Apple is a learning organization that uses Peter Senge's five disciplines of a learning organization - systems thinking, personal mastery, mental models, shared vision, and team learning. Apple's learning cycle involves collecting information from customers to generate new products and services, allowing employees to provide feedback to interpret needs, and reflecting on outcomes to continually improve. This adaptive approach allowed Apple to defeat competitors and create user-friendly innovations, demonstrating how learning organizations can transform knowledge into value.

2. Why Apple ???

4. Why Apple ???
Developing
knowledge
workers
Developing
knowledgebased
products/se
rvices
Maximizing
enterprise
intellectual
capital
Transforming
knowledge
into
shareholders’
value

6. Why Apple is a Learning Organization?
Steve Jobs
Vision for change the
world
Apple Culture
Encourage to apply
intelligence & imagination
Employees’ Choice,
Best Place to Work
Flexible & Adaptative
organization

7. Apple’s Learning Cycle

8. • iPhone.-Collect
information “ what
consumers want “
• iTunes -Integrates
staff to spend
more time in other
firms to understand
how it work
Generate
Action
• What need s to be
done & what is
wrong?
Integrate
Interpret
• Allow employees
to voice out their
opinion

9. Apple’s Learning Cycle
Reflect
Implement
Plan

10. Why Apple was forced to change ?
Customers Need Innovation
User-Friendly Systems
Long-term Competition
Inconsistency & Incapability of
management

11. How Apple was successful?
Peter M. Senge’s research on Apple
Apple used Senge’s five discipline to examine its
organizational learning success

12. Peter M. Senge’s Five Discipline
Systems Thinking
Personal Mastery
Mental Models
Building Shared
Vision
Team Learning

13. 1) Systems Thinking
A way to understand the whole systems/problems
People, rules (structures)
Processes that determine the advancement of
organization

14. 2) Personal Mastery
SelfDevelo
pment
Personal
Vision
Personal
Purpose
Holding
Creative
Tension

15. 3) Mental Models
Principles of
foundation
Willingness to
learn
Adapt to new
concept
Faster than
competitors

16. 4) Building Shared Vision
Telling
Selling
Testing
Consulting
co-creating

17. 5) Team Learning
Brilliant &
Talented
People
Dialogue &
Discussion
Alignment &
development
team's capacity

18. Evaluation of Apple’s Learning
Organization
Defeat its main competitor IBM
User friendly products
Great relationship with its customers
Good leadership & Management
Quality Control & Measurement

19. Strategies -Help to implement learning
organization
• Good Advertising
attracts large
number of
customers
Effective
Marketing
Human
Resource
Management
• Planning, Training
and Development,
Motivation, &
Reward

20. Steve’s Learning
• Learned from every single
mistake
• Transformed Apple in to a
learning Organization
• Term “not reinventing the
wheel” completely
understood by Apple

21. Apple’s Market Share

25. THANK YOU
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