This document provides tips for managing an AppExchange listing, including focusing on key details like audience, value proposition, and screenshots. It recommends optimizing for search keywords, using professional graphics, and sharing additional content like testimonials and data sheets. Capturing leads through trials or videos and being transparent about pricing are also suggested. The document advises measuring success through analytics and reviews in order to constantly improve the listing. It concludes by encouraging application to the AppExchange Marketing Program for joint marketing opportunities.

1. How to Manage Your
AppExchange Listing
​AppExchange PMM Team

2. 1. Think big picture first
Start with the basic go-to-market building blocks

3. Does your AppExchange Listing Address the Following?
WHO is your audience?
WHAT does your product provide?
HOW can your product help customers?
1
2
3

4. 2. All About Search
Be strategic about your keywords.

5. • For all the sections with keyword match =
relevant points
• Multiple mentions of a keyword in one
section do not count for more points
Keyword search
looks for exact
matches
In Your Publishing Console

7. 3. Sell Apps with Images
Invest in professional graphics to make a great first impression.

8. SMALL TILE
LARGE TILE SCREENSHOTS
TOP BANNER

9. Appexchange.
com
AppExchange in
Lightning

10. Appexchange.
com
AppExchange in
Lightning

11. In Your Publishing Console

12. 4. Tell a story with screenshots
Pro Tip: 40% of your listing activity comes from screenshots

16. Before
After

17. In Your Publishing Console
Upload
screenshots
Add a video

18. 5. Upload content
Increase your listing’s popularity with more go-to-market content.

19. Types of Content
Testimonials
Whitepapers
Case Studies
Data Sheets
Customization Guides
Webinars
What Types of Content Can You Share with Customers?
Use clear names to show value to customers

20. In Your Publishing Console

21. 6. Capture Leads
Gate your video and offer a test drive or free trial

22. How are You Capturing Leads?
Use different
Salesforce Campaign
IDs for your CTAs to
track lead source.

23. More Leads! AppExchange in Lightning

24. In Your Publishing Console

25. 7. Be transparent about price
Including a starting price to give customers a baseline

26. What’s Your Price?

27. Soon pricing will be
a required field.
In Your Publishing Console

28. 8. Get (& Engage) with Reviews
Build reviews into your overall sales processes.

29. Build brand credibility through reviews
The more, the merrier
Customers love to see what the community is saying
about the app
Ask, ask, ask
Build meaningful relationships with customers and
don’t be afraid to ask for an app review
Communicate
Respond to both positive and negative reviews to show
customers their voice is heard

31. 9. Measure success & iterate
Never settle. Constantly optimize your listing.

32. Monitor Analytics in your Publishing Console
Find detailed data on:
-Installs
-Leads
-Resources (data sheets,
white papers, etc.)
-Test Drives

33. 10. Get Lightning Ready
Take Advantage of What’s Next

35. Your Listing is Optimized,
Now what?
Consider Applying for AppExchange Marketing Program

36. AppExchange Marketing Program Vision
​Accelerate business app partner growth
through best-in-class joint marketing
programs that engage, inspire, and transform
our shared customers and prospects.

37. World-class
Marketing
Turn-key partner
participation
Evergreen
content
Engaging
campaigns
• Customer-first marketing
• Specifically created for
partners
• Leverages Salesforce best
practices
• 30+ partners participate
each quarter
• Co-marketing where
Salesforce leads on
execution
• Customer-first thought
leadership content
• Long tail effect of
campaigns and content
• Positions partner apps for
measureable results
• Always on co-marketing
awareness for apps
Joint Marketing at Scale, the Salesforce Way

38. AppExchange Leads
Lift in Leads
With AMP
Without AMP
It’s All About Delivering Results
100+
Partners Invested in AMP
to date
31K+
AMP-Influenced Conversions
33%
AppExchange Visits
Lift in Visits
With AMP
Without AMP
332%
*Data from AMP participation from FY16-FY17

39. Learn More About AMP
P.force.com/amp

40. Q&A