3. …
You are being watched
Facebook is also a:
• Talent Search Engine Yes, you are being
• Part of tertiary study admission criteria searched
• Part of corporate recruiting criteria
You are being searched by:
• Potential dates
• Managers
• Recruiters
• Teachers
So be wise about how you present
yourself and what you post…
4. Who do you want to share with?
This class is soooo boring. Yawn
X Lecturer
Just kissed a girl and I liked it….xxx
X Parents
Family and friends for Network with professionals to get a
social/entertainment purposes job or industry/study information
5. Have a strategy based on your life goals
Analyse
It’s all about
what you share Customize
and with whom
Reputation
6. Set your privacy settings
Entire account private Not recommended for personal branding,
unless there are posts you don’t want
future employers to see
Grant permission to view certain sections Recommended for personal branding.
This setting gives you privacy, but also
gives others information they need about
you.
Entire profile open Highly recommended for personal
branding. Beneficial if you want to be
visible online and in your industry
Be careful what you post
7. Fill out your profile completely
Paint a picture of who
you are
Get your profile loaded
on keywords
Focus on educat and work
ion
Promote certain information
depending on your strategy
8. Grow your network
Like company pages Join university groups
You
Use Facebook Connect Connect with people you meet
Like pages of interest
Import from e-mail accounts
9. Update your status
Reflect of who you are
ion
and what you do Push content
Your status update depends
on your strategy
Update with blog entry, new projects/assignments,
interest in a particular job
10. Start a group or page
Market yourself
Bring people together
Share or start discussions
Valuable contributor
Use for career and keep
personal profile private
Market your blog
11. Get involved with your community
• Meet new people and build your network
• Create an event with your friends or classmates
• Support a cause or host an event about a topic
in your field of study
• Position yourself as a leader
This is awesome for your personal brand
12. Use the Facebook exercise to see whether your
page will get you hired or fired.
