UPS <ul><li>Economy of motion </li></ul><ul><li>+ </li></ul><ul><li>Efficiency of delivery </li></ul><ul><li>+ </li></ul><...
 
 
 
 
Other than pens, paper or other supplies, what is the total worth of all the items and money you have taken from employers...
Other than pens, paper or other supplies, what is the total worth of all the items and money you have taken from employers...
How often have you gotten into shoving matches or fistfights at work over the last 3 years?
How often have you gotten into shoving matches or fistfights at work over the last 3 years? <ul><li>Never </li></ul><ul><l...
  Agree or disagree:
  Agree or disagree:    “ It's  f un to go out to events with big crowds. ”   “ I like t o  talk a lot. ”   “ I l o ve to ...
.
What we just did is  what we do
The Container Store People  +   Passion   +   Products =   Purpose
Leon: $408.95 … $899.73 … $3906.50 …   Alex: $0.00 … $0.00 … $0.00 …
 
 
The Apple Store <ul><li>Integrated </li></ul><ul><li>+ </li></ul><ul><li>Interactive </li></ul><ul><li>+ </li></ul><ul><li...
 
 
 
 
 
 
Coffee Master
Be Welcoming Be Genuine Be Knowledgeable  Be Considerate Be Involved
Starbucks <ul><li>Efficient Workflow </li></ul><ul><li>+ </li></ul><ul><li>Cultural Training  </li></ul><ul><li>= </li></u...
Customer Service Culture <ul><li>Screening </li></ul><ul><li>+ </li></ul><ul><li>Training  </li></ul><ul><li>+ </li></ul><...
 
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Alex Frankel: Living the Brand

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Alex Frankel, author of Punching In: The Unauthorized Adventures of a Front Line Employee, presents some of the lessons he learned from his time working at several top brands including Starbucks, Apple, and Enterprise Rent-a-car.

Published in: Business, Education

Alex Frankel: Living the Brand

  1. 3. UPS <ul><li>Economy of motion </li></ul><ul><li>+ </li></ul><ul><li>Efficiency of delivery </li></ul><ul><li>+ </li></ul><ul><li>Excellence of service </li></ul>
  2. 8. Other than pens, paper or other supplies, what is the total worth of all the items and money you have taken from employers in the last 3 years?  
  3. 9. Other than pens, paper or other supplies, what is the total worth of all the items and money you have taken from employers in the last 3 years?   $0 More than $0, but less than $10 More than $10, but less than $25 More than $25, but less than $100 $100 or more
  4. 10. How often have you gotten into shoving matches or fistfights at work over the last 3 years?
  5. 11. How often have you gotten into shoving matches or fistfights at work over the last 3 years? <ul><li>Never </li></ul><ul><li>One time </li></ul><ul><li>Two times </li></ul><ul><li>Three times </li></ul><ul><li>Four times or more </li></ul>
  6. 12. Agree or disagree:
  7. 13. Agree or disagree: “ It's f un to go out to events with big crowds. ” “ I like t o talk a lot. ” “ I l o ve to be with people. ” “ I c h at with people I don't know. ” “ I could n ot deal with difficult people all day. ”
  8. 14. .
  9. 15. What we just did is what we do
  10. 16. The Container Store People + Passion + Products = Purpose
  11. 17. Leon: $408.95 … $899.73 … $3906.50 … Alex: $0.00 … $0.00 … $0.00 …
  12. 20. The Apple Store <ul><li>Integrated </li></ul><ul><li>+ </li></ul><ul><li>Interactive </li></ul><ul><li>+ </li></ul><ul><li>Inspirational </li></ul>
  13. 27. Coffee Master
  14. 28. Be Welcoming Be Genuine Be Knowledgeable Be Considerate Be Involved
  15. 29. Starbucks <ul><li>Efficient Workflow </li></ul><ul><li>+ </li></ul><ul><li>Cultural Training </li></ul><ul><li>= </li></ul><ul><li>Good Customer Service </li></ul>
  16. 30. Customer Service Culture <ul><li>Screening </li></ul><ul><li>+ </li></ul><ul><li>Training </li></ul><ul><li>+ </li></ul><ul><li>Working </li></ul>

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