1. Noom AS
• Noom AS is fully owned by
Scandinavian Mobile Technology AS
• Movation AS, incubator and investor
• Other owners: entrepeneurs

2. A Mobile Trend: Names will replace Telephone Numbers
Historic Change
In 1983 Dr Paul Mockapetris created the domain
names, and in 2004 he predicted:
All communication will be over the net, we will no
longer need phone numbers, just names!
A service from Noom AS

4. Bill Gates (May 2008):
• Mobile phones, desktop phones, e-mail and IM
-> Bringing them all together and simplify them,
”We can get rid of telephone numbers”!
• Noom has already done this, in a simple way
copying the Internet domain name concept
• Call Norwegian domain names, company names
and keywords
• Community nicknames can be called anonymously

5. • Directly to the driver
Case: Taxi
• Alternately to the Call
Center taking priority