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App works olso location everywhere 05.2011 rf slideshare
Ric Ferraro gave a presentation about location-based services and mobile trends. Some of the key points discussed included: 1) Location is now a mainstream feature, not just a service. 2) Context and location together will be very valuable for companies. 3) Monetizing location data is challenging but possible through paid apps, advertising, and licensing models. 4) Privacy debates around location data collection will continue for many years to come.
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App works olso location everywhere 05.2011 rf slideshare
- 1. “I HAD TO BLOWeverywhere’ ‘Location UP THE by Ric Ferraro BUILDING Mobile Monday Oslo 6th December 2010 BECAUSE YOU MADE A PHONE CALL!”
- 2. ABOUT RIC FERRARO... ๏VPSales & Business Development at Golden Gekko ๏Previously co-founder of LBS Startup GeoMe and Director at GSMA ๏Entrepreneur, book writer, speaker ๏Blogger for MobileMonday & W3C Mobile Web Initiative
- 3. ABOUT GOLDEN GEKKO... ๏Cross-platformdevelopment specialists since 2005 ๏Team of 100+ people across 5 offices ๏200+ apps delivered in the past 12 months ๏More than 100 brands and agencies put their trust in us
- 4. #1. n Ba sed “Lo catio re g oing rvice s” a Se . X TIN CT E Location is a FEATURE not a service
- 5. #2. now ation is Loc in the “17 million check-ins on mobile in US “ (March 2011)
- 6. #3. the NTE XT is CO il of hol y gra Presence Location Context Photo Credit: Lazar Simeonov
- 7. Japan’s Otetsudai Networks •Japan’s first resale market for manpower • A combination of eBay and Location-based services • Employer pays a finder’s fee of 50% of the job’s salary
- 8. Groupon 445,000 shoppers optedin for GAP $25 Groupon in August 2010 Profitable since year of launch 4.5 million subscribers
- 9. #4. onet izing M l ocation is llen ging cha •Paid apps •In-app charging •Mobile Advertising •White Labelling •Licensing
- 10.
- 11. #5. MIUM The FREE s here to mo del i stay “What is DIGITAL will ultimately be FREE” Chris Anderson, WIRED
- 12. Locationary (USA) - Creating‘the World’s Place Database’ - 50% of incremental revenue obtained from user data input is shared with the user - 30,000 new places added every day
- 13. Charging value proposition 2011 Copyright- R Ferraro All Rights Reserved
- 14. “More DATA has been collected in the last 7 ye ars than in the whole of previous human history”
- 15. #6. deba te is he PR IVACY T ding ne ver en Privacy remains the number one concern for mobile users* So, if you’re a mobile app developer: • Don’t collect data in the first place • If you have to collect data, don’t store it • If you really have to store it, anonymize it • If you really need to store date AND can afford to, encrypt it * - TRUSTe Survey, May 2011
- 16. #7. ill be more Th ere w ATION in CON SOLID 2011 $135m $30m Next targets...?
- 18. Key ays Ta keaw “Location-based Services” are going extinct BUT Location is now in the MAINSTREAM Context+location is the HOLY GRAIL And will help $$$ location though... We will still be discussing privacy in 2050!
- 19. Thank you! Ric Ferraro (rf@goldengekko.com) Follow me @ twitter.com/ricferr_mobile Mobile Trends Blog: www.mobverge.blogspot.com “Building Location Aware Applications” by R Ferraro & M Aktihanoglu, 2011 Online Version Available from Manning Publications www.manning.com Print version Available for pre-order from Amazon.com