apple Once the Worlds Most Valuable CompanyApple Once the Worlds Most Valuable Company
Apple Once the Worlds Most Valuable Company
 
Apple company slide show..
Apple company slide show..Apple company slide show..
Apple company slide show..
 
Apple presntation by MUHAMMAD ALI NAQVI
Apple presntation by MUHAMMAD ALI NAQVIApple presntation by MUHAMMAD ALI NAQVI
Apple presntation by MUHAMMAD ALI NAQVI
 
Apple Inc. Strategic Management
Apple Inc. Strategic ManagementApple Inc. Strategic Management
Apple Inc. Strategic Management
 
Apple Case Study
Apple Case StudyApple Case Study
Apple Case Study
 
Apple - Tech Aquisitions
Apple   - Tech AquisitionsApple   - Tech Aquisitions
Apple - Tech Aquisitions
 
Apple case study - Khaled
Apple case study - KhaledApple case study - Khaled
Apple case study - Khaled
 
A Taste of Apple
A Taste of AppleA Taste of Apple
A Taste of Apple
 
marketing
marketingmarketing
marketing
 
Mission vision and logo
Mission vision and logoMission vision and logo
Mission vision and logo
 
Dissertaion on apple inc
Dissertaion on apple incDissertaion on apple inc
Dissertaion on apple inc
 
Apple And Their Innovations
Apple And Their InnovationsApple And Their Innovations
Apple And Their Innovations
 

More from enterpriseleaders

Business Owner Thinking (200
Business Owner Thinking (200Business Owner Thinking (200
Business Owner Thinking (200enterpriseleaders
 
Gordon Ramsey - Business Owner Thinking
Gordon Ramsey - Business Owner ThinkingGordon Ramsey - Business Owner Thinking
Gordon Ramsey - Business Owner Thinkingenterpriseleaders
 
Enterprise Leader Team Development Program
Enterprise Leader Team Development ProgramEnterprise Leader Team Development Program
Enterprise Leader Team Development Program
enterpriseleaders
 
Enterprise COACH
Enterprise COACHEnterprise COACH
Enterprise COACH
enterpriseleaders
 
Meet steve
Meet steveMeet steve
Meet steve
enterpriseleaders
 
Enterprise MENTOR Workshop Brochure
Enterprise MENTOR Workshop BrochureEnterprise MENTOR Workshop Brochure
Enterprise MENTOR Workshop Brochureenterpriseleaders
 
Managers as mentors - Retail
Managers as mentors - RetailManagers as mentors - Retail
Managers as mentors - Retailenterpriseleaders
 
How To Get More Repeat and Referral Customers
How To Get More Repeat and Referral CustomersHow To Get More Repeat and Referral Customers
How To Get More Repeat and Referral Customers
enterpriseleaders
 
Enterprise MENTOR Case Study
Enterprise MENTOR Case StudyEnterprise MENTOR Case Study
Enterprise MENTOR Case Studyenterpriseleaders
 
How To Build Engaged, Motivated and Profitable Teams with Enterprise MENTOR
How To Build Engaged, Motivated and Profitable Teams with Enterprise MENTORHow To Build Engaged, Motivated and Profitable Teams with Enterprise MENTOR
How To Build Engaged, Motivated and Profitable Teams with Enterprise MENTOR
enterpriseleaders
 
Enterprise Mentor Workshop in Abu Dhabi
Enterprise Mentor Workshop in Abu DhabiEnterprise Mentor Workshop in Abu Dhabi
Enterprise Mentor Workshop in Abu Dhabienterpriseleaders
 
Enterprise Mentor Workshop
Enterprise Mentor WorkshopEnterprise Mentor Workshop
Enterprise Mentor Workshop
enterpriseleaders
 
Turning your Managers into Enterprise Mentors
Turning your Managers into Enterprise MentorsTurning your Managers into Enterprise Mentors
Turning your Managers into Enterprise Mentors
enterpriseleaders
 

More from enterpriseleaders (17)

Business Owner Thinking (200
Business Owner Thinking (200Business Owner Thinking (200
Business Owner Thinking (200
 
Gordon Ramsey - Business Owner Thinking
Gordon Ramsey - Business Owner ThinkingGordon Ramsey - Business Owner Thinking
Gordon Ramsey - Business Owner Thinking
 
Enterprise Leader Team Development Program
Enterprise Leader Team Development ProgramEnterprise Leader Team Development Program
Enterprise Leader Team Development Program
 
Profit Paradox
Profit ParadoxProfit Paradox
Profit Paradox
 
Enterprise COACH
Enterprise COACHEnterprise COACH
Enterprise COACH
 
Enterprisecoach
EnterprisecoachEnterprisecoach
Enterprisecoach
 
Meet steve
Meet steveMeet steve
Meet steve
 
Hammonds case study
Hammonds case studyHammonds case study
Hammonds case study
 
Enterprise MENTOR Workshop Brochure
Enterprise MENTOR Workshop BrochureEnterprise MENTOR Workshop Brochure
Enterprise MENTOR Workshop Brochure
 
Workshop questions
Workshop questionsWorkshop questions
Workshop questions
 
Managers as mentors - Retail
Managers as mentors - RetailManagers as mentors - Retail
Managers as mentors - Retail
 
How To Get More Repeat and Referral Customers
How To Get More Repeat and Referral CustomersHow To Get More Repeat and Referral Customers
How To Get More Repeat and Referral Customers
 
Enterprise MENTOR Case Study
Enterprise MENTOR Case StudyEnterprise MENTOR Case Study
Enterprise MENTOR Case Study
 
How To Build Engaged, Motivated and Profitable Teams with Enterprise MENTOR
How To Build Engaged, Motivated and Profitable Teams with Enterprise MENTORHow To Build Engaged, Motivated and Profitable Teams with Enterprise MENTOR
How To Build Engaged, Motivated and Profitable Teams with Enterprise MENTOR
 
Enterprise Mentor Workshop in Abu Dhabi
Enterprise Mentor Workshop in Abu DhabiEnterprise Mentor Workshop in Abu Dhabi
Enterprise Mentor Workshop in Abu Dhabi
 
Enterprise Mentor Workshop
Enterprise Mentor WorkshopEnterprise Mentor Workshop
Enterprise Mentor Workshop
 
Turning your Managers into Enterprise Mentors
Turning your Managers into Enterprise MentorsTurning your Managers into Enterprise Mentors
Turning your Managers into Enterprise Mentors
 

Recently uploaded

BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Avirahi City Dholera
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 

Recently uploaded (20)

BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraTata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 

Apple Company Culture

  • 1. How Apple Turns its Company Culture into Profit... ... and How You Can Profit From Your Own Company Culture Too! Richard Parkes Cordock www.EnterpriseLeaders.com
  • 2. iPad iPhone iMac iPod $1,000,000,000,000 One Trillion?
  • 3.
  • 4. YOU + Apple iPod . iPhone . iPad iMac . MacBook . MacPro . Mac mini iTunes . Apps
  • 5. RG = B + BA + TTF
  • 6. Revenue Growth = Buy + Buy Again + Tell Their Friends
  • 8. 2 2000 2003 2006 2010 2011 2008 Buy Again
  • 9. 2002 - 2012 2010 + 2012 2007 - To Date 2010 - To Date Buy Again ...and again...
  • 12. Insanely Great Products Interlinked Eco System (Simple, Easy to User, Design, Packaging, Up-Sell/Cross-Sell) (iTunes. iCloud, App Store, Lock Customer In) WOW Customer Great Marketing Experience (Simple, Emotional, Sell Dreams - Not Products, Cause Based, Memorable, Repeatable) (Retail, Web, 5Star Experience, Genius Bar)
  • 13. WHY? 1. Simplicity 2. Stylish Design 3. Cool Lifesytle 4. Feel Good 5. Feel Part of Something 6. Exciting Innovation 7. Aspirational Brand 8. Art + Science 9. It Just Works 10. Fan/Customer For Life!
  • 14. HOW?
  • 15.
  • 18.
  • 20. 1. Entire company aligned behind common vision, values, purpose and goals Vision Values Purpose Goals
  • 21. 2. Teams work together for the good of the customer
  • 22. 3. Employees take ownership and responsibility for their actions - just like business owners
  • 23. 4. Motivation, morale and engagement is high
  • 24. 5. Strong communication and collaboration
  • 25. 6. Deliver a world class customer experience
  • 26. 7. Foster Innovation, creativity and entrepreneurialism
  • 27. We believe that we’re on the face of the Earth to make great products, and that’s not changing. We’re constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think, regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well. - Tim Cook, Acting Apple CEO, January 2009 FQ1 2009 Earnings Call
  • 28. Apple University: Teach Apple Case Studies “significant decisions in Apple’s recent history” “Jobs is ensuring that his teachings are being collected, curated, and preserved so that future generations of Apple’s leaders can consult and interpret them.”