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Increase Local Share and
Customer Engagement With Less
Time and Effort

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Your Panel
Kelly Crompvoets – Home Franchising Concepts
Manager of Franchise Marketing
Donnie Robertson – Nothing Bundt Cakes
Director of Marketing
Deb Evans – Franchise Foundry President
Mary Ann O’Connell – FranWise®
President
DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Home Franchise Concepts
• Kelly Crompvoets

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
National Advertising Fund
We are stronger together than we are alone.
Walter Payton

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
National Advertising Fund

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
National Advertising Fund

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
National Advertising Fund

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Key Take-Aways
Plan
Optimize

Commit
Test
Track

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Strategic Partners

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Nothing Bundt Cakes
• Donnie Robertson

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
ENGAGEMENT & ACTIVITY LEVELS
‣

Facebook: 55%

‣

Pinterest: 20%

Instagram

Twitter

‣
‣

Twitter: 15%
Instagram: 10%

Pinterest
Facebook

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
CURRENT SOCIAL (TOTALS)
NBC Facebook
Growth
158,000+ Fans
145% increase in fans over
prior year

(2012 vs. 2013)

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Facebook Offers
Highlights from January
(3 Week) Campaign
Over 112,000 NBC Facebook
Offer Claims during 3 week push

+ 45.4% lift
in Local Bakery Traffic

3 Week SSS% Lift of

+28.5%
Total Cost for Campaign

$4500
DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Facebook Contests
Entries: 14,000
New Likes: 13,501
Emails Growth: 7880

Reach:
639,694 Friends of Fans
2/4 thru 2/12 - 2013
DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Key NBC Learnings
• Your social media engagement should be driven
by key goals and objectives
• Acquire new fans and encourage engagement
through appealing Facebook campaigns
• Pick social platforms that target your
demographic and areas of brand strength
• Trying to do too much in social media is a recipe
for failure!
DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Franchise Foundry
• Deb Evans

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
S.A.L.E.
• Social
• Analytics
• Listening
• Engagement
DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Social

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Analytics

If you don’t measure, then how
can you decide, lead and
grow?
~ Nicole Hudson
Founder Inbound Lead
Solutions

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Listening

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Social Listening Tools

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Engagement

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
3 Things to Remember
• The Web has a lot to offer but IFA supplier
partnerships will keep things calm
• Remember it’s all about the S.A.L.E.
• One size will not fit all

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA
Contact Info
Kelly Crompvoets
www.homefranchiseconcepts.com

Donnie Robertson
www.nothingbundtcakes.com

Deb Evans
www.franchisefoundry.com

Mary Ann O’Connell
www.franwise.com

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New Orleans, LA

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A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 

Increase Local Share and Customer Engagement with Less Time and Effort -#IFA2014

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  • 2. Increase Local Share and Customer Engagement With Less Time and Effort DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 3. Your Panel Kelly Crompvoets – Home Franchising Concepts Manager of Franchise Marketing Donnie Robertson – Nothing Bundt Cakes Director of Marketing Deb Evans – Franchise Foundry President Mary Ann O’Connell – FranWise® President DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 4. DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 5. Home Franchise Concepts • Kelly Crompvoets DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 6. National Advertising Fund We are stronger together than we are alone. Walter Payton DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 7. National Advertising Fund DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 8. National Advertising Fund DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 9. National Advertising Fund DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 10. Key Take-Aways Plan Optimize Commit Test Track DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 11. Strategic Partners DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 12. Nothing Bundt Cakes • Donnie Robertson DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 13. ENGAGEMENT & ACTIVITY LEVELS ‣ Facebook: 55% ‣ Pinterest: 20% Instagram Twitter ‣ ‣ Twitter: 15% Instagram: 10% Pinterest Facebook DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 14. CURRENT SOCIAL (TOTALS) NBC Facebook Growth 158,000+ Fans 145% increase in fans over prior year (2012 vs. 2013) DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 15. Facebook Offers Highlights from January (3 Week) Campaign Over 112,000 NBC Facebook Offer Claims during 3 week push + 45.4% lift in Local Bakery Traffic 3 Week SSS% Lift of +28.5% Total Cost for Campaign $4500 DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 16. Facebook Contests Entries: 14,000 New Likes: 13,501 Emails Growth: 7880 Reach: 639,694 Friends of Fans 2/4 thru 2/12 - 2013 DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 17. Key NBC Learnings • Your social media engagement should be driven by key goals and objectives • Acquire new fans and encourage engagement through appealing Facebook campaigns • Pick social platforms that target your demographic and areas of brand strength • Trying to do too much in social media is a recipe for failure! DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 18. Franchise Foundry • Deb Evans DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 19. DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 20. S.A.L.E. • Social • Analytics • Listening • Engagement DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 21. Social DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 22. Analytics If you don’t measure, then how can you decide, lead and grow? ~ Nicole Hudson Founder Inbound Lead Solutions DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 23. Listening DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 24. Social Listening Tools DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 25. Engagement DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 26. DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 27. 3 Things to Remember • The Web has a lot to offer but IFA supplier partnerships will keep things calm • Remember it’s all about the S.A.L.E. • One size will not fit all DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  • 28. Contact Info Kelly Crompvoets www.homefranchiseconcepts.com Donnie Robertson www.nothingbundtcakes.com Deb Evans www.franchisefoundry.com Mary Ann O’Connell www.franwise.com DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

Editor's Notes

  1. Welcome, everyone. This is our topic for the day: Is this where you belong?Please move forward,Silence your phones.This is being recorded, so use the mic when asking questions.EvaluationsEtc
  2. Seating order – Deb, Kelly then Donnie
  3. Show while panel does brief introduction and company profile.
  4. Do you do the same thing for Budget Blinds as for Tailored Living? How are changes decided?Do you create donuts?Pro rata shareZee marketing training
  5. Less time/effortSocial spaceHow did you choose the top 4Polling on FB/ Zee interactiveHow do you manage local social contact?Talk about merge to one page reason. Outreach/cake samples
  6. This shows a change in trend /tactic