The document provides guidance on live streaming for brands, including suggestions on what to stream, such as location tours, team introductions, and Q&A sessions. It emphasizes the importance of engaging with the audience before and after the stream, and offers tips for both impromptu and planned live broadcasts. Finally, it includes a step-by-step guide on how to go live using the Facebook Pages app.

1. Facebook Live
What’s Hot In Social Media – FranTech 2016
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2. What to stream live
• Tour of a location (behind the scenes)
• Meet the corporate team
• Introduction of franchisees, team members, customers
• Announce new products or services
• Broadcast live events (conferences, regional meetings …)
• Hold Q & A session with thought leader, top performers
• Business tips
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3. Participate before your first live stream
• Follow other brands and influential streams
• Comment during the live broadcast (don’t sell)
• Update features to like, follow, and see first
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4. Impromptu or Prepare?
• Take advantage of all opportunities to stream live!
• Live streaming does not require professional lighting, setting, or
polished performance allowing impromptu streaming to be
effective.
• Preparing ahead for streaming via scripts, send invites to build an
audience connecting viewers on a different level.
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5. After broadcasting
• Edit description, change privacy setting if desired, or even delete
and start over.
• Upload video to YouTube or Instagram
• Share link to Twitter, LinkedIn,
• Embed to blog posts (click time stamp, click arrow in upper right
and then embed)
• Get organic reach for a day or two and then boost post
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6. Go LIVE!
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• Open Pages App
• Click Live
• Add compelling title
• Click Go Live
Step by Step Guide

7. We went Live at FranTech
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8. Thank you!
Deb Evans Consulting, LLC
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www.twitter.com/debce
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