The document discusses building custom apps on the Salesforce AppExchange platform to extend functionality. It provides examples of how two companies built custom apps to improve sales performance monitoring and professional services project management. Key considerations for building apps include identifying the business problem solved, designing the data model and user experience, and leveraging existing AppExchange apps when possible.

1. AppExchange 101: Building Custom Apps to Extend Salesforce Barry James, HomeGain.com Piotr Smol, HumanConcepts Jeanine Thorpe, salesforce.com Track: New System Administrators

6. Why are Customer Building Apps? What if you could extend CRM to automate other sales, marketing and support business processes? What if new apps you developed were automatically integrated with your salesforce.com CRM data? What if you could extend your success with salesforce.com to other departments? Ease of Integration Automate More Business Processes Extended CRM

7. Opportunities to Extend Success With AppExchange Human Resources Recruiting Vacation Requests Training Finance Expense Reports Purchase Orders Budgets Operations Project Management Event Managment Professional Services Management IT IT Asset Tracking Bug Tracking Feature Requests Which users have been left out? Which business processes are still manual?

10. Drive Process Improvement with the AppExchange Barry James, VP Operations

16. Solve Business Issues – Unlimited Edition in Action Piotr Smol, Director Internal Systems [email_address]

26. Barry James VP Operations PIOTR SMOL DIRECTOR, INTERNAL SYSTEMS QUESTION & ANSWER SESSION