A quick guide to some key mobile technologies that you can use to promote your product, services and more - local or international, there is something you can do ... Presented at SearchLeeds 2018 and OnlineSeller 2018

1. Past, the present and the future
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2. - History of the mobile web
- Where we are today
- 5 key technologies
- & The future
- Questions ?
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3. I think most of us are
Nomophobic today…
the fear of leaving our
mobile phones at home
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4. 1999 Nokia 7110 first WAP phone
The Nokia 7110 is a GSM mobile phone announced in February
1999 and released in October 1999 It was the first mobile
phone to run Series 40[2] and to come with a WAP browser.

5. 2003 Nokia went weird

6. But the n-series 2005 was awesome
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7. 2007 – iPhone 1
2007 Apple entered the market with its first Smart Phone market. With it signature touch screen and minimal interface
that renders a virtual keyboard or custom interface options when necessary. The first generation iPhone has a 2.0
Megapixel camera, portable media functions, internet (including email, web browsing, and Wi-Fi conductivity) as well
as text messaging and visual voicemail. First-generation phones were released with quad-band GSM EDGE. (source,
Wikipedia)

8. 8gb microSD (vs 4gb)
5mp Camera
3G!!!! (vs 2g)
TV Out
GPS (iPhone couldn’t)
Video (iPhone couldn’t)
Cut and Paste
Nokia was so much
better than iPhone
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9. 2008
Every company became a little app
crazy, making apps for anything and
everything – if you had a big
company, you needed an app and
often that, rather than the user was
the thinking behind it.

10. (In 2018 –
everything
is an app)

11. 60% of apps have never been
installed?

12. Twitter - @dergal #searchleeds
2018 Companies are pushing apps for everything …. At the
expense of the user

13. In 2015 – PWAs
Progressive Web Apps

15. Manifest
JSON LD
Service
Worker

16. Service
Worker
choose what
works offline

17. Manifest
JSON LD
Choose how it looks
as an app

18. https://erudite.agency/insights/
The level of stress caused
by mobile phone delays is
greater than a horror
movie. PWAs can make
interaction far faster…
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19. https://whatwebcando.today/

20. In 2017 – WebAssembly

21. In 2011 – meet Siri
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22. In 2014 – meet Alexa

23. Google Assistant is now one of the
leaders in the experience, making it
easier to discover ‘things’ and interact
with them.

25. Correct markup is of course key for
this to be successful

27. √Ω

30. mobilemoxie.com/blog/entity-first-indexing-mobile-first-crawling-1-of-5/
MobileMoxie have done a fantastic
blog series explaining this, and far far
more – well worth a read!

34. If you ask Alexa to buy you an iPhone case
? This is the one they will choose, the
Amazon Choice for iPhone Case … This is
voice purchasing practicality

35. Nick Wilsdon from Vodafone (and
other places) is delivering incredible
research and insight and his talks are
always must see’s

36. Getting
Started -
codecademy.com/courses/learn-alexa-skills-kit

37. getstoryline.com

38. In 2009 – AR was limited but
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39. In 2011 – DigitalLeeds game!
Photo by Rick Harrison

40. In 2013 – AR was practical
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41. In 2015 – 360 YouTube Videos

42. In 2016 – Pokemon Go

43. 2018 – Spotlight Stories
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44. 2018 – ARCore bit.ly/arcoreapps
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45. Today? FIX THE BASICS
https://www.youtube.com/watch?v=N1VJVz2JBX

46. ESPECIALLY SCHOOLS
https://www.youtube.com/watch?v=N1VJVz2JBX

47. The future … prediction!
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48. Twitter - @dergal #searchleeds

49. Twitter - @dergal #searchleedsMovie – Her

50. Twitter - @dergal #searchleedsMagic Leap 2018

51. Twitter - @dergal #searchleeds
Privacy is a thing

52. Thanks!
Gerry White
Gerry@takeitoffline.co.uk
TakeItOffline.co.uk
Linkedin/in/dergal
Twitter - @dergal