Dailykart aims to provide a mobile app and website allowing users to order groceries online from nearby stores for delivery. This addresses issues with the unorganized local grocery sector like inconsistent delivery options and inability to check product availability. The app will connect users to local shops, incorporate gamification not seen in other online grocery platforms, and ensure quality products and fast delivery through the local shop network. This has the potential for high profits by addressing limitations of major competitors while exploiting the needs of customers for easy, convenient grocery shopping. An initial test launch in a small area will provide performance data to guide long-term strategy and goal-setting.

1. DAILYKART
YOUR ONE STEP SOLUTION TO ALL YOUR GROCERY NEEDS.

2. PROBLEM
• THE LOCAL GROCERY SECTOR IS A SECTOR WITH LOT OF POTENTIAL BUT IS
VERY UNORGANIZED. WHILE SOME STORES PROVIDE FREE DELIVERY FOR THEIR
CUSTOMERS EVEN WHEN THE TOTAL COST OF THE ORDER IS LESS THAN 100
RUPEES, SOME STORES DON’T PROVIDE HOME DELIVERY AT ALL. MORE
IMPORTANTLY, THERE IS NO WAY TO CHECK THE AVAILABILITY OF A PRODUCT
IN A CERTAIN SHOP. THIS PREDICAMENT MAKES BUYING GROCERIES A
GRUESOME PROCESS FOR THE WORKING ADULTS, STUDENTS AND HOUSEWIVES.
REGARDLESS, THE CURRENT ONLINE MARKET HASN’T BEEN ABLE TO CONVINCE
THE BUYERS OF THEIR EFFECTIVENESS, AUTHORITY OR EVEN CREDIBILITY.
HENCEFORTH, A NEW APP THAT TIES ALL THE LOOSE ENDS HAS A UNIQUE
OPPORTUNITY TO FILL THIS VOID.

3. COMPANY OVERVIEW
• OUR COMPANY WILL PROVIDE A MOBILE APPLICATION AND A WEBSITE THAT
WILL BE INTERACTIVE AND WILL ALLOW THE USERS TO BUY GROCERIES ONLINE
FURTHERMORE, IT WILL ALLOW USERS TO CONNECT TO THE NEARBY STORES
AND ORDER, WHILE THEY SIT IN THE COMFORT OF THEIR HOMES. THE NICHE OF
THE COMPANY WOULD BE OUR ABILITY TO CONNECT TO THE STORES NEARBY
AND INCORPORATE MUCH NEEDED GAMIFICATION THAT THE CURRENT ONLINE
GROCERY MARKET HAS FAILED TO DELIVER, WHICH WILL FACILITATE THE JOB TO
FIND THE BEST DEALS ON CERTAIN GROCERY PRODUCTS QUINTESSENTIALLY
PRODUCTS WITH HIGHER RATES.

4. MARKET AND MARKET SIZE
• THE MARKET IS UNORGANIZED HOWEVER HAS HUGE POTENTIAL AS THE PRIMARY SOURCE TO
FULFILL GROCERY REQUIREMENTS IS THROUGH LOCAL SHOPS. EVEN IF THE APP WERE TO
COVER A RELATIVELY SMALLER REGION IT WILL STILL HAVE SCORES OF SHOPS, CUSTOMERS
AND MULTITUDE OF ORDERS TO COVER. AS THE APP HAS NO COMPETITION IN THE LOCAL
SECTOR WHICH INVOLVES GENERAL GROCERY STORES WE HAVE THE OPPORTUNITY TO
EXPAND THE AREA AS OUR PROFIT INCREASES. SUCH A STEP IS NORMALLY TAKEN WITH
CAUTION AND RESEARCH AS CERTAIN AREAS MIGHT HAVE A DIFFERENT ENVIRONMENT.
HOWEVER, SINCE OUR APP COVERS THE BASIC DAILY NEEDS OF CUSTOMERS AND IS UNIVERSAL
IN EVERY ASPECT SUCH A PROBLEM WILL NOT BE A SIGNIFICANT HINDRANCE. FURTHERMORE,
AFTER THE LAUNCH AND WITH THE APT AMOUNT OF ADVERTISEMENT THE MARKET COVERED
BY THE APP WILL BE AMAZING. PEOPLE WILL READILY DOWNLOAD THIS APP AS THIS PROVIDES
THEM TO ORDER THEIR DAILY GROCERIES AT THEIR DOORSTEP.

5. TARGET MARKET (AUDIENCE)
• THE TARGET AUDIENCE IS ALMOST EVERY AGE GROUP RANGING FRO YOUNG TO
OLD. GENERALLY, HOUSEWIVES ARE RESPONSIBLE FOR SUCH ACTIVITIES SO THIS
APP WILL BE A GREAT HELP FOR THEM AS THEY DON’T HAVE TO GO OUT OF
THEIR HOUSE. THEY CAN ORDER WHILE SITTING IN THEIR HOMES FROM THEIR
MOBILE PHONES. THE APP WILL TARGET EVERY SECTION OF THE SOCIETY AS
EVERYONE USES SMART PHONES AND EVERYONE LIKES TO BUY FROM THE
COMFORT OF THEIR HOMES, ONLINE.

6. CUSTOMER NEEDS
• THE GENERATION TODAY NEEDS TO BE AT EASE AS MUCH AS POSSIBLE AND THE
APP IS THE PERFECT ANSWER TO THEIR EASE IN DAILY GROCERIES. THE YOUTH
DOES NOT HAVE THE TIME AND FIND THESE THINGS BORING. ALSO THE OLD
PEOPLE HAVE THEIR AGEING ISSUES LIKE JOINT PAINS ETC. THE APP WILL THUS
HELP THEM A LOT TO GET DAILY ITEMS WITH EASE. THE APP WILL WIPE OUT THE
NEED TO GO TO THE STORE ORDER AND CARRY THE PRODUCT BACK. THE
PROBLEM OF NOT FINDING THE PRODUCT ON A PARTICULAR WILL ALSO BE
SOLVED AS THERE WILL BE HUNDREDS OF SHOPS REGISTERED FROM WHERE HE
CAN ORDER WHATEVER HE WANTS.

7. DESIGN AND DEVELOPMENT PLAN
• THE APP WILL BE DESIGNED BY A GROUP OF CODERS WHO WILL KEEP THE
DATABASE UP TO DATE. THE DESIGN PROPOSED WILL BE WHAT HELPS THE
PEOPLE TO ORDER WITH EASE. THE APP WILL ALLOW USERS TO SETUP AN
ACCOUNT THROUGH FACEBOOK, GMAIL AND SIMILAR SOURCES. THE APP WILL
HAVE AN INTERACTIVE SETUP WHERE ALL THE PRODUCTS WILL BE SHOWN TO
THE CUSTOMER. THEY CAN SELECT THE PRODUCTS THEY NEED AND THE APP
WILL FIND THE NEARBY STORES WHICH HAS ALL THE ITEMS. THE USER CAN
SELECT THE STORE AND CHECKOUT. THE APP WILL SEND BOTH A MESSAGE AND
A NOTIFICATION TO THE SHOPKEEPER WHO CAN THEN DELIVER THE ORDER.
•

8. MARKETING ANALYSIS
• SINCE WE WILL BE WORKING ON AN ONLINE PLATFORM, OUR MAIN MARKETING
WILL BE THROUGH SOCIAL MEDIA MARKETING. THE CUSTOMERS OF A
PARTICULAR AREA CAN BE APPROACHED ONLINE THROUGH FACEBOOK,
TWITTER, WHATSAPP, MAKING THEM AWARE OF THE APP AND THE SERVICES WE
PROVIDE. MOREOVER, THE SHOPKEEPERS HAVE TO BE A PART OF OUR
MARKETING PROGRAM AS THEY WILL INFORM THE CUSTOMERS ABOUT THE APP.
THEN WE CAN ALSO USE TRADITIONAL METHODS OF ADVERTISEMENTS LIKE
LOCAL NEWSPAPER ADS, PAMPHLETS, LOCAL TV ADS WHICH WILL MAKE MORE
PEOPLE AWARE ABOUT US.
•

9. COMPETITIVE ANALYSIS
• THE APP IN REALITY IS FIRST OF ITS KIND AS THERE IS NO APP WHICH TIES UP WITH
LOCAL SHOPKEEPERS. BUT SINCE IT OPERATES IN THE GROCERY SECTOR WE HAVE
TWO BIG COMPETITORS-
• - BIG BASKET
• - GROFERS
• THESE ARE TWO BIG COMPANIES WHICH WORK IN THIS SECTOR AS WELL.
• 1) GROFERS WORK IN THE DELHI-NCR AREA TYING UP WITH BIG CHAIN STORES.
• 2) BIG BASKET IS NOW A BIG NAME IN THIS INDUSTRY. IT HAS ITS OWN SUPPLY
CHAIN AND SUPPLIES PEOPLE WITH GROCERIES ON THEIR OWN.

10. PROBLEMS WITH THE TWO
• THEY HAVE THEIR OWN HOME DELIVERY SYSTEM. THIS RESULTS IN DELAYED
DELIVERIES AND ALSO TIME TAKEN IS MUCH MORE.
• THERE HAVE BEEN MANY COMPLAINTS REGARDING THE ORDERS GETTING LOST
AND NEVER REACHING THE CUSTOMER. THEY DO NOT TAKE ANY
RESPONSIBILITY OF IT EITHER.
• THESE APPS HAVE A LOT OF COMPLAINTS REGARDING THE QUALITY OF
PRODUCTS THEY SUPPLY.

11. OUR ADVANTAGE
• BOTH OF THESE FAULTS ARE OUR ADVANTAGE. WE HAVE A LOCAL NETWORK OF
SHOPS WHICH WILL ALLOW US TO SERVE OUR CUSTOMERS SWIFTLY. ALSO
WITHOUT A MINIMUM ORDER MORE AND MORE PEOPLE WILL ORDER FROM THE
APP REGULARLY. THUS MAKING THEM ADDICTED TO ITS USE. SINCE THE ORDERS
WILL BE DELIVERED BY LOCAL SHOPKEEPERS THE TIME TAKEN WILL BE LESS AND
LOSS OF ORDER CHANCES WILL BE VERY LITTLE. FURTHERMORE, WE WILL
ENSURE THE QUALITY OF PRODUCTS WE PROVIDE TO OUR CUSTOMERS

12. PROFIT ANALYSIS
• GROFERS TODAY HAS A NET WORTH OF $100MILLION. BIG BASKET HAS A NET
WORTH OF ALMOST A BILLION DOLLARS. THIS GIVES US THE IDEA OF POTENTIAL
PROFIT WHICH LIES IN THIS BUSINESS SECTOR. THE COMPANY WILL GROW
RAPIDLY AND WILL START MAKING PROFITS IN NO TIME. ASSUMING THAT WE DO
NOT LOSE OUR CREDIBILITY, RENDERING TO THE MARKET WE COVER, THE
COMPANY WILL MAKE HUGE AMOUNTS OF PROFIT IN NO TIME.

13. STRATEGY
• THE STRATEGY RIGHT NOW IS TO HAVE A TEST RUN IN THE NAUROJI NAGAR
AREA. THIS WILL GIVE US THE IDEA OF THE SUCCESS RATE OF THIS APP. THIS
WAY WE CAN ALSO GET TO KNOW OUR POTENTIAL AVERAGE PROFIT, THE SHOPS
INTERESTED AND WAYS TO PLAN FOR THE FUTURE.
• LONG TERM AND SHORT TERM GOALS OF THE ORGANIZATION WILL ALSO
DEPEND HEAVILY ON THIS TEST RUN WE PLAN TO DO.

14. SHOPKEEPERS’ NEEDS
• THE TRADITIONAL SHOPKEEPER OF INDIA IS MENTALLY NOT RECONCILED TO
APP BASED SERVICES. THEY WILL FEEL THAT BY TAKING A PART OF THEIR PROFIT
WE ARE ACTUALLY HARMING THEIR BUSINESS. THEY HAVE TO BE CONVINCED
THAT BY THE USAGE OF OUR APP THEIR CUSTOMER BASE WILL INCREASE. NOT
ONLY WILL WE EXPAND THEIR CUSTOMERS BASE BUT WILL ALSO BE CONVENIENT
AS THE AVAILABILITY OF AN ITEM ON REAL TIME WILL BE AVAILABLE TO THE
CUSTOMERS. SO IF WE TAKE 5% OF THEIR PROFIT WE WILL ACTUALLY BE
PROVIDING THEM WITH 4X PROFIT I.E. 20% PROFIT.
•

15. CHECK METHOD
• THE SHOPKEEPERS CAN ALSO TRY TO SWEEP AWAY OUR CUSTOMERS BY TRYING
TO GIVE THEM ATTRACTIVE OFFER AND DISCOUNTS MORE THAN US. THIS HAS
TO BE CHECKED. MONTHLY REVIEW OF INDIVIDUAL CUSTOMER’S DATA HAS TO
BE DONE TO GET AN IDEA OF THE CUSTOMERS WHO ARE LEAVING US. THIS WILL
BE FOLLOWED UP BY SURVEYS OF CUSTOMERS PARTICULARLY THOSE LEAVING
US TO ASCERTAIN THE REASONS BEHIND

16. THANKS YOU!