This document discusses bridging the gap between traditional telecommunications (Telco) services and over-the-top (OTT) services. It notes that OTT services are impacting Telco revenue from voice and messaging. While OTT services are more agile and flexible, Telcos have strengths in existing customers, quality of service, and trusted providers. The document proposes bridging this gap by enabling Telco-grade communications capabilities for any mobile application and taking Telco technologies to global Internet-based services through "the global communications cloud".
Loyalty on the go! How Mobile makes service effortless.Seb Reeve
Session from Call Centre Expo London in 2011discussing the rapid growth of the mobile consumer towards 40-50% of the UK population having a smartphone by the end of 2012. Nuance show how the combination of capabilities in these devices can be used to greatly decrease the effort between a customer and their desired outcome.
Loyalty on the go! How Mobile makes service effortless.Seb Reeve
Session from Call Centre Expo London in 2011discussing the rapid growth of the mobile consumer towards 40-50% of the UK population having a smartphone by the end of 2012. Nuance show how the combination of capabilities in these devices can be used to greatly decrease the effort between a customer and their desired outcome.
Google's Project fi was mainly launched with plan to provide easy access to wifi hotspots, and to give user a great auto-switching network experince, so they can get good data speed.Also providing good calling facilities.
Voicent guide to voip for political campaignsVoicent
Get the message out about your political campaign by letting your constituents know exactly who you are and what you stand for by using Voicent bulk messaging products. Voicent offers Auto Dialers, Predictive Dialers, bulk SMS cellular text messaging, and is now offering our $499 Broadcast By Email absolutly free.
Vist our website at www.voicent.com
For Free BroadcastByEmail go to
www.voicent.com/email_marketing/social
The potential of 5g technology in the tourism sectoraNumak & Company
5G has finally entered the tourism sector, with huge potential. 3G and 4G will disappear, leaving space for 5G. Many changes will occur, such as more speed and bandwidth.
5G comes and with it comes its advantages, but this doesn't mean that there exist no disadvantages.
Presented at CodeMash 2015. By William Klos.
On your way to work one morning, you walk by your favorite coffee shop. As you walk by, you notice a sign in the window with the day's specials: $1 off Lattes today! That's nice, but maybe Latte isn't your favorite… Now imagine this... Same scenario, but as you approach the coffee shop (let's say 100 feet away), your phone suddenly notifies you with the following message: "Good Morning, Chris. Your favorite Cookie Crumble Mocha is only a few steps away. Stop in and we'll take $1 off your total!" This is a much more direct, targeted, and context-aware approach! By using Beacons you can make a huge impact on customer engagement and revenue generation.
Network performance is the strongest factor in driving loyalty between users and their operators. As most mobile experiences are inside where connectivity is unreliable, indoor performance will be the next big differentiating factor between operators.
Google's Project fi was mainly launched with plan to provide easy access to wifi hotspots, and to give user a great auto-switching network experince, so they can get good data speed.Also providing good calling facilities.
Voicent guide to voip for political campaignsVoicent
Get the message out about your political campaign by letting your constituents know exactly who you are and what you stand for by using Voicent bulk messaging products. Voicent offers Auto Dialers, Predictive Dialers, bulk SMS cellular text messaging, and is now offering our $499 Broadcast By Email absolutly free.
Vist our website at www.voicent.com
For Free BroadcastByEmail go to
www.voicent.com/email_marketing/social
The potential of 5g technology in the tourism sectoraNumak & Company
5G has finally entered the tourism sector, with huge potential. 3G and 4G will disappear, leaving space for 5G. Many changes will occur, such as more speed and bandwidth.
5G comes and with it comes its advantages, but this doesn't mean that there exist no disadvantages.
Presented at CodeMash 2015. By William Klos.
On your way to work one morning, you walk by your favorite coffee shop. As you walk by, you notice a sign in the window with the day's specials: $1 off Lattes today! That's nice, but maybe Latte isn't your favorite… Now imagine this... Same scenario, but as you approach the coffee shop (let's say 100 feet away), your phone suddenly notifies you with the following message: "Good Morning, Chris. Your favorite Cookie Crumble Mocha is only a few steps away. Stop in and we'll take $1 off your total!" This is a much more direct, targeted, and context-aware approach! By using Beacons you can make a huge impact on customer engagement and revenue generation.
Network performance is the strongest factor in driving loyalty between users and their operators. As most mobile experiences are inside where connectivity is unreliable, indoor performance will be the next big differentiating factor between operators.
Introduction to Telco-OTT - Disruptive Analysis Ltd and Martin Geddes consult...Dean Bubley
Summary slides from the inaugural Telco-OTT workshop from Disruptive Analysis Ltd and Martin Geddes Consulting Ltd.
Telco-OTT is the description of telecom operators’ own Internet-based (over the top) services. While the telecoms industry likes to claim that companies such as Skype, Google, Facebook and Netflix exploit their “pipes”, the truth is that the operators themselves do exactly the same thing.
Although telecom-branded Internet services have only had minor success to date, various market trends are making them both more common – and critical to the future success of the telecoms industry. The old-fashioned “integrated” concept of linking “services” to ownership and sale of network capabilities is becoming untenable, and telecom companies need to learn how to transition to an alternative model.
Initially, most operators will just extend their current “on-net” services over the Internet – a sort-of partial Telco-OTT approach. However they are also creating their own completely unlinked web-based services in areas as diverse as VoIP, content, cloud services and connectivity.
This presentation is a sample of what is discussed in the live Future of Voice / Telco-OTT workshops, and Disruptive Analysis’ strategy report on Telco-OTT Strategies.
Saiful Hidayat Santri Indigo Pondok Gontor Ponorogo Internet Dan It Sebagai...Saiful Hidayat
Adalah materi sharing saya pada acara CSR (Corporate Social Resposibility) TELKOM-Republika yang dilaksanakan pada tanggal 24 Maret 2010 di Pondok Modern GONTOR - PONOROGO
Rethinking mobile – transforming enterprise mobility beyond mobile unified co...Julie O'Hara
Rethinking mobile – transforming enterprise mobility beyond mobile unified communications. Roy Timor-Rousso, GM Kandy and CEO, fring presents on the current state of mobile transformation.
Out of the Fog and Into the Cloud: How to Make More Money with Simpdsudderth
SimpleSignal offers customizable solutions for voice and video allowing the customers to use any device. Finally, a solution that allows for integration to a customer's workflow.
In this presentation, you will learn:
~ How to sell managed services in addition to voice and hosted pbx
~ How to create a compelling offer through customized UC&C
~ How to become a valued UC&C expert
~ What CEBP is and how to use it
~ The most important elements of the migratory path
A brief history of mobile economy, from
proprietary umbrella portals to today's wireless communication & design
revolutions. Apps Supermarkets for the crowds and the tremendous impact on
user's expectations and behavior. Future is anywhere, anytime, on-the-go and whenever the inspiration strikes.
I presented at a recent sales conference for a large security / IT solution provider on the evolution of the telco industry and the role security and protection plays in that evolution.
In summary: customer data, trust, security and protection are critical for operators to get right in this emerging environment.
Operators need an integrated security and protection layer, not point solutions for each service as is the case today. Protection from malware across all network services e.g. IP, SMS, MMS, WAP push, widgets, apps, etc. Protection in the network, in devices and in services.
SDP vendors need integrated security solution across network, services and end-points, which means a partnership with security / IT providers is key. Its a rapidly growing problem as its a highly profitable and more importantly safe criminal business compared to drugs smuggling or prostitution; hence a specialist security/protection partner is essential.
How to Optimize VoIP Call Quality Across Multiple Calling EnvironmentsAshik Jibon
A VoIP provider must be committed to working with you to find a resolution to VoIP challenges and able to help you successfully navigate VoIP across multiple calling environments now and in the future. Find a provider who has extensive experience in the VoIP softphone technology landscape. Visit us at Joon.us to learn more.
[M2M For Real] Magnus Melander - Dynamisk parkering
[Mobile Future] Craig Marschall-Nicholls, Jibe Mobile
1. the global communications cloud
Bridging the gap between Telco and OTT
Craig Marshall-Nicholls
Senior Director, Product Marketing
2. speak
see
chat
find
the global communications
share
play
cloud
learn
work
3. What is OTT?
OTT e.g. WhatsApp
traditional
Telco revenue
Telco revenue
voice
voice
messaging
messaging
data
data
• Telephone number is your only identity
• Telephone number is one of many identities
• Capability is baked into handsets
• Capabilities are downloaded or preloaded
• Infrastructure provided by Telco
• Infrastructure from 3rd party via Internet
• Vertically integrated service and billing
• Telco provides Internet access, "
communication service is over the top!
Confidential. Jibe Mobile Inc.
4. OTT impact on mobile operators
financial
strategic
Ovum, November 2012!
• 2012 - $23bn lost SMS revenue globally
• 2016 - $54bn lost SMS revenue globally!
ARCchart, October 2012! You gotta be in !
• OTT services will account for 8% of all
voice traffic carried over mobile
it to win it!
networks by 2016
6. It’s just there, it just works.!
Voice! • Global, cross-operator initiative from GSMA
SMS! • IP evolution of voice and SMS
MMS! • Provided by your network operator, "
interoperable with other networks
Instant messaging! • Powered by telephone numbers
Group chat! • Baked into handsets (like voice and SMS today)
File sharing! • Can reach non-smartphones
IP voice calling! • Also available to download
IP video calling!
Location sharing!
…!
7. Implementing these Telco services is hard and SLOW…
over-the-top
mobile networks
• Incumbent / mature (relatively)! • Challengers!
• Independent! • Dependent on consensus!
• Agile! • Dependent on standards!
• Flexible! • Telco-grade requirement!
• Ubiquitous (via Internet)! • Need time to implement & interconnect!
8. …but operators have strengths that OTT players lack
over-the-top
mobile networks
• Questionable • Best effort only! • Have paying customers!
business model! • Trusted providers!
• Quality of service!
9. There’s a winning combination to be made
over-the-top
mobile networks
• Incumbent / mature! • Have paying customers!
• Independent! • Trusted providers!
• Agile! • Quality of service!
• Flexible!
10. Bridging the gap #1 – put Telco-grade comms in any mobile app
Healthcare & telemedicine!
Customer care ! Social & dating!
& advertising!
Education!
Metro PCS joyn client
Mobile multiplayer gaming!
www.aprentica.com!
11.
12. but…
Germany!
Spain!
USA!
Global footprint
Nov 2012
…what developer is going to build services
that only work on a handful of networks?
13. Bridging the gap #2 – take Telco tech to the Internet
pure communications
healthcare
education
enterprise
telemedicine
real-time gaming
social & dating
1:1 chat
group chat
file share
IP voice call
IP video call
low-latency data
instant challenge
the global communications cloud
14. pure communications
healthcare
education
enterprise
telemedicine
real-time gaming
social & dating
1:1 chat
group chat
file share
IP voice call
IP video call
low-latency data
instant challenge
“The rate of innovation depends upon"
mind-to-mind latency and bandwidth”
Troed Sångberg, Sony Mobile Communications"
about 1 hour ago
15. the global communications cloud
www.jibemobile.com
developer.jibemobile.com
developer.vodafone.com
@jibemobile