This document provides information about Mixmag, a magazine and media company focused on dance music and club culture. It details Mixmag's print magazine, digital platforms and mobile apps which reach over 350,000 unique users and 800,000 impressions per month. The document also profiles Mixmag's readers, outlines advertising options and rates across print, online and events, and provides production details.

1. T h e w o r l d ’ s b i g g e s t d a n c e m u s i c a n d CLUBBING m a g a z i n e
mediakit
2013

2. T h e w o r l d ’ s b i g g e s t d a n c e m u s i c a n d CLUBBING m a g a z i n e T h e w o r l d ’ s b i g g e s t d a n c e m u s i c a n d CLUBBING m a g a z i n e
From traditional hot-spots like
London, Berlin and Ibiza,
electronic music is now
exploding everywhere: from
South America and Eastern
Europe to Las Vegas and Japan.
And one brand is at the centre
of it all. Mixmag is the world’s
biggest dance music and
clubbing magazine, (readership
190,00, ABC audited circulation
20,817), the biggest and most
vital online presence and the
force behind events from club
welcometomixmag:
Theworld’sbiggest
dancemusicand
CLUBBINGmagazine
tours and huge parties in Los
Angeles and Ibiza to word-of-
mouth events in East London.
Mixmag is the bible of the new
dance music explosion. The
world’s biggest brands know it.
That’s why Armani teamed up
with us this year for a six-month
cross-media campaign, it’s why
Smirnoff partnered with us to
launch its amazing Sensation
parties at the O2. It’s why
Disney came to us to launch its
Tron Legacy ‘R3configur3d’
soundtrack and it’s why Calvin
Klein asked us to run a fashion
shoot for it with hot young DJs
and artists.
The magazine is now available
in print and digitally around the
world through our iPad/iPhone/
Android app. With a colossal
social media presence and
website, Mixmag has the history,
the authority and the creativity
to give the right brands an
authentic association with dance
music and club culture.
mixmag monthly magazine
plus free mix cd
mixmagDIGITAL:The
world’sbiggest
dancemusicand
CLUBBINGdestination
Mixmag.net Traffic
350,000 monthly unique users
840,000 monthly impressions
Mixmag iPhone/iPad app:
74,000 downloaders
Mixmag Social Media
226,000 Facebook Likes
115,000 Twitter followers
In the past year Mixmag has
transformed its digital platforms.
Our audience on Mixmag.net
has quadrupled, now receiving
over 840,000 page impressions
per month from 350,000 unique
users. This is down to the
original and unrivalled editorial
content produced from a team
of journalists, spread virally by a
team of social media specialists.
Mixmag TV is YouTube’s only
official original content provider
for dance music and is the
biggest electronic music video
platform on the site. It features
weekly live DJ streams and
more dance music TV series in
the pipeline. Mixmag TV has
had over 2 million views.
Our mobile app has had over
70,000 downloads, and is
becoming one of the fastest
selling dance music apps ever.
The Facebook audience is larger
and more active than ever,
reaching over 864,000 people
per month.
Microsite
Our Microsite, housed on
Mixmag.net, is a blank canvas,
ready to suit the needs of an
advertiser or brand that is
keen to push itself in an
interactive and creative manner:
It’s the best way to create a home
for exciting digital content.
Armani Exchange pioneered this
with a team of Mixmag journalists,
photographers and videographers
creating unique content. Each
microsite can be tailored with
editorial and online content
designed to specific objectives.
The microsite has mechanisms
to link a brand to their social
network sites, allowing it to
reach its target demographic
through Mixmag editorial and
our own social networks.

3. T h e w o r l d ’ s b i g g e s t d a n c e m u s i c a n d CLUBBING m a g a z i n e T h e w o r l d ’ s b i g g e s t d a n c e m u s i c a n d CLUBBING m a g a z i n e
mixmagevents
From huge beach parties in
Miami and underground raves in
East London to seasonal tours
across the UK and high-profile
residencies in Vegas, São Paulo,
Los Angeles, Bangkok and Ibiza:
wherever they are and whatever
the scale, Mixmag Events utilise
the unique relationship we have
with artists, venues and brand
partners to create unforgettable
club nights around the world.
Our event partnerships have
included Bacardi, Smirnoff,
Paul Mitchell, Boxfresh,
Samsung, Budweiser, Bench
and Calvin Klein.
Therearemanysponsorship
opportunitiesforabrandtopartner
upwithMixmagforabespoke
eventortoursponsorship.Contact
juliet@mixmag.netformore
information:02070788423
events.mixmag.net
bit.ly/mixmagevents
(without Flash for iPad/iPhone)
readerprofile
Mixmag readers are the opinion-
formers and leaders in clubbing.
They are the ones who make the
happening music happen, and
the cool products cool within
their peer group.
They are the first to recommend
a new tune and the first on a
new fashion trend. They’re at
that new cool club very early,
and they move on before it
starts to go cold .
Our demographic spans young
budding bedroom DJs through
to accomplished producers.
They’re the best informed about
top DJs and upcoming tunes,
and they just have to have the
latest mobile (even if their
current one is less than six
months old). They’re the biggest
downloaders of music in the UK.
The median age of a Mixmag
reader is 24 (72% male, 28%
female) and they tend to be
urban and single.
They have a high disposable
income and a high propensity to
spend it on:
Nights out
Clothes
Music
The latest mobile phones
and MP3 players
Nearly 80% do not read
another music magazine, and
they spend little time watching
TV, especially at weekends.

4. T h e w o r l d ’ s b i g g e s t d a n c e m u s i c a n d CLUBBING m a g a z i n e T h e w o r l d ’ s b i g g e s t d a n c e m u s i c a n d CLUBBING m a g a z i n e
production
schedule
ratecard:
mixmag
1. Double-page spread: £7,163
2. Single page: £4,005
3. Half-page vertical
or horizontal: £2,567
4. Quarter page box: £1,539
*All guaranteed positions + 10%
Except:
IFC single: £6,367
IFC double: £8,900
IBC: £5,836
OBC: £7,959
1st DPS: £8,489
Advertorial costs:
Full page: £6550
DPS: £9550
Loose inserts: £40 per thousand
Bound-in inserts: £65 / thousand
(based on a 50,000 print run)
AGENCY COMMISSION: 10%
For further information, or to
book an advert, call Juliet
Cromwell on 020 7078 8423
or email juliet@mixmag.net
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Mixmag Ad deadline On-sale date
Apr-13 28 February 2013 21 March 2013
May-13 28 March 2013 18 April 2013
Jun-13 25 April 2013 16 May 2013
Jul-13 30 May 2013 20 June 2013
Aug-13 28 June 2012 18 July 2013
Sep-13 25 July 2013 15 August 2013
Oct-13 28 August 2013 19 September 2013
Nov-13 26 September 2013 17 October 2013
Dec-13 31 October 2013 21 November 2013
Jan-14 21 November 2013 12 December 2013

5. T h e w o r l d ’ s b i g g e s t d a n c e m u s i c a n d CLUBBING m a g a z i n e T h e w o r l d ’ s b i g g e s t d a n c e m u s i c a n d CLUBBING m a g a z i n e
ratecard:
mixmag.net
1. Leaderboard
banner
for 2 x weeks: £790
2. MPU banner
for 2 x weeks: £1050
3. Hotbox
Click-through
buttons to microsite/
advertorial cost TBC
4. High Impact
Advertising
Large expanding ads
in prime positions.
Cost TBC
5. Skin for one week
£2,200
6. Full site takeover
Leaderboard and
background skin
for 1 x week: £2950
adspecs:mixmag
PAGE
DIMENSIONS:
Page
Bleed: 306 x 236mm
Trim: 300 x 230mm
Type: 275 x 200mm
Half-page vertical
Bleed: 306 x 108mm
Trim: 300 x 105mm
Type: 286 x 90mm
Half-pagehorizontal
Bleed: 150 x 236mm
Trim: 148 x 230mm
Type: 127 x 200mm
DPS
Bleed: 306 x 466mm
Trim: 300 460mm
Type: 275 x 436mm
Please supply as
two pages.
Quarter-page box
Type: 134 x 96mm
Quarter-strip
horizontal
Type: 65 x 200mm
Quarter-strip
vertical
Type: 275 x 46mm
Digitalfile
requirements:
* Files must be
PDF version 1.3
* All files to be
supplied as
composite CMYK
* Files must be at
least 300dpi
Advertising will
be accepted in
Pass4Press PDF
format; copy supplied
outside the high-res
PDF format will not
be accepted. The
Pass4press job
options file can be
downloaded from
www.pass4press.com
and placed in your
Acrobat Distiller
settings folder.
Artwork should
be emailed to
katie@mixmag.net
or sent to Katie
Scrafton, Mixmag,
90–92 Pentonville
Road, London,
N1 9HS
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AdditionalNotes:
1. Acceptable image formats:
.gif, .jpg, .swf or .png.
Animation allowed.
2.Any additional files (either .swf
or .fla) MUST either load ‘politely’
(i.e. not start loading until the
hosting page has fully loaded), or
be prompted by user interaction
(on_mouseover/on_click).
3. Any audio must be user-
initiated on_click. A clear
on/off or mute button must
be present (initially off).
4. If expansion is on_mouseover,
collapse must be on_mouseout.
An obvious close or collapse
button is required if expansion
is on_click.
5. All creatives submitted
should be fully tested in Internet
Explorer, Firefox, Opera, Safari
and Google Chrome.
6. Please ensure that any ads
submitted in .swf format are
embedded with the click-through
URL. If you’re supplying a .gif
or .jpg, please provide us with
the destination URL.
7. All creatives are subject to
approval. Development Hell
reserves the right to reject ads
arbitrarily and to withdraw ads
in the event of significant
adverse user feedback.
adspecs:
mixmag.net
Ad Positions and Dimensions:
1. Leaderboard (728 x 90 px)
2. Hotbox (left) (219 x 146 px)
3. Hotbox (right) (219 x 146 px)
4. MPU (300 x 250 px)
5. Skin (1800 x 1200 px)
Skin sits behind the website. Page content width is 980 px. Width of gutters either
side of website is 160 px x 600px but artwork should sit within 140px.
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