Learn how to weave your cold calls, voicemails, and emails with new social media outreach strategies that can increase your call-back ratio by at least 20%. Know how to prioritize various communication vehicles to get faster responses from prospects. Find the social footprint for many of your candidate prospects so you can expand the ways in which you connect with them. Know what to include in your social media messages that will increase the likelihood of generating a positive response. Relate the values of having your own Facebook page and LinkedIn Group, and define which types of activities are best for each of the social networks

1. Social Media Outreach
Vikas Kumar
Talent Acquisition

2. Outreach Overview

3. Old Media
Expensive & Unidirectional
Traditional Approach “Build Creative” = “Buy Eye Balls”

4. New Media
Inexpensive & bi-directional (one-on-one conversation)
Broadcast ≠ Outreach

5. Initiating Contact
Compelling Email
Call & Voicemail
Social media outreach

6. ORDER OF RESPONSE
SMS
Instant Messenger
Emails
Call to Mobile Phone
Private Message (FB, Twitter DM, Inmail)
Public Message (Wall post, @twitter)
Call to “Land Line”

7. Social Footprint
 Find them on:
• People Search: skipease, wink, pipl,
• Social Site: linkedIn, facebook, twitter, myspace, ning
• Contact Management: plaxo, evernote, zoominfo
 Search till you find a lead.
 Look for Common friends in Network.
 Look for conversation starter
• Common groups, Facebook page, Organizations, Alumni etc

8. Social Media Messaging
Grab their attention in few lines
Step #1 First Message – Conversation starter
Step #2 Choice of Words
Step #3 Focus on finding their availability/interest
Step #4 Reason to Reply

9. Templates for Social Media Contact
Build Trust
 “I just read your blog on (topic) at (forum/site)”
 “I saw your comment on _______”
 “I noticed your tweet about ______.”
Ask for a dialog
 “Let me know if you have interest and we can talk live.”
Tell them why you’re contacting them
 “You seem to be an expert in ____ so I though if we could talk…”

10. LinkedIn Messaging
Hi (Candidate's Name)
I reviewed your profile today and found your passion towards _XYZ_.
ABC is fortune 500 organization with an employee base of ____ employees
and offices in India, USA, UK etc. It also have a center of excellence / a high
performing team /a core team of “XYZ” based out of Delhi.
I wanted to check if you or any one in your network would like to be a part of
Such a team.

11. Social Media
Guide
What
Ask for Views, thoughts &
share yours
Share your
experience, blogs,
Q&A
Ask Questions,
Mentions, RT, Via,
TChat
When
3-4 Times a Day towards
evening, more traction
on weekends.
Once a day.
Business Hours –
Monday through
Friday
Max 1 Tweet an Hour
How
3-4 lines, Images, links,
Videos
Slideshare, Publisher,
Groups, Pictures,
Video,
Shorthand, Symbols,
Keep length to 120-
130 Char.
Images
More the better, convert
text to image
Professional images
Share only self
explanatory &
relevant images

12. Create Facebook and LinkedIn Groups
 You can send messages to all members.
 People are more likely to accept an invite to join a group rather than a
personal invite.
 Post jobs for free.
 Build thought leadership – gain trust and attention
 Create quality content to make it viral.
 Involve employees / team members – create extended network.

13. Social Network Profile
LinkedIn Facebook Twitter
Customize public URL Customize public URL Bio with relevant handle
Join Groups & follow
Company Pages
Join Groups & follow
relevant Pages
Follow you target
audience
Professional Picture &
100% Complete Profile
Add relevant URLs
Keep “About Section”
updated & Complete
Open Networker
Manage Security
Settings
Follow & use #tags

14. Social Network Activity
LinkedIn Facebook Twitter
Open to recruitment
communication
Would like to know about
you & your company
DM any recruitment
message
Post Jobs in Relevant
Groups
Route them to your
Company page
Share Jobs but tweets must
be relevant & interesting
for target audience.
Status Updates must be
professional
Give it a personal touch As per target audience.

15. Optimizing Your Outreach Strategy
Analyze your outreach results to craft messages that works
 On which days are your messages most often read & shared by others?
 At what time of day are your links most often clicked on?
 By whom are your messages most often read & shared?
 Do those results differ among Twitter, Facebook, blog readers, etc.?
 Do those results differ among topics or talking points?
 How do different calls to action (i.e., “watch this”, “learn more”, “find
out”) play out on different channels, at different times of day, etc.

16. Other Tools & Ways to get attention
• Comment on
their status
update.
• Mention their
name
• Share their
content
• Twitter Search
Followerwonk,
Topsy, Twazzup,
Twiangulate
• Twitter Alerts
Tweetbeep,
Tweet alarm,
Warble
• RT their post,
mention them in
your post
• Facebook
Search Social
Search, Friend
Finder
UVRX – Google custom search engine for Social Search

17. CONTACT ME
www.linkedin.com/in/vikaskumar2
@vik_2
Vikas Kumar
Talent Acquisition / Social Media
vikaskumar2@gmail.com