SlideShare a Scribd company logo
1 of 21
Download to read offline
5 BIGGEST APP
MARKETING PITFALLS
Are you making these 5 Biggest App Marketing Pitfalls?
• If you build it they will come – said no successful mobile app ever! It
does sound good, but it s an extremely poor way to steer your app into
the App marketplace. Just like you there are numerous aspiring
developers launching innovative applications on a daily basis.
• If you don t have a clever marketing strategy up your sleeve, be
prepared for your app to sit unnoticed in a corner.
Introduction
Cont…
• Mobile applications are more than a trend – they offer a completely new
form of engagement! But once the user discovers your app and installs it
on his phone or tablet, that s just half the battle won. Do remember, the
first few minutes after the user gets the app on his device can clearly
determine whether they are going to be active users or if they are going
to immediately uninstall it and move to other options on the App Store.
• The biggest pitfalls when it comes to mobile app marketing is – flaunting
your app just like a desktop app, releasing it without any plan, and
releasing an app which is almost like a mobile website! Fail.
• Before we move on to the most common mistakes app developers make
while marketing their app, let s take a quick look at the tried and tested
ways to market your app which would always guarantee successful
results.
Social Media & Pre-Launch Promotion
• Brilliant way to market your app to your potential customers. Facebook
and Twitter are two great social networking sites that offer app-install
ads. You can also try Foursquare as it offers the ability to create tips and
these tips can be great boosters at promoting your app.
• Try incorporating a tell-a-friend feature within your app.
• Spread the buzz about your app prior to its launch. Contact bloggers
and journalists who would write about things related to your app thus
driving app engagements and mobile app installs. Before the launch
conduct a thorough market research, do competitive analysis and also
check out paid media efforts to identify cost-effective solutions; getting
hold of a good PR team can also work wonders for your app launch.
Plan Multiple Releases
• While releasing your app, don t pack in all the features at once as the
excitement will fade away after the app has been used multiple number
of times. Design your app in such a way that with every update it will
always have something new and exciting to offer the user. As your app
progresses over time, the newer versions of it would boost sales even
more.
Think About ASO
• App Store Optimization (it is an SEO-related activity) which is the
process of improving the visibility of the app. The App Store industry is
dominated by various platforms and it is important that you stay
updated with important data related to improving your position within
the Store.
• Companies handling ASO related activity will make sure that all the
information surrounding your app is well-structured and relevant.
• These strategies mentioned above are all great approaches to gaining
user retention, driving daily usage and getting users addicted to your
app no doubt, but also remember – kindly do not deploy all of them at
once! Also ensure that your users attain a delightful mobile app
onboarding experience.
Cont…
• Maintaining a systematic back-up of plans keeping an open mind to
experimenting always helps as some plans may work and some might
miserable fail.
• Earlier, marketing just meant advertising your brand on print, TV and
radio jingles; and the content looked and stayed the same through all
these mediums. But the advent of smartphones and the digital era have
changed things completely – consumers can get in touch with your
brand through more channels. In other words, you can no longer afford
to zero in only on one element of your marketing and leave out the rest.
• Your future business prospects, mobile app users and leads are all
looking for an integrated marketing experience with your brand, and if
you don t provide one – your competitors will do it for you.
Mistake 1: No Content Strategy
• Content marketing is not the only way to receive organic traffic.
Strategic content marketing will always deliver the right organic traffic
you want and need. As David Meerman Scott says, On the web, you are
whatever you publish , and your content is the face of your brand. So, if
you do not have a systematic digital content strategy, you are in trouble!
• We understand that the biggest hurdle faced by your industry is not
having a content plan or just the lack of inspiration (who is going to read
my content, my industry is so boring) or the most common one – lack of
resources to publish.
• Worry not, you don t always need a great group of writers to develop the
next best content strategy – what you really should work on is a focused
commitment to provide your future prospects and app users content
which they wouldn t look for elsewhere. It s all about connectivity.
What You Can Do?
• Are you looking for inspiration? When it comes to innovation, power and
insightful content marketing, check out Coca-Cola s ’acebook page,
IKEA on Pinterest, Burger King on Twitter. These are great reminders to
all of us that no matter what your brand is or whichever industry you
belong to, content is never boring and is something users will always
look forward to!
• As explained by Neil Patel in his blog, How to Create a Content Strategy
That Actually Drives Organic Traffic – “aining organic traffic is a slow
and systematic process. You engage, you refine, you rework, and you
keep at it.
Mistake 2: Need For Speed
• Speed kills but when it comes to app marketing, the faster the better. If
your app takes a little longer than 3 seconds to load, 50% of your users
are going to switch to the next best option. And the problems don t stop
there – slow apps would always attain a lower search ranking, which
means your prospective users might never even find you even if you
have a great strategy planned ahead.
• Time is money and in the world of marketing, it truly is.
What You Can Do?
• Retaining your users and keeping your mobile app s popularity running
smoothly post launch depends on how quick and responsive your app is.
So if your app is running slow, it s high time to pull up your socks and
optimize your app! If your newly launched app takes too much of time to
launch, trim the fat.
• Here are a few pointers that could help:
– Reduce the heavy graphics, check with your mobile app developers and
optimize the app code to get rid of any glitches or a lag.
– Don t overload the app content within the launch process as this can
immediately slow down the functioning of the app.
Cont…
• Also, before you roll out your app to your users ensure you have tested
the app thoroughly for bugs and any other technical issues on all tablets
and smartphones.
• As stated by a leading software analytics company, New Relic s report –
Slow Mobile Apps Ruin Everything, Developers and app providers need
to be proactive about detecting problems with their apps, and fixing
those problems before users even have a chance to notice. In today s
competitive landscape, developers can t afford to be left behind.
Mistake 3: Blowing Your Own Trumpet, Much?
• Nobody likes a showoff. Don t you just hate it when at a social event, a
fellow guest brags too much about their achievements, hobbies and life
without communicating with the other members of the group. Sounds
familiar? Yes, this applies to mobile app marketing too!
• Most of the app marketers think that users want to hear all about their
brand non-stop: NO! The best brands out there share 70-80% of their
content with their audiences that provides a solution or motivates that
user – the remaining 20-30% is about the positives of their brand and
why you should switch to it.
What You Can Do?
• When it comes to social media specifically, it should be two-way traffic:
do listen to what your customers are talking, gauge their feedback,
check when do they interact with your brand the most and most
importantly – what kind of content clicks the best conversations, then
adapt your strategy accordingly!
Mistake 4: Mobile App vs Mobile Website
• Both mobile applications and mobile websites allows users to find and
get access to your brand from devices they use the most, but having a
mobile website and a mobile application are not the same thing.
• Your app is not a desktop app, don t pretend it is. Your users are going
to use your app on their smartphones and tablets, so you should market
it on that itself. So how do you do it?
What You Can Do?
• The key lies in thinking about what your users are doing now on their
devices, and how your product and the problem it solves would fit
within that ecosystem. Don t try to shrink your landing page into the
small screen of the smartphone and claim it to be an app.
• Build a responsive app which would fit across screens of all devices and
focus on creating an intuitive app packed with effective user experience.
Cont…
• For mobile apps, the marketing goal must be to integrate your app
seamlessly into your users lives in such a way that it simplifies it and
doesn t complicate it.
• In the world of apps, the primary focus is the completion of a task. Apps
are built around tasks, which should be simple in their nature. Extra
features should not be hidden behind buttons; navigation should be
simple and straight forward, not hidden behind icons. - Lukas Imrich
from STRV in his blog, Designing for the web vs. Apps in the Mobile Era.
Mistake 5: Let’s Talk About Privacy
• Mobile app users, especially in the US, are extremely concerned when it
comes to privacy. When you are working on your app marketing
strategy, ensure that your mobile marketing technology strictly follows
all the industry regulations and best practices for collecting, using and
securing personal data of the users.
What You Can Do?
• Before your app and marketing messages collects sensitive information,
ask your users for permission and also publish a link to your privacy
policy all across your websites and advertisements.
• ”ere s a detailed ’ederal Trade Commission Staff Report, Mobile
Privacy Disclosures which throws more light on this matter.
• Don t forget that feedback you get from your app users is directly
proportional to your app s success. Work on creating an interactive
feedback system and install an analytics dashboard to figure out how
you can keep your customers coming back for more! There s always
room for improvement, and if you are making any of the above mistakes
while marketing your app, better late than never!
• Whether you have a short period of time to engage a business prospect
or your team, the above mistakes are the most common errors
committed by even the best of the app marketers.
Author Bio
Shoeb Ahmad, with an experience of 15+ years in Digital World, heads
Digital Marketing at Mobisoft Infotech. He has a rich experience in SEM,
SEO, Social Media & other verticals of Digital Media. He also has been a
consultant for a variety of industries, enterprises & startups. He loves
reading & traveling. He often writes on various forums since he believes
Knowledge increases by sharing. ’ollow him @shoeb_ahmad
Contact Us
HOUSTON, USA PUNE, INDIA
1811 Bering Dr, Suite 200, Plot No. 46, Rajiv Gandhi Infotech Park,
Houston, TX 77057 Phase I, MIDC, Hinjawadi,
855-572-2777 / 855571-APPS Pune, India - 411 057
+91-20-65293691 / +91-20-65293692
Website : www.mobisoftinfotech.com
Email : info@mobisoftinfotech.com
Twitter : @mobisoftinfo
Copyright © 2015 Mobisoft Infotech LLC, Houston, Texas. All Rights Reserved.

More Related Content

What's hot

App retention:engagement july 18 th
App retention:engagement july 18 thApp retention:engagement july 18 th
App retention:engagement july 18 thGary Yentin
 
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 WebinarThe Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 WebinarLocalytics
 
Mobile App development
Mobile App developmentMobile App development
Mobile App developmentCode Brew Labs
 
Marketing Plan of Mobile App - Plan Your Event
Marketing Plan of Mobile App - Plan Your EventMarketing Plan of Mobile App - Plan Your Event
Marketing Plan of Mobile App - Plan Your EventAditi Maheshwari
 
How to launch an app successfully?
How to launch an app successfully?How to launch an app successfully?
How to launch an app successfully?Innofied Solution
 
BrandsLab Market Intelligence Session 2 | The Lifecycle of a Product/ Campaig...
BrandsLab Market Intelligence Session 2 | The Lifecycle of a Product/ Campaig...BrandsLab Market Intelligence Session 2 | The Lifecycle of a Product/ Campaig...
BrandsLab Market Intelligence Session 2 | The Lifecycle of a Product/ Campaig...Ebiquity-NA
 
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...Ebiquity-NA
 
Mobile app promotion strategy
Mobile app promotion strategyMobile app promotion strategy
Mobile app promotion strategyGetAProgrammer
 
Mobile Application Launch Checklist (Marketing and Analytics)
Mobile Application Launch Checklist (Marketing and Analytics)Mobile Application Launch Checklist (Marketing and Analytics)
Mobile Application Launch Checklist (Marketing and Analytics)GameChangerSF
 
Soft Launch Strategies for Mobile App Companies
Soft Launch Strategies for MobileApp CompaniesSoft Launch Strategies for MobileApp Companies
Soft Launch Strategies for Mobile App CompaniesFiksu
 
How to Release Your Mobile App in 10 Steps
How to Release Your Mobile App in 10 StepsHow to Release Your Mobile App in 10 Steps
How to Release Your Mobile App in 10 StepsIntersog
 
Marketing plan for mobile app (study fun)
Marketing plan for  mobile app (study fun)Marketing plan for  mobile app (study fun)
Marketing plan for mobile app (study fun)Nana Aditya Gorla
 
Magazine publishers
Magazine publishersMagazine publishers
Magazine publishersInstappy
 
Marketing Strategy: 'Plan It' App
Marketing Strategy: 'Plan It' AppMarketing Strategy: 'Plan It' App
Marketing Strategy: 'Plan It' AppSourab Mangrulkar
 
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive Messag...
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive Messag...App Value 101: How I Learned to Avoid Bombarding Users with Disruptive Messag...
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive Messag...Localytics
 
Mobile growth series - How to Increase App Engagement and User Retention
Mobile growth series - How to Increase App Engagement and User Retention Mobile growth series - How to Increase App Engagement and User Retention
Mobile growth series - How to Increase App Engagement and User Retention Gary Yentin
 
Five Common Mistakes to Avoid in Apps Development and Marketing
Five Common Mistakes to Avoid in Apps Development and MarketingFive Common Mistakes to Avoid in Apps Development and Marketing
Five Common Mistakes to Avoid in Apps Development and MarketingIntersog
 

What's hot (20)

Mobile App Success
Mobile App SuccessMobile App Success
Mobile App Success
 
App retention:engagement july 18 th
App retention:engagement july 18 thApp retention:engagement july 18 th
App retention:engagement july 18 th
 
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 WebinarThe Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
 
Mobile App development
Mobile App developmentMobile App development
Mobile App development
 
Marketing Plan of Mobile App - Plan Your Event
Marketing Plan of Mobile App - Plan Your EventMarketing Plan of Mobile App - Plan Your Event
Marketing Plan of Mobile App - Plan Your Event
 
How to launch an app successfully?
How to launch an app successfully?How to launch an app successfully?
How to launch an app successfully?
 
BrandsLab Market Intelligence Session 2 | The Lifecycle of a Product/ Campaig...
BrandsLab Market Intelligence Session 2 | The Lifecycle of a Product/ Campaig...BrandsLab Market Intelligence Session 2 | The Lifecycle of a Product/ Campaig...
BrandsLab Market Intelligence Session 2 | The Lifecycle of a Product/ Campaig...
 
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...
 
Mobile app promotion strategy
Mobile app promotion strategyMobile app promotion strategy
Mobile app promotion strategy
 
Mobile Application Launch Checklist (Marketing and Analytics)
Mobile Application Launch Checklist (Marketing and Analytics)Mobile Application Launch Checklist (Marketing and Analytics)
Mobile Application Launch Checklist (Marketing and Analytics)
 
Soft Launch Strategies for Mobile App Companies
Soft Launch Strategies for MobileApp CompaniesSoft Launch Strategies for MobileApp Companies
Soft Launch Strategies for Mobile App Companies
 
Mobile apps marketing
Mobile apps marketingMobile apps marketing
Mobile apps marketing
 
How to Release Your Mobile App in 10 Steps
How to Release Your Mobile App in 10 StepsHow to Release Your Mobile App in 10 Steps
How to Release Your Mobile App in 10 Steps
 
How to Plan for Successful App Launch
How to Plan for Successful App LaunchHow to Plan for Successful App Launch
How to Plan for Successful App Launch
 
Marketing plan for mobile app (study fun)
Marketing plan for  mobile app (study fun)Marketing plan for  mobile app (study fun)
Marketing plan for mobile app (study fun)
 
Magazine publishers
Magazine publishersMagazine publishers
Magazine publishers
 
Marketing Strategy: 'Plan It' App
Marketing Strategy: 'Plan It' AppMarketing Strategy: 'Plan It' App
Marketing Strategy: 'Plan It' App
 
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive Messag...
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive Messag...App Value 101: How I Learned to Avoid Bombarding Users with Disruptive Messag...
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive Messag...
 
Mobile growth series - How to Increase App Engagement and User Retention
Mobile growth series - How to Increase App Engagement and User Retention Mobile growth series - How to Increase App Engagement and User Retention
Mobile growth series - How to Increase App Engagement and User Retention
 
Five Common Mistakes to Avoid in Apps Development and Marketing
Five Common Mistakes to Avoid in Apps Development and MarketingFive Common Mistakes to Avoid in Apps Development and Marketing
Five Common Mistakes to Avoid in Apps Development and Marketing
 

Similar to App merketing-pitfalls

04: How To Engage And Retain Your Current And Future Users
04: How To Engage And Retain Your Current And Future Users04: How To Engage And Retain Your Current And Future Users
04: How To Engage And Retain Your Current And Future UsersLogan Merrick
 
Avoid these common mistakes when creating mobile app
Avoid these common mistakes when creating mobile appAvoid these common mistakes when creating mobile app
Avoid these common mistakes when creating mobile appqsstechnosoft1
 
Financial App-ortunities
Financial App-ortunitiesFinancial App-ortunities
Financial App-ortunitiesJenni Brand
 
Running your App as a Business
Running your App as a BusinessRunning your App as a Business
Running your App as a BusinessBill Magnuson
 
How to do mobile app development
How to do mobile app developmentHow to do mobile app development
How to do mobile app developmentQuantum Innovation
 
Top Reasons Why The Mobile Apps Fail and How To Avoid Them
Top Reasons Why The Mobile Apps Fail and How To Avoid ThemTop Reasons Why The Mobile Apps Fail and How To Avoid Them
Top Reasons Why The Mobile Apps Fail and How To Avoid ThemElijahj Williams
 
Convert Your App To A Ready Made App
Convert Your App To A Ready Made AppConvert Your App To A Ready Made App
Convert Your App To A Ready Made AppJacquie Pirnie
 
Mobile Healthcare Apps: 7 things to remember to get your app noticed
Mobile Healthcare Apps: 7 things to remember to get your app noticedMobile Healthcare Apps: 7 things to remember to get your app noticed
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
 
How to Develop Your Mobile Strategy
How to Develop Your Mobile StrategyHow to Develop Your Mobile Strategy
How to Develop Your Mobile StrategyAddThis
 
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...Localytics
 
Presentation Slides - Training on Business Development - Mr. Sohan Babu Khatri
Presentation Slides - Training on Business Development - Mr. Sohan Babu KhatriPresentation Slides - Training on Business Development - Mr. Sohan Babu Khatri
Presentation Slides - Training on Business Development - Mr. Sohan Babu KhatriMobileNepal
 
How to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To GuideHow to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To GuideDemand Metric
 
10 things to keep in mind before developing an app
10 things to keep in mind before developing an app10 things to keep in mind before developing an app
10 things to keep in mind before developing an appMoon Technolabs Pvt. Ltd.
 
7 Tips to pick out the simplest Mobile App Development Company
7 Tips to pick out the simplest Mobile App Development Company7 Tips to pick out the simplest Mobile App Development Company
7 Tips to pick out the simplest Mobile App Development CompanyNovate us
 
Android App Development A Complete Guide 2024.pdf
Android App Development A Complete Guide 2024.pdfAndroid App Development A Complete Guide 2024.pdf
Android App Development A Complete Guide 2024.pdfJPLoft Solutions
 
Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!RG Infotech
 
Mobile App Development Process and everything you need to Know.pdf
Mobile App Development Process and everything you need to Know.pdfMobile App Development Process and everything you need to Know.pdf
Mobile App Development Process and everything you need to Know.pdfH&M INNOVANCE LLP
 
Mobile app Madness-App-Promo
Mobile app Madness-App-PromoMobile app Madness-App-Promo
Mobile app Madness-App-PromoGary Yentin
 
10 Rules of Brand App Marketing
10 Rules of Brand App Marketing 10 Rules of Brand App Marketing
10 Rules of Brand App Marketing James Nichols
 

Similar to App merketing-pitfalls (20)

04: How To Engage And Retain Your Current And Future Users
04: How To Engage And Retain Your Current And Future Users04: How To Engage And Retain Your Current And Future Users
04: How To Engage And Retain Your Current And Future Users
 
Avoid these common mistakes when creating mobile app
Avoid these common mistakes when creating mobile appAvoid these common mistakes when creating mobile app
Avoid these common mistakes when creating mobile app
 
Financial App-ortunities
Financial App-ortunitiesFinancial App-ortunities
Financial App-ortunities
 
Running your App as a Business
Running your App as a BusinessRunning your App as a Business
Running your App as a Business
 
How to do mobile app development
How to do mobile app developmentHow to do mobile app development
How to do mobile app development
 
Top Reasons Why The Mobile Apps Fail and How To Avoid Them
Top Reasons Why The Mobile Apps Fail and How To Avoid ThemTop Reasons Why The Mobile Apps Fail and How To Avoid Them
Top Reasons Why The Mobile Apps Fail and How To Avoid Them
 
Convert Your App To A Ready Made App
Convert Your App To A Ready Made AppConvert Your App To A Ready Made App
Convert Your App To A Ready Made App
 
Mobile Healthcare Apps: 7 things to remember to get your app noticed
Mobile Healthcare Apps: 7 things to remember to get your app noticedMobile Healthcare Apps: 7 things to remember to get your app noticed
Mobile Healthcare Apps: 7 things to remember to get your app noticed
 
How to Develop Your Mobile Strategy
How to Develop Your Mobile StrategyHow to Develop Your Mobile Strategy
How to Develop Your Mobile Strategy
 
Mobile Apps 101
Mobile Apps 101Mobile Apps 101
Mobile Apps 101
 
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...
The 6 Most Common Objections to Investing in App Marketing (And How to Trump ...
 
Presentation Slides - Training on Business Development - Mr. Sohan Babu Khatri
Presentation Slides - Training on Business Development - Mr. Sohan Babu KhatriPresentation Slides - Training on Business Development - Mr. Sohan Babu Khatri
Presentation Slides - Training on Business Development - Mr. Sohan Babu Khatri
 
How to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To GuideHow to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To Guide
 
10 things to keep in mind before developing an app
10 things to keep in mind before developing an app10 things to keep in mind before developing an app
10 things to keep in mind before developing an app
 
7 Tips to pick out the simplest Mobile App Development Company
7 Tips to pick out the simplest Mobile App Development Company7 Tips to pick out the simplest Mobile App Development Company
7 Tips to pick out the simplest Mobile App Development Company
 
Android App Development A Complete Guide 2024.pdf
Android App Development A Complete Guide 2024.pdfAndroid App Development A Complete Guide 2024.pdf
Android App Development A Complete Guide 2024.pdf
 
Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!
 
Mobile App Development Process and everything you need to Know.pdf
Mobile App Development Process and everything you need to Know.pdfMobile App Development Process and everything you need to Know.pdf
Mobile App Development Process and everything you need to Know.pdf
 
Mobile app Madness-App-Promo
Mobile app Madness-App-PromoMobile app Madness-App-Promo
Mobile app Madness-App-Promo
 
10 Rules of Brand App Marketing
10 Rules of Brand App Marketing 10 Rules of Brand App Marketing
10 Rules of Brand App Marketing
 

Recently uploaded

Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsNathaniel Shimoni
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Ryan Mahoney - Will Artificial Intelligence Replace Real Estate Agents
Ryan Mahoney - Will Artificial Intelligence Replace Real Estate AgentsRyan Mahoney - Will Artificial Intelligence Replace Real Estate Agents
Ryan Mahoney - Will Artificial Intelligence Replace Real Estate AgentsRyan Mahoney
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 

Recently uploaded (20)

Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Ryan Mahoney - Will Artificial Intelligence Replace Real Estate Agents
Ryan Mahoney - Will Artificial Intelligence Replace Real Estate AgentsRyan Mahoney - Will Artificial Intelligence Replace Real Estate Agents
Ryan Mahoney - Will Artificial Intelligence Replace Real Estate Agents
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 

App merketing-pitfalls

  • 1. 5 BIGGEST APP MARKETING PITFALLS Are you making these 5 Biggest App Marketing Pitfalls?
  • 2. • If you build it they will come – said no successful mobile app ever! It does sound good, but it s an extremely poor way to steer your app into the App marketplace. Just like you there are numerous aspiring developers launching innovative applications on a daily basis. • If you don t have a clever marketing strategy up your sleeve, be prepared for your app to sit unnoticed in a corner. Introduction
  • 3. Cont… • Mobile applications are more than a trend – they offer a completely new form of engagement! But once the user discovers your app and installs it on his phone or tablet, that s just half the battle won. Do remember, the first few minutes after the user gets the app on his device can clearly determine whether they are going to be active users or if they are going to immediately uninstall it and move to other options on the App Store. • The biggest pitfalls when it comes to mobile app marketing is – flaunting your app just like a desktop app, releasing it without any plan, and releasing an app which is almost like a mobile website! Fail. • Before we move on to the most common mistakes app developers make while marketing their app, let s take a quick look at the tried and tested ways to market your app which would always guarantee successful results.
  • 4. Social Media & Pre-Launch Promotion • Brilliant way to market your app to your potential customers. Facebook and Twitter are two great social networking sites that offer app-install ads. You can also try Foursquare as it offers the ability to create tips and these tips can be great boosters at promoting your app. • Try incorporating a tell-a-friend feature within your app. • Spread the buzz about your app prior to its launch. Contact bloggers and journalists who would write about things related to your app thus driving app engagements and mobile app installs. Before the launch conduct a thorough market research, do competitive analysis and also check out paid media efforts to identify cost-effective solutions; getting hold of a good PR team can also work wonders for your app launch.
  • 5. Plan Multiple Releases • While releasing your app, don t pack in all the features at once as the excitement will fade away after the app has been used multiple number of times. Design your app in such a way that with every update it will always have something new and exciting to offer the user. As your app progresses over time, the newer versions of it would boost sales even more.
  • 6. Think About ASO • App Store Optimization (it is an SEO-related activity) which is the process of improving the visibility of the app. The App Store industry is dominated by various platforms and it is important that you stay updated with important data related to improving your position within the Store. • Companies handling ASO related activity will make sure that all the information surrounding your app is well-structured and relevant. • These strategies mentioned above are all great approaches to gaining user retention, driving daily usage and getting users addicted to your app no doubt, but also remember – kindly do not deploy all of them at once! Also ensure that your users attain a delightful mobile app onboarding experience.
  • 7. Cont… • Maintaining a systematic back-up of plans keeping an open mind to experimenting always helps as some plans may work and some might miserable fail. • Earlier, marketing just meant advertising your brand on print, TV and radio jingles; and the content looked and stayed the same through all these mediums. But the advent of smartphones and the digital era have changed things completely – consumers can get in touch with your brand through more channels. In other words, you can no longer afford to zero in only on one element of your marketing and leave out the rest. • Your future business prospects, mobile app users and leads are all looking for an integrated marketing experience with your brand, and if you don t provide one – your competitors will do it for you.
  • 8. Mistake 1: No Content Strategy • Content marketing is not the only way to receive organic traffic. Strategic content marketing will always deliver the right organic traffic you want and need. As David Meerman Scott says, On the web, you are whatever you publish , and your content is the face of your brand. So, if you do not have a systematic digital content strategy, you are in trouble! • We understand that the biggest hurdle faced by your industry is not having a content plan or just the lack of inspiration (who is going to read my content, my industry is so boring) or the most common one – lack of resources to publish. • Worry not, you don t always need a great group of writers to develop the next best content strategy – what you really should work on is a focused commitment to provide your future prospects and app users content which they wouldn t look for elsewhere. It s all about connectivity.
  • 9. What You Can Do? • Are you looking for inspiration? When it comes to innovation, power and insightful content marketing, check out Coca-Cola s ’acebook page, IKEA on Pinterest, Burger King on Twitter. These are great reminders to all of us that no matter what your brand is or whichever industry you belong to, content is never boring and is something users will always look forward to! • As explained by Neil Patel in his blog, How to Create a Content Strategy That Actually Drives Organic Traffic – “aining organic traffic is a slow and systematic process. You engage, you refine, you rework, and you keep at it.
  • 10. Mistake 2: Need For Speed • Speed kills but when it comes to app marketing, the faster the better. If your app takes a little longer than 3 seconds to load, 50% of your users are going to switch to the next best option. And the problems don t stop there – slow apps would always attain a lower search ranking, which means your prospective users might never even find you even if you have a great strategy planned ahead. • Time is money and in the world of marketing, it truly is.
  • 11. What You Can Do? • Retaining your users and keeping your mobile app s popularity running smoothly post launch depends on how quick and responsive your app is. So if your app is running slow, it s high time to pull up your socks and optimize your app! If your newly launched app takes too much of time to launch, trim the fat. • Here are a few pointers that could help: – Reduce the heavy graphics, check with your mobile app developers and optimize the app code to get rid of any glitches or a lag. – Don t overload the app content within the launch process as this can immediately slow down the functioning of the app.
  • 12. Cont… • Also, before you roll out your app to your users ensure you have tested the app thoroughly for bugs and any other technical issues on all tablets and smartphones. • As stated by a leading software analytics company, New Relic s report – Slow Mobile Apps Ruin Everything, Developers and app providers need to be proactive about detecting problems with their apps, and fixing those problems before users even have a chance to notice. In today s competitive landscape, developers can t afford to be left behind.
  • 13. Mistake 3: Blowing Your Own Trumpet, Much? • Nobody likes a showoff. Don t you just hate it when at a social event, a fellow guest brags too much about their achievements, hobbies and life without communicating with the other members of the group. Sounds familiar? Yes, this applies to mobile app marketing too! • Most of the app marketers think that users want to hear all about their brand non-stop: NO! The best brands out there share 70-80% of their content with their audiences that provides a solution or motivates that user – the remaining 20-30% is about the positives of their brand and why you should switch to it.
  • 14. What You Can Do? • When it comes to social media specifically, it should be two-way traffic: do listen to what your customers are talking, gauge their feedback, check when do they interact with your brand the most and most importantly – what kind of content clicks the best conversations, then adapt your strategy accordingly!
  • 15. Mistake 4: Mobile App vs Mobile Website • Both mobile applications and mobile websites allows users to find and get access to your brand from devices they use the most, but having a mobile website and a mobile application are not the same thing. • Your app is not a desktop app, don t pretend it is. Your users are going to use your app on their smartphones and tablets, so you should market it on that itself. So how do you do it?
  • 16. What You Can Do? • The key lies in thinking about what your users are doing now on their devices, and how your product and the problem it solves would fit within that ecosystem. Don t try to shrink your landing page into the small screen of the smartphone and claim it to be an app. • Build a responsive app which would fit across screens of all devices and focus on creating an intuitive app packed with effective user experience.
  • 17. Cont… • For mobile apps, the marketing goal must be to integrate your app seamlessly into your users lives in such a way that it simplifies it and doesn t complicate it. • In the world of apps, the primary focus is the completion of a task. Apps are built around tasks, which should be simple in their nature. Extra features should not be hidden behind buttons; navigation should be simple and straight forward, not hidden behind icons. - Lukas Imrich from STRV in his blog, Designing for the web vs. Apps in the Mobile Era.
  • 18. Mistake 5: Let’s Talk About Privacy • Mobile app users, especially in the US, are extremely concerned when it comes to privacy. When you are working on your app marketing strategy, ensure that your mobile marketing technology strictly follows all the industry regulations and best practices for collecting, using and securing personal data of the users.
  • 19. What You Can Do? • Before your app and marketing messages collects sensitive information, ask your users for permission and also publish a link to your privacy policy all across your websites and advertisements. • ”ere s a detailed ’ederal Trade Commission Staff Report, Mobile Privacy Disclosures which throws more light on this matter. • Don t forget that feedback you get from your app users is directly proportional to your app s success. Work on creating an interactive feedback system and install an analytics dashboard to figure out how you can keep your customers coming back for more! There s always room for improvement, and if you are making any of the above mistakes while marketing your app, better late than never! • Whether you have a short period of time to engage a business prospect or your team, the above mistakes are the most common errors committed by even the best of the app marketers.
  • 20. Author Bio Shoeb Ahmad, with an experience of 15+ years in Digital World, heads Digital Marketing at Mobisoft Infotech. He has a rich experience in SEM, SEO, Social Media & other verticals of Digital Media. He also has been a consultant for a variety of industries, enterprises & startups. He loves reading & traveling. He often writes on various forums since he believes Knowledge increases by sharing. ’ollow him @shoeb_ahmad
  • 21. Contact Us HOUSTON, USA PUNE, INDIA 1811 Bering Dr, Suite 200, Plot No. 46, Rajiv Gandhi Infotech Park, Houston, TX 77057 Phase I, MIDC, Hinjawadi, 855-572-2777 / 855571-APPS Pune, India - 411 057 +91-20-65293691 / +91-20-65293692 Website : www.mobisoftinfotech.com Email : info@mobisoftinfotech.com Twitter : @mobisoftinfo Copyright © 2015 Mobisoft Infotech LLC, Houston, Texas. All Rights Reserved.