Appographics is a method of targeting audiences on mobile apps by segmenting apps into logical groupings based on the type of app and how consumers use it. This allows marketers to more easily reach audiences attracted to certain app types. Data shows click through and conversion rates vary significantly by app type, with games generally having lower conversion rates as users remain engaged in gameplay. Testing campaigns across different appographic segments can help identify high performing groups to focus advertising impressions on and optimize direct response campaigns.

5. Appographic Segments Application Type Consumer Use =App Type:Game =App Use: Dating

6. Appographics Segments & Categories Application Type Consumer Use Vertical Industry Dating Adult Content Automotive Game Business & Money BusinessToBusiness Personal Utility Dating & Relationships CPG Poke &Throw Educational Entertainment Profile Extension Events Finance Quiz Expression Healthcare Rate & Rank Fighting None Video Just For Fun Personals Knowledge Retail Movies & TV Sports Music Technology Personality Telecommunications Quizz or Poll Travel Racing Role Playing Self Identity (Who am i) Shopping Sports Travel