Your customers are more connected than ever and they are interacting with your brand across channels. Find out how you can implement an OMNI-channel engagement strategy with cloud and big-data.
Your customers are more connected than ever and they are interacting with your brand across channels. Find out how you can implement an OMNI-channel engagement strategy with cloud and big-data.
5 Key Features In A Multi Vendor eCommerce Website DevelopmentCSS Chopper
Do you want to create a multi-vendor eCommerce website? Know these must-have features before heading to the eCommerce website development service.
For more info: https://www.csschopper.com/blog/5-must-have-features-in-a-multi-vendor-ecommerce-website/
Hyperlocal eCommerce businesses are becoming more favourable than other eCommerce business models. This is because,
- It supports the local vendors by providing them eCommerce business exposure
- It focuses on rocket-speed delivery of the products
Everything you need to know about the Hyperlocal Ecommerce Business:
1. The grocery hyperlocal marketplace caters to the needs of a limited geographical area.
2. The grocery retailers who registered themselves on the hyperlocal grocery marketplace have a larger extent of proximity to the customer (delivery is done within an hour or two).
3. Instacart is one of the brightest examples of Hyperlocal grocery delivery business.
Growcer — A grocery software developed by FATbit Technologies is providing both, a ready-to-launch website and mobile apps for Hyperlocal eCommerce Businesses. The web portal and mobile app can be customized as per your business needs. Visit www.yogrowcer.com for more details!
RSR ebook: Retail ecommerce in context: the next iterationLeigh Doyle
After years of steady ecommerce growth, there has been an unprecedented acceleration of the shift from physical stores to online shopping. Retailers are facing the limitations of their aging technology stack in allowing them to offer buy online pick up in store (BOPIS), social commerce, adding new payment methods, launching subscription programs and more. This study aims to understand how well retailers have been able to pivot to a digital-first world, the challenges they face, the opportunities nascent in the marketplace, and how their technology portfolios are able to support these shifts profitably.
The growth of artificial intelligence in e commerce (1)@Andolasoft Inc
AI-driven solutions can piece together a variety of insights to automate ecommerce developments for easing the lives of users. Making informed decisions in a matter of seconds is what AI in ecommerce stands for.
The 2017 Exit Exam for Dual Degree students of the Master in Management at IE Business School consisted of a strategic company analysis of KiranaNow, an Amazon online subsidiary launched as a hyperlocal platform for B2C grocery delivery in India. My group developed a written report as well as the following presentation, which provides an analysis of the Indian online grocery market and recommends a future strategy for KiranaNow. The vast potential of the Indian market, which is set to grow extensively and is yet to experience the grand transition to online retail, urged Amazon to venture into the online grocery market and gain a first-mover advantage. The use of technical, strategical and industrial analyses, including PESTEL, SWOT and Porter Five Forces will provide the basis to suggest three potential strategies for KiranaNow’s success in the future. Of which the best alternative is to cease business with Kirana stores and venture through AmazonNow smartphone application into partnerships with continuously hyperlocal, yet more established food retailers. The strategy recommendation includes a revised business model featuring financial, operational and marketing forecasts as well as implementation strategies. During the time, the government blockade of foreign direct investment limited Amazon from launching an inventory-led B2C model, yet forecasts strongly implied that this ban would be lifted. As soon as this takes effect, we propose Amazon to venture mission towards such model, similar to Amazon Fresh in the United States, in which Amazon gains full control of operations and profit.
Crelo is more like an Uber for searching liquor shops and matching the customers with the sellers nearby and offering delivery fast. We offer a service to help shops sell more and customer find convenience and save.
Webinar: How to Scale AI in the world of eCommerceSakshi Singh
Artificial Intelligence is no more an alien-term for businesses as well as consumers! While business enterprises are pushing hard to enable complete intelligence, consumers are also eagerly willing to benefit from it. AI has the capability to influence all areas of business like improving customer experience by providing personalized content, chiselling out new ‘revenue’ opportunities for retailers, and most importantly - Digging out never seen before insights! After all, revenue is what matters the most for any business and AI is evolutionary for online retailers. Learn all this in 30 mins in this webinar.
Ecommerce In/And India: Stats, Trends, and Consumer BehaviorO3M
A brief look into how eCommerce is shaping up in India. Originally given as part of a University of Madras seminar. Thanks for having us!
Includes statistics, buyer behavior details, and effective digital advertising mediums.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
After studying the consumer insights for e-commerce industry, we have advised flipkart, topdog in its category, on how to increase and sustain its market share. There are also strategies to complete with new and existing entrants
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
5 Key Features In A Multi Vendor eCommerce Website DevelopmentCSS Chopper
Do you want to create a multi-vendor eCommerce website? Know these must-have features before heading to the eCommerce website development service.
For more info: https://www.csschopper.com/blog/5-must-have-features-in-a-multi-vendor-ecommerce-website/
Hyperlocal eCommerce businesses are becoming more favourable than other eCommerce business models. This is because,
- It supports the local vendors by providing them eCommerce business exposure
- It focuses on rocket-speed delivery of the products
Everything you need to know about the Hyperlocal Ecommerce Business:
1. The grocery hyperlocal marketplace caters to the needs of a limited geographical area.
2. The grocery retailers who registered themselves on the hyperlocal grocery marketplace have a larger extent of proximity to the customer (delivery is done within an hour or two).
3. Instacart is one of the brightest examples of Hyperlocal grocery delivery business.
Growcer — A grocery software developed by FATbit Technologies is providing both, a ready-to-launch website and mobile apps for Hyperlocal eCommerce Businesses. The web portal and mobile app can be customized as per your business needs. Visit www.yogrowcer.com for more details!
RSR ebook: Retail ecommerce in context: the next iterationLeigh Doyle
After years of steady ecommerce growth, there has been an unprecedented acceleration of the shift from physical stores to online shopping. Retailers are facing the limitations of their aging technology stack in allowing them to offer buy online pick up in store (BOPIS), social commerce, adding new payment methods, launching subscription programs and more. This study aims to understand how well retailers have been able to pivot to a digital-first world, the challenges they face, the opportunities nascent in the marketplace, and how their technology portfolios are able to support these shifts profitably.
The growth of artificial intelligence in e commerce (1)@Andolasoft Inc
AI-driven solutions can piece together a variety of insights to automate ecommerce developments for easing the lives of users. Making informed decisions in a matter of seconds is what AI in ecommerce stands for.
The 2017 Exit Exam for Dual Degree students of the Master in Management at IE Business School consisted of a strategic company analysis of KiranaNow, an Amazon online subsidiary launched as a hyperlocal platform for B2C grocery delivery in India. My group developed a written report as well as the following presentation, which provides an analysis of the Indian online grocery market and recommends a future strategy for KiranaNow. The vast potential of the Indian market, which is set to grow extensively and is yet to experience the grand transition to online retail, urged Amazon to venture into the online grocery market and gain a first-mover advantage. The use of technical, strategical and industrial analyses, including PESTEL, SWOT and Porter Five Forces will provide the basis to suggest three potential strategies for KiranaNow’s success in the future. Of which the best alternative is to cease business with Kirana stores and venture through AmazonNow smartphone application into partnerships with continuously hyperlocal, yet more established food retailers. The strategy recommendation includes a revised business model featuring financial, operational and marketing forecasts as well as implementation strategies. During the time, the government blockade of foreign direct investment limited Amazon from launching an inventory-led B2C model, yet forecasts strongly implied that this ban would be lifted. As soon as this takes effect, we propose Amazon to venture mission towards such model, similar to Amazon Fresh in the United States, in which Amazon gains full control of operations and profit.
Crelo is more like an Uber for searching liquor shops and matching the customers with the sellers nearby and offering delivery fast. We offer a service to help shops sell more and customer find convenience and save.
Webinar: How to Scale AI in the world of eCommerceSakshi Singh
Artificial Intelligence is no more an alien-term for businesses as well as consumers! While business enterprises are pushing hard to enable complete intelligence, consumers are also eagerly willing to benefit from it. AI has the capability to influence all areas of business like improving customer experience by providing personalized content, chiselling out new ‘revenue’ opportunities for retailers, and most importantly - Digging out never seen before insights! After all, revenue is what matters the most for any business and AI is evolutionary for online retailers. Learn all this in 30 mins in this webinar.
Ecommerce In/And India: Stats, Trends, and Consumer BehaviorO3M
A brief look into how eCommerce is shaping up in India. Originally given as part of a University of Madras seminar. Thanks for having us!
Includes statistics, buyer behavior details, and effective digital advertising mediums.
Creating a truly personalized Omni-channel customer experienceVincent Teo
Asia Pacific is now the largest eCommerce region in the world. Retail eCommerce is growing year on year with more and more people opting for the convenience of online shopping.
In addition, Omni-channel is now a key strategy amongst top retailers in Asia with customers shopping online and offline across multiple touch points, channels, devices and journeys. There is a need for brands to create a truly personal Omni-channel customer experience to differentiate themselves and stay ahead while reaping the financial benefits of a holistic brand and retail experience.
After studying the consumer insights for e-commerce industry, we have advised flipkart, topdog in its category, on how to increase and sustain its market share. There are also strategies to complete with new and existing entrants
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
With this eBook, you will learn about powerful mobile marketing techniques that will help you instantly maximize exposure and also discover the drop-dead-easy strategies that will put your offer in front of thousands of mobile shoppers in order to earn profits to the great extent for your online business.
Running head E-Grocery business model – group project1E-GROcer.docxtodd271
Running head: E-Grocery business model – group project 1
E-GROcery business model – group project 8E-Grocery Business Model
Chathuri Samarasinghe
Tharangini Puvvala
Vijay Bula
Sullivan University
CSC560 Electronic Commerce and Intranet Development
May 5, 2019
E-Grocery Business Model
In the past few years, the online grocery shopping industry is growing with consumers rapidly along with expansion of digital world. With e-commerce expanding throughout the global market, the demand for online grocery stores has also been increasing. Companies like AmazonFresh, FreshDirect in the US have opened a platform for the companies to sell groceries to their customers with a single click. Many products that are being sold on online platform, that were considered to be impossible to convert for online shopping. With proper technology usage, the companies can sell perishable goods online and compete the traditional stores. Company Background and evolution
Fresh Grocery, Inc.
Our company, Fresh Grocery, Inc. is an online e-grocery store business that will be launched in December 2019. The online platform will have a wide range of both durables and non-durable goods, organic foods, fresh vegetables and fruits, and basic groceries at affordable prices. The online platform will have products from different brands, so the consumer can choose and buy. The company will be based in Chicago, Illinois with multiple suppliers. This is a privately-owned business, that is owned by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). These executive committee members have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. Vision
The company’s vision statement is to become a leading online e-grocery store in the US and to establish a one-stop and click online grocery shopping store in the US. Mission
The company’s mission statement is to establish an online platform to sell groceries from major manufacturing companies/brands at affordable prices to the customers. The company intends to expand their customer target groups throughout East Coast.Organization Structure
The company was co-founded by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). The executive committee have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. In addition, the company will have to hire below staff for daily operations:
· Strategic Manager
· Human Resources and Admin Manager
· Merchandize Manager (Supply chain management)
· Sales and Marketing Manager
· Development Team (online website development)
· Project Management Team
· IT Support Team
· Accounting Team
· Customer Care - Call Center Team
· Legal TeamProduct line & services
The company will sell a wide range of goods from top brand companies on their shelves in the state of Illinois. The online platform will have durable and nondurable goods that include the below:
· Fresh organic vegetables and fruits
· Fresh organic dairy .
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
Mobility in Retail - Market Research by RapidValue SolutionsRapidValue
A presentation by RapidValue Solutions which explains the retail mobile market with mobile statistics, case studies. It also includes different types of consumer and enterprise retail apps available in the market
Retail Industry - Challenges
Are your customers “Show rooming?”
Too many players in the market and less differentiation to incentivize customers to walk into YOUR stores?
Are your Sales force not equipped with product knowledge?
Is there lack of customer buying behavior knowledge to help increase Basket size?
Mobile can be used to get customers to the store and can help keep them there
Find out more from this presentation
How Much Time Does It Take to Build An E-commerce App?Inexture Solutions
Discover how easy it is to develop an e-commerce mobile app. More consumers are choosing to shop on their mobile devices, making it essential for businesses to have a mobile eCommerce app.
Implementing Mobile Application on your retail StoreKoombea
Tech-savvy customers are the future shoppers, and mobile apps serve as the medium that will power retail into the future. Contact Us! We can help you build your ideas. https://koombea.com/contact/
Retailing Management unit - 5 - IMBA Osmania universityBalasri Kamarapu
Retail Management Information System and Retail Research:
Retail Technology and Automations;
Retail Technology and CRM;
Human resources and Executive information systems;
Developing a research Methodology;
Retail audit
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
3. Brick-and-mortar stores have
traditionally been the more
dominating sector with
respect to other retail sales.
However, e-commerce sales
have also been increasing at a
brisk rate.
Hence, developing an app
that combines the advantages
of both e-commerce and
brick-and-mortar retail stores
will have a high success
potential in the consumer
markets.
4. Retail Market Segregation:
Grocery and apparel stores have
typically been the most dominant
segments, in the retail market of India.
Introduction of several e-commerce
brands like Amazon, Flipkart, etc.
selling apparel online, and online
supermarkets like Big Basket delivering
grocery items to your doorstep.
This has opened new doors to
opportunities and innovations in the
online consumer markets.
5. QR – Code Mobile Shopping:
‘Swish Shopper’ app introduces “QR –
Code Mobile Shopping’’- where a customer
can scan the QR code present in the price
tag and the product automatically get
stored in the app’s memory. This can be
shown at the bill counter to generate the
bill immediately.
6. Innovations in Online Shopping:
The app introduces two new innovations to entice the
online shoppers:
‘No Frill – Just Bill’:
The app allows to users to pick nearby registered retail
stores and select the required products to be purchased.
The payment can be made online or in-person. The
products will be gathered by the time the customer
arrives at the store and the billing is done immediately.
Product Reservation:
Premium users of the app will have access to
notifications regarding fast-moving products. The user
can then reserve the product and purchase it after a
maximum of 3 days.
8. Company Overview:
Strategic Goals-
• Inter-connecting online and brick-
mortar-retail shopping by integrating
the individual advantages of both.
• Fast and reliable shopping, providing
a wide range of products from
various registered retail stores,
besides distributing online offers and
coupons.
• Secure and simplistic online
transaction of payment.
9. Market Overview:
Potential Targets:
Food and Grocery Stores – Customers usually want faster purchasing and
reduced waiting time in the queue.
Apparel stores – Fewer number of products purchased per customer when
compared to grocery stores. Hence QR-Code shopping can be easily facilitated.
10. Source: www.datareign.com
Target Customers:
Targeting the Generation Y consumers –
mostly belonging to the working class.
The present day youth are very impatient
and tend to get things done quickly. They
prefer options that are less time
consuming
Swish Shopper app will offer the right
blend of fast transactions, user-
friendliness, reliability and wide range of
access to products.
11.
12. Software Programming – Creating and efficient app, free from
glitches. Designing the features such that its easy-to-use and
looks authentic.
Retail Market Expansion – Register 100 retail stores by the end
of 12 months from the launch date.
Online market expansion – Reach 50,000+ downloads within the
first 12 months from the launch date, including 500+ downloads
of the premium version of the app.
Maintain an average customer rating of 4+/5 on Google Play,
through frequent app updates with improved features and effective
customer care portals.
Revenue Targets: (End of 12 months)
From Retail store registrations - $ 50,000
From Premium app downloads - $ 25,000
13. Strategy:
For the Apparel Stores:
• Designing a software system that develops QR codes for each
product and stores the product details in its database. When
the consumer scans the code, the details of the product gets
automatically stored in the app.
• Install the ‘Swish Shopper Software’ in the billing system of
the registered retail store, that receives the data from the
consumer’s app, collecting the details of the selected
products. The bill is then printed.
For grocery stores and supermarkets:
• Sending e-mails, social media ads and direct communication
with retail store owners and administrators, to collaborate
with the firm, and register their company in the app. This is
done thorough the marketing and sales force.
• Proper explanation of the terms and conditions, offers,
promotions and coupons.
14. Collaborators:
Partner for online transactions and an internationally recognized,
trusted brand.
Initially, the app will be launched in Google Playstore, as Android has
a wider reach for online customers
In later stages (after 4-5 months) Swish Shopper will move into
apple and windows stores as well, after evaluating the initial
performance of the app.
Collaborate with popular supermarkets and apparel stores,
requesting them to register in the app database, besides linking other
smaller grocery and apparel retail stores.
Advertising partners include social media brands like Facebook,
LinkedIn. Promotions through popular newspapers is also encouraged.
15. Competitors:
E – commerce companies like Amazon and Flipkart are
established business giants in the online shopping
segment.
Big Basket is also a rising e-commerce brand that offers
grocery items at your doorstep.
Companies like TESCO, in South Korea, have started to use
QR-code shopping in tis retail stores.
Toys “r” Us, a toy store in U.S.A. uses QR-code shopping to
sell its products.
16. Point of Parity Point of Differentiation
• The app uses QR- code shopping
similar to brands like TESCO, Toys
“r” Us, etc.
• Online shopping similar to
Amazon, Flipkart, Alibaba, etc.
• Transactions made through secure
gateway like Paytm.
• Combines the advantages of QR-
shopping as well as online
shopping for the same retail store.
• Notifies fast consuming goods for
premium users. Option to reserve
fast moving goods.
• Minimal time spent in queue.
18. No Frill – Just Bill:
• Develop the app within a span of four months, with the help of
software developers, including thorough conduction of trial tests to
remove bugs and glitches.
• Send e-mail and in-person requests to apparel retailers to register
for the app, with the annual payment being $500 per year.
• Develop QR-codes for each individual product in the registered
stores. The QR- Code option will be available for a maximum
purchase of 5 products initially, to facilitate easy visual inspection
and prevent unforced human errors.
• Track the market dynamics to understand the popularity of
products. Raise the maximum purchase limit of the store if it be
manageable.
• Manage the customer review portal in Playstore to understand and
rectify customer grievances.
• Increase the annual payment fee by the retail store once the app
becomes popular and apparel retailers become dependent on it for
extra profits.
19. Product Reservation:
• Develop a premium version of the app. The price of the app is fixed at $5 per month
subscription.
• Build the app with innovative features live product usage tracking, graphs to show the
sales of each product per day, percentage of growth per month, predicted sales for the
future months, market share of the product, etc.
• Reservation of a product for a maximum 72 hours, with the cancellation charges
applied by the retailer as follows:
- Within 24 hours : 15% of the product’s price
- Within 48 hours : 25% of the product’s price
- Within 72 hours : 40% of the product’s price
If the product isn’t purchased within 72 hours after reservation, a penalty will be applied,
and a charge of 50% of the product’s price would be applied for the next purchase. This is
to compensate for the potential profit opportunity that the retailer has forsaken.
Offers gift coupons for every $500 increment in total purchase made, which will be stored
in the premium app’s database.
24. Software Developers Finance Management Sales and Marketing
Operations and HR
Management
A dedicated group of at
least 10 software
developers and
engineers to program
the app, and make
innovative updates
according to consumer
necessity.
A finance management
team consisting of 5
members, to track the
market share, accounts,
price fixing, besides
organizing and
controlling monetary
resources.
Sales and Marketing team of
15 members to build brand
equity, identify potential
markets, stimulate interests
among retailers to
collaborate, pursue more
collaborators and sponsors,
etc. In addition, make
constant innovations to the
brand to keep it in tune with
the changing needs.
Operations and HR
team consisting of 5
members to ensure
smooth functioning of
the organization,
address employee
grievances, framing
periodic salary hikes,
control logistics, etc.
25. Executive Summary
- Retail market Segregation
- QR – Code mobile shopping
- Innovations in Online Shopping
Situational Analysis
- Company Overview
- Market Overview
- Target Customers
Goal
- Collaborators
- Competitors
- Points of Parity and Points of Difference
Tactics
- No Frill – Just Bill
- Product Reservation
Promoters
Distributors
Infrastructure
26. DISCLAIMER
Marketing Plan for an Android App created by Visnu Sasindran,
Amrita School of Engineering.
Project for Marketing internship under Prof. Sameer Mathur,
IIM Lucknow.