This is a presentation I put together for a project working with jobseekers who were NOT high-end professionals. A large company laid off bunches of people, and most were retail workers and manufacturers who didn't know too much about online media. I was asked to put together a 4-day training that made it easy, and this is the result. Day 4 was reserved for any advanced material for which the group showed interest over the first 3 days.

1. How to “WOW” your
Online Network
Personal Branding, Marketing,
and Job Searching on
Social Media

2. Social Networking in the Job
Search
Day 1
Introduction and Overview:
Why use Social Networking to Find a Job?

4. What is an Online Profile?
• Online snapshots of the user’s life
• Professional or personal
• Multimedia: Words, Photos, Audio, and
Video, hyperlinks

5. Is Social Networking in a Job
Search only for Executives?
• More upper-level professionals and HR
managers are on LinkedIn that anyone
else
– Connecting to them uncovers leads

6. Is Social Networking in a Job
Search only for Executives?
• LOTS of people are on Facebook
– In July 2008 19.55% of USA used Facebook
– In July 2009 22.52% of USA used Facebook
– In July of 2010 about 150M – 50% of USA
• And that’s of the total population!
• (LinkedIn has only 70M worldwide

7. Do You have Specialized Skills?
• Jobseekers with experience in a unique
field, or working with rare machines or
tools, should absolutely be online!
• Recruiters, Hiring Managers, HR staffers
go looking for people with unique and
specialized skills on the internet
– They search social media
– They use Google, which pulls up Facebook &
LinkedIn

8. Did you work for a big name
Company?
• Employers in similar fields often search for
competitors’ names on social media as a
way of finding employees who already
have the skills that employer needs.

9. Other Uses for Social Media in a
Job Search
• Connect directly to hiring managers and
recruiters (overstated)
• Find companies that are hiring
• Create a positive result for Google
searches

10. Using Social Media in Job
Searches
• Find people you know who work for
companies that may need you
• Find people you don’t yet know who can
connect you to jobs
• Communicate with multiple people at once
about your search

11. Netiquette
• Technology changes  changing rules
– Spelling, abbreviations, acronyms, phrases
• NOT acceptable for professional communications
• NEVER TYPE IN ALL CAPS – THIS IS READ AS
SHOUTING!
• Blurred difference between professional and
personal

12. Netiquette
–R U abl 2 read ths Or RU a
N00B? IC ur havin trouble OMG
LOL! NP though. JK CU L8R :)

13. DOs and DON’Ts
• Potholes to watch out for:
– Inappropriate content on your own profile
– Inappropriate content on others’ profiles
– Content that you have deleted may come up
in Google for months or years to come
– Cyberstalking

14. DOs and DON’Ts
• Dangers of Not Having a Profile
– No control over the results of a Google search
– Miss practical, useful connections without
realizing it
– What will happen over the next 5 or 10 years?

15. DOs and DON’Ts
• Defenses
– Be conscious of who can see your profile
• Facebook – Private
• LinkedIn – Public
• Visual CV – Public
• Emurse – Public
• Twitter – Private or Public

16. What You Will Need to get
Started
A Photo A Resume A Computer
(Or a place you
An address can access one)

17. Social Networking in the Job
Search
Day 2
Creating an Online Profile:
Facebook and LinkedIn Unveiled

18. Facebook
• Start here. It is more
– Fun
– Popular
– Likely to get you hooked on social networking

19. Facebook
Look Fancy!
Let’s take
some pict-chas!

20. Facebook

21. Facebook
• Profile Building:
• Do not have to answer every question. They will
tell you if you have to answer.
• Your answers do not have to appear publicly
• Key points:
– Profile Picture
– Education and work – be extensive
– SOME likes and interests
– Contact info – link to your LinkedIn page, blog, website,
visualcv, twitter, etc.
– Bio (write something about yourself) – mention your job
search

22. Follow
Facebook’s
Prompts to
Create a Profile

23. Facebook
• What is a status update? What is the news
feed? How do you use them for jobseeking?
– Repeat important messages 2-3 times
– Talk about successes from your job search
frequently in your status message. Keeps your
search fresh in friends’ minds. Keep it positive!
– Tag your friends whenever you can talk about
them in your search. They will be notified about
your post, and so will their friends!

24. LinkedIn

25. LinkedIn

26. LinkedIn

27. LinkedIn
• LinkedIn will also walk you through
building a profile, and they will have a
meter showing how much more you have
to do.
• Try to get this meter to 100%

28. LinkedIn
• Once you have a profile begun, this video
will help you use LinkedIn to proactively
find a job

29. LinkedIn

30. Social Networking in the Job
Search
Day 3
Kick it Into High Gear:
Joining Groups, Answering Questions,
Blogging, & Managing Websites

31. Groups
• A group on Facebook or LinkedIn is:
– An online conversation between people who
share an interest
– A public statement about what your interests
are
– A great way to “meet” people who are in the
same industry, field, or area of study as you

32. Groups

To browse Groups, click
“MORE”, and then click
“GROUPS” on your Home
Page

33. Groups
Machinist
Use the search box at the
top of the page to search
for a term from your work.
Then click again on “GROUPS”

34. Groups
Public Groups
can be browsed
by anyone.
You must request
to join Private
Groups

35. Groups
• Use Groups on Facebook as a means of
– showing off your knowledge
– networking with other jobseekers
– requesting and sharing leads
• LinkedIn uses Groups as well, and will
suggest Groups for you to join, based on
your work history

36. Groups

37. Groups

38. Groups
• LinkedIn also has a Q&A section to help
you network and show off your knowledge.
• The Q&A section pulls up in Google

39. Groups

40. Groups
You can browse
groups by industry…


41. Groups
…and drill down into
your specialty 

42. Blogging
• Blogging requires being a producer or a
conduit of information
Blog = short for “Web log”: an online journal
• One big form is “MicroBlogging” (i.e.
Twitter)
• Blogging is a way to allow potential hiring
managers to passively get to know your
personality and body of knowledge

43. Blogging
• Blogger.com
• Wordpress.com
• Twitter.com (micro-blogging)

44. Blogging
Things to Remember:
• Write Frequently
• Be positive
• The best blog posts show off your
personality
• Promote your blog – tell your Facebook &
LinkedIn friends. Tell your “real” friends!

45. Blogging

You can
start your
blog in
under 15
minutes –
if you know
what you
are going
to say!

46. Linking Your Websites Together
You can enter the web address for your
LinkedIn Page, and for a blog, on your
Facebook profile.
People who see this will be able to learn
more about you.
↓

47. Linking Your Websites Together

48. Linking Your Websites Together
 You can do the same thing on
LinkedIn

49. Linking Your Websites Together
For a blog, choose
“other”. If you choose
“blog”, you will not have a
chance to label that blog
with a description.

50. Linking Your Websites Together
•You can also link your Twitter account to
your LinkedIn account.
•Your Twitter updates will become your
LinkedIn updates.
•Less work for you!


51. Linking Your Websites Together
You can do the same thing with your blog

52. Linking Your Websites Together

53. Linking Your Websites Together

54. Linking Your Websites Together

55. Linking Your Websites Together
• You may also want to check out
HootSuite.com
which allows you to manage Facebook,
LinkedIn, and Twitter from one site
• Or, if you would like to run all 3 websites,
you can use Twitter to post to both
Facebook and LinkedIn

56. Social Networking in the Job
Search
Day 4
Advanced Social Media
Features and Tools