Phablets are mobile devices with screens between 5 and 7 inches, bridging the gap between smartphones and tablets. They offer the functionality of a smartphone in a larger screen form factor, allowing for enhanced multimedia and content consumption. As phablets increase in popularity, developers must ensure responsive web and app designs while marketers recognize the need for optimized mobile sites to reach more users on these devices.

1. PHABLET

2. XAMXUNG
+
SMART
PHONE
TABLET
=
PHABLET
5 ” - 7 ”8 ” - 12 ”
3.5 ” - 4.7 ”

3. source :

4. WHY?MORE FUNCTIONAL
3G - 4G’s
BIGGER SCREEN , MORE CONTENTS
CARRY ONE
BIGGER SCREEN
ALL IN ONE
CHEAPER THAN TABLET MID-RANGE PHONE
ENJOY MULTIMEDIA

5. source:
XAMXUNG
~175M~175M
~165M~165M
small tablet ( 7”- 8”) phablet (5”- 7”)

6. source :
“But as devices get bigger, consumers are
using them in ways that minimize phablets’
supposed clunkiness. Thanks to Bluetooth
and other wireless devices”
— Bob O’Donnell, the founder of Technalysis Research.

7. source:

8. Create/Adapt more Responsive
App/Web Design
Media Contents on App/Web
How Phablet affects to Developer?
+
+
Reach more Mobile Users+
Must have Mobile sites for Web+
How Phablet affects to Marketing?
“Tablet” VS ”Phablet”
Mid-range affordable Phone
+
Digital Streaming, Pay Per View,
Television Business on Mobile

9. ASUS Zenfone 5 (A500KL)
SCREEN : 5”
PRICE : 5,XXX BHT
SPEC : ☆☆☆☆
DISPLAY : ☆☆☆
Mid-range phonesPhablet Android

10. IPHONE 6 , IPHONE 6+
SCREEN : 4.7” / 5.5”
PRICE : 35,XXX-4X,XXX BHT (est.)
SPEC : ☆☆☆☆
DISPLAY : ☆☆☆☆☆
High-End phonesPhablet iOS

11. SAMSUNG GALAXY NOTE 4
SCREEN : 5.7”
PRICE : 33,XXX BHT (est.)
SPEC : ☆☆☆☆☆
DISPLAY : ☆☆☆☆☆
High-End phonesPhablet Android