The document discusses recent developments in local advertising and mapping technology, highlighting Google's price reduction for Maps API, Apple's launch of a native mapping solution, and Nokia's collaboration with Oracle. It emphasizes the significant impact of social media on purchasing decisions, indicating that a majority of users are influenced by friends' suggestions. The document also forecasts substantial growth in mobile local ad revenues and outlines key strategies for businesses in the advertising space.

2. Mapping and the Future of Local
Advertising
Google lowered maps API pricing, Apple launched a
native mapping solution, and Nokia inked a deal with
Oracle for the Nokia Location Platform. Profit from this
paradigm shift in advertising.
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3. ABOUTME
• MUDs, BBSs, Windows, DOS, & Corncob 3D
• Auction Site Network
• CyberTronix
• InfoMedia
• InterFACE Holdings
• OTRIAD
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4. OTRIAD
• Focus on Performance Driven Campaigns
• Long-term Partnership Goals
• Full Service Shop
• Great Team
• Incubation Initiatives
• Manhattan Offices
• Fully Funded
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5. THESPEAKEASYEXPERiENCE
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6. THESPEAKEASYMAP
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7. GOINGVIRAL
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8. WHY?
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9. UNIFIEDCOMPUTING
Fabric computing or unified computing involves the
creation of a computing fabric consisting of
interconnected nodes that look like a 'weave' or a
'fabric' when viewed collectively from a distance.
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10. UNIFIEDCOMPUTING
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11. Social
Purchasing
Paradigm
Shift

12. SOCIALPURCHASING
“One finding which was not surprising was the fact that 81% of US respondents
indicated posts from their friends directly influenced their purchase decision. This
finding supports an early study done by the Chief Marketing Officer (CMO) Council
and Lithium, a social media tech firm, which revealed 80% of respondents
“tried new things based on friends’ suggestions.”1
•23.1 million discover new brands or products through social media (up 22 percent from 2010) 2
•22.5 million use social media to learn about unfamiliar brands or products (up 9 percent); 2
•17.8 million are strongly influenced in their purchase decisions by opinions in social media (up 19
percent);2
•15.1 million refer to social media before making a purchase2
1 Forbes.com 2012
2 Knowledge Networks 2011 Study
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13. BrokenLocalCurationModels
• Does a local high school kid know the best sushi in
Forest Hills?
• Does a guy that got turned at away at a club for
wearing sneakers leave a good review?
• Will you pay $18 for a martini?
• Is a tourist from Texas likely to know what
constitutes “great” French cuisine in Manhattan?
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14. THEBIGBOYSAREMOVING
• June 22, 2012 – Google lowers pricing and raises
call limits for Google Maps API.
• September 19, 2012 – Apple releases IOS 6 with
Apple Maps & locks Google Maps app in approval
process.
• October 10, 2012 – Nokia makes deal with Oracle
for Nokia Location Platform to provide worldwide
maps for Oracle-based solutions.
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15. MOBILELOCALGROWTH
Mobile local ad revenues will grow from
$784 million last year to $5.01 billion in 2016.
If that seems low, keep in mind that we're
just talking about the local segment of
overall U.S. mobile ad revenues.1
1 SearchEngineWatch.com 2012
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16. CONNECTINGTHEDOTS…
• Demonstrated Need
• Unified or Fabric Computing Philosophy
• The Shift to Social Purchasing
• Broken Local Curation Models
• Big Player Positioning
• Mobile Local Growth Trends
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17. WHATNOW?
• Positioning
• Piggybacking
• Technology Development/Integration
• Iterative processes
• Long-term Commitment
• User Acquisition
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18. AFFILIATES/PUBLISHERS
• Affinity Maps
• Index Map Pages
• User Generated Content
• Mobile Applications
• Leverage Your Channels
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19. STARTUPS&entrepreneurs
• Niche Mobile Apps
• Niche Mapping Sites
• Niche Mappings Web Apps
• SAAS Applications
• Branding is Key
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20. INVESTMENT&JOINTVENTURES
• Team
• IP
• Active Users
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