This document provides information about an APP Academy event on marketing best practices for partners of Salesforce. It includes an agenda for the event which is split into two hours - the first focusing on building a brand and the second on generating demand. It also lists various marketing resources available to partners, such as office hours, a partner community, books to read, and ways to engage on social media. The goals of the event are to help partners understand marketing tools and resources, create great content, manage an AppExchange listing, develop lead generation strategies, and inspire marketing teams.

1. @partnerforce
APP Academy
Marke&ng
–
Info
Kit

2. Benefits
Pre-Work
Live Event
Post-Work
Discussion
Question Panel
Parking Lot
Quick Polls
Vote Early & Often
Real-time Feedback
Stay Focused
Stay Engaged
Stay on Time
Virtual Classroom Success!
Resources
APP Academy (Online) – http://p.force.com/appacademy
ISV Guide – http://p.force.com/guide

3. APP Academy: Marketing - Vision
The APP Academy: Marketing represents a
collection of our best practices and lessons
learned from salesforce.com , our
AppExchange Partner Program, and
from our most successful partners.

4. Session Goals
• Understand marketing resources and tools
• Optimize your message and create killer content
• Create brand excellence for large-scale impact
• Manage an AppExchange listing that wows
• Identify your top lead generation strategies & alignment with sales
• Lead inspired campaigns and run PR like a pro
• Modernize online marketing and take your events to the next level
• Inspire & motivate your marketing team!

5. Hour 1 (Build Your Brand)
Intro & Overview
High Impact Messaging & Big Brand
AppExchange: The Insider’s Guide
Marketing Strategy: 360° View
Break
Hour 2 (Generate Demand)
PR & Social Media: Expand Your Brand
Online Marketing: Amplify Your Reach
Events: Maximize Your ROI
Resources, Summary, Q&A
End
APP Academy: Marketing (VC)

6. http://p.force.com/marketing
 Office Hours
 Marketing Best Practices
 Event Management
 AppExchange
 Social Media
 Recorded Training
 Marketing FAQ
APP Academy Module – Partner Marketing

7.  Startup Inspiration
 Industry Expertise
 Sales Strategy
 Marketing Best Practices
 Technical Wisdom
 Event Planning
 Product Launch
 Financing
 Corporate Philanthropy
This is an excellent resource on how to build a successful cloud computing business. We recommend you
purchase this book for yourself and your team members. We will refer to this book during the session
(purchase is not required).
www.salesforce.com/behindthecloud
Read ‘Behind the Cloud’ by Marc Benioff

8.  Understanding B2B Online Marketing
 Building a B2B Brand Online
 Search Engine Optimization
 Using Paid Online Media
 Optimizing with Metrics
 Conversion Rate Optimization & Usability
 Managing Your Leads
 Integrating Marketing with CRM
Lauren Vaccarello is a contributor to the APP Academy. Lauren is the Senior Director of Online Marketing at
Salesforce.com where she focuses on developing cross-channel strategies that bridge the gap between
awareness and demand-generation.
Find the book at
Read ‘Complete B2B Online Marketing’
by Maura Ginty & Lauren Vaccarello with William Leake

9. • Validate Your Planned Approach
• Layout Your Partnership Options
• Work towards a signed Partner Contract
• Foster Your Go-to-Market Execution
• Network with others
Talk To Your ISV Account Executive (AE)

10. Office Hours
PR Office Hours
Dreamforce Office Hours
Marketing Office Hours
Security Review Office Hours
http://p.force.com/officehours

11. Check out The Business App Blog
http://p.force.com/blog
 How To’s
 Technical Best Practices
 Sales Tips
 Marketing Insights
 Thought Leadership
 Industry Trends
 Recommendations
 Program Updates

12. Partner Community Is Now Live For All Partners!

13. PARTNERS – Login Process
Go To http://partners.salesforce.com/
Select ‘Get Access’.
Use your Salesforce org + Partner Portal login.
You’re In! Welcome to the Partner Community!
This is a ONE-TIME step.
Need Help? Go to http://p.force.com/signup for an FAQ.

14. Partners need BOTH logins for the next few months
http://partners.salesforce.com/
 Collaboration (Chatter)
 Education
 News, Events, & Alerts
 Log Cases
 Free Training Signup (LMS)
New! Partner Community
 Create Dev & Test Orgs
 Leads (SI)
 Opportunities (SI)
 Projects (SI)
Partner Portal
http://www.salesforce.com/partnerportal

15. Follow the ‘Official: Partner Community” Chatter Group
Select ‘Email Daily Digest’ to receive program updates
http://partners.salesforce.com/

16. Follow Us on Social Media
Twitter.com/partnerforce
Slideshare.net/partnerforce
Facebook.com/
Salesforcepartners
http://p.force.com/socialmedia
youtube.com/partnerforce