This document provides an overview and update on Einstein Analytics and partner analytics apps. It discusses the opportunity for analytics with customer data, how Einstein Analytics closes the analytics gap for Salesforce users, new product updates including improved data preparation and encryption at rest, and commercial models and resources for partners to build analytics apps. It demonstrates the web SDK and templates and encourages partners to list analytics apps on the AppExchange to take advantage of the growing analytics ecosystem on the Salesforce platform.

1. Einstein Analytics
The Best Analytics For Salesforce Data
Update on Partner Analytics Apps
June 21st, 2017

2. Einstein Analytics & Partner AppsJune 21, 2017
Gabriel Kacarab
ISV Business
Development
Insert
Speaker
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Kim Chouard
Einstein Analytics
Product Manager
Skip Sauls
Einstein Analytics
Product Manager

3. Agenda
Build Apps On The Best Analytics Platform For Salesforce
The Analytics Opportunity
Product Updates
Designer & Explorer, Dataflow Editor, Templates & Web SDK
Commercial Updates
Commercial App Models, Security Review, Dreamforce
Resources & Next Steps

4. Why Analytics?

5. ​More customer data created than ever before
Customer Data Explosion CRM
70%
of all data is from customers**
50KGB/second of data created*
*Source: VCloud News, ”Every Day Big Data Statistics”, April 2015 **Source: Nitin Sawant, Himanshu Shah; “Big Data Application Architecture Q&A”, Page 2; Jan. 24, 2014
HR
ERP
SCM
PRM

6. Static
Legacy
Disconnected
Requires Experts
The Analytics Gap
You Your Customers
of customer data
is not analyzed
99%
of customer data
is analyzed
1%

7. Keep Customers on Your Solution
Differentiate Vs Competitors
Grow Your Business
Your Solution Your Customers
Einstein Closes The Analytics Gap Natively in Salesforce

8. The best analytics for Salesforce users
Salesforce Einstein Analytics
*Source: Salesforce Customer Relationship Survey conducted 2014-2016 among 10,500+
customers randomly selected. Response sizes per question vary.
Native
Embedded
Fast
Mobile
​Unlock customer insights in your CRM
​Contextual insights where they matter
​Explore any data quickly and automate actions
​Act on insights wherever you are
faster decision making*
+
38%
NEW

9. Product Demos

10. Einstein Analytics - Now Open for Partners!
● Tremendous growth over the past year
● Platform Ready For Development
● Partner Friendly Commercials
Build Apps!
Grow Your Business!

11. Run Dataflows more frequently
Flexible scheduling options
Data Manager provides an
overview of all data integration
tasks
Prepare section has an overview of
all recipes and their status
Spring
‘17
Summe
r ‘17
Dataflow Recipe Runs in 24h 24 45
Replication Free
Free Dataflows < 1 min < 2 min
ELT
​Run Dataflows More Frequently

12. Data Prep
Create Salesforce easy data
transformations
No dataflow JSON coding required
Easily add data from another
dataset
Data Prep automatically suggests
lookup keys

13. Data Prep
Keep track of applied
transformations
Categorical (dimensions) and
numerical (measures) bucketing
Data Prep automatically suggests
field transformations
Create new fields with the
computed fields capability

14. Encryption at Rest - Pilot
​ Salesforce Simple - One Click
​
​ All data is encrypted on disk
​
​ Key management from Shield
​
​ AES 256 bit encryption

15. Sharing
​Leverage Role Hierarchies and Sharing Rules in Analytics
Visibility Service
Salesforce inheritance and sharing determines what
a user can see
Reduced Need for Security Predicates
Lower bar for security, and will improve with each
release to cover more users

16. Apex SDK
​Server-side integration with Analytics Queries
ConnectApi.Wave.executeQuery
Executes a SAQL query string and returns the
results JSON
Wave.QueryBuilder
Provides convenience methods for constructing
SAQL queries for use with

17. Web SDK
​Integration with Lightning, Visualforce, and more
wave:update
Inbound event to set filters and selections on the
specified dashboard
wave:selectionChanged
Outbound event to allow for reacting to dashboard
changes

18. Dynamic Apps
Apps can be customized for any org
Improved Packaging & Distribution
Overcomes the limitations of Managed Packages
Customize and Upgrade
Customizations are preserved during upgrades
Visualforce Page Steps & SDK
Visualforce Pages and associated Apex controllers
may be used in place of the default UI
​Dynamic Application Customization
Templates

19. Demo - Web SDK & Templates

20. Best Analytics for Salesforce Customers
Customer Success Market Leadership Industry Awards
Visionary in Gartner Magic
Quadrant for BI and
Analytics Platforms

21. Big Move on The Modern BI Gartner Magic Quadrant
Big one-year move to the Visionary Quadrant
2016 2017

22. Analytics Apps Live On The AppExchange!
Analytics Apps For Everybody

23. Growing Ecosystem of Analytics Partner Apps
Extending Analytic Apps to Every Industry & Every Function
Analytics for CRM Analytics for Every Function Analytics for Every Industry

24. Einstein Analytics - Partner App Models
Same structures as on Force.com
Salesforce Wave App/Platform
Sold by SFDC
Data depends on License
ISVForce
“ISVForce” Wave App
Sold by Partner
Restricted Use-Case
OEM Wave App
Sold by Partner
Restricted Use-Case
OEM
Embedded Wave License
Sold by Partner
25M Rows of Restricted Data
Revenue Share
Requires Salesforce Wave License
Partners focused on Co-sell Model
Revenue Share w/ a Floor
Comes with Embedded License
Partners focused on Add-on Wave Apps

25. List Your Analytics App On The AppExchange
​The #1 Business App Marketplace
​
​s
Updated Commercials
Free / Reduced Security Review
Listing and Press Release
Dreamforce!

26. Getting Started With Wave Apps
Reach out to brainstorm & discuss commercial options
- Partner Account Manager &/or gkacarab@salesforce.com
Take Advantage of Training Resources
- p.force.com/analyticscloud | Trailheads | Partner & Success Communities
Start Building Apps!
1. Crawl 2. Walk 3. Run
- Build a lightweight app
- Run a POC
- Target management
- Add External Data
- Tighten Integration
- Sell Individual Contributor
- Extend to Communities
- Add Einstein Discovery
Example Product Lifecycle For an OEM Analytics App

27. Webinar: New Analytics App Features for Partners
Technical Deep Dive into Partner Features
Thursday, July 20 @ 9:00am PDT
Register now at bit.ly/ISVtechwebinar
Build & Package with Templates
Integrate Analytics with Force.com & Lightning
Integrate Analytics with web apps
Attend to learn how to:Awesome Features
Ready for ISV Adoption!

28. Thank Y u