The document discusses how Business Objects software helps organizations improve business performance through greater insight from dashboards and reports. It describes how Business Objects offers a complete business intelligence solution that transforms low-performing organizations into high-performing ones by providing a unified view of business data, empowering all employees with insights, and aligning strategy with execution. The Business Objects solution integrates with Salesforce.com data to provide advanced reporting, visualization and dashboard capabilities.

1. Improve Business Performance with Greater Insight From Dashboards and Reports Steve Williams Senior Product Marketing Manager [email_address] Jason Pamer Senior Product Manager [email_address]

2. Who is Business Objects? World’s leading business intelligence (BI) software company with more than 39,000 customers worldwide, including over 80 percent of the Fortune 500. Helps organizations of all sizes create a trusted foundation for decision making, gain better insight into their business, and optimize performance. BusinessObjects™ XI, offers the BI industry’s most advanced and complete solution for performance management, planning, reporting, query and analysis, and enterprise information management. BusinessObjects XI includes the award-winning Crystal line of reporting and data visualization software.

3. Information Challenges Information silos Multiple versions of the truth No analysis across functions Poor data quality Information overload and duplication No trust in information BI restricted to a few BI mostly for specialists Most make decisions on gut feel BI limited to reporting No performance management strategy KPIs poorly defined and distributed Data only used internally Weak customer/supplier relationships Untapped reservoirs of profits Low Performance Organization

4. Information silos Multiple versions of the truth No analysis across functions Poor data quality Information overload and duplication No trust in information BI restricted to a few BI mostly for specialists Most make decisions on gut feel BI limited to reporting No performance management strategy KPIs poorly defined and distributed Data only used internally Weak customer/supplier relationships Untapped reservoirs of profits The High Performance Organization One enterprise BI solution Unified view of the business Lowest cost of ownership Trusted information Enables focus on action As opposed to arguing about data Information democracy Empowers all employees with insight Seamless part of the work environment EPM drives strategy Aligns strategy to execution KPI shared across company Information shared externally With customers With partners and suppliers Low Performance Organization High Performance Organization

5. Information silos Multiple versions of the truth Poor data quality Information overload and duplication No analysis across functions No trust in information BI Restricted to a few BI mostly for specialists Most make decisions on gut feel BI limited to reporting No performance management strategy KPIs poorly defined and distributed Data only used internally Weak customer/supplier relationships Untapped reservoirs of profits Business Objects enables High Performance One enterprise BI solution Unified view of the business Lowest cost of ownership Trusted information Enables focus on action As opposed to arguing about data Information democracy Empowers all employees with insight Seamless part of the work environment EPM drives strategy Aligns strategy to execution KPI shared across company Information shared externally With customers With partners and suppliers BusinessObjects XI Single architecture, best BI products Optimized for all apps, all databases Trusted platform Robust data integration capabilities Visibility all across the information chain Reaches out to all users Integration with MSFT Office Adapted interfaces for all users Integrated EPM solutions Dashboard, scorecards, metrics Fully integrated with BI platform Information networks BI combined with Web Services Optimizes the entire value chain Low Performance Organization High Performance Organization The Business Objects Offering

6. Unmatched Partnerships in the BI Market salesforce.com, Microsoft, SAP, PeopleSoft, and 350 others trust Business Objects as their primary BI partner This ensures our customers leverage their existing investment more than with any other vendor Deep technology partnerships with your other IT standards

7. What is Reporting?

8. What are Dashboards?

9. You need to answer your critical business questions How can we improve our lead management? What will drive sales productivity? How can I improve my sales teams’ effectiveness How can I get increased visibility into my revenue?

10. salesforce.com provides a great starting point

11. Your organization can benefit from new on-demand services available with crystalreports.com

12. Salesforce.com Solution Suite F I R E W A L L Crystal Reports The Salesforce.com Driver connects to your Salesforce.com data. Use the Report Pack as a starting point. 1 Salesforce.com reports with are uploaded or scheduled to crystalreports.com. 2 Application integration allows Salesforce.com users to refresh and view reports. 3 Salesforce.com Customers On Demand On Premise

13. Crystal Reports Leading global report design tool Your company may already be using it Connects to over 50 data sources

14. Crystal Reports Driver for Salesforce.com Advanced report design capabilities that extend SFDC reporting Examples of Advanced Reports Accounts with and without opportunities Cross-selling opportunities - display products from two distinct product families Contacts owned by inactive users Lead reports that include all leads (open & converted) Updated!

15. Crystal Reports Report Pack Pre-built, presentation-quality reports that answer your most commonly asked business questions Reports include: Pipeline Forecast Sales by Geography Forecast of Product Pipeline Campaign Segmentation Lead Generation Segmentation Campaign Performance Updated!

16. crystalreports.com for salesforce.com An on-demand business intelligence solution which allows you to instantly , simply and securely share reports over the web View, refresh and schedule reports from inside salesforce.com Provide a consistent view of KPIs for different user groups Powerful report formatting and viewing capabilities Combine SFDC data with your other business system reports Full benefits of a complete reporting solution at a fraction of the cost Easy set-up from AppExchange New!

17. Demonstration

18. Xcelsius The leading data visualization software for creating interactive presentations and business dashboards from Business Objects. New widgets from Business Objects enable real time access to salesforce.com data Add opportunities Track closed revenue Look up contacts Spot neglected leads Monitor key sales metrics Created using Crystal Xcelsius New!

19. Demonstration

20. What’s next? Continuing our partnership with Salesforce Working with new and improved AppExchange APIs Expanding our range of solutions for Salesforce customers crystalreports.com Crystal Reports Report Pack Data Integrator Rapid Marts Business widgets

21. For more information Visit our booth in the Partner Expo Sign up today! www.crystalreports.com/salesforce

22. Questions Steve Williams [email_address] Jason Pamer Senior Product Manager [email_address] Senior Product Marketing Manager

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