FranTech 2016 offered a new hands-on, discovery learning session, What's Hot in Social Media. I hosted "Facebook Live" and engaged my group on how to go live on Facebook and how to participate. It was a great deal of fun and I look forward to watching new live streams on their pages. Watch the video at the end and connect with the attendees!

1. Facebook Live
What’s Hot In Social Media – FranTech 2016
www.debevansconsulting.com

2. What to stream live
• Tour of a location (behind the scenes)
• Meet the corporate team
• Introduction of franchisees, team members, customers
• Announce new products or services
• Broadcast live events (conferences, regional meetings …)
• Hold Q & A session with thought leader, top performers
• Business tips
www.debevansconsulting.com

3. Participate before your first live stream
• Follow other brands and influential streams
• Comment during the live broadcast (don’t sell)
• Update features to like, follow, and see first
www.debevansconsulting.com

4. Impromptu or Prepare?
• Take advantage of all opportunities to stream live!
• Live streaming does not require professional lighting, setting, or
polished performance allowing impromptu streaming to be
effective.
• Preparing ahead for streaming via scripts, send invites to build an
audience connecting viewers on a different level.
www.debevansconsulting.com

5. After broadcasting
• Edit description, change privacy setting if desired, or even delete
and start over.
• Upload video to YouTube or Instagram
• Share link to Twitter, LinkedIn,
• Embed to blog posts (click time stamp, click arrow in upper right
and then embed)
• Get organic reach for a day or two and then boost post
www.debevansconsulting.com

6. Go LIVE!
www.debevansconsulting.com
• Open Pages App
• Click Live
• Add compelling title
• Click Go Live
Step by Step Guide

7. We went Live at FranTech
www.debevansconsulting.com

8. Thank you!
Deb Evans Consulting, LLC
www.debevansconsulting.com
www.facebook.com/debevansconsulting
www.twitter.com/debce
www.debevansconsulting.com