The document outlines a plan for a new magazine called "Shook" that will focus on the indie music genre in North London. It will be available in both print and online and will include fact files, interviews, and articles about indie bands to entertain readers and promote the genre. The target audience is 13-22 year olds. It will be distributed locally and marketed through social media with competitions to engage readers.

1. SHOOK
BY NOYA AVNIEL

2. THE PURPOSE OF MY MAGAZINE
• To fill the gap in the market
• To inform more people about the genre
• To promote the genre within the North London music scene
• To entertain the reader.

3. THE FORM OF THE MAGAZINE
This magazine will be available as a:
• Print version on A4 silk paper
• Online version at www. Shookindienation . Co . Uk

4. THE GENRE
The genre I have chosen to base my magazine on is the Indie Genre.

5. THE CONTENT
The magazine will feature:
• Fact files including fashion, venues and top songs of the featuring band
• Interviews and other various Q&As about the band.

6. TARGET AUDIENCE
Primary Target
Audience:
Secondary Target
Audience:
13-18 19-22

7. RESOURCES AND PERSONNEL
:
Resources Personnel
Camera Photographer
Photoshop Editor
Tripod Writer
Spare Camera Battery Stylist
Publicist
Model

8. DISTRIBUTION
• Available in both print and online across North London
• Will be sold in local shops
• Will have various social media platforms

9. MARKETING PLAN
• Having a QR code on the double page spread which will allow readers to hear samples of the featured
band’s top song
• Having competitions to win things such as gift vouchers, tickets etc.
• The website will also promote various other give-a-ways and competitions via the magazines social
media platforms.

10. SAMPLE MATERIAL
Mood Board:
Hand-drawn sketches of the
Front cover and Double page
spread:

11. COMPETITION
The Indie
Mag:
Q
Magazine: