The App Academy marketing event on March 21, 2013, in San Francisco aims to equip ISV partners with essential marketing strategies, tools, and best practices. The program is free and includes meals, although attendees are responsible for travel and lodging expenses. Participants are encouraged to prepare by reviewing the App Academy resources and are advised to bring their own devices for the session.

1. APP Academy: Marketing
Information Kit
March 21, 2013
San Francisco
@partnerforce

2. APP Academy: Marketing
Welcome, we look forward to seeing you there!
When: March 21, 2013 at 8:30am (Breakfast)
Where: 1 Market @ Embarcadero
San Francisco, CA 94105
Executive Briefing Center, 11th Floor, Landmark
Kona Conference Room
note: the venue has changed to this new room
Costs: Program is free, meals provided; you
are responsible for travel & lodging
Contact: John Richter
ISV Success (Enablement)
jrichter@salesforce.com
415-572-0592 (mobile)

3. APP Academy: Marketing
IMPORTANT:
If you cannot attend the session for any reason please
email John Richter ASAP. We have a waiting list and
would like to accommodate as many partners as possible.
Thank you for your consideration.
Contact: John Richter, jrichter@salesforce.com

4. Session Goals
• Understand marketing resources and tools
• Optimize your message and create killer content
• Create brand excellence for large-scale impact
• Get the secrets to unlock the power of the AppExchange
• Identify your top demand gen strategies & align with sales
• Lead inspired campaigns and run PR like a pro
• Modernize online marketing and take your events to the next level
• Inspire & motivate your marketing team!
In this session you will understand the key strategies & action items in the marketing process -
learn how to build your brand, generate demand, delight your customers. Become an advocate for
best practices within your own company.

5. APP Academy: Marketing - Schedule
Morning: Build Your Brand Afternoon: Build Your Demand
Breakfast (8:30am) Funnel of the Future
Overview & Intro (9:00am) Marketing Strategy: Create a 360° View
High Impact Messaging PR: Pump up the Volume
Break Break
Big Brand Excellence Social Media: Expand Your Brand
AppExchange: Insider’s Guide Online Marketing: Amplify Your Reach
Lunch Events: Maximize Your ROI
Workshop: You’re the CMO
Summary & Survey
Wrap Up (5:15pm)

6. Salesforce.com, 1 Market @ Embarcadero,
Spear Tower, San Francisco, CA 94105
Spear
Tower

7. Executive Briefing Center, Landmark (11th Floor)
Kona Conference Room
:: When you arrive at Landmark (access from the 1 Market entrance),
tell Security you are here for a salesforce.com training on the 11th Floor.
Be prepared to show your ID.
:: Check-in with reception on the 3rd Floor to receive your ID badge
:: You will be either escorted or sent up directly to the EBC, 11th Floor, Kona Room
:: If you need directions or assistance dial John Richter’s mobile – (415) 572-0592

8. APP Academy (Online) – Partner Portal
 Free training for ISV partners
 Contains best practices by Roles
 Videos, Checklists, FAQ’s
 Build your own Custom Training
http://p.force.com/appacademy

9. APP Academy: Marketing – Best Practices
 Office Hours
 Marketing Best Practices
 Event Management
 AppExchange
 Social Media
 Recorded Training
 Marketing FAQ
http://p.force.com/marketing

10. Read ‘Behind the Cloud’ by Marc Benioff
 Startup Inspiration
 Industry Expertise
 Sales Strategy
 Marketing Best Practices
 Technical Wisdom
 Event Planning
 Product Launch
 Financing
 Corporate Philanthropy
This is an excellent resource on how to build a successful cloud computing business. We recommend you
purchase this book for yourself and your team members. We will refer to this book during the session
(purchase is not required).
www.salesforce.com/behindthecloud

11. Read ‘Complete B2B Online Marketing’
by Maura Ginty & Lauren Vaccarello with William Leake
 Understanding B2B Online Marketing
 Building a B2B Brand Online
 Search Engine Optimization
 Using Paid Online Media
 Optimizing with Metrics
 Conversion Rate Optimization & Usability
 Managing Your Leads
 Integrating Marketing with CRM
Lauren Vaccarello is a contributor to the APP Academy. Lauren is the Senior Director of Online Marketing at
Salesforce.com where she focuses on developing cross-channel strategies that bridge the gap between
awareness and demand-generation.
Find the book at

12. Follow us on Twitter @partnerforce
• Announcements
• Webinar Replays
• Release Updates
• Dreamforce Alerts
• Program Changes
• Partner News
• New Resources
http://www.twitter.com/partnerforce

13. Pre-Session Checklist
Bring Your Own Laptop or Tablet (wifi available)
Review the APP Academy (Online) before attending
*Tip: Share these links with other team members
http://p.force.com/appacademy
http://p.force.com/marketing
Read Behind the Cloud and Complete B2B Online Marketing
Follow us on Twitter @partnerforce
Be prepared to discuss:
(1) your company marketing strategy
(2) your plan for next steps
(3) the roles you have in place to support those plans
(4) the metrics you are using to guide and manage your business

14. Frequently Asked Questions
How much does the program cost?
This program (valued at $2000 USD) is free to members
of our AppExchange Partner Program. Meals are provided.
You are responsible for transportation & lodging.
Can I bring a colleague who was not pre-registered?
Yes, but please notify us in advance of anyone who would like to attend. Only pre-registered partners will have
access.
Are purchasing the recommended resources required for the session?
No. It is not our intention to sell books, but many of our partners have found these resources to be helpful, which
is why we recommend them.
Can I have a copy of the slides from the session?
Some of the slides are proprietary and cannot be shared. However, many of our modules will be added to the
train-the-trainer materials in the APP Academy.
http://p.force.com/appacademy
If I need directions, have an issue, whom should I contact?
Contact John Richter at jrichter@salesforce.com or 415-572-0592 (mobile).

15. See you there!