What is integration?
One view of many data sources
Integration is all about bringing data from disparate sources into one view so that your team can stop working in silos and either see what’s important on one screen or through a single set of reports or so that they can use different types of technology within one view or interface.
Are you a Business Analyst architecting business solutions in the cloud, but you don't write code? Or a Rockstar Admin considering Developer 401 Certification? Join us to see how other non-coders are transforming their companies, and redefining the word developer with the declarative development tools on the Salesforce Platform.
Hybrid IT: The Importance of Integration to Salesforce SuccessDarren Cunningham
Are you struggling to integrate Salesforce with other systems? Are you looking for ways to get more from both cloud and on-premise investments? According to IDC research, “IT organizations are looking for ways to improve cloud governance and control, while also ensuring business continuity and continued innovation.” This session will feature three case studies outlining best practices and examples of how the right approach to data integration can accelerate Salesforce adoption and ROI. This session is brought to you by Informatica, a proud sponsor of Dreamforce.
What is integration?
One view of many data sources
Integration is all about bringing data from disparate sources into one view so that your team can stop working in silos and either see what’s important on one screen or through a single set of reports or so that they can use different types of technology within one view or interface.
Are you a Business Analyst architecting business solutions in the cloud, but you don't write code? Or a Rockstar Admin considering Developer 401 Certification? Join us to see how other non-coders are transforming their companies, and redefining the word developer with the declarative development tools on the Salesforce Platform.
Hybrid IT: The Importance of Integration to Salesforce SuccessDarren Cunningham
Are you struggling to integrate Salesforce with other systems? Are you looking for ways to get more from both cloud and on-premise investments? According to IDC research, “IT organizations are looking for ways to improve cloud governance and control, while also ensuring business continuity and continued innovation.” This session will feature three case studies outlining best practices and examples of how the right approach to data integration can accelerate Salesforce adoption and ROI. This session is brought to you by Informatica, a proud sponsor of Dreamforce.
Einstein, not Frankenstein - Understanding Salesforce Artificial IntelligenceRoy Gilad
Understanding Salesforce Artificial Intelligence (AI).
Overview and demo of Salesforce AI using point and click.
Presented on Salesforce basecamp TLV 2018
This presentation was made by Salesforce.com, inc. (Release Readiness Team).
This a short (only ~270 slides) summary of the features developed.
For more info please check:
https://releasenotes.docs.salesforce.com/en-us/spring17/release-notes/salesforce_release_notes.htm
Salesforce Identity Management. Basics of authentication and authorization. SAML, OAuth 2.0, DIfferent flows in Oauth 2.o, Demo in Saklesforce for Identity and Service Provider. Fremont Trailblazer Group March 2020 Presentation.
This presentation was made by Salesforce.com, inc. (Release Readiness Team).
This a short (only 220+ slides) summary of the features developed.
For more info please check:
https://releasenotes.docs.salesforce.com/en-us/winter17/release-notes/salesforce_release_notes.htm
Mulesoft becomes a core solution following Salesforce's acquisition and integration into Salesforce's new cloud, Customer 360.
Here's an introduction to this software.
The presentation includes a list of new features included in the Salesforce Spring '19 release.
Transform your business with the Salesforce Platform. Cloud App Platforms are the fastest growing sector in IT and the fastest path to innovation for your enterprise. Join Parker Harris, Salesforce’s EVP of Technology, along with senior IT business executives from leading organizations as they discuss how they’ve innovated and delivered amazing social and mobile apps on the Salesforce Platform. Plus, when you attend the keynote, you'll be eligible to win one of five brand new MacBook Airs. Please see official rules available at the campground for more details.
Einstein, not Frankenstein - Understanding Salesforce Artificial IntelligenceRoy Gilad
Understanding Salesforce Artificial Intelligence (AI).
Overview and demo of Salesforce AI using point and click.
Presented on Salesforce basecamp TLV 2018
This presentation was made by Salesforce.com, inc. (Release Readiness Team).
This a short (only ~270 slides) summary of the features developed.
For more info please check:
https://releasenotes.docs.salesforce.com/en-us/spring17/release-notes/salesforce_release_notes.htm
Salesforce Identity Management. Basics of authentication and authorization. SAML, OAuth 2.0, DIfferent flows in Oauth 2.o, Demo in Saklesforce for Identity and Service Provider. Fremont Trailblazer Group March 2020 Presentation.
This presentation was made by Salesforce.com, inc. (Release Readiness Team).
This a short (only 220+ slides) summary of the features developed.
For more info please check:
https://releasenotes.docs.salesforce.com/en-us/winter17/release-notes/salesforce_release_notes.htm
Mulesoft becomes a core solution following Salesforce's acquisition and integration into Salesforce's new cloud, Customer 360.
Here's an introduction to this software.
The presentation includes a list of new features included in the Salesforce Spring '19 release.
Transform your business with the Salesforce Platform. Cloud App Platforms are the fastest growing sector in IT and the fastest path to innovation for your enterprise. Join Parker Harris, Salesforce’s EVP of Technology, along with senior IT business executives from leading organizations as they discuss how they’ve innovated and delivered amazing social and mobile apps on the Salesforce Platform. Plus, when you attend the keynote, you'll be eligible to win one of five brand new MacBook Airs. Please see official rules available at the campground for more details.
Industry Specific Solutions for a Customized World: Manufacturing and TDX22 R...sonumanoj
As the demand to deliver excellent customer experiences increases, how can a company stay top of mind in the eyes of the customer? Having a complete view of the customer has never been more important than now as well as meeting customers where they want to engage at whatever channel.
Join us as we focus on how Salesforce delivers industry-specific solutions in the Manufacturing space to:
-Modernize Commercial Operations
-Simplify Partner Engagement
-Transform the Service Experience
-Enable the Workforce of the Future
Additionally, TrailblazerDX 2022 (formerly known as TrailheadDX) has just wrapped up and the event didn’t disappoint, we will revisit some of the major takeaways from this TDX22.
Using Apache Spark for Intelligent Services by Alexis RoosSpark Summit
Salesforce is developing Einstein which is an artificial intelligence (AI) capability built into the core of the Salesforce Platform. Einstein helps power the world’s smartest CRM to deliver advanced AI capabilities to sales, services, and marketing teams – helping them discover new insights, predict likely outcomes to power smarter decision making, recommend next steps, and automate workflows so users can focus on building meaningful relationships with every customer.
Salesforce is using Apache Spark (batch, streaming, GraphX and ML) to power the Einstein platform and services. In this keynote and demo, Alexis will highlight how Salesforce is building intelligent Services for Einstein using activity data by leveraging Spark and Databricks to scale data science and engineering.
Appnovation Accelerate Conference - November 18, 2015
Presenter: Chris Tiernan
As a $5 billion company growing 30% YoY, Salesforce prioritizes agility and scalability in everything they do. In this session learn why and how Salesforce leverages open technologies like MuleSoft to create faster time-to-market, increased scalability, and fundamentally change how data is delivered
in their organization.
With this presentation, Sampsa Lindroos from Fluido accompanied by Lotta Laurin from Salesforce, speaking during the Marketing Automation Unplugged-event organized by SBD on February 5th 2015, explained how companies can succeed with their marketing automation through the use of Salesforce's Marketing Cloud solutions. They briefly went through the situation today, and presented some views on the future, all through the prism of Salesforce.
When you unlock SAP with the Salesforce App Cloud, you can get more out of your back office data. You can quickly deliver value with new apps that help every department and employee be more productive, and move at the speed of the business. Join this session to learn about the opportunities our customers unlocked by connecting their SAP data to Salesforce. Watch the video now: https://www.youtube.com/watch?v=aOXflyCKfLI
Using Apache Spark for Intelligent Services: Keynote at Spark Summit East by ...Spark Summit
Salesforce is developing Einstein which is an artificial intelligence (AI) capability built into the core of the Salesforce Platform. Einstein helps power the world’s smartest CRM to deliver advanced AI capabilities to sales, services, and marketing teams – helping them discover new insights, predict likely outcomes to power smarter decision making, recommend next steps, and automate workflows so users can focus on building meaningful relationships with every customer.
Salesforce is using Apache Spark (batch, streaming, GraphX and ML) to power the Einstein platform and services. In this keynote and demo, Alexis will highlight how Salesforce is building intelligent Services for Einstein using activity data by leveraging Spark and Databricks to scale data science and engineering.
Unleash the Potential of Big Data on SalesforceDreamforce
Salesforce hosts billions of customer records on Salesforce App Cloud. Making timely decisions on this invaluable data demands a new set of capabilities. From interacting with data real-time to leveraging a fluid integration with Salesforce Analytics, these capabilities are just around the corner. Join us in this roadmap session to see what the near-future of Big Data on Salesforce App Cloud looks like and how you can benefit from it. Watch the video now: https://www.youtube.com/watch?v=a-wFfdfGgvM
Similar to The Future of Data Integration in Salesforce (20)
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
The Future of Data Integration in Salesforce
1. The Future of Data Integration in
Salesforce
Marc Delurgio
Product Management Director
Data.com
2. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and
customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form
10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not
be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. Technology is helping companies be
more intelligent...
...but intelligence is
only as strong as the
data behind it.
4. Working with data today is too difficult
Integration is painful Data is siloed Not actionable
5. The fastest path to connect data to
the World’s #1 CRM
Data Platform
Connect third-party data into
Salesforce with clicks, not code
Data Exchange
Find the right data on the #1
business app marketplace
Data-Driven Intelligence
Make your apps smarter with
contextual data and insights
6. Data Platform
Clicks, Not Code
Easily add external data directly into
Salesforce
Powerful, Flexible Logic
Control and customize how data is
integrated
Real-time Enrichment
Data gets matched & appended
right after save or edit
Connect third-party data into Salesforce with clicks, not code
7. Data Exchange
Seamless Integration
Add third-party data with clicks, not code
Robust Catalog
Browse data sets for every industry
and segment
Choose the Right Data
Choose multiple data sources to fuel unique
business processes
Find the right data on the #1 business app marketplace
8. More Accurate Lead Scoring
Additional data points help signal the
best leads
More Relevant Opportunity Insights
More data brings greater clarity on what will
close and what will push
Deeper Insights in Wave
Paint a more complete picture
with rich data
Sell, service, and market smarter with contextual data and insights
Data-Driven Intelligence
10. Data Platform
Data
Exchange
Callout to
Customer-Inte
rnal
(future)
Data Platform
Callout to
Vendor API
(future)
Salesforce Org
External Object
Host/Match/S
earch Vendor
Data
Data Integration Rule
Enrichment Runtime:
• Bulk, when rule is
activated
• On Save or Edit, via
queue
• Manual
Custom
Object
11. Data Exchange Package
Data Exchange Package Content
External Object
(Salesforce/Lightning Connect)
Data Integration Rule
(Default Config)
Custom Object
(metadata)
Default Field Map
(Outbound, Inbound)
14. Bombora
The leading provider of B2B intent data
• Bombora monitors and analyzes
business content consumption that
indicates potential ‘intent’ to take an
action
• We deliver ‘Surge’ which indicates an
increase (or decrease) in research
activity within a company
• Bombora is focused on connecting
sales and marketing and making sure
‘everybody wins’
Mike Burton
SVP & Co-Founder
15. Connecting sales and marketing around surging target accounts
Contact
acquisition
Targeted lead
generation
Inside sales
prioritization
Targeted email
segmentation
Social media
ABM
Nurture path
augmentation
Content
creation
Programmatic
ABM
20. About MCH Strategic Data
• Founded in 1928.
• One of the few original source data compilers in the
United States.
• The only company specialized in education,
healthcare, government and religion data.
• Our Mission is to help our customers successfully
exploit business opportunities and solve important
business challenges through the use of our data and
technology solutions.
Larry Buchweitz
Director of Sales
21. MCH Strategic Data
Education Dataset
• 123,000 schools, 15,000 school districts
• Data elements: enrollment, religious affiliation,
grade range, school types, district types, open and
close dates, NCES ID numbers, etc.
Healthcare Dataset (future release)
• Hospitals, Nursing Homes, Medical Practices
• Data elements: capacity, number of physicians,
practice / hospital specialty, services offered, NPI ID
numbers, etc.
Key Use Cases
• Sales planning
• Prospect qualification
• Segmentation
• Market analysis
• Linkage to third-party datasets
22. Roadmap
Spring ‘17 Summer ‘17 Winter ‘18+
Data
Platform
• Field Mapping UI
• Automatic data
refresh
• Match improvements
• Get Contacts for Account
• Data Assessment for
Data Exchange
• Enrich Contacts
• Data Filters
• Auto-Overwrite
• Analytics-based Contact
Discovery
• Create your own Clean
Rule
• Data Transformations
• DUNSRight Matching
Clean Rule
Data
Sources
Firmographic:
• MCH Healthcare
• D&B Risk
• D&B UK
Firmographics
Contacts:
• MCH Education &
Healthcare
• D&B NetProspex
• European contacts
Firmographic:
• D&B Alternative
Hierarchies
Customer-internal:
• Your data warehouse
• Your ERP system
Contacts:
• Additional vendors
Firmographic:
• Additional vendors
#SafeHarbor
24. Want to Become a Data Exchange Partner?
Learn more on the partner portal
http://p.force.com/dataexchange
• Partner Program Details
• Timing
• Ask questions
• Keep up to date as platform evolves
27. Join Us In The Partner Lodge!
2nd
Floor – Park Central Hotel
✓ Don’t miss our Partner Receptions (3:30 – 5:00pm)
✓ Partner Theater Sessions
✓ Live Feeds of Keynotes
✓ Program & Technology Experts
✓ Product Demos
✓ Prize Giveaways
✓ Charging Stations
What’s in the Lodge?
28. Don’t Forget Your Partner Guidebook
Pick up your free copy in the Lodge!
Available at the Information Desk
• Full Schedule of Events
• Breakout Sessions
• Daily Planner
• Helpful Tips and Information
Follow us on Twitter @partnerforce
#DF16partners
29. Meet Your Peers: Brain Dating
Share your expertise, learn from others
1. Create, look at profiles: DFBraindating.e-180.com
2. Identify experts, topics of interest
3. Book a brain date
For more information visit: p.force.com/BrainDating
Visit our kiosk in the
hotel lobby to sign up!
30. Partner Community
Your one-stop shop for education, enablement, and engagement
http://p.force.com/topics
• Partner Program Details
• Communications & Training
• Leads, Opportunities, & Projects
• AppExchange Publishing
• Webinars & Recordings
• Office Hours
• Sales & Marketing Resources
• Technical Support
31.
32. Looking for Partner Session Replays and Slides?
Check the DF16 Partner Online Guide on the Partner Community
http://p.force.com/df16
Follow the Official: Partner
Community Group for updates
when Dreamforce replays
become available:
http://p.force.com/official
33. We’ll See You at the AppBash!
#AppBash
When: Thursday, October 6
Time: 9:00pm – 12:00am PT
Where: City View at the Metreon
Who: Partners and Customers
Access: Full Conference Pass gets you in