Download to read offline
Uploaded byJames Jang
Mobile Revolution for EC
This document discusses the rise of mobile commerce due to the mobile revolution. It notes that mobile usage has grown dramatically in just a few years, with over 2 hours per day spent on mobile devices. This level of mobile engagement provides opportunities for e-commerce, including making purchases, getting promotions, sharing content socially, and using location-based services. However, mobile e-commerce experiences need to be optimized for the mobile context with easy payment flows, rich interactions, and consideration of how users are constantly being tracked on their devices. Developers can explore different models for monetizing mobile apps, such as selling the app, in-app purchases, sponsorships or advertising. While competition is intense, the growing mobile market provides many opportunities.
Mobile Revolution for EC
- 1. Mobile Revolution AbooutE-Commerce James 2012/10/18
- 2. Agenda • Mobile Revolution • Trend • Features and Usage • Mobile For EC • Mobile App Market
- 3. Why? Spent time forthis talk….
- 4.
- 5. I do believe… There will be another “Golden Age” For E-Commerce
- 6. With Mobile Join, E-Commence will Keep
- 7. All these happenedin… Just 4 Years… (My Definition: After first iPhone announced…)
- 8. Begin With Data True and bloodly…
- 10. What Happened Today?! 2010-2011Growth of PC and Mobile TABLETS PC SMARTPHONES 74% 296%
- 11. About “Post-PC Era” Thereis no Mac vs. PC here – Only "the future" versus "the past." It won't be a debate about displays, memory, wireless options – It will be a debate about the Quality of the Experience. Steve Jobs, D8, 2011
- 12. About OS… 57.9% 23.1% 10.4%
- 13.
- 14.
- 15.
- 16. My Shopping Experience… A.Real good book Enjoy B. Other Store Provides More Discount!! (Damn!) C. Content doesn’t Good as Cover…
- 17. Before going toStore: Receive Promotion / Coupon At Book Store: 1. Search Comment 2. Find Disscount 3. Share with LBS After Buying: Share Buying Record: Photo and Comment Indeed, You Won’t Save Money, but spend more…
- 18. Let’s Think About Howdo you use Smart Phone In Daily Life? Rather than a “Phone”, but Body-Embeded Computer
- 19. America 2011 Q4Daily Media Comsuming Time Books Hour / Daily Radio TV Mobile Computer 0 0.5 1 1.5 2 2.5 Mobile Usage 24 hours 2 Hours Per Day
- 20. Get Up Meeting / On Class Around Shopping This Cooking Driving Small Restaurant Box Wating Bus Bathroom Bed-Time
- 21. Get Up Meeting / On Class A. No Heavy Task Around Shopping This Cooking B. Fragment UsageDriving Time Small Restaurant Box C. Usual Life Combined Bus Wating Bathroom Bed-Time
- 22. Analyze the Mobile Before We Design EC service
- 23. Features Usages
- 24. Features 1. Networks 2. GPS 3.Camera – Photo or Scan 3. Touch Screen 4. Small Screen 5. Database (Local and cloud) 6. Apps or WebSite
- 25. Usages 1. Search /Surfering / RSS 2. Personal and always with you 3. Receive Ads / Promotion / Coupon 4. Membership 5. Game 6. Socialize 7. Photo Memo / Share 8. Payment
- 26. + Remix… • RapidFinancial Flow • Rich Interaction, Solid Information • “You are being Watched” • Social Ability
- 27.
- 28. Build another “Line” Between Company and Customer Money Info Company Customer Service
- 29. Purchase Virtual Product •Ease of Payment Flow: Quick Pay and Gain • $0.99 delusion Membership • Member Card: Point / Coupon • Customize Ads iOS6: Passbook Virtual Wallet / Ticket • NFC (Near Field Communication) • Virtual Wallet
- 30. Meanings For EC… Make Sure the Security Provide more value except “Money” - The Purchase Flow should be total Experience - Relation is not easy to establish!! Promote Carefully - The Line between good info and bother
- 31. Rich Interaction, Solid Information
- 32. On this littleScreen… Fun & Easy to Use Keep Meaningful Data About UI Design is another Chapter…Check Out http://www.lovelyui.com
- 33. Meanings For EC… Shopping Experience will be Easy and Interesting - Pintch, Swipe, Paper-Like Limit Info, Use/Filter it more solid - User has limit time and more choices - No Complicated Result, No Heavy Reading
- 34.
- 35. “You are BeingWatched”
- 36. When You dothese with Mobile… Search/Browse Scan Barcode Check Out SMS (Free) LBS / Twitter Memo / Game Track ID
- 37. Meanings For EC… Build some Profile group via History - Even from User Social Media… - Take advantage of Personal manifest Push Right Information Right time, Right place
- 38.
- 39. + Murmur After One Weeks
- 40. + Write on Blog After 2-3 Days
- 41. + 1. Share Photo + Restaurant GPS 2. Share LBS Immediately
- 42. - Social Mediawith Mobile - A. Speed and Rich - Photo / Video / Location - Always Online Receive B. Large audience C. Power-Buzz effect - More Trust via relation - Easy Post/Share
- 43. Meanings For EC… Power of SNS - Extend to more platforms - Promote to share, Ex: Give Extra Bonus Really Join the “Game” - Keep Heat the Group / Behavior Beginning of Advanced Service
- 44. Before Keep Going… Powerof or 1. Agree This 2. Acknowledgement • Product • Readed (Info Received) • Behavior • I will…, too • Event • Been Attracted • Funny • Join disscussion
- 45. How to JumpIn? Design Mobile EC Solution
- 46. What is “Really” YourCustomer’s Need? - Should “Starburks” Selling Café Beans online? - Should “Amazon” Provide Game on Mobile?
- 47. Another Channel? (Sales? Advertise?) LBS? Mobility? Digital Member Card? New Service?
- 48. Advertisement: Catalog /Brand • Nice UI Look • Well-Used Touch • Clear Read Path – Never let user Get Lost • Extra Bonus • Funny – Video, Wallpaper, Music – Clock, Game MUJI App
- 49. Advertisement: SNS • SNSintergration – Share-able Content – Involve with Other App • Alaways “Heat It”! – Season – Holiday – Special Event • Location / User Profile… Starbucks App
- 50. Sales Channel • Easeof Use – Simple Flow, Clear Info – Critical Content – Cache (Technical) – Most-Attract First • Stable Service • Security and Privacy Walmart App
- 51. Member Card • KeepUser Preference – History – Let User Memo/Customize • Payment Interaction • Accomplishment Game – Collection – Level Difference • Extra Bonus • Location / User Profile… Starbucks App
- 52. No Almighty, butanother Good Chance and Good Way to “Serve Your Customer” “Alayze Your Customer” “Listen Your Customer”
- 53. Another Chapter Earn Money Via App
- 54. A. Sell App - 0.99 or 1.99 or Free? - Period Discount B. In-App Purchase - Advanced Features - Remove Ads C. Register Service - Extenal Membership D. Ads - Frequency - Inconvenience or Not? E. Sponsor / Platform - Leverage of SNS - Labor
- 55.
- 56. 1. Most ofUser, Most of Profit. 2. Red Ocean As Game 3. Keep Fresh 4. Challenge Your Creativity 1. Niche Solutions for Niche Problems As Tool 2. Sell Your UI Design? 3. One Time Purchase 1. Digital Publishment, Free? As Content 2. Multi-Media 3. Ex: Japan Market
- 57. - Huge Competitors But Increaing Market Base - Without Limit: Global Game - BZ’Man, Programer, Designer Could be “Star”