Sherif morgan how to make your blog shine


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Sherif Morgan, Connexins Web Development, on how to blog effectively so that your blog gets noticed.

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  • Mission is to provide high caliber social media and online marketing training to business owners and professionals so that they may thrive in the internet world. Where we distinguish ourselves is that we cover the full scope of the marketing options and tie them together with business strategy.
  • Sherif morgan how to make your blog shine

    1. 1. Ways to Make Your Blog Shine Sherif S. Morgan Friday, September 14, 2012
    2. 2. Why Blog?• Builds Traffic – search engine traffic – social media traffic – email marketing• Increases credibility – pre-sell – establishes you as an expert – Voice and Authority
    3. 3. The two famous questions…For each blog post, ask these 2questions: Who? Why?
    4. 4. Who isTHE WHO
    5. 5. Who is the WHOIdentify niches (needs) within your market What are their... interests? goals? problems? pain points? hot buttons?
    6. 6. Drilling Down• Who (age, location, gender, education, job title)• Environment (when and where are they using your site? What device are they using?)• Tasks (what are they trying to complete/learn)• Motivation (what is their broader desired outcome?) – Goals, Problems, Pain Points?• Name or nickname & Representative photo Source:
    7. 7. The two famous questions…For each blog post, ask these 2questions: Who? Why?
    8. 8. What are some of the WHYSwhat would you like to accomplish [short term] You?
    9. 9. What are some of the WHYSwhat would you like to accomplish [long term]– Establish credibility or thought leadership– Increase traffic to your business website– Humanize your company– Generate Leads or Pre-Sell Prospects– Brand Building/Awareness
    10. 10. The Topics
    11. 11. Before you pick a topic… Listen!Social Media Clients’ FAQsConversations Clients’ Emails Surveys Common Problems Questions
    12. 12. Problem?KEYWORD OR in social media eye-catching title/headline
    13. 13. Why is a headline important? Perfect“The anatomy of Timeless post” Shareable• People judge a [post] by it’s [headline]• Catchy… [ if not, they may not click! ]• High SEO value – Include your keyword
    14. 14. 3 Must-Have Guides to Write Amazing HeadlinesWrite Headlines that SHINESpecificity / Helpfulness / Immediacy / Newsworthiness / Entertainment Value Scientific Approach to Writing PageTitle Headline Hacks! (by Jon Morrow)
    15. 15. The Content design
    16. 16. Designing Your Content• Start with an engaging story?• Scannable Text – Short Paragraphs – Headlines – Sub-Headlines – Bullet Points• Use Photos
    17. 17. Where to get the photos?
    18. 18.
    19. 19. Quality of Picture Matters• Unique• Engage people more• Increases perceived value• Shareabiliy?
    20. 20. The Contentthe content itself
    21. 21. How to sound authoritative?• Authoritative Headlines – The content must deliver• Knowledge + Personal Experience (the story)• Concise! – Simple yet profound (e.g. Seth Godin’s blog)• Comprehensive – Dig Deep. Use details and examples – Go Wide. info can be applicable/universal• Relevance: solve problems & ease pain points• Present original research?
    22. 22. Create Shareable Content• Create authoritative content• Publish original research, info, graphs• Compile resources & links on a subject• Solve a problem• Make a list• Paint a picture• Great reference blog-posts/
    23. 23. The Call-to-Action
    24. 24. How to Achieve the WHY?• Conclude with a call to action: – ask an engaging question – ask them to comment, share, connect• Include email subscription box after the post• Make it easy for them to participate
    25. 25. make it easy to share
    26. 26. make it easy to subscribe
    27. 27. The SEO
    28. 28. What to do with a “keyword”Insert in the Title (Headlines) - 60 charactersInsert in the meta Description - 160 characters. - appeal to both people and search engines - make it emotional / intriguing (for people not SE) - Tip: “the cliff hanger”…Use in the content naturally - don’t over-use. - use related words
    29. 29. The Perfectly Optimized Page (SEO) many rules / always changing / etc.
    30. 30. The No BS Guide to SEOSEO techniques are important, but…write for people not for search engines write great post titles (include your keyword) provide quality content with related keywords include relevant and helpful linkswhen you do that… people will linkback, share on social media, etc.
    31. 31.
    32. 32. “Click to Tweet”<a href=“ yougo to OnlineBizSMARTS Group today. AwesomePresentation by Sherif via @MsDaleDillon”>Tweetthis!</a>
    33. 33. Recap• Intro – why blog & questions you must ask before you post• How to attract and bring people in – via keyword research – the headline• How to keep people there – engage with story, photo, easy-to-read content• Deliver! – authoritative / shareable content• Call to Action
    34. 34. Dale Dillon and Michael GraySMART Team Master Mind MembersSherif Morgan Deborah Munoz-ChaconAaron Eden Chris Hazen Molina Steve FrantzisStaff Pam FurlongDanielle Lips