Music magazines are publications dedicated to music and music culture. They typically include music news, interviews, photo shoots, essays, and record reviews. The two largest conglomerate companies dominating the UK magazine market are Bauer and IPC Media. Most mainstream music magazines are produced by these large conglomerate companies, while some independent magazines produced by smaller companies focus on local music scenes or niche genres. Music magazines aim to advertise bands and music to readers while also selling advertising space to appeal to their target demographics, most often readers aged 16-34 interested in various music genres.
History, advantage,disadvantage and type of print media azhar901
: Advertising holds a significant part in total revenue pie chart and continues to be the growth driver of the industry. Advertising industry is expected to exhibit higher growth rate owing to the macroeconomic environment. The print sectors share in the overall advertisement pie remains the higher than other forms of media. Having grown by 8.5 per cent in 2014, the print advertising revenue crossed INR176 billion. The advertising revenue have grown at CAGR of 8.8 percent. The advertisement revenues have continued to be the main source of revenues for the print industry, contributing 67 per cent to the industries revenue.
History, advantage,disadvantage and type of print media azhar901
: Advertising holds a significant part in total revenue pie chart and continues to be the growth driver of the industry. Advertising industry is expected to exhibit higher growth rate owing to the macroeconomic environment. The print sectors share in the overall advertisement pie remains the higher than other forms of media. Having grown by 8.5 per cent in 2014, the print advertising revenue crossed INR176 billion. The advertising revenue have grown at CAGR of 8.8 percent. The advertisement revenues have continued to be the main source of revenues for the print industry, contributing 67 per cent to the industries revenue.
We can notic that there are particular benefits and drawbacks of print media. With the right planning, you can select the proper type to achieve optimum coverage and make the best of this method!
We can notic that there are particular benefits and drawbacks of print media. With the right planning, you can select the proper type to achieve optimum coverage and make the best of this method!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
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Ethnobotany and Ethnopharmacology:
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1. Music Magazine Industry
A music magazine is a magazine dedicated to
music and music culture. Such magazines typically
include music news, interviews, photo shoots, essays,
record reviews, concert reviews and occasionally have
a cover mount with recorded music.
2. Bauer and IPC
• The two conglomerate companies that
dominate the UK magazine market are
German multinational cross media
company Bauer and IPC Media (which is
part of the American Time Warner Group).
3. Institutional Context and Music
Magazines
There is not one media institution that makes all
music magazines. As with all media texts like
films and tv programmes, they are made by a
number of different companies. Most
companies that make mainstream music
magazines are part of a conglomerate company.
4. ‘Indies’
Only a few magazines are produced by
independent companies, and these tend to
be free/cheap publications or local fanzines,
such as Sandman Magazine in Sheffield,
founded and still run by two journalistic
entrepreneurs.
5. What are magazines for?
• Magazines serve as a tool to bring advertisers to
audiences.
• In a music magazine, everything is an advert – it
tries to sell you a brand persona of a band/artist,
albums, singles, gig tickets, downloads, dvds,
books, films.
• Music magazines also advertise anything else
that would appeal to its target readership
(clothes, technology, cosmetics etc)
6. Ang’s ‘Imaginary Entity’
• Ien Ang (1991) in her book Desperately
Seeking The Audience discussed the manner
in which media producers and institutions
view audiences as an ‘imaginary entity’, as a
mass rather than as a set of individuals.
They will, however, often have a ‘typical’
audience member in mind when they
produce texts.
7. Audience Targeting
• Audiences are targeted by media
institutions based on demographic
variables such as gender, age, class,
sexuality, occupation, hobbies, where they
live, wealth etc.
• In terms of magazines, the bigger the
readership the more the magazine can
charge for advertising.
8. Advertising
• Advertisers still like advertising in magazines as
they can reach very specific target markets.
• Most music magazines have a very specific target
readership based on age and musical taste, rather
than social class (unlike lifestyle magazines).
• 16 - 24
25 - 34
(and just to be confusing 16 - 34 as well)
35 - 44
45 - 54 and finally 55+
9. • The term circulation means how many copies of
each issue are sold.
• The term readership means how many people
actually read the copy (think of how many times you
have bought a mag and your friend have read it ‘for
free’).
• The Audit Bureau of Circulations (ABC) is a non-
profit circulation-auditing organization. It audits
circulation, readership, and audience information for
the magazines and newspapers.
Circulation Figures
10. • ABC provides verified information critical to
the media buying and selling process
(advertising) by conducting independent,
third-party audits of print circulation,
readership and Web site activity.
• This information is therefore vital for
magazine companies to sell their product
to advertisers, which is how magazines
make money. Cover prices only cover
production costs. ABC also maintains an
electronic database of audited circulation and
readership media.
• www.abc.org.uk
11. • Research Bauer www.bauer.co.uk
• Research IPC Media www.ipcmedia.com
• Go to the ‘OUR BRANDS’ on both. Then answer the following:
1. List which music magazines they own.
2. What are their main sub-genres? How much do they
cost?
3. Do they cater for mainstream or niche audiences?
(demographic) Why do you think this?
4. Pick 3 and try to expand on their demographic
readership and find circulation figures (ABCs). Detail
how the magazine tries to target this demographic with
reference to content (images/articles).
5. How do these magazines use the process of synergy
to sell the brand (think about cross media products!!)?
Give as many examples as you can.