Walgreens made headlines in 2012 by releasing APIs for mobile developers to enable photo printing from smartphones and quickly followed up with an API for prescription drugs. But what's a traditional business like Walgreens doing with an API? Way beyond increased relevance in an Instagram age, the Walgreens story is one of transformation of an entire business model. Join Tim McCauley and Joe Rago as they share Walgreens' journey through the digital transformation of a century old brick-and-mortar enterprise.
Event Marketing Mandates Data CollectionGoSpotCheck
Marketing your event is crucial to its success. In order to make the most of an event, you need a marketing strategy that directly engages consumers instead of more traditional methods like lectures and meetups. The event should invite and encourage an active audience to participate in the evolution of your brand in various ways.
Quality staff members can serve as your brand ambassadors and help create a positive image for your brand. Dedicated employees that work hard need a way to document and proves successes – in order to change or further working strategy.
Similarly, collecting consumer insights can boost the power of your brand and the effectiveness of your event. We live in an experience economy and creating memorable moments for your customers through event marketing, product launches and more will win over your customers.
4 Elements of a Mission-Critical Marketing PlatformAppsFlyer
Oren Kaniel, CEO and Co-Founder of AppsFlyer, at NOAH TLV in April 2019. The talk covered the 4 key elements that are crucial for a mission-critical marketing platform.
Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.
Presenting the unique advantages you can provide to your client using the Mar...Proscape
Where do Mobile Apps Fit in the Digital Marketing Funnel? This editable presentation is specifically designed to help creative agencies talk to clients about how mobile marketing apps will help them with their sales conversions.
Project Objective: To gain local relevancy while maintaining corporate brand, margin goals, and commitment to shareholders in order to provide a relevant shopping experience for Target customers.
Managed a team of four members to obtain an overall goal; Studied demographics and geographics in order to determine consumer preferences base on regionalization throughout the United States and Canada, Researched and developed the concept of mobile application implementation in Target stores across these regions, allowing sales and product promotions to be delivered to customers via email & mobile notifications; Regionalized areas of the United States and Canada based on location of Distribution Centers, Food Distribution Centers, and Corporate Offices to analyze best delivery of implementation of new ideas; Consulted with upper-management to improve product niche merchandising and later presented ideas to these members of the Target team; Placed 2nd out of 24 competing teams in overall competition.
Walgreens made headlines in 2012 by releasing APIs for mobile developers to enable photo printing from smartphones and quickly followed up with an API for prescription drugs. But what's a traditional business like Walgreens doing with an API? Way beyond increased relevance in an Instagram age, the Walgreens story is one of transformation of an entire business model. Join Tim McCauley and Joe Rago as they share Walgreens' journey through the digital transformation of a century old brick-and-mortar enterprise.
Event Marketing Mandates Data CollectionGoSpotCheck
Marketing your event is crucial to its success. In order to make the most of an event, you need a marketing strategy that directly engages consumers instead of more traditional methods like lectures and meetups. The event should invite and encourage an active audience to participate in the evolution of your brand in various ways.
Quality staff members can serve as your brand ambassadors and help create a positive image for your brand. Dedicated employees that work hard need a way to document and proves successes – in order to change or further working strategy.
Similarly, collecting consumer insights can boost the power of your brand and the effectiveness of your event. We live in an experience economy and creating memorable moments for your customers through event marketing, product launches and more will win over your customers.
4 Elements of a Mission-Critical Marketing PlatformAppsFlyer
Oren Kaniel, CEO and Co-Founder of AppsFlyer, at NOAH TLV in April 2019. The talk covered the 4 key elements that are crucial for a mission-critical marketing platform.
Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.
Presenting the unique advantages you can provide to your client using the Mar...Proscape
Where do Mobile Apps Fit in the Digital Marketing Funnel? This editable presentation is specifically designed to help creative agencies talk to clients about how mobile marketing apps will help them with their sales conversions.
Project Objective: To gain local relevancy while maintaining corporate brand, margin goals, and commitment to shareholders in order to provide a relevant shopping experience for Target customers.
Managed a team of four members to obtain an overall goal; Studied demographics and geographics in order to determine consumer preferences base on regionalization throughout the United States and Canada, Researched and developed the concept of mobile application implementation in Target stores across these regions, allowing sales and product promotions to be delivered to customers via email & mobile notifications; Regionalized areas of the United States and Canada based on location of Distribution Centers, Food Distribution Centers, and Corporate Offices to analyze best delivery of implementation of new ideas; Consulted with upper-management to improve product niche merchandising and later presented ideas to these members of the Target team; Placed 2nd out of 24 competing teams in overall competition.
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...E-Commerce Berlin EXPO
Jan Lastuvka CEO & Co-Founder MonkeyData
Multi-channel selling has become a necessity for online retailers. Selling across multiple sales channels has complicated the way retailers can effectively manage their business. With more channels, marketplaces and social media platforms to sell on, daily operations and data analysis have become more complex. In this presentation I will show you tips on how to select the best sales channels and how to analyze the data to be successful in multichannel sales.
An Overlooked Part of Outdoor Industry Retail? DataGoSpotCheck
The right software gives independent reps the tools to examine brand management strategy and ensure that crucial field data is collected. Planograms, displays and visual merchandising are three components of retail that are vital to the outdoor industry. Similarly, initiatives directly involving sales reps and brand ambassadors need to be monitored and examined, to ensure optimal results. The following aspects of outdoor industry retail can be enhanced with mobile data collection.
Vendor contracts: Many vendor contracts allow independent reps to put products on sale, given a certain time window. The goal of vender contracts is often to maintain brand consistency – through pricing and related marketing efforts. As such, vendor contracts can be extremely comprehensive, and SaaS tools ensure retailers follow the outlined regulations.
Demos: Field reps often perform demos and need to gather real-time information surrounding the success of the event. Data points regarding sales, reviews and marketing can be extremely helpful for brands spending time and money for demos and sampling.
Seasonal promotions: Seasonal merchandising, especially relevant with the holidays approaching, needs to be optimized. The last two months of the year offer an extremely small time window with tremendous opportunity.
Monitoring competition: SaaS tools should help gather insight surrounding internal data as well as competitive intel. Track competition to better understand the market and related customer needs and demands.
Mobile and Retail, close to the moment insights - TNS & KantarMerlien Institute
at Market Research in the Mobile World Europe
23 - 26 September 2014, Belin, Germany
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
WisePass is a lifestyle subscription platform that gives you access to 300+ vendors, including bar, restaurants, coffee shops, movie theaters, and many more.
How to get the most of your SEA/AdWords campaigns thanks to Web Analytics?Universem
Discover the power of an advanced Web Analytics setup to optimize your Adwords & Online marketing campaigns. A conference given on October 15th 2015 at Digital First 2015.
Cross-channel User Engagement and How Tokopedia Does It RightMoEngage Inc.
Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million+ active users. Learn here how Tokopedia streamlined Cross-channel user engagement and improved first-month user retention by 60%.
Lee Chadwick, CEO & Founder at WOW Analytics speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
E-commerce Berlin Expo 2017 - Kick your business to the next level with multi...E-Commerce Berlin EXPO
Jan Lastuvka CEO & Co-Founder MonkeyData
Multi-channel selling has become a necessity for online retailers. Selling across multiple sales channels has complicated the way retailers can effectively manage their business. With more channels, marketplaces and social media platforms to sell on, daily operations and data analysis have become more complex. In this presentation I will show you tips on how to select the best sales channels and how to analyze the data to be successful in multichannel sales.
An Overlooked Part of Outdoor Industry Retail? DataGoSpotCheck
The right software gives independent reps the tools to examine brand management strategy and ensure that crucial field data is collected. Planograms, displays and visual merchandising are three components of retail that are vital to the outdoor industry. Similarly, initiatives directly involving sales reps and brand ambassadors need to be monitored and examined, to ensure optimal results. The following aspects of outdoor industry retail can be enhanced with mobile data collection.
Vendor contracts: Many vendor contracts allow independent reps to put products on sale, given a certain time window. The goal of vender contracts is often to maintain brand consistency – through pricing and related marketing efforts. As such, vendor contracts can be extremely comprehensive, and SaaS tools ensure retailers follow the outlined regulations.
Demos: Field reps often perform demos and need to gather real-time information surrounding the success of the event. Data points regarding sales, reviews and marketing can be extremely helpful for brands spending time and money for demos and sampling.
Seasonal promotions: Seasonal merchandising, especially relevant with the holidays approaching, needs to be optimized. The last two months of the year offer an extremely small time window with tremendous opportunity.
Monitoring competition: SaaS tools should help gather insight surrounding internal data as well as competitive intel. Track competition to better understand the market and related customer needs and demands.
Mobile and Retail, close to the moment insights - TNS & KantarMerlien Institute
at Market Research in the Mobile World Europe
23 - 26 September 2014, Belin, Germany
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
WisePass is a lifestyle subscription platform that gives you access to 300+ vendors, including bar, restaurants, coffee shops, movie theaters, and many more.
How to get the most of your SEA/AdWords campaigns thanks to Web Analytics?Universem
Discover the power of an advanced Web Analytics setup to optimize your Adwords & Online marketing campaigns. A conference given on October 15th 2015 at Digital First 2015.
Cross-channel User Engagement and How Tokopedia Does It RightMoEngage Inc.
Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million+ active users. Learn here how Tokopedia streamlined Cross-channel user engagement and improved first-month user retention by 60%.
Lee Chadwick, CEO & Founder at WOW Analytics speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Augmented Reality: Crossing the Chasm of the Hype Cycle (AWE 2015)Chris Nunes
A presentation by Chris Nunes at Augmented World Expo 2015 on June 8 2015 in Santa Clara, CA. "Crossing the Chasm of the AR Hype Cycle" provides a brief analysis of the state-of-business of the Augmented Reality sector, as well as the industry initiatives of the IEEE's new taskforce "Augmented Reality Directions & Standards".
Presentation: Understanding Customer Centricity
Have you ever wondered why some organizations fail while some achieve stunning success? What is the secret behind successful organizations? To survive and thrive in this competitive world organizations are moving from product first approach to something else.
Presented to: Women in Agile Houston Group
Presented on: 7/15/2020
The need for an Omnichannel marketing strategy
A single view of the customer - A single view of the user’s lifecycle
Drive significant ROI through Omnichannel marketing – Industry examples and best practices
How AI and machine learning can boost your Omnichannel campaign performance
HANDI Health Apps Presentation: NEC November 2013Scott Hague
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
I lead a team in the intense 2015 Target Case Competition. The objective of the Target Case was to find a way to enhance Target Corporation’s grocery offerings using technology. Upon further research, we were able to identify that Target’s offerings were not perceived as fresh by their consumers. The company was interested in enticing millennials with focused product assortments but they had yet to push these offerings in a way that was compelling for their desired target market. Knowing that Target often creates special experiences within each section of their stores, it is important they carry this within their grocery sections, too. Therefore, we recommend that Target Corp. install interactive digital signage within its grocery sections. We offered them uses of the digital screens and methods to calculate ROI. We also took it a step further to calculate that the expected cost of installing such technology would be roughly $2000 per store. We projected that implementing our recommendation would highlight the freshness and sustainability of Target’s grocery offerings and its value chain. We won the first place grand prize, here is our presentation.
Why Your Busines Needs Mobile App. MobiApp2u.com is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications MobiApp2u.com delivers mobile apps and mobile websites on every platform. MobiApp2u.com will put you in front of your customers on devices they access most with information and tools that make it easy for MobiApp2u.com to connect with their mobile audience.
MobiApp2u.com’s commitment to reaching their audience with targeted mobile marketing will put you far ahead of your competitors. We’re here to help with all your mobile marketing needs and we have thorough analytics that are measurable for making strategic mobile marketing decisions.
We look forward to working with you and showing you the real power of mobile marketing
The New-Era Digital Store: Expectations, Insights and Consumer IndividualityMozu
Learn about the exhilarating future of the digital store with this presentation from Jason Wallis, CTO of Mozu, and guest speaker, Adam Silverman, Principal Analyst of Forrester Research.
Intro presentation to Footprints for RetailFootprints AI
Footprints finally solves the fusion of shoppers’ real-world behavior with their digital data by using behavioral profiling through high-precision anonymous indoor tracking & proprietary AI.
With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
How to use the power of data in e-Commerce? Applying the Big Data solutions makes it possible to analyse data in real time. This allows us to use the data not for reports only, but to translate them into action.
Case Study: triple online revenue with the right digital ecosystemAndy Didyk
View this case study to learn how Hunter Fan increased online revenue 3X with an innovative mobile strategy for both their retailers and product buyers. Featuring a partnership between digital agency Ntara and product registration company Registria.
Learn how a 2 tiered mobile strategy engaged both retailers and product buyers.
See how Hunter Fans used product packaging to engage buyers on their phones.
Learn how your brand can find "Super Buyers" with mobile and increase e-commerce revenue.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
10 Commandments of Augmented Reality Projects
1. When AR stands for
“Actionable” and
“Realistic”
Richard Ferraro. CMO
richard@catchoom.com
+34 627 037 515
2. Content
• About Us
• Almirall Case Study
• Plandent Case Study
• Winewoo Case Study
• Best Practice Lessons
3. We enable brands or publishers
to link real objects directly to digital experiences.
We provide Image Recognition and Augmented
Reality tools for developers and agencies.
more accurate than our
nearest competitor*
33+ 25%million scans
every month
million smartphones
powered by Catchoom
40+4+ 20%
* -according to independent benchmarking performed by Layar, 2013
5. Community Facts & Figures
• 5,000+ developers
• Most frequent CraftAR use case: scan-to-buy
• Most common object recognition app:
beverages (esp. Wine bottles)
• Fastest growing segment of enquiries:
Educational case-studies
• Campaign with most scans: world cup football
stickers (+100m scans)
• Strangest enquiry: recognising the head of a
deer whilst in motion
6. Objective: a virtual pharmacy
assistant
Client: Almirall wanted to reach
their customers directly for
education and guidance purposes.
Features upon recognition:
• Usage guidelines
• Promotional content
• Alerts for drug dosage
FotoFarma App
7. Plandent used Image Recognition via
our Adobe Phonegap plugin to
recognise over 10,000 SKUs
Dental professional simply point, scan
and re-order supplies via the app and
so avoid stock-outs
Plandent Scan-to-order app
8. Plandent expects 60% of its customers to
download the app by end 2015
Image Recognition used as most
straighforward way of connecting
products to Plandent’s m-commerce
platform
Plandent Scan-to-order app
9. 200,000 wines in the palm of your
hand
• App published in Jan 2015
• Covers 80% of French wines
• Taps into a $330m dollar market
• In US, 84% of shoppers use
smartphone to inform buying
decisions while in-store
Winewoo
10. Key success factors
• Well-established web community
as foundation for app
• Simplicity of concept –no
gimmicks
• Taps into motivated, regular
buyers
• Community concept provides
stickiness
Winewoo
11. The 10 Commandments of Best Practice for AR
campaigns
1. Plan your process
2. Focus on a simple concept
3. Make it useful as well as attractive
4. Track interactions
5. Provide instructions
6. Do preliminary testing
7. Add eye-catching calls-to-action
8. Ensure digital content complements the
physical
9. Do final testing
10. Spread the word