Phonethics implements digital storytelling strategies for brands using innovative media formats to engage and build digital communities. They are pioneers of short form content in India with over 500,000 online views. One of their projects is Mungle, a comic book featuring animal characters aimed at children ages 7-13 that tells the story of a runaway donkey who starts a mobile network in the jungle. Phonethics outlines plans to publish, distribute, and promote Mungle through various online and offline channels.