"Good marketers tell a story." Seth Godin
Marketing in a
Mad Marketing Skills
15 years of graphic design and traditional marketing
Partner & Creative with AlphaGeek Web Design, Inc.
Owner & Creative of Wolf Byte Marketing, LLC.
Wolf Byte Marketing
Owner & CreativeMarcie Wolf
What is Marketing?
Marketing is an activity which results in making products and
services available while making profits for the company.
What Activities are Included in Marketing?
The various processes for creating, delivering and
communicating value to customers, and managing
customer relationships in ways that also benefit
Four P's of
How much the
Where to find
product or service
Four P's of Marketing
Product: Designing the product so it will be desirable to
customers through marketing research and pricing.
Price: Setting a price for the product and making it available
to potential customers.
Promotion: Promoting the product through public relations,
advertising, and marketing communications.
Place: Determining the place where customers can find the
product or service.
Know Your Own Brand
Your Brand: Graphic design, key messages, benefits to the
consumer, supporting facts that tells your company story.
Content – Stories you tell about your company
Creative – Ways you can package your stories
Channel – How you distribute your stories
Results – How you measure your efforts
Content Marketing is a hot topic right now!
Content marketing is consistently adding interesting
content to all of your marketing and promotion efforts.
• Social Media Marketing
• Email Marketing
• Mobile Marketing
• Video Marketing
• Website Content
• Online Descriptions
• Link Building
• Search Engine Optimization
Marketing Builds Trust
You build trust by giving something.
Content marketing is providing information of interest.
Each of these messages builds trust with your customers
which is an effective path to increasing sales.
Make it personal.
People respond to messages they can relate to so always
speak in a voice that is friendly and personal.
Also known as "Outbound" or "Traditional" marketing, this
method pushes products or services on customers.
Direct Mail & Bulk Email
Newspaper & Prints Ads
Interesting statistics about this type of marketing:
87% of the time cold calling does not work
86% skip TV commercials when they can
44% of all direct mail is never opened
"Pull" or "New" marketing relies on earning people’s interest
instead of buying their interest.
Blogging Articles of Interest
Facebook & Twitter Posts
Search Engine Optimization
Outbound vs. Inbound
➔ Communication is interactive
➔ Customers come to you via
search engines and social media
➔ New marketing costs less
➔ Easy to track results
➔ Communication is one-way
➔ Customers are discovered via
print, TV, ads, cold calls
➔ Very expensive
➔ Difficult to track results
There’s more than one way to market
online that will cover all your bases.
Find a blend of traditional print and
online marketing that works for you.
reaches out to people
where they are!
Marketing with digital
media and social
networks is a great
way to build a brand
image and interact
Keyword research is market research to find out people's interests and
the actual language people are using when they search.
Goal: Better rankings on search engines for desired keywords
Quality over Quantity: The right kind of visitors.
Get keyword ideas at Ubersuggest: http://ubersuggest.org/
Search Google for “Search Engine Optimization Starter
Guide” to download a very helpful guide on SEO.
Get better visibility on search engines like
Google where people are searching about
your industry, products, or services.
Search Engine Optimization
Optimize all of your web
content using Search Engine
Optimization (SEO) standards.
Let Customers Find You!
Optimize content on your social media channels
using the same SEO standards from Google.
Share interesting content
on Facebook, Twitter, LinkedIn, Google+,
YouTube, Pinterest and Instagram.
Share your content with
followers and customers on
social media channels.
Let Customers Find You!
Video accounts for 51% of all Internet traffic!
Using video to connect is very natural – and very
human. Think about the many ways you can
engage with video in your marketing efforts.
Poor quality video won't yield the right results for driving your
business forward. Consider hiring a professional video production
company to create superb video for your marketing efforts.
Mobile marketing provides customers with time and
location sensitive, personalized information.
SMS Marketing: Specials sent by text message
QR Codes: Free QR Codes http://www.qrstuff.com/
Optimize for Local: Most mobile searches have local intent and people often
use mobile devices to find information for local, immediate interactions.
Google Local Optimization
Allows any local business to create a listing that
displays contact details, a link to your website, hours,
a map, photos, videos, coupons, reviews and more.
Claim or Create a Google Local Page
Verify Your Google Local Page
Optimize Your Google Local Page
Online distribution drives traffic to your site, creates a buzz about
your brand, and engages your audience. Press releases can be
shared via Google News, RSS feeds and on Social Media sites.
Optimize your title and summary with keywords
Write content that's interesting with strong keywords
Add a link to your website for increased site traffic
Free PR Distribution: http://www.prlog.com
Images that are optimized can drive traffic to your
website through image searches as well as inclusion
in universal search results.
Use the right images with proper licensing
Use keywords when creating the file name
Make sure the image matches the content
Pay attention to bounce rate to
determine if your website is engaging
your audience or not.
Set up a Google Analytics account and have your web
developer add the tracking code to your website.
Use tracking tools for
gathering and analyzing
visitor traffic and other
Reputation Management encompasses:
Building a positive reputation
Maintaining a positive reputation
Recovering from a negative reputation
Set up Google Alerts for
your business name and
your personal name to receive
Google notifications by email.
Monitor: Blogs, Directory Listings,
Direct Reviews (Yelp, FourSquare),
Online Publicity and Social