The document discusses propaganda techniques used to influence audiences. It defines propaganda as techniques used to influence opinions, emotions, attitudes or behavior. It notes that much of the mass media aims to persuade audiences to buy products or support ideas. It then describes seven common propaganda techniques: bandwagon, testimonial, hasty generalization, false cause, invalid analogy, red herring, ad hominem, and slippery slope. The document provides examples for each technique and cautions that while propaganda is often used for advertising, it can sometimes trick people into believing illogical claims.

1. HELLO!

2. motivation
Think about a time you convinced
someone to do something or buy
something or believe something?

3. motivation
WHAT WAS IT?

4. motivation
How did you
convince him/her?

5. motivation
Do you think you are
good at convincing
people?

6. Propaganda
techniques

7. Essential ideas
PROPAGANDA involves techniques
used to influence opinions,
emotions, attitudes or behavior.

8. Essential ideas
Much of the mass media aims to
PERSUADE the audience, either to
buy something, to support an idea,
etc.

9. Essential ideas
Much of the mass media aims to
PERSUADE the audience, either to
buy something, to support an idea,
etc.

10. Essential ideas
Persuasion involves any movement of the
audience from left to right or vice versa.
Strongly
Opposed
Moderately
Opposed
Slightly
Opposed
Neutral Slightly in
Favor
Moderately
in Favor
Strongly in
Favor

11. Essential ideas
As members of the audience, we
have to be careful and learn how to
identify propaganda techniques
that advertisers use.

12. Essential ideas
Although propaganda techniques
might not necessarily be harmful,
they can sometimes TRICK people
into believing what they advertise
even if they may be illogical.

13. Essential ideas
Propaganda techniques are not
only used for advertising; they are
used in editorials as well.

14. 1.
BANDWAGON
assumes that because something is popular or supported by the
majority, then it is already good, correct and desirable

15. “EXAMPLE
A mobile phone company might
claim that “everybody” is using
their network and so this might
mean that their service is better
than others.

16. 2.
TESTIMONIAL
uses a popular personality, a celebrity, or someone who has “high
credibility” to endorse the product even if they do not necessarily
have the credentials to do so

17. “EXAMPLE
Vilma Santos endorses a milk
brand and says that it is healthy
even though she may not
necessarily have examined the
milk herself.

18. 3.
Hasty generalization
jumps to a general conclusion on the basis of insufficient evidence

19. “EXAMPLE
A newspaper editorial might say
that all politicians are corrupt
because some members of the
House of Representatives were
convicted of corruption.

20. 3.
FALSE CAUSE
assumes that because one event follows another, the first event is
the cause of the second

21. “EXAMPLE
People might say that Manny
Pacquiao winning a boxing
match causes disaster in the
Philippines because for the past
years, natural and man-made
calamities occur after he wins a
fight.

22. 4.
INVALID ANALOGY
compares two things that are not necessarily alike

23. “EXAMPLE
A person might claim that the
one-child policy will work in the
Philippines because it worked for
China.

24. 5.
RED HERRING
introduces an irrelevant issue to divert attention from the subject
under discussion

25. “EXAMPLE
In a debate, a politician might say, “Why should we
worry about endangered animal species when
thousands of people are killed in automobile
accidents each year.”

26. 6.
AD HOMINEM
attacks the person rather than dealing with the issue at hand

27. “EXAMPLE
Saying, “The governor is not sincere about his efforts
in helping the poor because he comes from a very
rich family.”

28. 7.
SLIPPERY SLOPE
assumes that taking a first step will lead to subsequent steps that
cannot be prevented

29. “EXAMPLE
People who drink coffee end up smoking, and
smokers get lung cancer. Coffee causes lung cancer.

30. “PROCESSING QUESTIONS
In what way are propaganda techniques
advantageous? Disadvantageous?

31. “
LET’S TRY!

32. “