Propaganda techniques
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The document defines several common techniques used in propaganda and advertising: - Bandwagon refers to the psychological phenomenon where people are more likely to adopt beliefs and behaviors as they perceive more others doing the same. - Testimonials are statements from ordinary citizens or celebrities promoting the virtues of a product. - Glittering generalities use emotionally appealing phrases closely associated with valued concepts to promote ideas without evidence. - Name-calling uses insulting labels directed at individuals or groups. - Plain folks presents the speaker as an average person who can relate to listeners' concerns. - Transfer projects qualities between people, objects, or values to make something more acceptable or discredit it. - Card stacking manipulates
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Propaganda Techniques
This document defines propaganda and identifies 10 common propaganda techniques: testimonials, bandwagon, card stacking, glittering generalities, plain folks, name calling, transfer, repetition, assertion, and lesser of two evils. It provides brief descriptions of each technique, such as using famous people to promote products (testimonials) or only presenting positive information about an idea while omitting negatives (card stacking). The objective is to recognize these propaganda techniques in given texts.
Propaganda techniques 2
The document discusses various propaganda techniques used to promote products and ideas. It defines propaganda as information put out by organizations or governments to promote policies, ideas, or causes. It then explains 10 common propaganda techniques: bandwagon, testimonial, transfer, repetition, emotional words, card stacking, name calling, plain folks, glittering generalities, and soft soap. It assigns each technique to a different student group for a class activity to demonstrate how advertisements use these techniques.
Propaganda techniques
Propaganda techniques commonly used to influence people include: testimonials, bandwagon, card stacking, glittering generalities, plain folks, name calling, transfer, simplification/stereotyping, assertion, lesser of two evils, and pinpointing the enemy. These techniques are employed to make people want to follow the crowd, omit contrary information, appeal to positive concepts, convince people the views are common, use negative labels, transfer feelings between objects, reduce complex issues, state things as facts without evidence, present the least bad option, and identify enemies.
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This document discusses various propaganda techniques used to influence opinions and behavior. It begins by defining propaganda as techniques used to influence emotions, attitudes, or behavior through appeals to emotion rather than intellect.
It then lists common propagandists as the military, media, advertisers, and politicians. Several specific propaganda techniques are defined, including bandwagon technique, testimonial, loaded words, misuse of statistics, name-calling or stereotyping, plain folks technique, snob appeal, and transfer. Examples are provided for most techniques.
Students are then asked to identify which propaganda technique is being used in various ads or statements. The document concludes by having students work in groups to identify propaganda techniques used in different magazine advertisements
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This document discusses propaganda techniques that are commonly used in advertising. It defines propaganda and explains its use in history. It then outlines six common propaganda techniques: 1) Bandwagon, 2) Testimonials, 3) Plain Folks, 4) Name Calling, 5) Emotional Appeal, and 6) Repetition. The document concludes with an activity where students must identify which propaganda technique is being used in different advertisement posters.
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Ito ay isang powerpoint presentation na tumatalakay sa paksang tungkol sa araling Mga Hudyat ng Sanhi at Bunga ng mga Pangyayari. Dito din matatagpuan ang kahulugan, mga katangian at mga gawain patungkol sa paksang tinalakay.
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The document discusses various propaganda techniques used to promote products and ideas. It defines propaganda as information put out by organizations or governments to promote policies, ideas, or causes. It then explains 10 common propaganda techniques: bandwagon, testimonial, transfer, repetition, emotional words, card stacking, name calling, plain folks, glittering generalities, and soft soap. It assigns each technique to a different student group for a class activity to demonstrate how advertisements use these techniques.
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Propaganda techniques commonly used to influence people include: testimonials, bandwagon, card stacking, glittering generalities, plain folks, name calling, transfer, simplification/stereotyping, assertion, lesser of two evils, and pinpointing the enemy. These techniques are employed to make people want to follow the crowd, omit contrary information, appeal to positive concepts, convince people the views are common, use negative labels, transfer feelings between objects, reduce complex issues, state things as facts without evidence, present the least bad option, and identify enemies.
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Introduction: Infomercials and Advertisements
Every day we face other people trying to persuade us to buy or do something. Advertisements on television, the Internet, or the radio attempt to persuade us to buy a product. Family members, friends, and employers ask us to do things for them. Some of these messages we quickly dismiss, but others convince us and we buy that brand of paper towels or bake cupcakes for that fundraiser.
Imagine watching an infomercial for an exercise machine. The product is described by an attractive and trim fitness expert to a mildly skeptical person in front of an enthusiastic studio audience. The machine is demonstrated, the positive benefits and ease of use of the machine are touted, and viewers are offered the product at a low, low price. By the end of the infomercial the skeptic is convinced of its miraculous powers and you find yourself picking up the phone to order one for yourself. What makes such communications persuasive? Why do we do what others ask sometimes but not other times? Social psychology can help us find the answers to these questions and, perhaps, better resist being persuaded in the future.
As we explore persuasion we can divide the persuasive communication into three parts: the communicator, the message, and the audience. First we will deal with what characteristics of persuaders make people more likely to be persuaded. Next, we will think about characteristics of the message that lead people to change. Finally, we will explore what characteristics of the audience can lead them to be persuaded.
7.2 Who—Characteristics of the Persuade
Credibility: Expertise and Trustworthiness
As you watch an infomercial, a central communicator is likely to offer arguments for the product. Whether or not you listen to this person likely depends on how credible you view that person to be. Credibility has two aspects: expertise and trustworthiness (Hovland, Janis, & Kelley, 1953). A communicator with expertise is one who appears to have knowledge and is able to communicate it. A trustworthy communicator is one we believe is giving us accurate information.
Messages from expert sources are persuasive when the message includes strong arguments from within that expert's field of knowledge (DeBono & Harnish, 1988; Petty, Cacioppo, & Goldman, 1981). Messages that come from an expert source but are weak are less persuasive than messages coming from someone who is less of an expert, but who has strong arguments (Bohner, Ruder, & Erb, 2002; Tormala, Brinol, & Petty, 2006). Expert opinion is generally only persuasive within that expert's domain of expertise. For example, you might believe what fitness experts say about exercise but not what they say about cake decorating. Children, who are generally not experts, can be persuasive when a message focuses on their social role. For example, using children to demonstrate the safety features in a new vehicle may resonate with an adult's perceived role as protector and nurtur.
persuasive communication.pptx
Persuasive communications contain a variety of attributes intended to enhance persuasion, which could include an attractive source, a message containing convincing arguments, or efforts to make the topic seem personally relevant to the audience.
Persuasive communication
Persuasive communication involves using symbols like words and images to deliberately influence others to change attitudes or behaviors freely. Key elements are attempting influence, allowing free choice, and transmitting messages verbally or nonverbally. Goals include getting people to adopt, continue, discontinue or deter behaviors or attitudes. The process involves beliefs, values, attitudes, and actions. Effective persuasion depends on characteristics of the speaker (ethos), emotions evoked (pathos), and reasoning used (logos).
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Chapter 14Presentations to PersuadeWe are more easily persuade
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Propaganda techniques
- 1. It is a psychological phenomenon whereby the rate of uptake of beliefs, ideas, fads and trends increases with respect to the proportion of others who have already done so. As more people come to believe in something, others also "hop on the bandwagon" regardless of the underlying evidence. BANDWAGON
- 2. In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. TESTIMONIAL
- 3. A glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim. GLITTERING GENERALITY
- 4. Name-calling is a form of argument in which insulting or demeaning labels are directed at an individual or group. This phenomenon is studied by a variety of academic disciplines such as anthropology, child psychology, and political science. NAME CALLING
- 5. Plain folks" is a form of propaganda and a logical fallacy. A plain folks argument is one in which the speaker presents them self as an average Joe a common person who can understand and empathize with a listener's concerns. PLAIN FOLKS
- 6. Transfer is a technique used in propaganda and advertising. Also known as association, this is a technique of projecting positive or negative qualities of a person, entity, object, or value to another in order to make the second more acceptable or to discredit it. TRANSFER
- 7. Card stacking propaganda is a way to manipulated information so that one product looks better than another and happens when information is manipulated in order to make something look better. This often happens by leaving out important information, using only beneficial facts, or by means of testimonials. CARD STACKING