This document summarizes a mobile app called CITY DELIVERS that helps new college students in an unfamiliar city find and obtain necessary items like bedding by delivering them directly from local shops and markets. The app aims to provide items at minimal cost by collaborating with shops around the city so students don't have to search for stores themselves. It plans to target many colleges and include local vendors to be convenient for customers, delivering items within minutes for free or low shipping fees. The app hopes to help new students settle into their new city.

1. CITY
DELIVERS
BY: MEGHNA KHANDELWAL

2. NOW LET’S
HAVE A LOOK
AT THIS LIST.

3. WHERE AM I
GONNA FIND
THESE
THINGS?

4. When students get into college, they have to start life in a city they don’t
know much about. They don’t know where they will find the required items
(e.g. Mattress, Pillow, etc.) and even if they find some shops selling those
items they wouldn’t know about the shops which offer the best bargain.
The CITY DELIVERS app will deliver all those items to them with free or
minimal shipping charges. So now, they won’t even have to search for the
shops and the items will also be delivered to them from the shops which offer
the best bargain and provide good quality items.

5. • Acquire the awareness of potential customers for the app and
attain credibility.
• Target as many colleges as possible and to include as many local
shops as possible in all the areas of the cities in which this app can
be used for the convenience of the customers.

6. SWOT
STRENGTH
• Delivery of items within a
few minutes directly from
the local market.
• This app can be used in all
the cities with major
colleges and MNCs.
WEAKNESS
• Will work only on an
android platform
mobile with the help of
mobile data or wifi.
• Will take some time to
become famous in the
market.
OPPORTUNITY
• Premium facilities
available in minimum
cost.
• Very few apps with this
concept are present.
THREAT
• The quality of the
products may not be that
good sometimes because
they are delivered from
the local market.

7. •This app targets the people who are new to the city.
•It mainly focuses on the new college students.
•It will collaborate with some local shops all over the
city. With the help of these local shops, products can
be provided to the customers at a minimal price with
free shipping within a few minutes.

8. This app will help provide the products to the customers within a few
minutes at a minimal price from the local market. This app will
collaborate with the local shops all over the city. Since the products are
brought from the local market, therefore, no shipping charges will be
taken from the customers. Also, many benefits will be provided to the
customers once they purchase the items using this app. Prices will be
kept really low for the products to increase the number of customers.
The advertising will be done from individual level to mass level using
posters, pamphlets, Facebook, Youtube, other social media, Television,
Radio, etc.

9. COMPETITION
v/s

10. CATEGORY POINT OF PARITY:
This app delivers the items to the students just like amazon or any other online shopping app.
COMPETITIVE POINT OF PARITY:
This app delivers the required required products directly from the local market. This decreases the
delivery time and the shipping charges.

11. The benefits that the consumers can strongly associate with this app is that
the required products are directly delivered from the local markets and
shops within a few minutes. So the shipping charges will be minimal. And
also the products can be easily returned back to the shop if the customer
does not fell satisfied and the new product can again be delivered within
minutes. These are the POINTS OF DIFFERENCES relative to all the other
online shopping apps.

12. APP LOGO

13. The app will have two versions:
FREE
PREMIUM
The free version will be for the first month of signing up and the premium
version will be after 1 month. The price for the premium version will be $0.99.

14. • A promo code will be provided in the account of every person
who downloads the app. If another person downloads the app
using the promo code provided by the former person then both
of them will get benefits upto Rs. 250.
• Free shipping of the products.

15. • Discounts in the college canteens after every purchase done
using this app.
• Discounts on food from some local restaurants after every
purchase done using this app.

16. COMMUNICATION AND
PROMOTION
• Following medium of Advertising will be used:
 Internet
 Social Media
 Posters in the canteens and notice boards of the colleges and MNCs
so that new people will get attracted to them.
 YouTube
 Television
 Newspaper

17. INFRASTRUCTURE:
The business unit comprises of the following:
1. Web development team
2. Advertising team
3. Consulting team
4. Local Market team
 These teams are the main teams for this app. As the app will grow, more teams will be
required. Local Market team needed in every city. All the other teams can be handled
from a single place.

18. WEB DEVELOPMENT TEAM:
• Create the app.
• Maintain the app.
• Continuously update the app.
ADVERTISING TEAM:
• Promote the app.
• Advertise the app.
• Take the idea of this app to
different cities, colleges and MNCs.
CONSULTING TEAM:
• The consulting team will provide
new ideas and skills to the desk
which will be very beneficial for the
promotion of the app.
LOCAL MARKET TEAM:
• This team includes the shops from the local
market which will provide the required products
to the customers.

19. June-August 2016 Development of the app.
July-August 2016 Marketing and Promotion of the app.
July-August 2016 Hiring of the consultant team.
June-July 2016 Contacting different colleges, local markets and shops and MNCs.
August 2016 Launch of the App with proper marketing.
August onwards Promotion of the app to more colleges, MNCs and cities.

20. • About us
• Mission and Objectives
• SWOT Analysis
• Market Overview
• Market Analysis
• Competition
• Benefits
• App Logo
• Pricing
• Incentive
• Communication and Promotion
• Implementation
• Schedule