Location Based Social Networking by Ric Ferraro

•

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Ric Ferraro

Presentation on GeoMe, a Location Based Mobile Social Network

Agenda

• What is GeoMe?
• Location in Social Networks
• A li i
Application or Mobile Internet?
M bil I ?
• Finding your niche
• Privacy Conundrum
Privacy Conundrum

© GeoMe, All Rights Reserved

What is GeoMe?
What is GeoMe?
Add friends straight from the
p
phone address book

Post public GeoNotes
or private messages...

...anywhere in the world

Search by Mood:

• from Sexy to Sleepy
• from own community or
mashup layers
© GeoMe, All Rights Reserved
© GeoMe, All Rights Reserved

Some GeoMe Stats

3rd Party Channels GeoStats for GeoMe downloads, Q1 09
• Launched Mar09 1% 2% 1%
Asia
• 50,000 downloads 3 weeks
50,000 downloads 3 weeks 8%
31% Europe
E
7%
5%
after public beta release Africa
North America
South America
45% Oceania
Own Web Channel
O W b Ch l Middle East
• 450% increase in traffic to website Unknown Region

m‐o‐m Source:AdMob

• Membership growth 140% m‐o‐m

© GeoMe, All Rights Reserved

Getting over Barriers to Adoption

• Privacy concerns

• Closed Social networks

• Mobile data costs

• Roaming costs
g

• User Experience
User Experience
© GeoMe, All Rights Reserved http://www.flickr.com/photos/speck_in_time/1244508536/
© GeoMe, All Rights Reserved

Content Mashup Example

• Seamless integration within the
GeoMe application

• Clear cross‐marketing and
promotion of 11870 and GeoMe via
web and SMS channels

• Easy access to relevant information

• Members C ll t A ti i t read
M b Call to Action is to d
more on the 11870.com website

© GeoMe, All Rights Reserved

Web Community Partnership

• API integration bridging gap
from web to mobile

• ‘Social Network Toggle’

• Focussed on content and
F d d
community integration

• IRL Connect already has over
y
130,000 people on its map

Social Networking

25% of internet users visit Social Networking Sites

...but only 3.5% of mobile users do the same

© GeoMe, All Rights Reserved
© GeoMe, All Rights Reserved

location‐based social networking
2008 Global Start‐up Map

• As of today, over 2000 iPhone apps incorporate location data
• Mobile 2.0 is all about location and context

© GeoMe, All Rights Reserved

Gartner’s Hype Cycle Adapted for LBS

2000 2005 2007 2010

© GeoMe, All Rights Reserved

Apps vs Mobile Internet
A M bil I t t

• Apps and widgets work best on mobile
• Apps have clearer monetisation opportunities
• Most popular iPhone app, TapTap Revenge,
p p pp, p p g ,
downloaded by 16m users to date

© GeoMe, All Rights Reserved

Apps vs Mobile Internet

We live in a download culture...
We live in a download culture

• Each dot represents a download of The Slip by Nine Inch Nails within that specific geographic region

Finding your niche

© GeoMe, All Rights Reserved

Finding your niche
A Social Network for Latino baby Lovers?

© GeoMe, All Rights Reserved

Privacy Conundrum

http://www.flickr.com/photos/smhyla/119740628/
© GeoMe, All Rights Reserved

Google street view

© GeoMe, All Rights Reserved

Probability Impact Incident Matrix

Source: David Riphagen

© GeoMe, All Rights Reserved

How to deal with privacy

• Don’t
Don tshow user s real time
user’s
location...(preferably don’t
show it at all!)

• Opt-in process

• Segregate public from private
domain

• Adopt CTIA Best Practices

• Push services still tricky...
© GeoMe, All Rights Reserved

Thank you!
Ric Ferraro (ric.ferraro@geo‐me.com)
Follow me at: twitter.com/ricferraro
/

Mobile Blog: www.mobverge.blogspot.com
Location Based Services by R Ferraro: Available from Manning Publications in 2010

© GeoMe, All Rights Reserved

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Location Based Social Networking by Ric Ferraro

1. Venture supported by: Location-based Social Networking Ric Ferraro, GeoMe CEO Venture supported by: V db Informa M bil L I f Mobile Location S i ti Services C f Conference London 12-13th May 2009 Informa Mobile Location Services Conference Presentation, London 12-13th May 2009 Flickr photo by nz (dave): http://www.flickr.com/photos/nzdave/245728298/sizes/l/ http://www.flickr.com/photos/nzdave/303236483/in/set-72157603225012323/

3. What is GeoMe? What is GeoMe? Add friends straight from the p phone address book Post public GeoNotes or private messages... ...anywhere in the world Search by Mood: • from Sexy to Sleepy • from own community or mashup layers © GeoMe, All Rights Reserved © GeoMe, All Rights Reserved

4. Some GeoMe Stats 3rd Party Channels GeoStats for GeoMe downloads, Q1 09 • Launched Mar09 1% 2% 1% Asia • 50,000 downloads 3 weeks 50,000 downloads 3 weeks 8% 31% Europe E 7% 5% after public beta release Africa North America South America 45% Oceania Own Web Channel O W b Ch l Middle East • 450% increase in traffic to website Unknown Region m‐o‐m Source:AdMob • Membership growth 140% m‐o‐m © GeoMe, All Rights Reserved

5. Getting over Barriers to Adoption • Privacy concerns • Closed Social networks • Mobile data costs • Roaming costs g • User Experience User Experience © GeoMe, All Rights Reserved http://www.flickr.com/photos/speck_in_time/1244508536/ © GeoMe, All Rights Reserved

6. Content Mashup Example • Seamless integration within the GeoMe application • Clear cross‐marketing and promotion of 11870 and GeoMe via web and SMS channels • Easy access to relevant information • Members C ll t A ti i t read M b Call to Action is to d more on the 11870.com website © GeoMe, All Rights Reserved

7. Web Community Partnership • API integration bridging gap from web to mobile • ‘Social Network Toggle’ • Focussed on content and F d d community integration • IRL Connect already has over y 130,000 people on its map

11. Apps vs Mobile Internet A M bil I t t • Apps and widgets work best on mobile • Apps have clearer monetisation opportunities • Most popular iPhone app, TapTap Revenge, p p pp, p p g , downloaded by 16m users to date © GeoMe, All Rights Reserved

12. Apps vs Mobile Internet We live in a download culture... We live in a download culture • Each dot represents a download of The Slip by Nine Inch Nails within that specific geographic region

18. How to deal with privacy • Don’t Don tshow user s real time user’s location...(preferably don’t show it at all!) • Opt-in process • Segregate public from private domain • Adopt CTIA Best Practices • Push services still tricky... © GeoMe, All Rights Reserved

19. Thank you! Ric Ferraro (ric.ferraro@geo‐me.com) Follow me at: twitter.com/ricferraro / Mobile Blog: www.mobverge.blogspot.com Location Based Services by R Ferraro: Available from Manning Publications in 2010 © GeoMe, All Rights Reserved

Location Based Social Networking by Ric Ferraro

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