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Internet Marketing - Social


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Internet Marketing - Social

  1. 1. Connecting is an Art
  2. 2. I am a mom, partner, helper, I dislike doingdishes and I am forever looking for the perfectbag…I am the Marketing Manager at Hunter andBard – a digital marketing agency
  3. 3. This is the best part of my life
  4. 4. I am passionate about coffee
  5. 5. Internet MarketingWebsiteEmailSocial media – Platforms – interaction - blogAffiliate MarketingSEO – Search Engine OptimiazationCampaigns – PPC campaignsContent Marketing - Apps, podcasts, ebooks,articles
  6. 6. When should I start thinking about Marketing? From the very beginning!
  7. 7. What is Internet Marketing
  8. 8. What is your goal?Goals Goals Goals Conversions (leads, sales, subscriptions, downloads, membership) Target Market (segments, niche, B2B B2C Local) Positioning/Branding (leader, product, service)ActionsMeasure
  9. 9. Let’s start…..Do you have a website? to host your site?If it is for international use – try hosting companiesin the US or EuropeIf it is for the Israeli market it will be faster hosted inIsrael.
  10. 10. What we have to think aboutConsistencyTypographyPortabilitySpeedContentAccessibilityTechnologyInteraction
  11. 11. Start with a paper and pencil
  12. 12. BasicsLogo top left – tagline linked to home pageHome – first in main navigation or logoI like breadcrumbs – just below navigationshows where you are coming fromNavigation top horizontal – sub on leftFooter: privacy statement, sitemap contact(use your footer for lots of extras)
  13. 13. Speed Load fast (technical speed) To the point (speed of content) Scannable (structural speed)
  14. 14. ContentPublish – regularlyEditorial calendarValue – relevantcontentNews
  15. 15. AccessibilityCross browser crossplatformGoogle – SEO friendlyMobile
  16. 16. Bold! Grab their attentionColorsTypographyPhotosVideo
  17. 17. Website Trends 2012Big – type, headers, footers , images call toaction, everythingLess is more – minimalisticCleanNot only about beauty it is about function
  18. 18. InteractionLet them contribute contentSocial networks are a fantastic way to sharecontent.Addthis, Sharethis, Facebook Like , Tweetbutton for Twitter , Pin or LinkedIn ShareLet them easily share a good summary ofyour content with their networks.
  19. 19. SEO
  20. 20. SEOGoogle Power! SEO strategies help you getfound on search engines and boost your rankingsfor target keywords while delivering targeted,highly convertible traffic.Keyword SEO StrategyLink BuildingWordPress – (using plugins -Yoast )Note: Don’t forget the other search engines
  21. 21. Real-Time and SEO integrationStreamline your real-time activities into youronline assets. Twitter, blogs, websites,Facebook, LinkedIn, Foursquare and thenewbie Pinterest.Check out the newest addition to Googletools:
  22. 22. What to do?Get Universal!Video (with Sitemaps)Images (with Sitemaps)News (with Sitemaps)Products (with Feed)Update Your ContentAgain: Google loves fresh content
  23. 23. What hurts SEOPaid linksScraping – taking from other peopleLink farmingTitles SEO’d bad – capitals
  24. 24. Social Media
  25. 25. What is Social Media Social media describes the onlinetechnologies and practices that people use toshare content, opinions, insights, experiences,perspectives, and media themselves. Social media uses web-based technologies toturn communication into interactive dialogues
  26. 26. So … What is it?Forget what I just said! Social media is just basic conversation like what you do everyday. Conversation
  27. 27. GOALS
  28. 28. Social Media Funnel – GoalsBring users into your websiteContestSalesCredibility - VisibilityBuild brand awareness on the webStay connected to your audienceCustomer serviceEngage with your target as a friend
  29. 29. Why Social MediaHigher customer lifetime valueHappy customer is happy and willrecommendBuilds GoodnessBottom line: Increase your company sales
  30. 30. I don’t get social media?
  31. 31. Really – How?Research – which social media platforms will work for you (Facebook –LinkedIn – Twitter –Pinterest- Blog - Niche platforms)Research, Listen and understand (listen to what your target is sayingabout your business, understand whos talking about you and who is notFollow people of common interests – start discussion in groups – sharecontent that your target audience will find useful (it takes timeDefine communication objectivesPlan your action!Once you understood what your audience is saying next step is torespondEngageMeasure (according to your objectives)
  32. 32. Which Platform? Where is your target?Facebook Personal Profile Business Fan PageLinkedIn Personal Profile Company Profile Twitter Pinterest Blog YouTube Other
  33. 33. Just Do It!Just do it—Set this into your daily work plan and scheduleit, like a meeting, with a beginning and end time.Responsibility—Build this into your action plan(communications, take action) and plan to ‘rotate’responsibility.Expertise—Set some time aside for research and learning.Begin with the basics; commit to building on this base.
  34. 34. can find me here: Twitter: shari_pw Facebook/shariwrightpilo Hunter and Bard : people/shari-wright-pilo/ Facebook/hunterandbard LinkedIn: Email: Skype: shari.wright.pilo